5 Benefits of having a Responsive Website

Websites are an essential part of any business to grow in this online world, as websites are the primary source of information of the particular business/brand the design of the website should be user friendly and provide a great user experience. With a lot of competition because of the growth of small businesses online and availability of targeting audiences globally, brands are using multiple techniques like voicebots, chatbots, videos, etc are used to make the website look more attractive.

What is a Responsive Website?

A Responsive website is the approach to web designs that makes web pages render well on a variety of devices such as computers, mobile phones, tablets, smart watches, etc. Responsive websites allow the web pages to load at a particular time without changing the size, height and width which indirectly makes the website more user friendly. 

Top 5 Benefits of having a Responsive Website for your business

• Attracts more visitors

Responsive websites are mobile friendly and every 3 out of 5 people nowadays use mobile phones to surf the internet. If your website is responsive it allows the visitors to clearly see the information on your website without making any efforts of zooming the page, hence a smooth user experience will allow the visitor to stay on the website for a longer duration.

• Improves SEO rankings

SEO rankings depend on how user friendly the website is and how fast the page loads on various devices. If the visitor does not find your website friendly, they might leave the page which will increase the bounce rate and create a negative impression. Hence a responsive website is mandatory to benefit your marketing efforts.

• Provides excellent user experience

Great user experience is the biggest win for any business, as it allows the visitors to visit the web pages smoothly. Responsive websites provide an excellent user experience and increase the chance of converting the visitors into potential customers. 

• Provides better analytics 

A responsive website helps in providing better analytics as one can monitor the growth of various devices in one single platform and better understanding of analytics will help the business to improve its marketing strategy in order to boost sales.

• Cost-effective

The biggest advantage of Responsive websites are they are cost effective and easy to maintain as there is no need of spending money separately to improve mobile/desktop versions.

Along with responsive websites, businesses must also keep in mind to provide content that is relevant and true to its nature. All the aspects together will help in boosting the brand awareness and sales. At Innovins Softtech Solutions, we have a team of experienced developers and marketers who help you in creating a user friendly responsive website along with effective Digital marketing strategies to improve your growth. To know more about our services, you can contact us directly!