5 Things To Check If Your Website Traffic Drops

As mentioned many times in our various blog posts, a website is one of the most important things that every business should own. Having a website can take you ahead of your competitors and help you gain more profit than them. But, having a website without any unique element is just a waste and equal to not having a website! So always remember to have a unique website that includes all the trending elements in order to make it more engaging. 

When talking about websites, many people think that only having a website will help their business reach heights, but it is not true as just having a lavish website will not help your business. As we know that with the growing technology and digital transformation, most businesses are shifting their prime focus on using digital ways of promoting and selling. This sudden shift from traditional to online platforms has its own pros and cons and to stay ahead in the competition you will have to follow and implement various strategies on your website to make it look unique to both users and search engines. 

But sometimes, even after following and keeping an eye on all the requirements, businesses see a sudden drop in their traffic which may affect the growth of their business. Hence, to help you explain the importance of website and marketing along with it, in this blog post, we have mentioned the top 5 things that you need to check if your website traffic drops down suddenly. 

5 Things To Check If Your Website Traffic Drops 

• Changes to your website 

It is very common to see low traffic on your website when you make huge changes in terms of design, color, or even when you shift your domain from one to another. These changes can affect the crawlability and indexation of your website. Hence, your website traffic suddenly drops. To ensure the smooth functioning of your website you should measure the possible outcome and then make changes accordingly. 

• Lost backlinks

High-quality backlinks are one of the easiest ways to get a higher number of visitors to your website. But, somehow because of any reason once you lose high-quality backlinks from your website then there are high chances of noticing a sudden fall in the number of visitors on your website. Thus, you should always track the number of your backlinks. 

• Violating Google’s webmaster quality guidelines

Google uses human reviewers to check whether you have used any malicious activity to rank your website higher on the search engines results and if they found any unusual activity then google gives a penalty to the website which in return lowers the rate of traffic on the website. 

• Google algorithm updates

Google is evolving at a certain high speed and keeping a close eye on the algorithm updates can take your website ahead in the competition. On the other hand, when you don’t keep up with the updates, you will find sudden changes in the growth rate of your online business.

• Competitors 

As mentioned above, businesses have made a major shift from focusing their prime source of earning from offline to online platforms, and thus, with this increases the competition. Thus, you keep an eye on your competitors and ensure to use strategies that might help your business to grow. 

We have mentioned a few things from various others that might be the reason for seeing a sudden drop in your website traffic. To get rid of this traffic hassle-free you must definitely consult an SEO agency. To know more about website development, SEO services in Mumbai contact us at +91 99870 53623.