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Smartphones are now tiny versions to us and transmitting updates to everyone around us about who we are.
Our electronics are central to our lives now and we’re more mobile than ever before. Several of comScore’s most comprehensive US Wireless Device Reviews states:
⦁ We are already investing 50 percent of our digital screen time in mobile devices
⦁ Time invested on smartphone phones occupies the internet platform totally
⦁ Sometimes we only download 20 or fewer applications in a month, but we put them on our screens in a manner that allows them simple to navigate.
⦁ And the idea that our option of device and social network will talk tons about our actions, behaviors and even personalities is much more important.
⦁ This post should help you understand the specific background between iOS and Android users that your device could face. It would also remind you that you would want to calculate the output of your product differently because of this.
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Let’s pass ahead!
But now, basics
Let’s start by covering some fundamentals on the market for mobile operating systems. Combined Android and iOS devices account for over 97 per cent of the market share of the mobile OS. And as of August 2017, Android is getting almost two-thirds (64 per cent) of those!
Android has the highest market share of lower-income regions and developed nations because of its wide product choice and lower entry-level price point. It retains a lead over Apple in emerging markets like Asia and Africa.
However, Apple retains income shares amid Google’s global market share domination, as the typical iOS consumer is more involved than the typical Android user.
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They deliver different capacities
There are some key distinctions between Android and iOS that influence the basis of user interaction and the decisions we create when interacting with any of them.
Apple becomes highly stringent as it comes to uploading applications, enforcing alerts, guidelines, and deadlines, and forcing consumers to upgrade their operating system and maintain seamless performance.
Android applications and product lists can, on the other hand, be updated without a human check. They are often divided through numerous producers of telephones such as Samsung, LG, HTC and Motorola, which offers the end consumer a personalized experience.
Sure, all of these situations come with both benefits and drawbacks, so if you question any iOS or Android owners, they’ll inform you that it’s just what they want. Generally, Apple customers remain committed to seamless service across all of their apps and any upgrades that come along, while Android users promise the flexibility and customizability that their apps deliver.
It clearly demonstrates that while all smartphones in their core function are alike, each user uses their own smartphone in a particular way.
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The differences in core demographics
As previously stated, Android currently has the largest share of the global market, with specific popularity in lower-income areas and emerging nations. Comparatively, consumers of iOS usually have higher wages, higher rates of employment, greater involvement and more expenditure per device. Of course, this doesn’t mean users with the same apps won’t buy an Android smartphone. Actually, the data is clearly representative of the general populace of Android.
People are marginally more likely than women to become iOS consumers. Android continues to be the most popular platform among all age classes, but its lead over iOS in the 65 + age range was a little smaller.
Although the users ‘ age and gender disparities across platforms are obviously not too important to affect a platform decision for an app, income and position should certainly not be ignored. As you can see below, this will impact acts such as in-app transactions and paying subscriptions, which plays an immense role in a business model focused around such behavior!
Is personality playing a role?
Believe it or not, our smartphones are obviously selected depending on how introverted or extroverted we are! Android users are less extroverted than iPhone users, according to a survey, and they’re considered to have higher rates of integrity and modesty.
Android consumers often have a higher chance of saving their money and claiming they continue to obey, whereas their iOS peers choose to waste their money and are more inclined to claim they appear to lead.
Nonetheless, when it comes to devising preference for an app, I wouldn’t be overly worried about the personality differences; every consumer is special in a way that is far more granular than an analysis would demonstrate. So long as you’re focused on the aim of your product and the purpose of your customer, you’re good to go!
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The technical solution
According to a Hunch.com-led survey, iOS consumers are most likely to be early adopters who have used the internet for the first time since 1992. These do tend to be faithful to Apple because they are more likely than Ios consumers to buy a Mac machine than 100 per cent.
Android devices tend to be late adopters on the opposite side of the continuum, who are less inclined to back up their devices. We choose a complete screen computer to the downside of its functionality and are more prone to use Yahoo Mail as compared to having a work-related email domain or their website.
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Behavior driving updates
It’s interesting to see that even response to push alerts differs widely amongst Android and iOS users. This will help you better benchmark your open rates, based on the device on which your user is!
Around 3.5 percent of Android users display push alerts, although they’re opened by just under 1.8 percent of iOS users. One of the reasons for this discrepancy may be the fact that Android’s push notifications remain visible on the lock screen until user actions on them. Upon the first device login, they vanish on an iPhone.
There’s a possibility this same function disparity would allow iOS users to access push alerts quicker. It takes an iOS device just an average of 7 minutes to respond to a push notification, compared with 48 minutes for Android devices. When it comes to Apple consumers, this will suggest a better level of contact.
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Customer and MCommerce income
As I mentioned earlier, there appears to be a gap between an average iPhone user’s purchasing power relative to an Android user.
The typical user of the iPhone app receives $85,000 a year, which is 40 percent more than the average user of Feature phones with an annual salary of $61,000. So although Apple has much more installs than iOS, iPhone consumers pay twice as much as their peers on iPhones. Meanwhile, in Q1 2017, spending on iOS soared 45 percent year-on-year, while Android rose 40%.
For an iOS user, the average in-app shopping check is four times that! If you’d like to create a smartphone device for shopping, creating iOS will make all the sense. Android users, though, enjoy digital utility applications such as launchers, anti-virus software, and output boosts, and are able to pay for those and invest 5 times more on them than iOS users.
Equally, iPhone users are more inclined to make daily transactions on their mobile. Those are critical factors both for creators of retail apps and for anyone looking to monetize through paying apps or in-app transactions. The key source of revenue production for Android devices is video advertising.
Loyalty to a particular Platform
IOS customers are more optimistic and have greater purchasing power relative to the Ios user base. As I commented on slightly earlier, Android users enjoy the platform’s accessibility and want to configure their system while iOS users like to hold their phones simple and spend more time checking out new applications.
It seems like iPhone owners continue to think very positively about their smartphones, and as a result, they are likely to stay iPhone users over time. And although the number of extremely happy Android owners is relatively small – 48 percent – the 62 percent of iPhone owners who feel the same regarding their device is just below.
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For which situation to pick which
With the rise of both Apple’s App Store and Google’s Play Store, integrated software for all apps is the perfect technology direction you might pursue. Many applications will function beautifully for both, so designing upfront this way is simpler, rather than creating one app store with one, then integrating the other over time.
However, if you’re set to choose one platform over another, keep in mind the following:
⦁ Developing for Android makes sense if your target market relies heavily on Android, as well as when you’re concentrating on customizing The user interface and contributing to Android’s optimization capacity
⦁ First of all, iOS makes sense as your priorities coincide with customer demand, strong in-app interaction, and satisfaction that keeps iPhone users worthwhile; Apple still has shortened acceptance periods and speed to market works to your benefit
Ideally, this data provided you more visibility into the present and/or potential market of your device. With some significant distinctions that we discussed, you will now look at your activation level, in-app behavior and the assessment of performance with further visibility into what lies behind the behaviors of your customer.
Thank you so much for reading!
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Contact Innovins, as we are one of the best Mobile app developers in Mumbai. Please give us a call: +91 9987053623
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