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If you don’t have a mobile app in today’s ever expanding digital universe, you’re missing out on a huge opportunity, Mobile is become a modern business necessity. Research shows that mobile users spend maximum of their mobile online time on mobile apps rather than the mobile web. Yes, there are thousands of apps competing for attention, but in order to grow as a business, you have to use all available channels to reach your target audience.
Mobile technology has inspired the businesses to move on to smartphone platforms like iOS, Android, Windows Phone and several others. Mobile apps are becoming an ideal tool for businesses looking for innovative ways to market themselves.
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Here are five great reasons why you should launch a mobile app for your business
1.It’s not as expensive as you might think
Almost every business is gearing up their mobile strategy. No secret why? Mobile is really taking off. There are already more people on the planet who communicate with text messages than with e-mail and more people who own phones than have credit cards, according to the latest statistics. No matter how far you want to expand your business, it’s got to be a good investment, and cash flow is king. The costs of custom web development can be high, and if you don’t have the technical know-how yourself, a mobile app may seem out of your budget. Now a days businesses are looking at long term return on investment by creating systems such as in-app payments or bookings as they reduce the amount of time their staff needs to spend on customer service activities such as fulfilling orders, taking payments or completing bookings. At innovins we have the best mobile app developers in Mumbai.
2.Marketing power
Mobile apps is a powerful source of direct marketing. The attention that we pay to our smartphones is far more than to our laptops, report says that we spend up to nearly 3 hours a day on them. Once your app is downloaded, your brand is right there in front of your customer, without the need for them to even search for you. Every time they open their smartphone. Push notifications enable you to market directly, no matter the customer’s location to a hot lead. Research says that 30 to 60 percent of users open push notifications and about 40 percent interact with the app immediately following the notification. As wearable technology is on the rise too, investment in an app could see your marketing reach a whole new level – with customers becoming very selective about not wasting time on browsing and returning more and more to the apps and stores they love.
3.Improve customer engagement
As the business environment becomes hyper-competitive, more businesses are finding value in mobile apps to boost customer engagement. Apps enable the marketer to deliver a solid mobile presence, with customized interfaces geared specifically to provide customers with the best possible experience. Apps streamline the customer’s buying process, automate many routine tasks, and enable new possibilities, to drive engagement better.That’s why so many businesses are building engaging apps, providing entertainment, information, high quality blogs, videos as well as a more intuitive and streamlined purchase experience. What’s great in this situation is that your marketing and engagement efforts are being directed precisely at the audience you want to see it – those that are already interested enough that they downloaded your app – and not wasting budget on advertising that may or may not peak interest. We are the top most ranking Mobile app developing company in Mumbai.
4.Ease of development
Developing something easily and smartly is what people look for in today’s trend.Due to several web designing tools on the rise, it has become easy to develop a mobile application. For any Web Developer to design a traditional website, one needs to code the entire layout from scratch and needs to test it on several web browsers. At times, the compatibility between the browsers cannot be achieved, and hence one needs to compromise on the web layouts. By choosing mobile application, one can go for a liquid layout which can be developed based on proportions. Extensive testing for browser compatibility is not needed, and the development time reduces significantly. This has been known to save the cost of development and which is why businesses must launch a mobile application.We are the top most ranking Mobile app developing company in Mumbai.
5.Provide Value to Your Customers
Recently, we’ve explored the concept of customer value and how critical it is to driving the growth of your business. Talking about on-hand information, how about digitizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it bit easier, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.Its not like that, a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
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