BLOGGING – AN IMPORTANT PART OF CONTENT STATEGY

Earlier, blogging was just an individual activity but today it has become the center of attraction of traffic for businesses. Almost every business has their own blog page and all they focus on driving traffic to the website. 

If you have a business and don’t have a blog page on your website then you should be a little concern. Blog is an important part of content strategy of a business which helps to get more visits to the site. Wondering why blogging assumes so much significance for a business, well the reasons are mentioned below.

INCREASE SERPs/SEO

Blogs on website helps you to increase your SEO. Fresh content on blogs and regular postings is a key to beat competitors and improve your rank on search engine. When you write blogs, you use keywords and topics in such way that helps your business to be found on the result pages. The Google crawler detects regular activity and top keywords in your blog section and displays your blog on the top.

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DRIVES WEBSITE TRAFFIC

Your blog is a collection of articles, keywords and topics that are demanded by search engines. Most users don’t scroll beyond first or second page of the search results. So getting your blog featured on the top pages will increase the likability of users clicking on your website and getting more traffic. Also, by posting your blog links on various social media platforms help you to drive more social traffic to your website and improves click through rate.

ENCOURAGES INBOUND LINKS

Companies that not only blog on their own web page but also on other sites, receive more links to their websites than those who don’t. Inbound links are high value links from a variety of sites that help you to get a higher rank in search engine results. The more you blog about things that are useful, higher are the chances of you getting more inbound links.

ESSENTIAL FOR SOCIAL

Blogging and social are two different things. Blogging is more formal type with long and serious content and social media is where you can be informal and casual. Promoting your blogs on your social media accounts tell that you are not only socially active but also contribute a lot by enriching your followers’ experience with your blog content. If you don’t promote your blogs then you are missing out an opportunity to drive high quality engagement.

POSITIONES AS BRAND LEADER

Well written and demonstrated articles by any company depicts that it is a leader in that particular industry. By posting content that shows your knowledge, you can market your skills for your business along with product or service too. If you have a good amount of knowledge about the industry you are in then write it in your blog as the users will assume you as leader in your field. This can help to gain trust of the audience.

DEVELOP CUSTOMER RELATIONSHIPS

By posting blog content, more and more people are able to view your website and can get a handful of knowledge and information provided by you. This gains their trust as they believe that the content you share is very informative and useful for them. Blog can also be used to interact with the users and this can help in building a good relation with them.

Well, by now you must have got a pretty good idea about why blogs form an important part of your content strategy to grow your business. So what are you waiting for, get started by post good content for your users and gain more traffic to your website.

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