Digital Marketing

Top 7 Elements of Technical SEO

Technical SEO is the process of ensuring your website is optimized for search engines. It looks at the technical aspects of your website to ensure that it is easy to find and crawl and that it can be indexed by search engines. The goal of technical SEO is to increase the number of visitors to your site and make sure that they stay on the site long enough for you to collect more data about them. It also ensures that your site is secure against hackers and that it loads quickly without breaking into a crawl or being blocked by robots. Innovins is a SEO Agency in Mumbai with high marketing excellence and innovation.

Technical SEO is an important part of the SEO strategy, and here are some important aspects that you must pay attention to:

1. Use SSL and HTTPS

This is an important part of technical SEO, as it encrypts all transmissions between users and search engines to protect your personal information. Search engines will not index pages that do not have this encryption protection, so you need to ensure you use it on all pages on your site.

2. Ensure the website is mobile-friendly 

Mobile users are growing rapidly, so you need to make sure your website has a responsive web design to ensure that the content on your site can be easily accessed by mobile devices. Google is also clear about the responsive website as an important ranking factor and with its ‘mobile first’ approach it is now more significant.

3. Improve page speed 

The faster a page loads, the more likely visitors will stay on your site for longer – which means more visits for you! Any website with a page load speed of more than 5 seconds is considered poor. You can also use tools like Google’s PageSpeed Insights tool to check how fast pages load, as well as other factors such as the number of requests made by each page, and fix issues accordingly.

4. Structured Data

This is often referred to as Schema markup. It allows you to add rich, semantic information about your site’s content (such as reviews, star ratings, product price, etc.) in a machine-readable format. Search engines will use this information to better understand the contents of your pages and give them more weight in search results. If a page doesn’t have this markup, search engines won’t be able to index it properly and will show it lower in search results.

5. Remove duplicate contents

A lot of content on your website can be duplicated. This is more common than you think. A better way to improve the quality of your site is to do a content audit and find all the duplicate content on it. Duplicate content can be a serious problem for your business, as it will confuse search engines and hurt your rankings. 

6. Create a sitemap for the website

If you have multiple domains or subdomains, it is very important to create a sitemap for each of them so that search engines know about all their contents and it helps crawlers to find all the pages on your website that are relevant for a certain query or keyword. A good practice is to create a separate sitemap for each subdomain or domain so that each one gets its unique URL when crawled by robots.

7. Register your site with a Google Search console and Bing Webmaster

You need to register your site with search engine’s ranking algorithm tools like Google Search Console and Bing Webmaster Tools so that it has access to the real-time information about how people are searching for different terms related to your business or product niche by using keywords in their queries, from which you will get insights about how much traffic you get and how to improve your organic reach.

A good technical SEO strategy helps you build links to your site, improve rankings on search engines and increase the amount of organic traffic coming to your site. At Innovins, we create an effective SEO strategy that involves all 4 essential components such as on-page, off-page, technical, and content,  that will help you to achieve your business goals. Schedule your consultation today with leading Digital Marketing Agency in Mumbai.

Top 7 Reasons Why Email Marketing Is Important for Your Business

Email marketing is one of the most effective ways to reach your target audience and create a positive relationship with your customers. The best way to do this is through email newsletters. These are typically sent out once or twice a week and contain valuable information about your company, products, or services. They are also great for building brand recognition and increasing sales. Innovins is leading Digital Marketing Agency in Mumbai. We are passionate about uncovering new digital marketing opportunities for ambitious brands.

You can also use email marketing campaigns to test new products or services before launching them into the market. You can then use data collected from these tests to plan your next campaign strategy. Email marketing can be done in-house or outsourced by an agency. Here are a few reasons why you should use email marketing:

1. Stay connected with your customers

Email is a great way to stay connected with your customers, but it’s not just about sending them messages. You should be using email as a way to communicate with them about products and services.

2. Reach customers in real-time

Email marketing allows you to target specific groups of people based on their buying preferences, interests, or even just their geographic location. You can reach people who are interested in your product or service, which means that you can deliver more relevant content than ever before.

3. Metrics are easy to measure

Email marketing metrics are easy to measure and track; think of them as the breadcrumbs that lead you back to ROI (return on investment). By tracking these metrics over time, you can see how effective your campaigns are at driving sales, leads, and more.

4. Generates traffic for the website 

It is a great way to connect with your customers and generate traffic to your website. Emails allow you to share relevant content with your customers to keep them interested in what you have to say about your business or product line. You can also use it to interact with customers on a personal level, which can help build trust between each other and increase sales.

5. Personalized & Timely campaigns

Email allows you to plan out campaigns in advance and send them at specific times, which helps ensure that your messages are seen by the right people at the right time. It also gives the option to send personalized messages to people on birthdays or anniversaries about special discounts for them.

6. Increase Brand Awareness

Email marketing can also help to increase your brand awareness. This could be by increasing customer engagement, or simply by reminding them about products and services they may not have thought about in a while. It allows you to build relationships with potential customers who may not be ready to purchase right away.

7. Cost-Effective:

Email can be more cost-effective than social media platforms because it doesn’t require additional staff or hardware. Email marketing doesn’t require a lot of upfront investment to get started. As long as you have an email address and a way to get your message in front of people, you can start sending emails right away.

Email marketing is a great way to be in touch with your customers. It’s easy and can be done quickly. When done well, email marketing can be a highly effective form of professional networking. However, there are other things to consider like email copy, open rate, frequency, etc. for better engagement. We at Innovins will help you create a clear and effective email marketing campaign that will change the way your brand communicates and increase sales. 

Top 6 Reasons Why Digital Marketing is Essential for Small Business

Digital marketing for small businesses is becoming more and more important. This includes everything from social media to search engine optimization, from email marketing to blog posts. To gain brand awareness and online presence, you need to reach out to as many potential customers as possible. Online marketing can greatly improve your conversion rates, which in turn will make a positive impact on your bottom line. Innovins is leading Digital Marketing Agency in Mumbai. We are passionate about uncovering new digital marketing opportunities for ambitious brands.

The digital world is a place where small businesses need to be. If a customer can’t find your brand online, then they won’t find you offline either. There are several reasons why digital marketing should be important for small businesses:

1. Brand Awareness:

Consumers have become more aware of brands than ever before and they research online before buying something. Social media platforms have made it easier for people to find out information about your brand, find out what products you offer, and connect with you on social media sites like Facebook, Instagram, Twitter, and LinkedIn.

2. Lead Generation:

The ability to generate leads through digital marketing is one of the most powerful aspects of this type of marketing since it allows businesses to engage with their target audience one-on-one by using email marketing campaigns as well as other forms of online communication such as mobile apps and web pages that are optimized with SEO. Innovins is a SEO Agency in Mumbai with high marketing excellence and innovation.

3. Higher Conversion Rates:

Another advantage of using digital marketing methods is higher conversion rates. Since people are more likely than ever before to shop online, there is less risk involved in purchasing if they see what they like right away.

4. Measurable Results:

Digital marketing provides measurable results, as it allows you to ascertain how many visitors have visited your website, how many sales have been generated from online advertising campaigns, and how much traffic has come from social media channels. It also gives you valuable insight into which channels are generating the most traffic and leads.

5. Increased revenue:

Digital marketing provides opportunities for companies to drive additional revenue through online sales rather than through simple purchases at offline stores; this is especially true for e-commerce businesses that sell both online and offline products simultaneously (as opposed to one-way e-commerce businesses that only sell online).

6. Costs effective

Advertising on social media sites, websites, mobile apps, and other digital platforms can be very affordable when compared with traditional advertising methods like billboards or TV commercials. Digital marketing allows you to reach more people at a lower cost than traditional marketing techniques, making it an affordable option for businesses with limited budgets.

Brands thrive when they are talked about, so digital marketing is a great way to reach the right audience. Whether it’s through advertising or social media updates, brands can get their name in front of customers. We can help you to promote your brand and build relationships with customers without spending a lot of money. Schedule your consultation today for an effective and out-of-the-box plan for your business growth.

Top 8 Effective methods to Generate Leads for Your Online Business

Although generating leads for your online business is a challenging task, it’s essential if you want to grow. You can’t expect to have customers coming in without taking any action. The first step is to think about the type of lead you want to generate. If you’re looking for a customer, you need to make sure the product or service that you’re offering is something that your target audience will want. If you’re looking for someone who can buy your product/service, then your offer must meet their needs.

Once you’ve thought about what kind of lead you’re trying to generate, you can move on to generate leads and transform them into paying customers in the future. The key here is consistency. If you’re looking to generate leads for your online business, here are a few proven strategies you can use right now:

1. Search Engine Optimization

The first step in generating leads for your online business is to optimize your website. The more keywords you use, the higher up search engine results will appear. This is important because it increases your chances of getting found by people searching for what you have to offer. Make sure you have a good title tag and description, which are often used in Google’s algorithm to determine what shows up on their pages. Optimize your content and images on the website. Innovins is a SEO Agency in Mumbai with high marketing excellence and innovation.

2. Optimize your social media profiles

Establishing a solid online presence is an important part of any successful business. Social media is one of the most effective ways to generate leads, and it’s also one of the most straightforward ways to do so. Optimize your profile. Ensure that keywords relating to your business are included in the “About” section or other relevant parts of the page.

3. Email marketing

Email marketing is one of the best ways to attract new customers and grow your leads. You can use email marketing to create a relationship with potential clients by sending them newsletters or sales emails that give them information about products they might be interested in buying. This is a great way to show people that you care about their needs, which will help build trust and make it more likely that they’ll convert into paying customers when the time comes.

4. Automated chatbots

The next step is to create automated chatbots that will ask visitors to fill out a form and/or request a phone call or email address so that they can learn more about your business or product. They can help you get more people engaged with your brand by answering common questions about your product or service. 

5. Referral Network

Another great way to generate leads is by asking for referrals from current customers. Creating an effective referral program takes work, but it can be extremely beneficial for your business in the long run. If you don’t have time for that, you can always hire someone else to do it for you.

6. Create blogs 

Write blogs about the product or service you offer and publish them on your website. When people click through your blog and see what you have to offer, they will be more likely to contact you. Blogs can also be easily shared on social media and are great at generating leads because they allow readers who aren’t direct salespeople to get in touch with companies directly.

7. Giveaway or free product/ service in exchange for lead form

Run a contest or giveaway with your blog post as the prize—this is another way of getting people interested in what you have to offer. Offer free products or services in exchange for their contact information. This will help build trust with them so that they know that what you’re offering is real and not just a scam trying to steal their money.

8. Pay Per Click (PPC) Advertising

PPC advertising is a type of online advertising where advertisers pay a fee each time one of their ads is clicked on. Google will show your ad whenever someone searches for something related to what your business offers. If someone clicks on the ad and visits your website or makes a purchase, Google charges you based on how much they charged the person who clicked on it. 

With these lead generation tips, you can get your target audience talking about your business and find out what they are looking for. And don’t forget to be creative with it! Use social media, email marketing, PPC advertising, referral networks – get creative with all methods available to you. We at Innovins create an effective & unique plan for generating leads and growing your business. Connect today with Innovins, the best Digital Marketing Agency in Mumbai.

6 Common Digital Marketing Mistakes to Avoid for Business Growth

Digital marketing is the use of the internet, social media, mobile devices, and other electronic media to reach consumers. It includes email marketing, search engine optimization (SEO), interactive online advertising, social media marketing, video marketing, and many other channels. Digital marketing often involves using multiple channels to communicate with a target audience.

Digital marketing mistakes are becoming more common, especially for small businesses. In digital marketing, there are so many different tactics to execute and tasks to be handled. Just like any other business that requires effective management, you need to make sure you’re not making these common mistakes in digital marketing. Connect with the best Digital Marketing Agency in Mumbai to create a strong presence in the digital world. 

1. Not Knowing Your Target Audience

It’s important to know who you’re targeting when you are building your digital marketing strategy. Your target audience is the group of people who will be most interested in what you have to offer and most likely to buy from you. The more narrowly you can define this group, the better chance your campaign will have at success — but even an extremely narrow target audience can still be too broad for effective digital marketing strategies.

2. Not Having a Clear Growth Marketing Strategy

If you’re not sure where you’re going with your marketing strategy, then how can you expect anyone else to know? If you don’t have a plan of action in place, then no matter how hard you work, nothing will happen. You need to figure out what works and what doesn’t work so that you can improve on what does work and eliminate what doesn’t work.

3. Neglecting Your Website Design

A poorly designed site can hurt your business by making it difficult to find what you’re looking for, or by scaring off potential customers who don’t want to deal with an unfriendly interface. Your website design should be optimized for both desktop and mobile devices so that visitors can easily interact with it from any location or device they choose — especially if they’re using smartphones or tablets. Innovins – a team of Website Designers in Mumbai creates beautiful websites for you.

4. Not Having a Blog

If you’re not blogging, then you’re missing out on a huge opportunity for growth. Blogging is one of the best ways to establish yourself as an authority in your industry. And if you’re already an expert in your field, having a blog will help people find out about what you know and trust your opinion more than ever before.

5. Not Paying Attention to Social Media

Social media has become an essential part of many businesses’ digital marketing strategies because it allows them to connect directly with their customers and keep them engaged with their brands regularly. Social media also gives businesses insight into how their customers interact with each other and how they respond to products or services.

6. Not evaluating data regularly.

Data can be one of the most valuable tools in digital marketing because it allows us to see where we’re going wrong and where we need to improve our strategies. You’ll also be able to see what works best for your target audience so that you can replicate it again and again with other customers who fit their profile.

When starting a marketing campaign, you want to make sure that you’re making the least amount of mistakes possible. Doing so will lead to the long-term growth of your business. It doesn’t matter if you’re new or an experienced marketer. There is always room for improvement in your digital marketing skills. Connect with our expert marketing team to implement the best digital marketing campaign for your business growth. Schedule a consultation today.

Why Youtube is Important for Your Business

In a world where information is just a click away, it’s important to stand out from the crowd. One way to do this is by utilizing video marketing on YouTube. YouTube is the second most popular search engine in the world after Google. It is one of the most popular video platforms on the internet and is also a great source of traffic for many businesses.

YouTube is among the most important social media platforms for your business. The benefits of using YouTube for your business can be huge, from generating leads and traffic to increasing sales and gaining visibility.

There are many benefits of using YouTube for your business:

1. Reach more customers:

YouTube has over 2 billion users worldwide and hence it allows you to reach out to a wider audience than any other platform. People from all around the globe use YouTube to watch videos of their interest which means that if you have a good video about something that interests them, then there are chances that people from different countries will see it as well.

2. Promote your product or service – If you have a product or service, you can use YouTube to show how it works and how it can benefit people in their everyday lives. People like seeing videos and images of real people using real products, so this gives them an idea about what they can expect from using the product themselves. You can also create tutorials showing how to use your products.

3. Increase Brand awareness and recognition

Another benefit of using YouTube as part of your marketing strategy is that it helps build brand awareness and recognition within your industry. By uploading videos regularly with relevant information about your company, consumers can learn more about your brand, product, and services.

4. Improves SEO

Google Search allows users to find videos based on certain keywords or phrases that are used in titles or descriptions. This makes it easy for people to find specific content by searching for keywords that relate to their interests rather than having to scroll through millions of results on Google itself. This is also a great way to boost SEO. Innovins one of the Best SEO Agency in Mumbai can help you to improve search engine rankings of websites.

5. Increases organic traffic and leads

Most people search on Google before they buy something and YouTube is one of the top search results. So, if you have an interesting video that can solve their problem or help them in any way, then they will click on it and visit your website or landing page. You can also include a call-to-action button in your video so that viewers can contact you directly or visit your website if they are interested in buying anything from you.

6. Building customer trust

People want to do business with brands they like and trust. The best way to build customer trust is by creating quality content that educates them on your industry or brand. You can also show off testimonials from happy customers, which will help build trust in your brand.

Video has been shown to increase conversion rates by 80% or more compared to text-based content such as blog posts. That’s because video content is easier to digest than text and creates a stronger emotional connection with viewers. So, if your business doesn’t have a YouTube channel, it’s time for a change. Connect with Innovins, the best Digital Marketing Agency in Mumbai to build a successful marketing strategy for your YouTube channel.

Digital Marketing Vs Social Media Marketing

Digital marketing and social media marketing are two sides of the same coin. Both are important to any business, but they don’t always go together. Digital marketing is an umbrella term for all marketing activities that happen online. It includes SEO, email marketing, social media marketing, video marketing, etc. Social Media Marketing is a subset of Digital Marketing as it focuses on marketing through social media platforms. 

One of the best things about social media marketing and digital marketing is that it helps you to promote your brand. As long as your business appears to be reputable, social media is more than happy to help you get your brand out into the world without asking for any payment in return. However, what most people fail to realize is that social media marketing differs significantly from digital marketing. 

What is Digital Marketing?

Digital marketing is a broad term used to describe the many ways businesses use technology and the internet to market their products or services. Digital marketing is a method of promoting your business online. It includes SEO (search engine optimization), PPC (pay-per-click), social media, email marketing, video marketing, and more. Digital marketing allows marketers to target consumers based on their interests, demographic profiles, location, and more. 

The purpose of digital marketing is to generate leads or sales for an organization. The methods used in digital marketing include emailing, text messaging, instant messaging (IM), mobile advertising, banner ads, video commercials, and pop-up ads.Connect with the best SEO Agency in Mumbai and expand your business.

Benefits of Digital Marketing:

1. Digital marketing is an effective way to reach the target market within seconds.

2. It offers better ROI and offers higher conversion rates.

3. It provides real-time feedback and analytics to measure your success.

4. Digital marketing is more cost-effective than traditional media.

What is Social Media Marketing?

Social media marketing is an important part of digital marketing because social media sites help people share information about products with each other and connect with others who share their interests. Social media sites also allow companies to interact with their customers and get feedback from them, which can help companies improve their products or services. Social media marketing can be done through a company’s owned channels, such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, etc.

By integrating social media into their marketing campaigns, companies can increase brand awareness, promote their products and services and grow their audience base. Content such as exciting stories, entertaining photos, and infographics generate more shares and increase the number of visitors going to their website or subscribing to the newsletter.

Benefits of Social Media Marketing:

1. Social media marketing is a great tool for brand awareness and loyalty.

2. It is useful for customer engagement and helps to get feedback on your products and services on social media.

3. Social Media Marketing is more cost-efficient and mobile-friendly.

4. Social media allows you to see what your customers are talking about.

Digital marketing is a comparatively more effective way of advertising. It offers more exposure to a business and its products on the web with little financial outlay. Social media marketing involves the use of social media platforms where individual users can communicate with each other as well as being able to access other parts of the website. This method is usually adopted by start-up companies or small businesses.

Connect with the best Digital Marketing Agency in Mumbai to create a strong presence in the digital world. 

The Scope of Digital Marketing in India.

Digital Marketing is the marketing activity, of promoting goods and services using digital channels. Because nowadays almost everyone is online and with access to cheap data and affordable smartphones, the number of people across the globe and especially in India, who have access to the internet has increased exponentially. Businesses today are trying to leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. Companies are also entering the blitz of the latest digital marketing trends, to update themselves with the current industry standards.

Hence by incorporating Digital Marketing in their agenda, the companies want to connect with their 

•         Potential customers on a local as well as global level
•         Engage with them
•         Create brand awareness
•         Sell and promote products and services at affordable prices
•         Earn higher ROI 

 

If you want to start your Digital Marketing journey, then you can hire Innovins softtech solutions Pvt ltd which is a reliable Website Design and Development Company in Mumbai. It also provides services like SEO, Social Media, PPC, Google Analytics, etc. It is one of the best SEO Marketing, Social Media Marketing, Digital Marketing, PPC campaigns, Google ads, Google Analytics, head.php, services providers in Mumbai or near Mumbai.

Call –  ( +91) 9987053623.

The scope of digital marketing in 2020 and 2021 has seen drastic growth. The internet’s penetration has reached outstanding numbers. India currently has the 2nd largest number of internet users in the world. India has over 560 million internet users. It is estimated that by 2023, there would be over 650 million internet users in the country.

As a consequence of so many people online, there is also an increase in the consumption of data. Earlier a user consumed approximately 500MB to 1GB monthly data in 2016, whereas today it has grown tremendously.  

Thus the growth of digital marketing has been very impressive and the numbers show that the growth is going to see an upward trend in the future. The Covid-19 pandemic has changed everything, from the way people seek information, communicate, and even purchase. These changes mean that the brands have to rethink how they market to customers and find new ways to build loyalty. Companies need to consider, Digital Marketing, as they strive to thrive in a post-pandemic world.

5 Reasons To Hire A Digital Marketing Agency

Digital Marketing is one of the most important strategies for every type of business in this digitally ahead world. Unlike the olden days, where businesses had to spend huge amounts of money in order to promote their products/services by using traditional marketing techniques. But, with digital marketing, it is possible for all businesses despite their size to promote their products/services and attract desired leads. 

So, we now know that digital marketing is important for all types of businesses but there is still an argument that digital marketing can be done easily without any guidance from an expert. It is also said that people can learn digital marketing and can implement the strategies themselves. So to help you explain the benefits of hiring a digital marketing agency to expand the growth of your business we have mentioned the top 5 reasons why a digital marketing agency needs to be hired for your business. 

5 Reasons To Hire A Digital Marketing Agency

• Experts in marketing know their fields

Digital marketing is way much more than just planning and posting on social media platforms. It includes various tasks that require special skills sets such as knowledge of content creating, copywriting, metrics analysis, video editing, and much more. People other than digital marketing professionals might know few of the above skills but in a digital marketing agency, it is all done by specific people to provide the best results possible. Hence, online marketing professionals can ensure a credible outcome. 

• Agencies have various tools 

Along with experience and knowledge, digital marketing agencies have access to various tools that can make the work simpler and easier. Along with that it also provides accurate results which are yet another one of the greatest benefits. The higher the number of access to tools the better the results they will provide you in order to bloom your business growth. 

• Provides measurable results

On account of their subject matters and specialization in advanced promoting, digital marketing professionals can give you investigation and reports that give you an unmistakable proportion of the outcomes you are overcoming their administrations. Hence, it becomes super easy to keep a realistic goal for the success of your business. 

• Evaluate your competitors 

Competitors analysis is an essential task that needs to be carried out every few days for all types of businesses. This helps the business to stay ahead of the competition and implement unique strategies to grow its business. 

• Helps in achieving goals in a short span of time

By picking dynamic specialists from the industry, you put out your objectives from the outset and get custom-fitted answers to accomplishing them. Digital marketing professionals in this manner, assist you with creating and carry out the best ways to deal with accomplish your business objectives in a particular time span. 

The growth of businesses is at its highest with the use of various digital marketing strategies, if you are lacking behind the use of one of the best technological transformations, then this is your sign to focus on growing your business with the help of digital marketing. To know about affordable digital marketing services in Mumbai, you can contact us at +91 99870 53623.

 

4 ways to beat your competition at content marketing

What is Content Marketing? 

Content marketing is a type of online marketing method that is used to draw in, connect with, and hold a group of people by making and sharing significant articles, videos, digital broadcasts, and different media. This method helps to set up ability, advances brand awareness, and keeps your business in the mind of your potential customers when it’s time to buy what you sell.

We all know the saying that “Content is the King” of the world that is technologically ahead as the content that is mentioned on the website and social media platforms is the only way to reach potential customers and build trust amongst them. Hence, to boost your content marketing game stronger in the market, in this blog post we have mentioned the top 4 ways to beat your competition at content marketing. 

4 Ways To Beat Your Competition At Content Marketing 

• Analyze Your Competitors Keywords

There are various SEO tools such as SEM Rush, Moz, etc that help you to analyze the keywords of your competitors and make your marketing strategy even more effective than your competitors. These tools also help you to analyze your keywords and check your status in the market. 

• Create Content For All Types Of Readers

To gain utmost visitors on your website or social media pages, it is very essential to create content for all types of customers. It is most often noticed that businesses that focus on creating only for a particular type of audience have less reachability if compared to brands that create content for each type of audience. As mentioned above, the content is the king and with your content, you can win the trust of your potential customers. Thus, you should start creating content for all types of readers. 

• Place Relevant Call To Action 

You should always keep in mind that your call to action button should look like a non-promotional button. This is because it will build brand credibility and make it easier for your potential customers to contact you without any hesitation about making a forceful purchase. 

• Keep Up With The Trends

Following trends are one of the best ways to boost your game stronger in the market. Keeping up with the trends on social media helps you to constantly engage with your customers which will help you gain trust.

If your business is lacking behind the magical uses of social media and website content creation, then we recommend you start it as soon as possible. To know more about content writing and marketing services in Mumbai contact us at +91 99870 53623.