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Make Your Online Store More Profitable With These Strategies
If your business is an online store which is selling products or services, you might be fascinated in helpful articles on how to reach more customers using personal plan of action. A strategy is a summary of how your store is planning to achieve its goals and modify its position in the market. There are different types of strategies depending on the goals. Let’s see a few of them. At Innovins we have the best Ecommerce developers in Mumbai.
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Make Your Online Store More Profitable With These Strategies:
1.Increase E-Commerce Search Usability
Is your site have well-designed search & navigation functions? An effective search and navigation capability is vital for an e-commerce website. It is important that when users visit your site would be able to find the information easily for what they are looking for. If your potential customers found it difficult to navigate and search on your website then ultimately they will move to your competitor’s site. So you should take assistance from the best company in order to give high-performing search experience to your site users. Also, you should organize the menu bar & categories in a way that ensures a simple and easy user experience. You can increase conversions in your online store by improving the search usability in the below-mentioned fields:
- search scope selection
- results layout and features
- design and behavior of the search field
- filtering and sorting the search results on the results page
- how should the auto complete be designed
2. Use High-Quality Photographs & Good Product Descriptions
Beautiful images and photos of your offerings capture the attention of the site users. So, it is a good idea to use images and photos of high quality. Also, give an appropriate product description with the benefits and features. Potential customers want to know everything about your offerings and it would be useful for them while making the purchasing decision. So give a detailed description that encourages them to buy. We are the top most ranking Ecommerce
You should create proper subheading and use bullet points to improve the readability of the user. It is better to give video or real images of your product.
3.Improve Your Social Media Strategy
In order to connect with a larger number of audience and to boost your business visibility, you need to make a strategy that works well on different social media channels. Social networks like Pinterest, Snapchat, Facebook Instagram and Twitter are ideal for online shops offering products. For a great user experience post related to your industry on the social media platforms consistently. In this way, people will take interest in your business. Use an automated tool to make your posts on the track. Try to always use images while posting. Remember not to spam. Engage with your customers besides doing promotion on social media platforms.
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Cover Image Source:
https://www.freepik.com/free-vector/isometric-empty-shopping-basket-on-gadget_3297743.htm
Why Hiring a Web Design Agency is Beneficial to your Online Business Strategy
With so many cheap services and tools available that allow you build your own website, how do you determine whether you should hire a professional web design agency?
Drawing from years of experience and customer feedback, do-it-yourself and dime-a-dozen website creation platforms may not help your online business as much as you think. The science of online business is more complex than simply creating a website. Oftentimes, business owners fail to realize this until after they have already invested significant time and resources into the project.
You may be able to create a usable and attractive website, but if it is not optimized for the search engines, it will never be seen by your potential customers. If visitors do find your website and the user experience isn’t intuitive, visitors won’t convert to customers. No conversion equals no customers, no revenue and no profits. Let’s consider how hiring a web design agency can help your site succeed.
Website design and functionality
Compare developing a website to creating a Bob Ross painting. Ross can create beautiful artwork with easy brush strokes, telling everyone they can easily do it, too. Realistically, making a painting like his in 30 minutes is far from easy. In the same way, you can’t expect your website to perform well without proper experience in the field. Web design agencies can leverage best practices in website design to create a work of art. They have the technical knowledge and professional tools and resources to develop a successful website.
Modern web design relies heavily on the principles of Search Engine Optimization (SEO). Search engines look at all design aspects of a website to determine its credibility and rank on the Search Engine Results Page (SERP). The smallest mistakes in design, like a missing comma or semicolon within the hundreds or thousands of lines of code, can take down a website completely. Can your staff implement or troubleshoot URL redirections, 404 errors, retargeting pixels, JSON-LD scripts, Google Analytics or Schema? Someone who doesn’t have web design experience will not recognize issues that may arise and they won’t know how to find the mistake. They will likely spend many hours searching for answers to resolve the issue. The lack of troubleshooting experience and website optimization knowledge will create a completely ineffective marketing tool.
Time is money
As mentioned before, business owners often fail to recognize the complexities involved in successful web design and will only realize this after much time and resourced have already been invested in the project. As with most businesses, “time is money,” so the objective to generate revenue, as quickly as possible, is why you would hire someone with specific expertise to get the job done right the first time. Businesses end up losing more money by trying to build a website on its own.
When a company uses a staff member for a different purpose other than the hired position, the business incurs the indirect costs associated with the loss in productivity for the original hired position. Additionally, this staff member is now working as a website developer and being paid to work in a position that is not their area of expertise. An inexperienced website developer could easily take two to three times longer to create a website and on top of that, the website they create is unlikely to be the functional website that a professional website designer would produce.
The road to success
Website development teams know how to build websites, because this is their expertise and what they do day in and day out as a profession. They know what questions to ask you about your business to ensure that your website not only reflects your business objectives, but that it has the best design, functionality and systems integrations required to increase your conversion rates. Doing things right the first time is less expensive than the alternative. The faster an online business can gain traction, the faster it can start generating revenue.
Most web design firms and agencies will offer a free consultation to help a business owner understand the scope of their website project and provide estimations of the costs along with the best way to get your business online and generating revenue.
Top Digital Marketing Blogs You Should Follow
The digital marketing landscape is always moving forward. Keeping up with news and trends is absolutely crucial to your success, but with all the digital marketing blogs out there, choosing the right ones to follow can be difficult. We’ve compiled a list of the top digital marketing blogs you should follow to improve your strategy. Read on for our top picks.
Marketing Land
If you only follow one digital marketing blog, it should be Marketing Land, a daily publication covering all aspects of the digital marketing industry. Marketing Land is your source for daily news coverage including breaking stories, industry trends, feature announcements and product changes from your favorite platforms. They also post regular contributions from subject matter experts in all areas of digital marketing.
Content Marketing Institute
Content is key in digital marketing. If you are looking to improve your content marketing skills, check out Content Marketing Institute. They are the global leaders in content marketing education and training and pride themselves on teaching brands how to attract and retain customers through compelling, multi-channel storytelling.
Moz Blog
SEO is an important part of your job. Moz Blog is the best place to find advice, research, how-tos and insights to help you improve your SEO practices. Although Moz Blog focuses primarily on SEO, they also write on other aspects of online marketing.
Kissmetrics
Have you ever read a digital marketing blog and wondered if the information was based on real evidence or just some random writer’s opinion? At Kissmetrics, the posts are all grounded on data, with hard facts and statistics that prove digital marketing insights and trends. Kissmetrics covers a wide range of digital marketing topics, all with relevant facts and figures to help you make informed decisions.
Convince & Convert
The team at Convince & Convert is impressive. They are a group of strategic advisors who help businesses with their digital marketing – but they are also consistently ranked in the top digital marketing blogs around. With posts on a wide variety of digital marketing topics, Convince & Convert is a great one-stop shop for important digital marketing tips and news.
These digital marketing blogs will help you stay current in an evolving landscape so that you can optimize your content and strategy. Which one is your favorite?
5 Essential Ways to Deliver a More Engaging Digital Brand Experience
As a designer, I’m always captivated when it comes to my favourite part of the branding process – imagining and designing all the beautiful, tangible ways a brand could work; thick, weighty stocks, satiny metallic foils, intricately folded print pieces, creatively lit interiors. However, it can seem a little trickier to continue that lovingly crafted brand online; without all those tactile elements, how on earth can I convey the core of the brand experience with the same impact? From a die-hard print designer in my early career, I’ve grown to love working with websites and digital design – for similar reasons, if not using the same techniques. It makes sense to me too, now that so much of our world is digital, to place the same level of care and finesse into a brand’s online presence. A great website is an incredibly effective marketing tool, and as such, should be equally representative of a brand’s story, experience and aesthetic as any other part of the business. I’ve compiled a list of a few points I’ve learned along the way, that help when it comes to making brands work online.
1. BE CONSISTENT
Picture this common scenario: offline, your brand is dark, mysterious, premium and extravagant, with considered details and luxurious print finishes. Online, however, your website is quite different; light, bright and minimalist, leaving users with an odd disconnect between the two brand experiences.
Obviously this isn’t ideal – when it comes to making a brand work effectively, consistency in tone and detail across every touch point and interaction is critical. People should have the same response from interacting with your brand whether they are in store (for example), on your website or looking through your Instagram profile. I see this issue quite often – where a brand that does extraordinary work offline, fails to reach the mark when it comes to their digital presence (Aesop, I’m looking at you).
Naturally, on a website, we can’t recreate the effect of a stunning foil stamp on a brochure, or of delicately designed mood lighting in a space. However, we can take the tone and emotion that those offline experiences evoke, and translate them into the digital medium, in the same way that we would translate the aesthetic of an interior into the design of a print piece.
It might not take on the same form, but the level of detail, the ambience, the overall feeling of the experience, should create a common thread between each brand interaction, from print to environment to digital.
2. TELL A STORY THAT PEOPLE CAN SEE AND EXPERIENCE
Now, with so much of a brand’s relationship with its consumers living online, branding is less about people simply being aware of you and more about the experiences and interactions a user has with your brand – how they choose to emotionally invest with the story you’re telling.
A brand has to be engaging enough for people to want to spend time with it, and the same goes for its website. When designing the interactions your users can have with your site, think about the brand’s personality. How do you want your user’s interactions with the site to make them feel – curious, amazed, peaceful? How does your brand move – does it slide, bounce, flicker, pulse, glow? Try to align the way the site moves, and how users move through it, with the essence of your brand’s story.
3. BE RESPONSIVE
So often when designing we try to create designs that mirror themselves across all devices: mobile sites look like smaller versions of desktop sites, desktop sites use collapsed menus. I feel that this can be an unhelpful approach – different devices have different limitations and advantages, so why not adapt your user experience and content to match?
While it’s important that your mobile website lives up to the desktop site and provides a comparable experience, they don’t have to correlate exactly. Consider what features or content are relevant or irrelevant to each platform, and design accordingly.
4. BEND AND STRETCH
For brands, one of the nicest things about the digital space is the freedom and flexibility you have. Your brand can flex and flow to fit across every brand touch point.
I absolutely love seeing a brand than not only works beautifully online, but is responsive itself so that when your website is optimised for a device, the brand is also optimised to the space it’s in. That is; the brand is distinct and recognisable in more than one layout or size, with or without all its elements.
An adaptive, flexible approach to branding across typography, colour and brandmark accentuates the brand itself, increasing users’ familiarity with your brand and enriching their experience with it.
5. BUT KEEP IT SIMPLE
Don’t complicate and feel the need to add every single function, or every type of content. A website that throws in every trick in the book can be overwhelming and confusing.
Depending on the scale of your project, consider choosing a few, targeted techniques and do them well. Focus on what your user needs from your brand and tailor the digital experience to those needs, without overproviding.
A dramatically simple, direct website with a targeted message can be just as powerful, if not more so, than one with full social media integration and complex animated transitions. Call upon the timeless wisdom of Chanel, and take one thing off before you leave the house.
What it comes down to for me is not treating a brand’s website as a different beast, but rather as a critical and integral way for people to interact with the pure essence of that brand.
There are so many ways that digital media can be taken advantage of to create a richer, deeper and more engaging brand experience than leafing through a brochure could ever provide.
With technology that is constantly evolving, it’s one of the most exciting ways to work with design and branding. Make it your priority!
Digital Marketing – Career Growth Prospect
Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities.
In a simple way, it also termed as the promotional approach for various products or services via the internet or electronic media. Thus, it differs from traditional marketing approach mainly due to its effectiveness and its rate of market penetration.
Importance of Digital Marketing
With the gradual increase of popularity in social media and other internet platforms, customers, clients is gradually becoming socially interlinked for almost 24*7. From a business point of view, it is an immense opportunity to target the probable customers that surely affect the business outcome and image. Due to a gradual increase in technological advancement and market competition, big to small organizations started to carry out digitization to enhance their rate of success.
The reason behind implementing such marketing segment in almost all business units is only due to its effectiveness and output. Some of the reasons for which companies implement internet marketing are as follows:
1. Effective management of customer relationship throughout various channels
2. Effectiveness of customer engagement process
3. Provide accurate in targeting prospective clients based on their interests and preferences
4. Very effective and communicative platform to discuss customer issues within a short span of time
Thus, with the gradual increase in demand for the digital marketing skills, it helps to set up the opportunity standards in the job market. With its market penetration, the job market is booming day-by-day, thus creates a huge leap in a career opportunity among the students as well as professionals.
Advantages that you may gain from having a Digital Marketing Course
Create a demand as a professional
Due to digital market approach, there is a serious skill gap among the professionals. Thus, on experiencing such course will stay you ahead in terms of competition as well as provide enough market exposure. As per statistics concerned, we will go to experience a rapid increase in job opportunity in this field and the average figure may reach to approx 1,50,000 jobs by the year 2020.
Increase in career choice
Among the world’s largest digital giants, namely Google, Linked IN, Twitter, etc., providing loads of opportunities in the said field. Various other top organizations from Fortune 500 are hiring candidates in the field of digital marketing. Marketing professionals may have the gateway to improving the career and be industry ready for upcoming years on successful completion of this program.
Better payment and salary increment
Rather than contemporary marketing approach, digitization provides opportunity in cost reduction for the management, therefore, create an opportunity in salary hike for the employees. Being an expert in this field will surely put you ahead of time and competition, thus creating immense opportunity for career growth and development.
Students or the professionals, those who are opting for the Digital marketing course need to go through following fields of ability and are as follows
Introduction to digital marketing and its advantages
1. Search engine optimization (SEO)
2. Social media optimization (SMO)
3. Search engine marketing (SEM)
4. E-mail marketing
On successful completion of the course, it not only helps the students but also working professionals to grab the best opportunity in this booming industry.
Digital marketing surely helps to bridge the gap while providing more job opportunities in this booming industry. In the competitive scenario, for marketing professionals, it surely provides an edge over traditional marketing techniques.
Digital marketing course and training program comprise the introduction to digital marketing, social media optimization, search engine optimization, search engine marketing and email marketing.
Reasons For Having A Digital Channel Strategy
Do you have a digital marketing strategy right now? In today’s competitive market arena, having such is certainly a huge advantage.
Why You Need a Digital Channel Strategy
Need a direction:
Companies without a digital strategy do not have clear or definite strategic goals for what they want to achieve online when it comes to building deeper relationships with existing ones or gaining new customers. Most like, you won’t put enough resources to reach the goals if you do not have definite goals. Also, you cannot evaluate what you want to achieve through analytics if you are directionless.
You will not know your online market share:
If you have not researched your market share, customer demand for online services might be underestimated. Most importantly, you will not understand your online marketplace. Be aware that this platform is very different from the traditional channels when it comes to competitors, propositions, types of customers, and options for marketing communications.
You do not have a commanding online value proposition. Bear in mind that a clearly defined online customer value proposition will help you in terms of differentiating your online service. In turn, this will encourage both current and new customers to engage initially, and most importantly, stay loyal.
Competitors will gain market share. If will not spend some of your resources to digital marketing or perhaps make use of an ad-hoc approach without clearly defined strategies, your competitors surely will eat you. You will definitely stay behind. Of course, you would not want this.
You do not know your online clients well enough. It is often said that digital is the most measurable medium. However, business experts say that you need to use other forms of tools so you can successfully identify your weak points. And after knowing them, be sure to address them instantly.
Your digital efforts do not have enough budget or people. There is lack of resources allotted to planning and implementing e-marketing. Also, there is a lack of a specialist with the necessary e-marketing skills. In turn, it will be harder for you to respond to the competitive treats efficiently.
You are wasting your resources through duplication. You may have enough resources but you are just wasting it. This is often the case in bigger companies where you see various parts of the marketing organization buying different tools or perhaps utilizing different agencies for doing the same online marketing tasks.
Which Skills Digital Marketers Must Have Today?
Most of the skills necessary for you to succeed in the digital marketing industry are technical and majority are related to information technology. Experts have rounded up several must-have skills for digital marketers today.
Skills That Will Increase Your Worth as Digital Marketing Professionals
Data Analysis – Today’s era is all about data collection, interpretation, and making very sound business decisions.
Integrated Campaigns Management – This is considered the hottest skill necessary in the digital marketing industry. There are actually 2 challenges that marketers must work on. First, they need to know how to efficiently integrate cross-channel marketing in order to optimize the allocation and return of resources. Second, they must learn how to avoid spam and losing the trust of their prospects. There is a need for you to work on your integrated marketing skills. And this can be done by taking relevant courses as well as applying self-help tactics.
Communication – They have to efficiently communicate their goals, vision, and strategy. It is believed that communicating with other people is most likely the significant skill of any professional. Bear in mind that communication will involve understanding market differences around the world and managing various clients. Experts highly emphasized that one can’t be a perfect communicator. There is always a need to learn and enhance your skills.
Team Work – Due to the fact that marketing has different channels and every channel may have different team leads, the ability of a person to work with the team will definitely count a lot. Every member must help out one another to boost how the performance of the organization.
Direct Response – Driving business is indeed the ultimate purpose of digital marketing. Among the leading deficiencies of marketers is the lack of grip on direct response. Their capability to generate immediate response from consumers is somewhat questionable. The rule is indeed very simple. Companies need resources that will help them bring money into the business.
Marketing Finance – The main issue with these professionals is their inability to follow different financial realities and goals of the organization. They need to understand the basics of financial indicators. There is a need for you to understand the balance sheet, cost of actions, stock pricing trends, income statement, assets, liabilities, and financial goals. This will help you quantify your actions as well as think when it comes to numbers. With the different, new ways of teaching finance, mathematics, and managerial accounts, you certainly can easily boost your marketing finance skills.
Does my Business Need a Digital Strategy?
In current market scenario online presence has become a very vital element. Businesses generally have this question whether digital marketing is required for their business or not? The answer to this question is – it depends. Partly it depends on the nature of your business, your goals and expectations, and whether your customers are using digital channels for any reason at all.
And partly it depends on which of the following you already have in place. A digital strategy should be part of a marketing plan, which in turn should be part of your overall business plan.
If you don’t already have a business plan and a marketing plan in place, then your digital strategy will need to be a lot more comprehensive. If these two plans are detailed and current, then the task of creating a digital strategy is a lot faster and more straightforward (and cost you less to develop).
The planning hierarchy usually looks a bit like this:
1) Business plan – all aspects of your business, projections, competitor analysis, benchmarking, goals, financial analysis and budgets.
2) Marketing plan – everything marketing related: online and offline, traditional media (radio, tv, print ads), events, print collateral, PR/comms, client events, trade events, packaging, branding and more.
3) Digital strategy – focuses on the online/digital, and should be part of the marketing plan (if you have one), helping to leverage your overall marketing spend (e.g. reinforcing your offline campaigns by ensuring content across your website and social channels is relevant and helps towards conversions), including your website, mobile apps, online content creation and more.
4) Social media strategy – a sub-set of your digital strategy, reinforcing your brand messages, running targeted campaigns, building relationships and loyalty among your customer base, providing insights into your business and team, sharing relevant and useful information to your existing and potential customers.
-Mukund Pilankar
Going Digital – Are you?
As we come towards the end of the analogue age – for television at least, most householders have already made the change over to digital with their hardware.
It never ceases to amaze however, how many business owners still steadfastly refuse to implement digital tools in their companies, preferring instead to stick with more traditional methods.
For some, that may be because they feel they are too old to learn new tricks, and have every intention of passing the business on to someone younger and letting them deal with the challenges of an online world, for others perhaps they simply don’t see any benefits to putting part or all of their business online.
Don’t get me wrong – I still love the power of a genuinely handwritten note from a business to a valued customer over a “personalised” mail drop to thousands of prospects.
For those who fear losing their personal touch when it comes to digitising their communications, there are many good reasons to take care – the examples of appalling corporate communication online and in our email inboxes are legion.
Mistakes to Avoid:
1) Database mistakes that “personalise” to the wrong person, or simply have inaccurate data on file that they refuse to update when people try to get it corrected.
2) Online marketing that pretends to be personalised but has no relevance to your interactions with the company involved. If you don’t have a relationship with someone, don’t try to pretend that you do.
3) Marketing that obviously takes no account of what customers really want – timely, efficient service, honest acknowledgement of mistakes, human speak not corporate gobbledygook, and offers that are of real value.
How do we achieve all of the above without employing a team of communicators to personally connect with all of our customers?
Marketing Automation is the answer.
This is a field that has been evolving over the last few years and has become increasingly sophisticated, with marketing automation platforms integrating with content tools, social media posting tools, analytics tools and CRMs, while delivering a highly focused form of inbound marketing.
Some of the examples currently in the market are Hubspot, seen by many as a pioneer of inbound marketing, Marketo, Eloqua, Pardot (an offshoot of Salesforce) and Net Results – a bootstrapper who has taken on the bigger players with a very accessible product.
If a company is ‘doing marketing automation right’, their prospective customers will be communicated with in a way that fits wherever they are at in their research or buying process. Over time, these systems gather information about each customer so that each communication remains relevant, targeted, timely.
And over time, as the relationship evolves, long standing customers will reach a point where brands can communicate with them in a sort of insider’s shorthand, that understands exactly the nature of that relationship and adapts accordingly.
This process of evolution is not only applicable to email driven marketing, it is also something that can happen in website design with iterative changes that take people along a path of simplification as they learn how a site works. When you know the quickest path to your destination, you no longer need the flashing neon signs, in fact you would kind of prefer they didn’t exist any more. From a design perspective, that means we can whittle down some of the more obvious “signage” on a site, evolving to a simpler interface that works particularly well on mobile.
This evolutionary design approach works particularly well for businesses that have a lot of returning traffic on their websites. If your customers regularly return to browse, read or buy, then it is likely you can start to look at features that are not used or that people seem to skip over because they already know what they are looking for.
How do you work those things out?
Once again there are tools to make this process easier. User testing videos that record how your customers use the site, tracking tools that capture where people click and what pathways they use, mini surveys that pop up for a limited number of users, and A/B split testing once you have decided which features you want to remove and test.
One of the great benefits of digital is that nothing is irreversible, so you can test to see what works and what doesn’t, then make the changes permanent or return to the existing design and functionality.
Five years ago, these tools either didn’t exist, cost a fortune to implement or were simply very challenging to put in place. Now we have a choice of some very slick, user friendly, cloud based tools with very accessible pricing. So now is the time to get very smart with your digital presence.
We have the ability to work smarter, and begin demonstrating the very real ROI from your digital presence.
Give us a call if you want to know more.
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Traditional Marketing vs. Digital Marketing
In today’s world of technology, social media and digital marketing is having a considerable impact on how we act socially; act as consumers and the way we do business. Thus, it is possible to say that any initiative that does not acquire the new era of communications and marketing is in danger of losing out. However, one should not miss out on any traditional media that customers and prospects employ and what works currently. An optimized strategy that incorporates both digital and traditional marketing will earn returns from your initiatives.
Here are 10 factors differentiating Traditional Marketing and Digital Marketing:
- Level playing field:
Any business can compete with any volume of competitor with a data centric and goal oriented digital marketing strategy. Traditionally a smaller business had a clear struggle to compete with the market conquered by its larger competitors. On the web, a sharp well functioning site with a smooth user interface and incredible service rules and not the size.
- Economic:
A business can execute its online strategy for a minimum cost and can replace usually expensive advertising platforms such as television, Yellow Pages, magazine and radio.
- Easy to monitor:
Contrary to traditional methods one can see the real time statistics that are working or not working in favour of your business goals. This helps in manipulating strategies to improve returns. For measuring traffic to one’s site we can use Google Analytics to calculate specific goals one wishes to achieve and almost all packaged email marketing services provide good insights into the statistics of people opening, reading and converting from emails sent for marketing.
- Real time results:
One doesn’t have to wait for a long time for your business to boost like you would have to waiting for a fax or form to be returned. You can see the traffic and statistics of visitors to your website and its increase in subscriptions, rate of conversion, peak trading times and much more at the touch of a button.
- Brand Building:
A well established website with high quality content focussing the needs and adding some value to target audience can provide momentous value and lead generation opportunities. This also goes for personalised email marketing and utilising social media channels.
- Far greater exposure:
One’s business is visible anywhere in the world from a single marketing campaign; the cost incurred to do this using traditional method would be quite considerable. In addition if one has got optimised the key word oriented search content in their website he should see a long-term return on investment and will be an economic cost to maintain your site ranking.
- Viral:
Your sales flyers getting passed on instantly by your customers and prospects are not possible. By going online and using social media share options on your email, website and social media platforms enables your purpose or initiative to be shared at an exponential rate, just like spreading of breaking news. However, warning, bad news travels much quickly so make sure you have a risk management strategy in place to tackle negative impact on circulation.
- Not Intrusive:
I know most people hate receiving sales mail shots or promotional calls at inappropriate times on stuff of no interest to them. On the web platform, people get the option to choose communications and usually it is relevant because they are the people searching for it.
- Greater engagement:
With digital marketing one can persuade your prospects, customers and followers to take action, visit your website, read about your products and services, rate, buy them and provide feedback which is visible to your market. So it doesn’t take long for good promotion to increase the projection of your business.
We would be keen to hear your views and online marketing challenges; perhaps we can provide some ideas in our next blog post.
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