Marketing & Advertising

5 Reasons Why LinkedIn Is Important For Your Business

LinkedIn is one of the most popular professional networking sites in the world, with over 500 million users. As the world’s largest professional network, LinkedIn is a powerful tool for growing your business by helping you connect with both current and potential customers. In addition to being able to establish yourself as an authority in your field, it can help you find new clients through advertising on the platform or even getting leads from others who have joined your group or network.

LinkedIn is geared toward professionals network and here are the top 5 reasons why you should use LinkedIn for your business:

1. Grow Your Brand With Company Page:

LinkedIn also allows you to create single or multiple profiles for your business. When you post updates about your business, your readers will be able to see them on their News Feeds. This gives them an easy way to stay up-to-date with what’s happening at your company and helps build your credibility.

2. Great Networking Tool:

LinkedIn is a powerful networking tool that can be used to connect with other professionals in your industry. It’s a place to connect with people you already know, as well as a way to meet potential new contacts. You can create traffic for your business, join groups, interact with others’ content, etc.Innovins – Digital Marketing Agency in Mumbai can help you out.

3. Improve Search Rankings:

LinkedIn offers excellent exposure for your business or blog page. You can link back to any blog posts or pages from within your profile so that anyone who visits those pages will also see them when they look at your profile information. This helps to drive traffic back to those pages while also building up their authority within Google rankings.

4. Recruit Fresh & Skilled Talent:

If your company is hiring or looking for new employees, LinkedIn is a great place to start. You can search for candidates by skills, location, and experience level, making it easy to find exactly what you’re looking for. This will give you an idea of who might be suitable for your business before contacting them directly via email or phone call.

5. Target Advertising:

Many businesses use LinkedIn as a way of reaching out to potential customers and promoting their products or services through targeted advertising campaigns. Businesses can target specific demographics based on location and other criteria that they specify when setting up their campaign. This enables them to reach potential customers who may not normally see their adverts anywhere else online or offline.

Thus, LinkedIn is an extremely useful and valuable tool to grow business and provides networking opportunities for your business. What are you waiting for, enter LinkedIn with a strong strategic plan for more leads and engagement. Connect with our expert marketing team for a detailed and customized marketing plan for your business.

Twitter Hashtags and their importance?

Hashtags are fundamental to how Twitter works and operates. These hashtags enable keyword and topic-based categorization and hence allow users to easily follow topics that are of immense interest to them. They also enable tweets to be easily displayed easily on a Twitter search.

Over the years we have seen the power of hashtags for activism across the world. These humble hashtags have also become one of the most valuable assets in modern marketing campaigns and norms. Companies that have carefully thought about their hashtags have been able to grow brand awareness and have been able to create a brand of themselves.

Brands often create hashtags with their brand name or create a memorable hashtags for a campaign they are running. The best hashtags are the ones that combine both the brand and the campaign as these are truly memorable and associate the brand with its activity

Hashtags have great importance to marketers as they help to achieve the marketing objectives: 

• They can create visibility of the brand.
• The tweets with proper hashtags highlight the campaigns and promotions.
• They allow the brand to join a conversation too.
• If the company is able to position itself with proper hashtags that are not used by other competitors. It will help the brand to stand out in the competition
• Using hashtags helps to follow events, we can use the event hashtags to join the conversation that your brand supports. Hence it encourages real-time commentary and impressions.
• Hashtags help you to engage with trending topics. Interacting with trending hashtags allows your brand to be top-of-mind and generate engagement outside of your brand-focused tweets, taking part in a broader conversation that’s important to the majority.  
• Using hashtags helps to promote thought leadership to an existing conversation
• Hashtags help and make it easier for people to discover your brand. If they are following a hashtag, they will see any of your tweets that include that hashtag. This increases your reach and visibility.

This blog delineates the importance of Twitter hashtags.

How Local Listings Can Improve Your Web Presence

How Local Listings Can Improve Your Web Presence:

Local business listings and citations always play a vital role in the reputation, rankings, and revenue earning capabilities of a business. They are the listings added to directory pages with your business’s information. When people search for your business or the service you provide, your listing on a directory site gets displayed in the search results.

The  four ways that your local listings  can help you to improve your web presence are :

1. It Can Drive Visits & Contacts :

If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is wrong, that seems ridiculous  Or, even more frustratingly, have you ever driven to a business location only to find they’ve moved  Sites like Google have information about your business already online, so it’s important to make sure this information is accurate so you aren’t losing any potential customers due to wrong phone number or old an address

2. It Can Get You in Front of Social Media Users :

Even social media sites are another place or option where searchers can find information about your business. And, social media is a great way to retain old customers and acquire new ones. Set up your business on sites like Facebook and Twitter and make sure you give the right phone number, address, and business name. And also ensure that they are regularly updated. You should also post regularly so you can keep your business top of mind for your customers. You can even spice up your post by including good content, company updates, and office events.

3. It Can Help You with Your Online Reputation

With many different forms of online review sites and social media platforms, people can be talking about business all the time. With proper local listing management, it’s also important to keep tabs on your online reputation. An easy way to get started is to use the google my business tool, Where your business name plus reviews, and your business name plus complaints are posted on a regular basis by your customers. This will provide information as to what your customers are saying about you online and can also help you to improve your overall web presence.

4. It Can Improve SEO

Updating your business listings can help you improve your business’s search engine optimization, by presenting consistent information about your business across the web. It can be stressful to manage your online presence on your own, especially when your main focus should be on running your business.

Hence by following these simple steps your web presence would increase.

5 Reasons Why Every Business Should Build A Social Media Presence

Social media is one of the most powerful tools in today’s time to promote your business. Social media has become the most important ritual to follow in the lives of almost every individual and thus it has become one of the easiest ways to talk about your brand and make it reach millions of people. 

Ultimately, social media gives you the ability to directly connect and interact with prospects and customers. The more integrated you become in the fabric of social media, the more benefits you’ll reap as a result. Hence, to help you explain the importance of social media presence to stay strong in the competitive market, in this blog post, we have mentioned the top 5 reasons why every business should build social media presence. 

5 Reasons Why Every Business Should Build A Social Media Presence

• Boosts Brands Awareness

Social media has changed the way people communicate and it is still evolving. In olden times, it was not easily possible to communicate with people across the world, but with the help of technology and social media, it is just a few clicks away. Hence, having a social media presence enables your business to connect with people from all over the world and build awareness for your business. 

• Increases Inbound Traffic 

When you update the content of your website or upload a blog it may take time to process the whole update but once you are active on social media and update your audience about the new content on the website, the interested audience will definitely visit your website and thus, it increases the inbound traffic.

• Helps To Understand Your Audience Better

When you start being active on your social media accounts daily it helps you to understand the preferences of your audience as they often tend to engage with you by the means of the comments section available. With frequent interactions with your potential customers, you are a step closer to reaching your goal. 

• Enables Instant Feedback

When you start interacting with your customers on social media, your visitors tend to provide instant feedback which helps your business to develop the products/services and encourage your customers to trust your brand. 

• Allows Competitors Analysis 

Social media presence also allows you to keep track of the work of your competitors and get ahead of the competition making more beneficial updates to your content. 

Social media advertising and marketing are way more effective and affordable than traditional forms of marketing. Hence, you should not miss a chance to showcase your products/services and benefit your business with the help of technology. To know more about digital marketing or social media marketing services in Mumbai, contact us at +91 99870 53623.

Top 5 Ways To Improve Your Facebook Leads

Facebook Advertisements has become one of the most useful ways to get potential customers. In olden times, advertisements cost way too much, and thus, we could only find huge and established companies advertising their products/services on TV, Radio, Newspapers, Magazines, and even on Billboards. But with the growing technology, social media platforms such as Facebook and Instagram have introduced their own Advertisement platform which has allowed every type of brand to advertise their products/services and gain more brand visibility and awareness. 

Facebook Advertisements have become one of the most beneficial tools for some businesses across the world as they gain 100% LEADS just from running Ads on Facebook. There are billions of people out there who use Facebook at least for an hour daily. Thus, it is one of the finest ways to target the perfect audience and profit your business with major benefits. 

There are various types of Facebook Ads, according to the brand necessity, one can choose the motive of the ads and target specific audiences, and measure the effectiveness of the ads. In simple terms, Facebook advertisements are one of the best online marketing tactics to increase the profit of your business. 

To help you understand Facebook advertising in a much better way, In this blog post, we have mentioned the top 5 ways to improve your Facebook leads. 

5 Ways To Improve Facebook Leads 

• Include Offers

Providing offers on your products/services is one of the best ways to attract many potential customers as it allows the audience to think twice about your product and thus, it also increases your brand visibility. In a research, it was found that 67% of Ads performed well with offers if compared to other ads which do not offer centric. Hence, to improve your ROI, include offers in your Ads. 

• Monitor Comments 

To improve the number of your business leads targeted through Facebook ads, it is very important to monitor the comments as just like other types of Facebook Ads, lead ads are also exposed to public engagement, and replying to the comment as soon as possible increases the brand authenticity and people tend to trust such brand more. 

• Keep Testing The Ads

Testing your lead generation ads is one of the most important parts of running a Facebook ad. You cannot just start the ad and expect leads, always remember you have competitors everywhere and hence get ahead of the competition and reduce the rate of cost per lead it is very crucial to test and analyze your Facebook Ad Campaign. 

• Keep Shorter Texts

Sometimes, it is better to shorten the text and focus on the main concern by just informing the audience about your product/service. This helps the audience to decide faster whether to buy the product or not! Hence, use minimum text and allow your audience to reach the forms field more quickly. 

• Follow Up On Leads Instantly

As mentioned earlier, there is a lot of competition across the internet, it is very crucial to follow up on leads instantly to not miss any potential customers. 

Have you ever tried Facebook Leads Ads for your business? If not then this is your opportunity to start getting potential leads in a just click. To know more about Facebook Lead Ads you can contact us at +91 99870 53623.

4 Benefits of using Instagram for Business

Instagram for your Business – Instagram is blooming each day with millions of new users. Believe it or not, Instagram has become the most popular and important application in terms of a growing business. In the olden days, businesses had to thrive hard to get a single advertisement to get live on television, newspaper, magazines, or even billboards. But thanks to technology, it has made unremarkable growth and has allowed the future to be more mesmerizing. 

Instagram was launched in the year 2010 as a photo-sharing application. People used to join instagram to share their daily routine and make friends but in the year 2021 Instagram has become the newest business model to hack the growth of success. 

In this blog post, we have mentioned 4 benefits of using Instagram for your online business. If you are someone who is lacking behind using this amazing Instagram marketing strategy, then this blog is definitely for you! Read the entire blog and find out amazing Instagram marketing strategies for your business!

4 Benefits of using Instagram for Business

• Businesses can make money directly from Instagram

Yes, you read it correctly! Instagram has become the most popular social media platform where small businesses are growing at an unbelievable rate. Without the use of a website, small businesses are getting massive amounts of response and are able to sell directly from Instagram globally. Isn’t this an amazing opportunity to make your business grow worldwide? It is indeed and hence you must focus on making your Instagram page more attractive and trustable. 

• Builds Customer Relationships

As it is an open chat application, with the help of comments and personal chat options businesses can build a strong relationship with their customers or page visitors. It increases page engagement and brand value. Thus, every business on Instagram should maintain good relationships with their customers. 

• Allows you to promote at cost-effective prices

As mentioned above, if compared to traditional means of advertising, then Instagram has made the work of businesses easier as it allows them to promote advertisements at a very low cost starting from 100 INR. Hence, this cost-effective feature has allowed businesses to grow on a larger scale. 

• Hashtags allow you to reach a wider audience

Yet, another feature of Instagram that allows you to grow your business by adding valuable followers to your bucket. If used correctly, hashtags can make your brand visible globally. As it has the potential of making your post reach a wider audience. 

Instagram has changed the way people communicate and consume information and in the near future, we still see Instagram at its peak. If your business is lacking growth on Instagram then get solutions from the best digital marketing agency in Mumbai, Innovins Softtech Solutions. We provide 360 degree digital marketing solutions at affordable prices. To know more about our services, contact us directly at +91  99870 53623.

4 Benefits of Advertising on Social Media for your Business

Since the olden days, Benefits of Advertising on Social Media has been considered one of the most powerful tools for brands to generate awareness and loyalty. With the help of advertising on social media, many brands have achieved successful results in increasing the sales of the brand. But in olden times, it was only possible for huge brands to advertise their products/services because of the higher costs. May it be television, newspaper, billboards, or magazine advertisements, the cost of advertising was higher, and hence small businesses were not able to advertise their products/services on a larger scale. 

But with the help of growing technology and social media trends, it is possible for all kinds of businesses to advertise their products/services and increase their revenue. In today’s world, we can find more than 75% of people using social media and have made social media an integral part of their lives. From shopping to watching the news, you can find an extensive shift of people switching from olden means of entertainment and information to newer ways. In such a situation, social media has become the greatest tool to advertise and market products online. 

Thus, in this blog post, we have mentioned the top 4 benefits of advertising on social media for your business. 

4 Benefits of social media Advertising

• Allows all Kinds of Brands to Advertise 

Social media does not create barriers on any kinds of brands to advertise. Until your brand does not spread inhumanity, hate, discrimination, social media platforms allow all types of businesses to advertise. 

• Cost-Effective 

The biggest advantage of advertising on social media platforms such as Facebook, Instagram is that it allows you to start advertising in any kind of budget starting a minimum of 100 INR. Isn’t it cool? Of course Yes! Just from as less budget of 100 INR per day, you can target a specific audience related to your business and get maximum results. 

• Improves Brand Recognition

In this growing competitive world, brand recognition is the most valuable thing to acquire for your business and social media advertising allows you to help your brand get recognised by the correct target audience. Sticking to a particular brand color, format, design can also add a plus point to your online marketing strategy. 

• Higher Conversion Rate

Social media advertising and marketing allows you to target specific audiences along with their geographical location, which makes it easier for the audience to choose a particular product from your business. Social media indeed helps to increase the conversion rate of businesses. 

Social media marketing is growing and will continue to grow in the future. If you have not tried advertising your business on social media, then it is your sign to start it. If you are looking for the best social media marketing agency in Mumbai then contact us at Innovins Softtech Solutions. We manage all kinds of social media marketing campaigns. To know more about our services, contact us directly at +91  99870 53623.

 

5 Ways Social Media can Improve Your SEO Results

People often work separately on their social media strategy and SEO strategy but the truth is if businesses start closely working together on both their strategies and constantly check on the results then it will help your digital business grow rapidly. Social media marketing and SEO may not be connected directly but trust us in this blog post, we have mentioned the top 5 ways social media can help boost your SEO game stronger!

Firstly, let’s not forget about how important it is to rank on the top pages of search engines. However, with the growing competition online, it is really difficult to make space for your brand by just following old and simple techniques. Hence the finest idea can be merging various marketing techniques and creating the best strategy to grow your brand’s success. 

5 Ways Social Media can Improve Your SEO Results

• Increases Brand Awareness

Social media is trending everywhere and has the potential of making your business stand out of the crowd. Hence, to let people know about your business, it is very important to maintain an online presence by posting regularly on social media. Make sure the content you choose to share on your social media profile is relevant and trending. 

• Maintains Relationships

Nowadays, when people look for something online they often check the social media profile of the brand in order to check the authenticity of the business. Hence, it is very important to communicate with the customers and reply to them instantly to build a positive relationship with your customers. 

• Boosts Content Lifespan 

Even though you might have a good number of visitors on your website, to make your website and brand more engaging, you can share the link of the latest articles on your social media to redirect the traffic and increase the number of visitors to your website. 

• Builds Partnership

With the help of social media influencer marketing, you can build partnerships with many influencers to promote your business. This helps in spreading brand awareness, creates interest, and helps the viewers to take action by seeing content related to your brand repetitively. 

• Improves Visibility

Lastly, when people tend to watch similar content on various social media platforms, it makes them curious to know more about the brand, and hence indirectly this improves the brand visibility. 

Grow your online business with the best social media marketing and SEO strategies. If you are looking out for top digital marketing companies in Mumbai then, Innovins Softtech Solutions is the right choice to make. We at Innovins, manage your digital presence by providing cost-effective solutions. To know more about our services, contact us directly at +91  99870 53623.

Social Media Marketing Strategies for Your Salon Business

Are you looking to showcase your business/salon online through social media?  Or on the other hand you are not getting enough results to boost your business?

Social media is an incredible method to draw in with your current and likely clients, spread more mindfulness about your services, and make brand dependability among clients by building up what makes your salon special.

With the expanding utilization of social media in every industry, it’s essential that organizations realize how to connect with clients and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy to connect and that will in turn benefit your business.

Below are some tips to transform you salon business on Social Media:

Post Content That Will Intrigue Your Target Customer
Social media posts should entice your customers to crave more interaction and communication. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.

Post facts, information, or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.

Use Facebook as a Key Communication Tool
Facebook gives the ideal method to you to share your services, post photos of your best nail art design, or plan contests or giveaways to increase brand faithfulness and spread brand awareness.

In today’s Facebook era, it is difficult to discover a client who isn’t on social media. Subsequently, it is the ideal medium to speak with clients. Coming up next are tips for advertising your salon on Facebook:

-Write relevant posts that engage consumers

-Follow regular posting
-Treat your Facebook Page as a miniature website
-Plan contests or giveaways to increase customer interaction
-Provide Facebook Fans with exclusive deals
-Target your Ads

Instagram as a social media marketing tool
With more than 200 million users in only 4 years, Instagram is the most up-to-date individual from the center web-based media family. Images are an extraordinary method to showcase your salon and show a wide assortment of your work just as fun, quirky photographs that follow your brand’s theme.
-Stay on trend
-Use geography to your advantage
-Use before and after pictures to showcase your stylists’ talent
-Be fun and quirky
-Do exclusive Instagram contests
-Post promotions on Instagram
-Provide incentives for Instagram word-of-mouth

Twitter as a social media marketing tool
Twitter is an extraordinary path for your salon business to give data, share fascinating related articles or hold challenges. Here are 7 simple tips to guarantee you’re Tweeting to your Followers in the best manner conceivable:
– Use Twitter as an information source about your services
-Exclusive Twitter offers
-Offers for Retweets
-Provide Group Deals
-Use Twitter hashtags
-Be a timely Tweeter
-Share Articles on Twitter Related to your Salon

These tips and systems will permit your salon to acquire new clients, hold those clients through brand devotion, and make an intelligent relationship with Followers. Ideally, this post has acquainted you with certain new strategies and will assist you with using social media to its fullest capacity for promoting your salon.

Need to truly boost your social media commitment? Wishpond’s Facebook Contest Apps make it simple to make sweepstakes, photograph challenges, Instagram hashtag challenges, and more.

How Facebook paid campaigns can help small businesses?

Facebook has been the supreme social media platform for quite a long while at this point. Of this, nobody has any doubt about it – be it an individual client or a brand advertiser.

Despite the fact that Facebook began as an unadulterated social media organizing platform to connect individuals with their loved ones, it involved time before it arose as a viable medium for promoting brands and marketing organizations.

It is on the grounds that advertisers are various ways to engage with potential customers. With the manner in which Facebook began to connect people with people and and people with ideas; they were quick to distinguish its advertising potential.

While Facebook permitted pages to be made for organizations too, they might have barely envisioned the behemoth it would become in only a couple years, and go on to possess monster potential for monetizing its ability to connect.

Facebook is presently a significant element of each business’s marketing strategy, to create leads and convert them into loyal clients.

Benefits of Facebook Marketing for Small Businesses:

Massive Exposure on Global Scale:
Facebook is without a doubt the big daddy of Social Media, overshadowing the rest of the social media with over 1.2 billion user accounts. That is a tremendous number for an absolute crowd. More than 1.37 billion dynamic users visit Facebook every day (source: Facebook as in Q3 2017).

Facebook offers numerous platforms for advertising as pages, groups, and advertisements. A Facebook page for an individual or a business is the most famous approach to represent an individual or a business. A group page can be opened by a business or an association to promote their offerings. Clients can join this groups and furthermore post comments on the group page called as a wall. They can likewise cooperate through conversation strings.

Low Marketing Expenses:
Small companies need not have a website, which clearly would cost cash to create, have and keep up. Rather a Facebook page for any business can be created free of  cost and any can be shared on this page. Indeed, even a small company can begin a Facebook page and show the entirety of the data about its items or administrations at practically no expense.

At that point there are Facebook advertisements which empower you to focus on your potential users. Since Facebook gathers various demographics for all its users, these can be used while creating a target audience for your advertisement.

Facebook promotions are pocket friendly as well, at any rate up until now. Promotions can be charged on various factors and depends on what suits the user. CPM and CPC are the two mainstream charging strategies. CPM (Cost Per Million) is charged per thousand impressions while CPC (Cost Per Click) is chargeable per click.

Ability to Target Potential Customers:
Facebook promotions have a unique option which permits you to target potential depending on their demographics and interests. For example, on the off chance that you wish to open your promotion to youthful entrepreneurs, you could pick demographics under the age group of 35, middle-class lifestyle, living in  urban areas, with interest in “business” and “marketing”.

To publicize for women apparel, you could target ladies, between 20 to 45, with interest in “shopping” and “fashion”. You can likewise have your promotion shown uniquely in your neighborhood. Such explicit and refined focusing on has proven to be exceptionally helpful. 

Facebook likewise empowers re-focusing on those guests who had before visited your site, along these lines successfully narrowing down your intended interest group.

Developing Brand Loyalty:
Facebook permits simple and easy interaction among users and organizations. It is additionally simple to react to users, which promotes brand loyalty.  Prompt user interaction implies you to give compelling customer service by posting a message for the user, which instantly appears on his/her FB page.

Youngsters are progressively going to Facebook to look for products and services online. In the event that your followers see that you are responding to their questions, seeds of loyalty are planted right there.

Increasing your Web Traffic:
Through appropriate links Facebook users can be guided to your site. These users are probably going to be more responsive in light of the fact that they decide to go to your site voluntarily by tapping on the link

Once on your landing page, the users can be presented directly by marketing pitch the type of a call to action or asking them to see the product or service that you are advertising.

Useful Info – Facebook Insights and Competitor Information
Once you have made a Facebook advertisement, you can get a great deal of valuable data from Facebook insights. Information on the quantity of page likes, total reach of your post, individuals engaged with the post, is given by Facebook as a matter of course. Some valuable information about specific post’s performance is additionally made accessible.

Facebook Adverts Manager allows you to follow a scope of execution measurements, which help measure the impressions (number of times an advertisement appeared), reach (number of individuals who saw your promotion), and frequency (number of times guests go through your advertisement). 

It likewise measures the number of explicit activities, for example, page likes, posting comments, share and so on are taken by the visitors