Why is responsive development so important to you?

Responsive design is the “big thing” for web design right now. But if you’re not a model, you might be curious what this term means. You may also be unsure whether or not the website of the organization will incorporate responsive design, particularly if you do not understand the concept.

 

The responsive layout will help you solve a lot of problems on your website. It will make the page mobile-friendly, improve the way this appears on smartphones with both large and small screens, and increase the number of time visitors spent on your site. It can also help you improve your search engine rankings.

 

Read on to find out why responsive design is so important to your company’s website, and also read the responsive design pros and cons you should know about before you invest in a redesign.

 

 

If you would like to speak to an Internet Marketing Specialist, you can reach us at +91 9987053623.

 

What is responsive design?

First, here’s a quick explanation for the responsive design and how it works. Essentially, responsive design is a way to create a website in such a way that it automatically scales its contents and elements to match the size of the screen on which it is viewed. It keeps images from being larger than the width of the screen, and prevents users on mobile devices from doing extra work to read your content.

The ultimate goal of responsive layout is to avoid unnecessary re-sizing, floating, zooming, and panning which happens for pages that have not been adapted with different devices.It is often very difficult to navigate these sites, and it may even cost you potential customers who are frustrated by trying to figure out how to do something.

Responsive website design often removes the former need for smartphone users to build a dedicated mobile website. Today, instead of creating multiple websites with different screen sizes, you could build only one website that scales up or down dynamically to suit the computer you’re watching.

 

Why do you want to invest in responsive design?

We’re living in a multi-screen society. That’s why it’s crucial for your page to be viewable across as many devices as possible, because you never know which computer someone will be using to reach your website.

Responsive website statistics suggest that it is wise to appeal to both desktop and mobile viewers. The number of mobile viewers now exceeds the number of desktop viewers, and this number will only continue to rise as global smartphone accessibility increases.

In fact, Google revealed in early 2015 that mobile-friendliness would become a pioneer in its search engine algorithms. This indicated that pages that were web-friendly would potentially lose any ground in search engine results because they would not be delivering good content for smartphone searchers or audiences.

For short, the advantages of using a responsive design for your website include:

 

• Cost effectiveness
• Flexibility
• Improved user experience
• Search engine optimization gains
• Ease of management

 

Let’s have an in-depth look at each of these 5 advantages so you can know a little more about why you should invest in a sensitive website.

 

1. COST EFFECTIVENESS– Maintaining separate sites for your mobile and non-mobile audiences may be costly. Using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design that appeals to all visitors and devices. 
2. FLEXIBILITY – If you have a responsive design website, you can make changes quickly and easily. You don’t need to worry about making changes to two websites. This flexibility is a huge advantage when you’re just trying to make a quick design tweak or fix a typo on your site — you just have to do it once.
3. IMPROVED USER EXPERIENCE – User experience is important to website owners. You want people to love your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device and it takes forever to load or if your photos do not have the correct resolution, your company may seem unprofessional.

          No one wants to do business with a company that’s unprofessional. Yet responsive development, which provides a much better user experience, will help to convince people to give the business a chance. Because zooming and scrolling will be eliminated, content can be viewed more quickly, and the overall impression of visitors will be much more positive.

 

4.  SEARCH ENGINE OPTIMIZATION GAINS– Search Engine Optimization, or SEO, is a strategy used by many companies to help boost Google’s search page rankings. The closer you are to the top, the better the chance that potential customers will find you.

 

Responsive layout can help with SEO because Google, as described above, gives priority to mobile-friendly websites. In combination with other SEO factors, responsiveness can help to boost the results of the search engine.

5. EASE OF MANAGEMENT – Most businesses, especially smaller ones, do not have a lot of time to update or refresh the way their website looks. But instead of having to hire a developer to manage any part of your website, responsive design allows you to make improvements yourself, quickly and easily.

 

In fact, with just one platform, the other aspects of your advertising will be much easier to manage. You will never have to wonder whether you should link a mobile or desktop site to a social media update, or whether or not all of your redirect links will work to get the right visitors to the right site. Responsiveness takes a lot of pressure out of running a business website.

 

Is responsive design overrated? 

Of course, no marketing method or layout is perfect, and adaptive design is no exception. There are a few issues with responsive design, including:

• Not every page looks pretty good on every screen
• You may want to offer different things to different users, depending on the device they use, and this may be a little difficult on responsive websites.
• You might have trouble with resized commercials and banner ads
• It may be hard for you to build a compliant website that is different and relevant to your branding.

 

 

Now, there are drawbacks to every kind of layout, not just responsive design. The overwhelming majority of responsive web statistics reinforce the idea that this is the best approach.

 

 

For example, 61 percent of mobile users claim they would quit your website automatically if they can’t find what they’re searching for, or if your website doesn’t load the data. But, whatever the pitfalls, responsive layout is what the overwhelming majority of Internet users want, because it allows the mobile browsing experience so much simpler.

 

Embrace the responsive design of your website

When responsive website success stories don’t persuade you to change the way you model them, let the cost and time savings reassure you. Responsive layout is an important part of any modern web strategy — and it should also be part of yours.

contact innovins for responsive website design to Learn more about the cost of a new design, as well as some additional benefits that we did not cover in this article. You’re also more than welcome to contact Innovins development experts to get a quick, fully customized quote that will make your page sensitive!

 

Thank you so much for reading!

 

If you are searching for some professional assistance when it comes to making your website accessible, INNOVINS will support it. We provide comprehensive web design and development products, with more than 1000 sites released. 

 

Do you have a website development and website design requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. Please give us a call: +91 9987053623 

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GET VALUABLE INSIGHTS BY TRACKING COMPETITORS ON SOCIAL MEDIA

With such a significant number niches accessible to make content for, it’s unavoidable that you will end up with an OK measure of competitors. In spite of what you may figure, a rivalry isn’t constantly an awful thing! While it’s constantly a smart thought to concentrate without anyone else content and not become involved with making lethal aggressive practices, knowing the online habits of your competitors is vital if you need to make a solid establishment for your image. In addition to the fact that you should look your rivals for content patterns and user feedback, however, you ought to screen their social media presence too. 

 

Regardless of whether they’re Insta famous or Twitter-engaged, knowing how your rival is communicating with their very own audience is a key segment in figuring out how to cooperate with yours. There are a couple of reasons on why you ought to pursue your rivals via social media networking and what to watch out for when you do.

 

Recognizing What Works

 

Not exclusively is social media networking an extraordinary method to see stay in contact with your preferred brands, it’s an incredible method to watch out for your rivals. Through standard perception, you can rapidly figure out what’s working for your rivals with the goal that you can actualize their effective practices and improve your own image quality. For instance, suppose your YouTube channel is comprised of video blogs that are about traveling. You’ve developed a respectable foundation, yet you see that different channels with comparable content are increasing more prominent measures of supporters, views, and are in any event, being included on YouTube’s inclining page. So what are they doing that you aren’t? Take a look at these key regions and understand how your rival’s practice and your own look at – 

• Content quality – is your content of the best quality? Are your posts or videos excessively short or long? Is the sound or picture clear enough? Is there an engaged topic in what you post?

• Relationships – do you react to all remarks and criticism? Provided that this is true, would you say you are remarking in a friendly and reasonable manner? Do you tune in to your follower’s input and make content that they need as opposed to exactly what you need?

• Branding – does your channel or social media profile have a reasonable brand behind it? Is your logo or profile picture completely illustrative of what you are? Is your feed reliable, or is everything untidy?

• Promotion – Are you sharing your content consistently? Assuming this is the case, what platforms would you say you are utilizing? When you’ve figured out where you can improve, make a list of steps you can take to make introductory changes and begin!

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Realizing What Doesn’t Work

It’s likewise important to comprehend what doesn’t work. Perhaps your competitors are well known on Instagram, yet they’ve been fruitless on Twitter. Considerably more explicitly, you can search inside every stage to perceive what regions are failing to meet expectations. For instance, you may see that their Insta Stories may do incredible and bring about significant levels of engagement, however their video posts may be lacking with regards to likes, comments, or remarks. Watch out for their campaigns and refer to the past agenda to check whether they’re keeping up legitimate practices – if they are, their absence of accomplishment on one platform may be an indication that your content specialty simply doesn’t perform well there. You can likewise take a look at what they’re making to perceive what areas you should avoid. In the event that video blogs are doing incredible yet Q&A videos are failing to meet expectations in a major way, it’s a smart thought to move your concentrate somewhere else so as to keep away from a similar destiny. Utilizing this data, you can spare important time and exertion!

 

Recognize what content performs best for your competitors

Another motivation to direct an aggressive social media networking review is to comprehend what performs best in your competitors’ landscape. To be effective, you need people to see and connect with your content. In a repetitive manner, the more individuals who draw in with your content expands the quantity of individuals who see it, etc. There are devices that enable us to recognize things like which platforms are utilized most, what hashtags earn the most interest, post types that are most engaging, if and how influencers are utilized. Understanding what plays out the best will enable your team to make key suggestions on better approaches to draw in with your audiences, regardless of whether that is through investigating the platforms, taking advantage of new hashtags or exploring the utilization of an influencer.

 

Discover their backlinks

By utilizing SEO instruments and setting up alarms checking competitors’ sites, you can get constant reports on who’s connecting to them. Seeing what content is winning backlinks can help illuminate your own content advertising and technique. Knowing which of their blog entries other content makers discover significant enough to connect to, will enable you to choose what to make yourself. It additionally goes past making content. You can discover how well they rank for specific keywords, make sense of what keywords they’re attempting to rank for, and break down the SEO of their site structure contrasted with your own. You can fundamentally figure their SEO methodology.

 

Content Quality

Stuck with regards to your imaginative stream? Not certain what video you should shoot straightaway? Investigate what has been performing admirably for your rivals and put an exceptional turn on this. Be mindful so as not to duplicate their content or style – you ought to utilize their content and approaches as motivation as it were. You can do this by modifying the points of interest to accommodate your own content style and character. The more unique you can be, the more your followers will value your imagination and efforts. Remember to tune in to your followers! In the event that you reproduce a video that you thought would progress nicely yet your followers simply aren’t locked in or are vocalizing their dislike, it’s a great opportunity to recalibrate and do some all the more conceptualizing. You can make a survey/poll asking what individuals might want to find later on, or perhaps re-make a portion of your old prominent content to improve its quality and bring it state-of-the-art. Get imaginative and don’t be disheartened.

 

Create leads from troubled customers of competitors

Observing to produce leads from your rival’s despondent clients. Observing your competitors will acquire reports of what their possibilities and users are stating on them on the web. Regularly, attracting a competitor’s clients over to your side of the play area would appear to be pushy. In any case, if somebody is discussing an issue that you can tackle, there’s no explanation not to tell them. Also, if you as of now have an alarm set for checking your rival, you’ll discover these continuously and have the option to jump before another competitor does!

 

Pertinent Industry News and Trends

By following competitors on Twitter resembles buying into a constant flow of applicable industry news. In the case of looking at what they’re retweeting or following connects to their most recent blog entries, different brands in the business are sources of constant updates and data that might be important to you. Brands can utilize social to pick up mindfulness about trending topics, events, and whatever else top industry brands or neighborhood competitors are posting about.

 

Gather significant input/feedback

So your organization as of now gathers input about its own item and business? Furthermore, when a customer is unhappy, they’ll ensure you know. Much the same as with the openings in your rival’s content, use experiences from their clients to discover gaps in their item. For instance, if your rival has a different Twitter for customer service, unquestionably screen all tweets to and from that record intently. You’ll see what parts of the challenge individuals don’t care for or have issues with. At that point you’ll comprehend what steps to avoid and which features will, in general, befuddle individuals.

 

The Bottom Line

Rivalry isn’t constantly negative and your competitors can give you an incredible outline about what works and what doesn’t work. From useful examples to motivation, and everything in the middle of, your competitors are a goldmine of showcasing data – you simply need to comprehend what to search for! You can even contact competitors and assemble proficient connections – no one can tell when somebody will need to team up and share your work with their own follower base. By keeping things unique, and innovative, you can spare yourself a lot of time and efforts while you make a solid effort to fabricate your image.

 

Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. 

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HOW TO INCREASE AUDIENCE ENGAGEMENT ON SOCIAL MEDIA

For what reason is social media engagement significant? To place things into point of view, the quantity of web-based social networking users is relied upon to surpass 3 billion by 2021. That adds up to more than 33% of the total populace. What’s more, that development gives no indications of backing off. 

 

With such a significant number of individuals utilizing online networking, it’s sensible to expect that an ever increasing number of customers are looking upon social media to advise their purchasing choices. Expanding social media engagement can sling you to another degree of aggressiveness in your industry.

 

Yet, how would you increment social media engagement?

 

Make an social media style guide

An online life style guide characterizes different parts of how you will introduce your image on your different internet based life channels. It encourages you keep up consistency through the formation of an online networking vision articulation, group of spectators synopsis, brand voice, style principles, utilization of hashtags per social channel, and the sky is the limit from there. Get familiar with making an online life style direct.

 

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Utilize visual substance to expand social media engagement

Progressively, social media users—and purchasers when all is said in done—are more connected by visual content than composed content. Consolidate pictures and recordings into your social media posts, and you’ll build social media engagement. This is particularly valid for millennials, who will in general lean toward visual content over customary, composed content.

 

Utilize an alternate tone and voice for every social channel

This may appear regular information, however it is, truth be told, something that numerous organizations battle with. Every social channel has its own planned reason, and you have to adjust the voice and tone of your posts with that reason.
Facebook is increasingly fun loving, for instance, while LinkedIn is progressively proficient. Abstain from posting a similar post verbatim on different channels. The crowd of each channel will expect an alternate, novel tone that lines up with that specific social stage. You can characterize your tone and voice for each channel when making your web-based social networking style control, as referenced previously.

 

Create brand personas to educate your online networking system

You’re presumably mindful of purchaser personas. Advertisers make them to recognize and comprehend potential purchasers’ needs, torment focuses, challenges, objectives, socioeconomics, and so forth. Organizations normally gain this understanding through an online client study.
Social media personas are very comparable. They are speculative profiles of your normal internet based life supporters. Creating web-based social networking personas encourages you focus in on what your crowd needs and needs to see; which kinds of posts and substance will draw in them the most; and how you ought to speak with them.

 

Take an interest in online networking gatherings

Social media gatherings, especially LinkedIn and Facebook gatherings, are incredible spots to extend the range of your message and increment online networking engagement. To begin with, do your exploration and distinguish the gatherings that are most important to your market and group of spectators. At that point gradually go along with them individually. Before you begin to post in gatherings, set aside some effort to see what others there are posting about and what sort of discourse is occurring.
When you have a vibe for a gathering’s “character,” you can begin remarking on presents or answering on others’ remarks. Along these lines, you can gradually slip yourself into the gathering and make your extraordinary nearness there. After some time, you’ll build up a tight handle on the idea of the data clients offer, and you can begin to post your own posts in that gathering. Gathering support is one of numerous compelling social media engagement thoughts since it expands the introduction of your image and produces new adherents—whenever done right.

 

Produce social media brand advocates

A brand supporter is somebody who cherishes your image so a lot of that they talk emphatically about it or even advance it via web-based networking media. They can be steadfast clients, fulfilled workers, or any other person that sees the estimation of your image and is eager to plug it via social media networking. Brand backers produce free verbal publicizing. Furthermore, it’s been indicated that shoppers trust item or brand counsel from companions, family, and partners significantly more than they trust customary types of brand advancement.

 

Use social listening tools

At the point when somebody makes reference to your image name via web-based networking media, it’s significant that you react and draw in them as fast as could reasonably be expected. Social listening devices inform you when somebody specifies your organization, enabling you to draw in your group of spectators right now that they are connecting with you. This essentially expands social media engagement and positions your organization as a user driven brand that focuses on the voices of its adherents.

 

Distinguish and approach industry influencers

Influencer promoting has developed in ubiquity and adequacy as of late. Industry influencers are experts in a specific space. They have huge followings via web-based networking media. On the off chance that you can recognize the correct ones and structure associations with them, you can work together from various perspectives.
For instance, request that they compose a visitor article and post it on your blog. At that point, share that blog via social media networking and tag the influencer. Your influencer will likewise likely impart the article to their informal organizations, drastically extending the compass of your substance and expanding brand presentation to another crowd.

 

Give educational content that takes care of issues

It’s enticing to fill your social feeds with item pitches and messages about how successful your item or administration is. Be that as it may, it’s ideal to downplay item pitches. Rather, center on sharing, accommodating, instructive content that takes care of genuine issues for your supporters. On the off chance that they see that your posts assist them with taking care of regular issues, they will tail you, share your posts, and hold returning for more tips.

 

Influence hashtags effectively

Hashtags can represent the deciding moment your social media endeavors. At the point when utilized effectively, hashtags can significantly grow the presentation of your posts. Make certain to investigate the hashtags you intend to use to guarantee they are effectively being used. Else, you’ll burn through your time and increment your posts’ character limit superfluously. Besides, the powerful utilization of hashtags shifts crosswise over social channels. Become familiar with how to utilize hashtags on every social stage.

 

Offer connecting with content from different sources

When you submerge yourself in the procedure of offering accommodating content to your audience, you can begin sharing drawing in content from different sources. You don’t have to restrain yourself to just sharing your own substance.
Your adherents will value any content that causes them tackle issues, paying little respect to the content’s starting point. Continuously make certain to label the first source to support the makers of the content you shared to remark on your posts and offer them with their group of spectators. It’s a shockingly powerful case of successful social media engagement.

 

Ask questions to engage in dialogues

When framing system to advise your social media engagement campaigns, fuse the utilization of inquiries to energize exchange. As opposed to just posting an announcement about your organization or item and connecting to a site page or other content, position your post as an inquiry.
Ask watchers what they do in specific circumstances to make progress. Urge watchers to offer their sentiments around the points you expound on. This will begin a discourse and rouse watchers to ring in with their suppositions. More discourse equivalents expanded social media engagement, so remember to join this strategy.

 

Utilize social media polls

Much the same as social media challenges, social media polls have an extraordinary potential to draw in your group of spectators in a fun way. To make things intriguing, consolidate some funniness into your survey.
Individuals love imparting their insights in social media polls, which is the reason they are so successful. They not just spur your adherents to draw in with your posts, yet surveys are likewise bound to be shared by your devotees, which does ponders for social media engagement. Social media contests can greatly expand your following in a short time. To make your contest even more effective, post updates that alert followers to the pending contest deadline. Then share the results and winners in social media posts.

 

Make social challenges and contests

The vast majority love rivalry. You can draw in social media users by creating social media challenges and granting prizes to the victors. Give a cutoff time to entries. Furthermore, request that members to tag your organization when they present their thoughts. This will place your content before new users. It will likewise empower social sharing the same number of individuals will impart your challenge declaration to their supporters so they can take an interest also.
Social media networking challenges can enormously extend your following in a brief timeframe. To make your challenge much increasingly successful, post refreshes that ready adherents to the pending challenge cutoff time. At that point share the outcomes and victors in web-based social networking posts.

 

Track your outcomes

In the event that you utilize a customer relationship management (CRM) arrangement that incorporates social CRM abilities, it’s anything but difficult to follow the commitment levels that your posts produce. Use URL shorteners that enable you to follow the quantity of snaps each connection gets. Watch out for engagement levels by observing each post and recognizing the ones that are most captivating to your group of spectators.
Doing so gives knowledge into what is working and what isn’t with the goal that you can persistently refine your methodology and reliably social media engagement levels.

 

Conclusion

Organizations that grasp best practices to expand social media engagement are the ones that will flourish later on. Those that don’t will fall behind and discover it progressively hard to contend in their individual businesses. Following the tips above, you’ll increase social media engagement, bring more prospects to your site and content, and build up a notoriety for being a customer driven brand.

 

Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. 

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How To Hook Up Your Startup Branding?

Are you a startup? Do you want to sum more brand value for your business? It is easy to think for a startup but it is difficult to stay for long in your small business. A startup needs to design a proper plan of action and tactics to take their business to a higher level. If a startup has enough budgets then they can also hire a good company to produce higher ROI. But usually, small businesses do not afford to spend more. So here are some great tips for your startup brand. At Innovins we have the best website designers in Mumbai. 

Let us see How To Hook Up Your Startup Branding?

1. Stand Out With Stunning Design

The best way to stand out from your competitors is to concentrate on the best design to attract users. A website design is the first thing which your visitors will observe and this is the thing which makes them decide whether to spend further time on your site or not. An extraordinary design will help you to create a long lasting impression on the visitors and enables them to come again and again in the future. A great design makes your offering more alluring and fascinating to look at which encourages the purchasing among users. We are the top most ranking website designing company in Mumbai.  

2.Maintain Your Performance for the Long Haul

Evidently, it would be hard in the starting to gain the attention of the customers. But by facing all the ups and downs in your business will help you to handle the situations cautiously and give you an experience. Slowly and slowly you will build trust in the eyes of your customers and turn your business into a brand. Building trust and credibility will make your business lives for a long period. Apply the result-oriented strategies and maintain your performance for the long haul to become a brand. At Innovins we have the best website designers in Mumbai.  

3.Search Engine Optimization

In this immense competition among businesses, one needs to be on the top of the search engine result pages. Showing up your business on the first page of the search engines will help to be fashionable among your customers and this will also help you to grow your business. We are the top most ranking web designers in Mumbai. 

4.Leverage the Power of Social Media

Social Media is a great platform to engage with your target audience. Social media lets you boost your products or services widely and spread your business all over the globe. For startups, social media is the strong approach to go with. You can associate with your existing as well as your potential clients on various social media platforms. So, leverage the power of various social media sites such as Facebook, LinkedIn, and Twitter and take your business to the next level. At Innovins we have the best website designer in Mumbai.   

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What Kind of an Entrepreneur are You?

With the startup ecosystem evolving and proliferating, the organisms that inhabit it and slog their guts out to make it livable and sustainable – entrepreneurs, I mean, are obviously making for interesting studies for a lot of us. Entrepreneurs are a different breed, aren’t they? They are people who are a powerhouse of crazy mad energy, who blast through challenges like a raging bull, burn the midnight oil, give up on sleeping, and take big risks despite knowing that their chances of emerging with confetti flying over their heads are precariously slim. While it’s true that majority entrepreneurs demonstrate the aforementioned qualities, there are a few skills – distinct and unique that separates them from each other and so calls for categorization.

The Visionary

Visionary entrepreneur is someone who bounces an idea off of people and gets them hooked onto it. Their drive, passion, unflagging spirit, and strong commitment to their dreams makes them a field of contagious energy that galvanizes all those into action who enter it. Think Oprah Winfrey and Ted Turner.

The Hustler

The Hustler is a boundless repository of enthusiasm that will put his might and main, leave no stone unturned, pull out all the stops, in short all power work idioms rolled into one. They are super-confident and believe that diligence is the mother of good luck. Think Zig Ziglar and Mary Kay Ash.

The Innovator

Their name says it all – they are driven by creative adventurism, are perennially on their working mojo, and are willing to test out new ideas. They believe that old ideas must be supplanted by novel ones and train their focus on creating a new world or let’s say a brave new world. Think Evan Williams and Tony Hsieh.

The Prodigy

You can call them the whizkid. They are profusely and naturally blessed with business sense, social skills, and entrepreneurial spirit. They possess all the essential ingredients for the making of a successful entrepreneur. They are emotionally stable, which is a great quality to be endowed with as the capricious nature of business isn’t for the faint-hearted. Think Elon Musk and Larry Page.

The Machine

They are the proverbial unstoppable juggernauts. They are generalists who know enough about the various strands of business to identify people who can do the relevant tasks get them done efficiently. Think Bill Gates and Larry Ellison.

The Strategist

They are the chief architects of grand schemes. Their tactical and analytical mind gives them the best of both worlds – they not only know what are the right things to do but also how to do the right things. Think Steve Jobs and Martha Stewart.

Top 10 Reasons Why Visitors don’t Purchase from your Site

Selling online is like fishing – there are tens of thousands of fishermen aka online sellers out there, casting their hooks into the massive ocean of consumers. So, how do you ensure that you catch the right fish every time you cast out your line? Any seasoned fisherman will let you know that using the right bait, the right hook and above all fishing at the right spot is essential to land a good haul. Similarly, when it comes to selling your products or services online, the right website with the right design is crucial in converting visitors into buyers. So, you have a website but still not managing to hook in the right audience? Unable to turn visitors into customers? Not able to retain your customer base? Fret not, here in this article; we give you a detailed analysis of what you may be doing wrong. Rectify these mistakes and watch your sales volume boost up.

Let’s get started!

 

Reason #1: Boring Visuals

Contrary to the famous saying, “Don’t judge a book by its cover,” people always judge your product/company based on your website theme and design. Unappealing and boring visuals can put off your visitors. Make sure that your site has the “Wow” factor that hooks in the audience right from the first click. Don’t go overboard with the colour schemes. Keep it minimal to give a professional, clutter-free look. The fonts must be of the right size and suited for all screens. Spend some time in making your website look different from the rest. Make it work!

 

Reason #2: Website Navigation is Difficult

When designing an e-commerce site, you must keep this mantra in mind, “Keep it Sweet and Short.” Stick to what people expect and keep it simple. Make use of the main navigation bar to list all your main categories and add in a “Sale” as well as “New Products” category to grab the attention of first-time visitors. Always check out how the website looks on a mobile. Users should be able to find their way around the site easily. It should be intuitive, and a new user should be able to locate the product he/she is searching for with just a few clicks.

 

Reason #3: Complicated Checkouts

Don’t make the grave mistake of letting your users abandon a shopping cart by having a complicated checkout process. While it’s true that your checkout process must be secure, don’t make it all the more difficult by adding in additional fields and by forcing visitors to sign up before they can check out. A single page checkout with the option for auto-filling fields is an excellent way to retain and convert visitors.

 

Reason #4: Limited Options to Pay

Try to provide the user with as many options as possible for making the purchase. If you have an only credit card payment option, then users without credit cards will simply move on to another site, which offers them other facilities. So make sure, to have several options like a debit card, internet banking, e-wallets and even Cash on Delivery, if you want to convert your visitors into customers.

 

Reason #5: Your Website is slow, or it Crashed

This is a big No-No, and it shouldn’t be happening. If a user finds a non-responsive site or a site that crashes, you can be sure that the user will not return. Fix faulty bugs and ensure that you have a robust e-commerce platform. Improve the response time of your page by hosting your site on a server with maximum efficiency.

 

Reason #6: You don’t relate to your Target Audience

Remember, that the right traffic is more important than just getting traffic. For instance, if you are a site selling organic shampoo, but you’re pulling in people who are looking to buy makeup then you can be pretty sure that the traffic is not going to convert into sales. Do a keyword analysis and ensure that your SEO strategies are aligned with the right traffic you’re expecting.

 

Reason #7: You fail to Provide Recommendations

Do not make the grave mistake of assuming that a visitor, who lands on your site, knows all about the product. People are always looking for expert recommendations and want to get as much as information as possible before buying a particular product. The one main reason why people don’t go ahead and make the purchase is that they are afraid they’re making the wrong choice. So, assure your potential customer as to the quality of the product and its relevancy. Design your site in such a way, that it provides additional suggestions for the user. Always try to simplify the decision making of the user.

 

Reason #8: Boring or Outdated Content

“Content is still King.” Make sure that the content on your site is relevant and in tune with the visitor’s expectations. Studies state that an average visitor just scans a page for a mere six seconds. So, make sure to grab in eyeballs with the right content. Keep it precise, simple and above all in tune with the audience demographic. For instance, if your product is geared to Gen Y, then the content should have the flair and style of Gen Y and not be in stiff Queen’s English.

 

Reason #9: You don’t remind people to come back to your site

While it may be hard to believe, a huge number of people don’t make a purchase the first time. They visit plenty of websites and have an idea of all that’s available before they make a choice. It’s a numbers game and you must try to make people want to visit your site again and again. A simple way to do this is to offer people a free subscription to your weekly newsletter. This way, your products are taken directly to the inbox of your target audience. Your brand remains fresh in the minds of the user and they can know all about the new products you offer without visiting your site. This is a great way to entice customers to come back and make a purchase on your site.

 

Reason #10: Failing to make the Emotional Connect

A study by Harvard Business Review states that if customers are emotionally connected to your product, they are likely to end up buying from you, more than customers who are highly satisfied. Yet, companies fail to establish this emotional connect with consumers. Discover one unique thing about your product; this should be an emotion and not a feature. Then try to establish an emotional connect with the audience by highlighting on this emotion. For instance, if you’re selling women’s perfume, then your advertisements and descriptions should focus on how a woman feels after using your perfume. Not just highlight its fragrance, volume and other features.

How To Get 10,000 Unique Visits Per Day

A digital marketing company is a valuable partner to any online business that aims to get over 10,000 unique visitors per day. Businesses and bloggers that depend on online presence understand the importance of attracting as much traffic to their sites and blogs is. It is this traffic, or unique visitors, to the sites and blogs that carries the potential of translating into business and bringing in the much needed revenue to the business. A unique visitor is that person who accesses your site and is determined by mostly by the IP address of the device or computer that the visitor is using. Thus if one such user visits your blog several times a day from the same IP address, that user still constitutes one unique visitor. So, how can you effectively achieve a target of 10,000 unique visits per day? You need the inputs of a Digital Marketing Company to help you incorporate the SEO strategy into your website.

SEO Strategy –  The first and most important step is to ensure that your site and its contents are ranked highly by the search engines. This means that anytime user searchers keywords related to your site the first results yielded by the search engines. This definitely requires you to build in a Search Engine Optimization strategy into your website. SEO incorporates both creative and technical elements necessary to drive traffic, improve rankings and enhance awareness in the search engines.

Remember, the search engines constitute the basic method of navigation for a majority of internet users. This is true irrespective of whether your site provides services, content, information, products or just about anything else.

The good thing about the search engines is that they actually provide targeted traffic; people searching for what you offer. So, if the search engines cannot locate your site, or include your content to their respective databases, then you will miss out on the potential of getting 10,000 unique visits per day. So, irrespective of your niche, the quality of the content on your site has to be as high as possible. The content in the site should communicate clearly and in an appealing way to the visitor.

SMO Activities – SMO refers to the taking advantage of online communities and social networking sites by driving traffic from this site to your site. You can make your story popular by leveraging large social news sites that have millions of users. If you make your story popular attractive enough to be noticed but thousands of bloggers who are searching for such content for their own sites, you can drive these traffic to your site.

Blogs – Blogs constitute another critical avenue you can use to drive traffic to your site. By writing interesting content on your personal blogs or as a guest contributor to other people’s blogs you can refer other bloggers to your site for more information on the topic of interest. Other bloggers interested in the content of your site can refer their fans to your site thus gaining extra traffic to your website.

Free e-books – E-books have become an increasingly popular medium of passing information. A regular supply of free e-books that address issues that are pertinent to your target audience, offers the readers a compelling incentive to visit your site on a regular basis. Of course, the quality of your e-books both in form and content must be impeccable.

Getting the Right Company for the Job

A good Digital Marketing Company specializes in all aspects that can enhance the visibility of your website. Such a company has the experts to audit your website and identify the opportunities that can be used of the site.

However, since there are many companies claiming to offer these services how do you establish a credible company that will give you value for your investment? The company must have proven rankings; not just some claim but demonstrable rankings in this endeavor. Secondly, gauge the company’s effectiveness based on the number of clients it serves.

By taking the measures discussed above your website will be on its way to achieving the remarkable feat of getting 10,000 unique visitors per day.

Measuring the effectiveness and ROI of your website.

How do you measure the effectiveness of your website? How to measure your website ROI?

There are two aspects to this, first measuring site effectiveness and second measuring the ROI of online marketing efforts. The first is pretty straightforward and the second a little more complex. Both are important.

 

Site effectiveness depends on the following non-tangible factors:

Usability:	Does the site load fast and is easy to navigate
Clarity	Is the visitor able to understand what you have said on the site
Sales friendliness:	Is the visitor able to post an enquiry or purchase a product. Have you given instructions on how to order the product?
Branding:	Did the visitors entire online experience reinforce the brand into his awareness or will he forget you the moment he leaves the site.

 

The tangible factors for measuring effectiveness:

• Number of visitors, daily, weekly, monthly and yearly
• No. of products ordered or enquiries placed.
• No. of telephonic/email enquiries generated whose source is the website. (Not commonly measured).

Needless to say the tangible factors will be affected by the non tangible factors. There are a lot of other tangible and non tangible factors you can measure such as time on site, bounce rate etc. But the above mentioned ones are important and all encompassing.

The important thing is to make sure your online marketing budget is clued into your account system to calculate against your profit margin. Of course brand value and other non tangibles can never be calculated in an accounts software or a spread sheet.

Words Matter

What you put on your website is as important as how it looks. So when it’s time to write copy, there are a few things you should consider.

 

What do you want your customers to know?

Think about it this way – most people don’t land on your site on accident. They land there because they are looking for something. Your website, particularly your homepage, needs to give them what they are looking for. It needs to plainly spell out what you do and why you are the best, and it needs to say it easy, readable terms.

 

What do you want your customers to do?

The call-to-action is so important, yet many people forget it. If you want your website visitors to call you, or fill out your form, you have to tell them to do that. Don’t just assume they’ll know the next step, even if it seems obvious to you. Spell it out for them.

 

Wording is important

The phrasing you use on your website can make a difference. I routinely rework the content on our site to get better results. One of the most interesting case studies for me was when I changed the title on our Request a Quote page to “We can help you!” Conversion on our form went up, simply because people felt reassured that we could help them solve their problems.

Additionally, changing your form submission buttons from ‘submit‘ to something else makes a difference as well.

 

Tips to help you have better copy:

• If you can’t hire a copywriter, have friends proofread your copy. You’ll be surprised how helpful a fresh set of eyes can be.
• Use the Yoast Readability metric in the Yoast SEO plugin to analyze your content. It will let you know if your text is readable or if it needs some work. It checks your sentence length, paragraph length, and more.
• Use A/B Testing. Not sure what’s going to work better? Test it out and see. Change your content and track traffic and conversions to see what works best. Don’t be afraid to keep tweaking.
• Don’t copy and paste content from another website. Not only is that illegal, but having duplicate content can harm your rankings.

 

Getting people to your site is only half the battle. Getting them to take the next step is the other half and your content is an important part of that battle. Make it good.

The Importance of a Website for a Business

Having a website for any business is an immense advantage in the long run. While having a website may seem like an unnecessary cost for those whose businesses are not directly related to the World Wide Web, a recent survey has shown that nearly everyone around the globe has access to an internet connection. And if you don’t have a business website, you’ll be missing out on a huge opportunity to get the word out about what you offer. Even if your website is nothing more than your address and opening hours, having a web presence will give you a definite edge over most of your business competitors who haven’t utilised the internet yet.

A quality website for a business is one of the most essential mediums you can use to reach out to potential customers and generate more sales and competition has never been fiercer than it is now. It has become a necessity for every company and business to fight for every bit of that vital clientele share and in today’s era of internet globalization, a business website is a dynamic tool for you to both serve old customers and acquire new ones. A high quality business website makes it easy for you to communicate with current and prospective customers about the services and products you offer and this online presence has helped businesses, big and small, to have access to instant global reach at a very cost effective price.

Here are some of the many importance of a website for a business:

Your business is accessible to the world

This is the best advantage of having a business website. The internet has allowed you to break geographical barriers and time zone differences that was once a huge hindrance to business and virtually become accessible to everyone around the globe. Anyone with internet access will have information or contact you for information about your services and products.

Cheaper and more flexible than traditional forms of advertising

Advertising on the internet and using a business website is far cheaper and effective than traditional types of advertising. And it’s accessible for a potentially larger audience and for a longer period of time too. A website is more versatile and you can customize different web pages for a variety of clients, products or services.

A business website is convenient

A professional website for business makes it easy for customers to research and find information about a product or service rather than having to inquire about it personally and it improves customer services too.

A website adds credibility

An online presence shows customers that you’re serous about giving them the best service and that you’re up-to-date with the latest technology and marketing innovations and as a result, customers trust you to bring them the best in the market as well. In fact, lots of people use the internet to research so that they can decide for themselves if a specific service or product is worth.

Having a professional, high quality website for a business is a powerful investment for any business. It can significantly boost the number of clients who look for your services and products and it helps your business to go international as well.