Mobile App Development

Our Top Tips For Monetizing Mobile App Games

Mobile games are expected to generate over $40 billion in revenue this year. If you are a mobile app developer, how are you planning on getting a slice of that cake? With mobile gamers spending more money each year the topic of monetization is a hot one. Rather than simply focusing on the small group that typically spends the most, our top tips for monetizing mobile app games focuses on the wider market that so far still has a lot of untapped potential.

Tips for Monetizing Mobile App Games

• Reward skilled players: One of the best things you can do is freely reward players for playing the game and doing it well. This type of incentive gives a player a sense of achievement and helps with retention and engagement which are both critical for an app’s success. The longer a player is engaged the more likely it is they will make an in-game purchase especially if they get stuck at a higher level and decide they need a specific offer to help get over the hump.
• Low price point for in-game items:  Some games have ridiculously high price points so much that it simply does not make sense to make a purchase in relation to the time and enjoyment they might receive. Very low price points like $0.99, $1.99, and $2.99 have proven very successful. Also offering a variety of bundles and options at various price points gives a user more choices. Finally if you decide that you do want to include higher price points, save those offers for later stages of a game that are targeting users that have proven themselves highly engaged and thus more likely to convert.
• Use targeted messaging: Far too many games use bland, one-size messaging rather than taking the time to tailor messages. As mentioned in our previous points, there are specific times you can effectively target higher level players to fit their needs. This should be done at all stages using the data you have for a user such as frequency, time on app, etc. You should use messages triggered by custom events like special events or repeated failures along with completing certain stages and receiving loyalty rewards.
• Keep adding new features: Some of the best mobile games ever made are still constantly adding new content and features. This helps keep existing players engaged and helps target new users because the games are so much bigger and have a large following that they have more perceived entertainment value. Player engagement and retention is a key to monetization success and regular updates is a great way to achieve that.
• Accentuate critical junctures:  One thing every game loves is the rush or satisfaction from getting past certain critical junctures. Developers should recognize this and accentuate those junctures with extra rewards, accolades or even cool in-game moments like having the main character break out into a victory dance. Positive reinforcement helps cement that encouraging memory making it more likely for a person to return to a game to experience that feeling again.
• Constantly review your funnel: Your sales funnel should be reviewed and tweaked on a regular basis. When you initially launch you have perceived expectations, possibly modeled after other games, however perception is not reality. You then need to review the funnel and find any problems or leaks using analytic review and then make adjustments. This can cover everything from how easy it is to level to the best points for effective targeted messaging. Review-test-adjust-repeat is a good idea both before and after launch.

The bottom line is that mobile games are a huge market, one that draws developers like moths to the flame. However many developers get burned because their game ends up not being profitable in a massively crowded field. Our top tips for monetizing mobile app games provides some ideas you can apply to almost any type of game to help monetize more people that do like what you have to offer and help increase the profit line to where you want it to be.

6 SEO Benefits Of Accelerated Mobile Pages

What is AMP?
Accelerated mobile pages is mainly an open- source coding standard for publishers.It has a major goal, faster mobile websites.It has also coding language like HTML and AMP by restricting code to increase speed and reliability.This project has become very popular in a very short span of time and has got support from the technology, publishers, providers and developers from all over including BBC, twitter, NEWS CORP. One cannot initially differentiate from the page unless they have clicked on the AMP or on the search list or knows what to search.The speed of loading which is rapid and would also prove that there is something unique about this page.AMP pages also have had many elements and allow the page to load up faster than other nonAMP pages. The SEO services site and how it would look with AMP is just amazing. The sites that will benefit more from AMP are the publishing sites.Mainly sites that publish content. One can actually make the blog section or news and updates section into AMP. If the user is trying to open an article from the native mobile app. The user would notice that pages are not loading faster if a site is using AMP then it would load faster even with the native browsers. The AMP pages will offer best user experience, it can also have huge benefits to your marketing and SEO.Here are the reasons:

The increase of rankings in websites:
When website pages developed with AMP offers great user experiences where the page load speed increases in faster level.In fact, through researches, it has been found that mobile users always abandon such websites which takes much time to load. The businesses that develop AMP would not get excellent experience but would also increase conversions in business.

Amp offers mobile friendliness and visibility:
Amp also offers improved search engine rankings.It offers mobile friendliness and the page load speed times are actually well-known ranking factors.AMP also improves the page loading and also mobile friendliness.In fact, websites that are developed with AMP gives a smooth experience than unresponsive sites.

Amp reduces bounce rates:
The readers would not stay at your site for longer, but it would help to reduce your bounce rate.This might not be the most important SEO ranking factor but low bounce rates are mainly helpful for the audiences to find something helpful.

AMP supports ADS:
Search results would mainly display the AMP symbols.The inclusion of this symbol also improves the search results.Users would also look for AMP pages that mainly offer faster loading times.In fact, google SERPs have also started showing the AMP content within the carousels which boosts traffics for the search terms mainly related to the content in AMP page.

AMP improves ROI:
AMP also supports technologies, networks, and formats.The aim is to offer the ads that are fast and the content should be good and should give the good experience to the viewers.This should also help the advertisers and also improve ROI.

AMP acts as a tracker:
The AMP actually tracks visitor behavior on websites has greatly increased in the recent times.The publishers can mainly select the tags which would track visitor data such visitor counts, video, link tracking.

Choosing the Right Mobile App Development Company or App Developers

Daily, we chat to many prospective clients. We love doing this and guiding them as they make a decision regarding their app. We also realise that it is a big decision for our clients to decide on a development agency for their app. We would like to offer some suggestions on how to choose an app development agency for your project:

1. Communication
From the moment the clients make contact with an app development company they must be critical and alert to the response of the company to them. How long did it take to receive a reply or a phone call or even a demo app? If the app development company is not doing this initial part of communication hastily then chances are down the line after the project is done the commitment to communication will get even worse. The client need to make sure that what they are receiving from the app developers are thoughtful communication. This will ensure that the clients are guided properly and will aid them in decision making.

2. Comfort
We advise that the client should feel comfortable with their app developers. Understand whether the company speaks the clients language and it is not mostly tech jargon and terminology. Does the company really try and understand what the clients are trying to achieve with their app. Is the company motivated to provide you with the best service possible. An app project can have a lot of back and forth communication and being able to speak comfortably to the developers helps achieve goals faster and more effectively.

3. Reputation
Ensure that the app developers have live published apps in the app stores. Do a google search for the mobile app development company name and read some articles or reviews the clients can find on the company. Make sure that the company have a landline and an actual office where you can meet for a coffee.

4. Client Referrals
If the clients are able to actually speak to clients that the company have dealt or are dealing with the app development agency then it is a sign of transparency and legitimacy. Why not ask the company to provide contact information of some clients and get some real time feedback from existing clients.

5. Time Frame
It is important to note that the average app can take up to 2-3 months to develop. Ask the question about development time and try and find an agency that will be able to provide for your deadline to go into the app stores.

6. Cost of App Development
This topic is still new to most people as apps are still pretty much in the introduction phase. The cost of an app can range greatly. Much more than the cost of a website. It depends on the project, the type of tech needed and the client budget. Make sure that the client goes to an agency that can deliver the best possible app for your budget. The client needs to be upfront about what they are able to spend or if they need an investor. Remember that the app development agency is there to help you make the most of your idea.

-Mukund Pilankar

Mobile App Vs Website for ECommerce

Nobody can ignore the importance of mobile platform, especially ecommerce businesses who are witnessing an influx in customer visits to their site from a mobile platform. As per a study done in 2015, 85% consumers prefer mobile apps over websites and 41% smartphone owners had made at least one purchase from their smartphone. However, that does not mean that the web platform can be entirely neglected in favour of the mobile platform, or having a web application will mean that you will tap a greater market share.

1. Responsive, mobile or both?

It has become imperative for all websites and web applications to be responsive or adaptive as they can be accessed from a desktop, tablet or smartphone, and business owners have to work with this assumption while embarking on going live with their solution. Also, Google marks down the page ranking of web solutions that are not adaptive to the varying screen size. The user experience and interface presentation varies for desktop and mobile platforms. Hence, the treatment of the web solution will vary based on the device it is likely to be accessed on. If half of the daily traffic to the website is accessing it from a mobile device, then the business is likely to lose a large chunk of customers.

2. Need for a mobile application

Established ecommerce businesses have a mobile application handy along with a responsive website for their business. Quite a few businesses have tried adopting mobile application alone instead of launching a website. Based on the type of product or service being offered, very few have succeeded, though even they did at the cost of losing a greater market share. A mobile application makes sense and is even preferred in many scenarios by online shoppers because it is convenient, fast and easier to browse. Also, it is easier to push personalised notifications on new offers and the customer can also respond faster.

3. More on Mobile Technology and its advantage over website

On a mobile app, the user is always logged in, so shopping cart can be accessed faster and it is more secure to save credit card details. Further, in case of using net banking and other modes of payment where one time passwords are required, these get auto-filled, speeding the payment process. Device technologies also make a lot of difference in enhancing the shopping experience for the users. For instance, Mobile camera – the front mobile camera can be used by the buyer to load their image and check the outfit or accessory on themselves. The camera can also be used as a barcode scanner for making payments or finding products online

4. Mobile and web strategy

Whether the business launches a mobile application immediately or not, it is essential to have a fully functioning mobile strategy. Whether it is a responsive design or mobile application, there must be a clarity in goals while designing the solution so that the user experience is enriched by the shopping experience.

A new business can opt for web development services in India or any of the leading web service providing countries in favour of mobile app development solutions in the initial days of their ecommerce solution launch. A responsive website or web application will be meaningful investment for the long term and will also give the customer a sense of permanency about the business. Extending the service with a mobile application thereafter will ensure greater number of downloads and establish brand loyalty.

What Makes a Mobile App Successful?

With nearly a billion people owns a smartphone, the global mobile app market is now expanding and flourishing more than ever before.

The market is enormous, the opportunities even greater, but with so much competition in the market it gets much more difficult for the app developers to achieve the kind of success he or she dreams of. Therefore, it is imperative to try and understand what it is that makes an app a success in the market.

Like every other saleable object, apps have to be unique to the targeted market. Many of today’s most effective smartphone apps are not successful because they introduced some extraordinary new idea. It is simply because they created a more appealing app to their consumers; that is what it takes in order to become a top seller in the mobile app store.

Creating a successful app is like investing in building a precious home for yourself, you need to put time and effort into thinking about what the décor and rooms are going to look like before you even start building it.

The best way to create useful and innovative mobile apps is surprisingly simple, all you need to do is pay attention to the details. It is vital to the success of an app to stay focused on the user experience. When it comes to building mobile apps, user experience is key to their success.

Thousands of app developers believe that in order to achieve power and success in the mobile app store they need to tune their apps to mimic the popular success stories like Instagram, Angry Birds, Shazam and Words With Friends, etc. This is not necessarily the case.

So what makes a mobile app successful? One that will attract loyal users, while also supporting a profitable company. Listed below are some of the most important aspects of a mobile app’s success:

Create Awareness Through Mobile App Marketing

Once you have developed your app, you need to make the public aware of your app.

Through mobile app marketing you have the ability to allow the hundreds of millions of smartphone owners to try out your app, rate it and hopefully spread the news about it.

Get Familiarised to User’s Needs

After creating a successful app, maintaining the success is the real deal for developers.

User’s acceptance to your app depends upon a number of factors. For instance, some of the important factors include the freebies or special discounts you offer, whether you offer a free of charge trial version of the app, and also the pricing of your app.

Within an increasingly cut-throat competitive marketplace, a smartphone owner can quite conveniently delete an app and move to a competitor which seems to be more understanding towards its user’s needs. For instance, Angry Birds is the most successful app on any platform. It is not only a fantastically fun game to play but its developers work tirelessly to release updates to the game, completely free of charge in order to keep its customers satisfied.

App Load Time Should Be Fast

Impatient users will look for any excuse to back out of downloading an app, as they do not want to wait for an app to load if it takes more than 5-7 seconds. Make sure you let the user into the main app screen and perform the loading operations in a separate thread. This allows the user to know that some progress is being made.

Provide Ad-Free Version of App

User’s generally do not like to see ads in mobile applications. Make sure that there is a version of the app that is ad-free.

Conclusion

In order to succeed in the marketplace, a knowledgeable understanding of what user’s will expect from an app is paramount. Make sure your app possesses the qualities of being entertaining and engaging, usable and useful and also offers a free version.

-Mukund Pilankar

Why should I need a Mobile App for my Business?

Thinking about launching a Mobile App for your business? If not now, when?
Now is the time to ride this wave of opportunity.

We all know as Entrepreneurs and Business Owners that in order to stay competitive in today’s marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it’s NOW!
Consumer expectation is that every “Brand” has an app they can download and access on their mobile device.
We are often asked the question, “Why should I have a mobile app?” Here are just a few reasons why you should have one:

Builds customer loyalty
Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.

Creates a viral buzz
Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email.

Grow customer lists
A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.

Get instant feedback
Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in a variety of ways.
What better way for your business to stay in touch with your customers than with your own customized mobile application!

Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps.

I’ve put together few tips to ensure your app success:

1. Determine your Objective
Are you looking for sales, brand awareness, social media engagement or to stay in constant contact and in front of your clients and prospects?
As Entrepreneurs and Business Owners it’s easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas.

2. Integrate Social Sharing Features
We all know and understand the power of social engagement, and social sharing features of our information. All of your social sites can be integrated into your Mobile App which will insure and increase your brand awareness.

3. Keep Your App and its content up to date
Just as important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end user engaged, or just as quickly as they downloaded your app, they can remove it.

4. Integrate interactive and events features
Provide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in-the-know of what you’re doing, where you’re doing it, and how they can participate.

5. Create Loyalty / VIP Programs
You will want to incentivize your subscribers, and give them a reason not only to download your app, but to also keep it on their mobile device. It’s very simple to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.

6. Develop an effective Mobile Marketing Strategy
It’s not if you build it they will come… You need to prepare your marketing plan prior to the launch of your new App in the App Stores. Be sure to send an email notification to your subscribers with URL links to the Apple and Android (Google Play) Marketplaces. Don’t forget to incentivize them in some way for doing so! Create QR Codes that link directly to your App.

7. Create Raving Fans
It’s very important to create an opportunity for your App users to feel as though they are part of your community. Remember the Social Sharing feature? Well this is just as important. What if at your next event, you gave your App users the ability to upload their photos from the event, or even write on your App fan wall?

8. Track your progress with in-App Analytics
You want to be sure you have a way to track downloads of your App in the App Stores/Markets. Tracking the number of downloads is important as you prepare for future promotions, as well as revenue streams from advertising opportunities. The more downloads you have, the more valuable you are to advertising partners. This is a great way to help monetize your app!

9. Promote, Promote, Promote!
Once your App is completed and published in the App Stores, you will need to get busy promoting your new marketing tool! Your app will not download itself to other mobile devices, so you will need to be proactive in the marketing and promotion of your new App. In order for your App to be successful and provide you a great new way to market to your audience, you must be willing to follow the steps listed above.

The possibilities for your Mobile App are endless.

To find out more about Mobile Marketing Solutions for your business, or contact Innovins for a no cost consultation!

-Mukund Pilankar

How to find the right opportunity in the app market? Competitor Research

Once you have determined who you are going to target, it’s time to analyze your competition to identify what your product is up against in the app market. Competitive analysis has become an essential part of business strategy in order to stay ahead, particularly in the tech industry. A successful app is one that adds value for users and solves their pain points. But your app ultimately won’t be successful if your competition has more to offer.
Here are 9 research techniques to help you establish a competitive edge:

1. Know Your Unique Value Proposition
Competitive research is about revealing your competition’s strengths and weaknesses in order to define your own competitive advantage. Building a product that offers the same features as your competitions won’t help you win over many users. A unique value proposition (UVP) is the first step you need to consider to optimize user loyalty and overall business success. You should be able to clearly identify and communicate your unique value proposition to set your company and product aside from the rest of the market. The important thing to remember is how your app will add value in a way that your competition doesn’t.

2. Who Are Your Competitors?
Once you fully establish your UVP, you must assess who your current or potential competitors are. Make a list of 5 of your direct competitors to assess their strengths through a general search using keywords. If other companies use the same keywords as your own, you’ll most likely be competing for your users’ attention. After a basic understanding of what your competition offers their users, some companies decide not to move forward because it’s too difficult to win market space, or costs more than they originally anticipated.

3. Examine Their Online Presence
Social media offers multiple opportunities for competitive research that go far beyond the number of followers they have. Follow your competitors’ Twitter and Facebook accounts, and subscribe to their newsletters and blogs to learn how they digitally brand themselves. Also take a look at who follows your competitors. How do they acquire their followers? You should also look into your competitions’ influencers, which will give you an idea of key industry leaders and spark ideas for engagement with these influencers.

4. Analyze Their Content Marketing Strategy
Analyzing your competition’s content marketing strategy surprisingly holds significant value. Every marketing strategy will reveal insights to their targeted sets of users. Analyze their publication frequency, quality, relevance to their product or services, and how they are targeting their users with their content.

5. Ask Prospective Users
Now you need to start digging even deeper by directly asking prospective users what they think of any similar products in the market. This is a simple yet accurate way to confirm your assumptions about direct competition in order to improve your own product and marketing strategy.

6. Ask the Business Experts
Another beneficial technique when conducting competitive research is to talk with other business experts in the industry. Ask what has worked, what hasn’t, and any future trends that they foresee.

7. Keep an Eye on Indirect Competition
This technique may not seem important, however it will prove to be beneficial simply because of the fact that indirect competition still poses as a threat when it comes to targeting the same set of users. While they may not build mobile apps, they are still winning over your users somehow with another product or service.

8. Attend Industry Conferences
A great way to learn about who your competitors are and what they offer is by attending professional conferences and trade shows. Here, you’ll be able to see how your competition interacts with customers and how they attract customers.

9. Analyze Industry Reports
The tech industry is continuously evolving so it’s no surprise that companies need to stay ahead of the game to remain in the competitive market. Keeping up-to-date on the newest technologies will help you stay ahead and will reveal key information about competitors such as their new products and features, which will either propel you in another direction or evoke new ideas for improvement. Leading tech companies are able to anticipate gaps, problems, and most importantly, competitive threats in the market.

Keep Monitoring Your Competition

Not only are these 9 research techniques highly beneficial before your product is developed, but will serve you best when used throughout the entire product lifecycle so that you can adjust and adapt to changing user demands. It’s important to avoid imitating your competition after conducting your research but instead, you should be able to understand the attitudes and behaviors of how users are interacting with other brands, whether directly, or indirectly. A simple assessment of their online presence is often not enough, which is why these techniques will cover you on all bases so you can enter the app market with a thorough understanding of who you are up against.

-Mukund Pilankar

Is this the time of Portals Based Application Development?

Portal based application development is a better way of delivering web based applications than the traditional software development methodology. Portal based development provides the smallest distinct application possible (Portlet) which includes Presentation, business layers and data layers. The portal framework and architecture supports this, within a highly flexible application delivery mechanism.

Because these building blocks are loosely coupled and highly configurable, it is possible to use them in many applications and potentially within many parts of a single application. The potential for re-use is substantial. In addition the cost of developing portal based applications is potentially lower due to the fact portal platforms provide frameworks, architectures and portlets common to all applications. If the total cost of ownership is considered, the cost of maintenance and modification to the application delivered must be included and the cost of modifying and maintaining a portal based application is lower as modification can be made purely through configuration rather than redevelopment.

Of course this is new technology and does have some obstacles. It’s changing, it includes some additional security risk, it includes upfront costs for portal platforms and standards are yet to be completely ratified providing platform dependencies.

Web Designers, Developers now have the ability to reduce the cost of delivering Websites to customers at lower cost intitially and lower ongoing costs through dynamic portal based software.

What Makes a Great Mobile App?

I feel its a bit of an exaggeration when other people say that your business is doomed if you don’t have a mobile app.

Having said that. A mobile app could be crucial to your increased success, depending on what kind of business you run. If you run an e-commerce business, then you should definitely have an app. If you have a popular communications website, you should consider one. If you run a social media platform… Well, in that case, I’d be amazed if you didn’t already have one. So if you’re heading into mobile app territory, then it’s good to ask yourself a question. That question: how exactly do you make a great mobile app? The difference between a decent mobile app and a great mobile app is not negligible. A decent app may see some of your current users use the mobile version. A great app can actually see people convert to customers or users or your service. And as for bad apps? Well, a bad app is simply a waste of your time and money. And a waste of the end user’s time. (But not their money, because you’re not getting rich off of a bad app.) Here’s what you need to keep in mind.

Great developers

This should come as no surprise. Quality developers develop quality developments. The problem is that a lot of companies assume that the app creation game is going to be easy. This probably isn’t helped by the numerous Internet platforms that try to make it all out to be easy. There are so many places that claim you can make your own business app in minutes. The thing is, you need a great app. And you’re only getting that if you look into great software development. If your company isn’t savvy when it comes to software development? Outsource the job to people who are.

Remembering the key features of mobile use

Picture someone using a mobile phone. Or, y’know, just think of all the times you use your mobile phone. Think about all the things that makes mobile app usage different to desktop-based browsing. The things that make it different from reading a book or going to a store. Key things should be floating into your mind. Communication. Short periods of use. Spontaneity. Geo-technology. Direct interaction. Smartphones are social. People interact directly using their fingers. They’re fun and fast. All of these things should be taken into consideration in mobile app design.

Simplicity

The power of simplicity is espoused in pretty much every market. But you should never underestimate its importance in the world of mobile apps. I made a reference earlier (like, literally just a second ago) to people using their fingers to interact directly with apps. This helps create almost childlike interaction. It’s intuitive and immediate. You need to make sure your app is both of those things. It’s not that your consumers will be baffled by any complexity. It’s just that, when an app is cumbersome and complex, it doesn’t gel with the way people physically interact with it.

Mukund Pilankar

3 Myths about Building a Successful App

In this app centric world, everyone wants to create a successful app. Below are some myths that might be stopping you from developing such an app. Are you following any one of those?

 

Myth #1: You have to be a tech wizard

How can you build an app if you can’t code or design? How many apps out of the 100 or so I have been a part of do you think I actually developed or designed myself?

The truth is, I don’t code and I never have. I’ve outsourced everything to real developers and designers that are able to execute on my ideas. And I mean “everything.” There’s a ton of tech stuff I’ve never learned and frankly, it’s really worked out to my advantage.

There are a million super smart people out there who are tech wizards. Let them handle the tough stuff while you concentrate on the things that make you money.

If you don’t already know code, this will actually benefit you. Outsourcing lets you focus on your core specialities (for me, this means coming up with new ideas, marketing hacks, and strategic partnerships). Plus, it buys back your time so you can focus on doing the things you actually enjoy.

After making costly outsourcing mistakes when I started out, and learning my lessons the hard way, I now have a few proven secrets to finding good talent at a reasonable price.

 

Myth #2: You need a TON of money to get started

I know someone who built one of his first ever apps with just $40 (and he outsourced the coding too, by the way).

You’re lucky. You’re coming into apps at a time when most of the legwork has already been done for you.

Today, there are tons of templates and source codes out there that massively cut down on the time and resources needed to get your app to market, and they’re not hard to find if you know where to look.

 

Myth #3: There’s too much competition. The market’s saturated. All the good app ideas are gone. The “gold rush” is over. You missed the boat!

Let’s be real for a second: being an early adopter on anything worthwhile is HARD. We’re talking excruciating levels of hard.

Quick, answer me this. If you had to get ads into your new app right now, do you know how you’d set it up?

When I started out, I had to use 6 different ad networks! SIX! And I had to figure it out alone, and track down these six networks on my own time. It was a massive headache. My stomach still clenches thinking about it. And when I finally had all these networks set up, I still wasn’t sure when they were going to actually show an ad. Or when they’d pay me! Maybe 30% of the time, users would see an ad. And 30% was considered a good week.

But what about ideas, you ask?

Are all the good app ideas gone now?

No way. Now that the market is mature and everything is mobile we have more demand not only from consumers but also from businesses. There’s demand for new ideas every single day.

 

Case in point: Pokemon Go

Before it launched in July, would you have said all the good game ideas were already taken? Now, in just three months, Pokemon Go made $440M and is on track to make $1B this year.

As long as people are using devices, there will always be a demand for new apps. Apps aren’t going anywhere. That’s like worrying about books dying out. You’d think authors would be out of fresh book ideas by now, but a million new books are still published every year because we just regurgitate old ideas.

Even Led Zeppelin admitted they took old ideas and made them fresh. People are still buying their music 40 years later.

 

And if your unique app idea has competitors, who cares?

That’s a good thing! It means the market loves your idea so much, they’ve already pulled out their wallets. Your idea is proven to work and now you just have to find a way to emulate the winners.

Building an app is truly a level playing field too. You don’t need to be a rich fancy corporation to get in the door. The barrier to entry is so low that anybody can join, and you’ll do well as long as you pay attention to a few key pieces of marketing (which cost you little or nothing).

So if you’re scared that you’re too late to the party, don’t be. Being an early adopter doesn’t necessarily give you better results. In fact, competition can actually make your job easier.

 

How?

Because most people won’t do any work at all, which cuts out most of your competitors. People are lazy.

But not you, because you’re reading this. You know there must be something more to building apps than just winging it. Well, if you suspect there’s a process involved … you’d be right 🙂

When you know how to do market research, you get such a major leg up on everybody else that the competition no longer matters. They’re too busy still being lazy, or doing the marketing stuff all wrong.

I’ll show you how to do all this the RIGHT way. Mail me your queries and we will dig deeper on how to find a winning app idea

 

-Mukund Pilankar