OTT App-marketing Strategies To Boost Engagement

The ongoing worldwide CoviD-19 pandemic has changed the manner in which businesses are done over a couple of months. As nations went into complete or partial lockdown, purchaser conduct was characterized by the utilization of just fundamental administrations. Moreover, the need to remain at home has spiked the adoption of entertainment and gaming to break the tedium of remaining shut. Accordingly, the exercises around OTT (over-the-top) applications, internet games, and video conferencing saw noteworthy development in these couple of months.

Anyway, what is the eventual fate of OTT platforms? Is the increasing growth in the video streaming platforms going to be short-lived or the OTT platforms are digging in for the long haul? Let’s discover.

Covid Impact on OTT Apps

Coronavirus has been instrumental in expanding the OTT platform utilization. Since the world is fighting the ramifications of a worldwide pandemic, the vast majority of public social occasions were either prohibited or limited. Subsequently, the creation of new films, TV shows, or in any event, facilitating of games was seriously influenced. OTT gives a chance to the users to discover videos-on-demand (VOD) and watch them according to their comfort in their homes.

Presently, keeping the Covid circumstance outside the quarrel, the OTT application industry was as yet on a juggernaut for quite a while. These stages were at that point changing the manner in which video content devoured by users throughout the most recent years. The Covid circumstance has perhaps recently expedited the consumption pattern of the OTT platforms, which was at that point developing at a consistent speed.

OTT Apps – A disruption in the entertainment business

The utilization of online video content, as indicated by a study, has expanded by 46% during the Covid times. The OTT platforms were acquiring foot over traditional television even before the covid emergency. Not at all like television, OTT platforms let users burn-through content according to their preferences and timing. Since the OTT stages offer an assorted scope of substance, it helps in making a vivid and drawing in experience for the users.

OTT Apps – Key drivers and constraints

The user’s hunger for consuming customized content was already supporting the OTT business. Notwithstanding, there are some different components that drive the development of OTT platforms. These are:

• High-speed internet connectivity and technological improvements?
  The accessibility of high-speed internet is an improvement of innovation that has been the vital driver in the development of OTT. The high-speed internet causes OTT platforms to transfer top-notch and 4K videos without losing pixels and provides the best viewing experience. The accessibility of supporting TV with greater screens makes an immersive viewing experience. 

• Smart and connected devices
  The Internet of Things (IoT) has empowered OTT service providers to stream on-the-go across connected devices, which encourages watchers to get to their number one shows any place they go and any place they need. Additionally, web-based features are accessible regardless of the screen size and gadget types. In this manner, gadgets like associated TV, cell phones, and surprisingly an associated espresso machine become a presentation screen for real-time features.

• Content availability in OTT space
  The steady accessibility of new and pre-recorded content on an OTT platform is another motivation behind why it is acquiring prevalence among clients. Individuals can access and watch shows as indicated by their preferences and inclinations without regular interferences of promotional ads. The supported content and ads on the OTT space are redone as indicated by the client portions. Moreover, the users can skip the promotions after certain playtime, resulting in better brand visibility for third-party or partner businesses too.

OTT platforms have paved the way for the entertainment industry. Their importance is visible since even movies are being premiered on these platforms instead of movie theatres. This is in addition to the latest TV shows and other live channels.

Omnichannel marketing across touchpoints helps you to market your OTT app or platform better. Further, technological adaptation has broken the boundaries between devices. Thus, your users can view the content on your website or app as they like and when they like. The only way for you to get them on board is through constant communication, which enables them to choose what they want to see.

 

Benefits of cross platform app development with flutter

Building a mobile application requires time and effort. Flutter makes the application improvement process simpler by permitting developers to code in one place and enable excellent experiences across various platforms.

Mobile application technologies are continually changing, and the interest for viable cross-platform portable application improvement is expanding. 

This concept has revolutionized the application advancement process and the manner in which designers and organizations work for the launch of the project

Flutter, Google’s UI toolbox, is another, innovative tool that has made cross-platform application advancement significantly more productive. 

Flutter permits developers to construct an application with a high-quality, local experience without settling on the application’s speed or productivity.

Why You Should Choose Flutter for Cross-Platform Development

• Flutter Uses the Same Code Across Platforms
  Designers possibly need to code only once when they use Flutter. This single code would then be able to be utilized for the two iOS and Android platforms. Flutter has extraordinary gadgets and a remarkable plan that makes it conceivable to build up an application for various platforms. Google’s Fuchsia, for instance, is another operating system that is yet under development. Flutter has effectively established the framework for its development. At the point when developers just need to code once, it saves time for advancement groups and organizations. Designers don’t have to go through days coding to make an application that chips away at only one platform. Dart is a programming language utilized in Flutter, it is a specifically object-arranged language. 

Because of this, the JS bridge isn’t required while making applications with Flutter. The ahead of time (AOT) accumulation expanded the overall performance and startup time of the application. Dart likewise uses just in time arrangement to upgrade the work process for improvement. As referenced over, the hot reload highlight is conceivable along these lines. It refreshes the UI even during the process.

•  Flutter Provides Clean and Clear Documentation
  Proper documentation is pretty much as significant as coding for designers. Flutter’s documentation is slick and simple, which makes it the most preferred platform for developers. They don’t have to invest additional energy into learning the language. The efficient documentation holds exclusive data and tools needed for cross-platform advancement.

• Flutter Speeds Up App Development
  Design and development go hand in hand with Flutter.

More often than not, what the creators have as a primary concern, the plan draft imparted to the developers can be trying to execute because of framework inability. 

However, developers can check the output effectively and progressively with Flutter. The Hot reload feature permits the developer to see the plan design prior to publishing it.

 

• Flutter Offers Impressive Widgets

 

On Flutter, you can track down an extensive library brimming with widgets that give you a local application feeling. Flutter’s widgets are quick and adjustable for any requirements your customer may have. 

Flutter’s gadgets are additionally simple to discover. In Flutter’s UI toolbox, the widget inventory is separated by classification for simple convenience. 

If you want to add animation to your app, for example, you can find animation and motion widgets quickly and easily on the developer page. These widgets can be joined to build up a highly portable and responsive mobile application that chips away at various platforms and formats.

 

• Flutter Is Compatible With Different Operating Systems
  Debugging is a significant part of the application development measure, yet costs time and cash for engineers to investigate an application. 

 

Flutter helps applications work easily and give a high-quality client experience across platforms. Applications made with Flutter have fewer issues to investigate. 

Applications made with Flutter likewise have fewer similarity issues across working frameworks. This implies that versatile application designers don’t have to go through hours of debugging to make the application work. 

Flutter additionally offers themes that work across Android and iOS frameworks. Themes help to keep up the consistency of applications across platforms and widgets. It is not just about color or the basic layout. 

Use Flutter to create applications with fewer issues out of the door.

Flutter is a futuristic cross-platform development tool that can be tailored to suit specific business needs. Businesses can use Flutter to develop high-end mobile apps for Android and iOS.

 

Why Your Restaurant Needs A Business Mobile App

A mobile app will not only provide an option for you to connect with customer and grow marketing channels, it also helps for customer retention, to book more reservations, and much more. For restaurants in particular, mobile apps offers awesome feature to boost business in a cost-effective manner.

A handful of some such mobile app features are detailed as below:

Features of a restaurant mobile app

• In-app ordering
  • In-app orderingallows the customer to not only place an order that will be printed directly to the kitchen, they can also pay for their food easily. Through app, you can refer to a previous order and reorder with ease.

• Table reservation
  • This feature will allow toimply open up the app, choose a desired time to be seated with your group and move along. This will allow for a much more fluid workflow from both the business and customers end.

• Online menu
  • With a mobile app, a restaurant can easily update the dishes for the day, seasonal specialties, and so on with the click of a button. Also it becomes easier for customers to refer to the menu online and place order.

• Multiple payment modes
  • In the digitization world, people are opting for paying online. This app offersmultiple payment modes to its customers. This could include card payments, digital wallets, promo codes, loyalty points, and much more.
• Push notifications
  • Keep your customers up to date on all the latest news and specials your restaurant is having, and with ease.These are easy, quick-hitting messages that users get notified about on their devices home screen you can conveniently send out to the masses.
• Loyalty program& Referral
  • Every time a customer orders through your restaurant app, they arecreating a relationship with your business. In a virtual environment like a mobile app, it comes in the form of loyalty programs. For every order placed completed through the mobile app, the user can be rewarded a loyalty point. These points can be accumulated to redeem against an order at a later stage. A mobile app with built-in referral schemes can help the restaurant tap into its already existing customer base. The customers also get free orders, loyalty points, or other rewards for each customer they refer to and convert.
• Real-time order tracking
  • Wtih GPS tracking it is now possible to create an instant connection between customers and the deliverers. Real-time order tracking ensures that the customer is able to view the order delivery progress in real-time. Right from the instance when the order is placed, when it is picked up for delivery and when it is delivered to the customer, real-time tracking can keep all the parties in the loop.
• Customer reviews
  • If there is one thing that makes customers try new restaurants, it is customer reviews. Restaurant mobile apps must provide customers with the facility to write, publish, and view customer reviews. For the restaurant, it also acts as an indirect source of marketing.
• Social media sharing
  • Help the customers, help you. With a single click in the mobile app, a customer can make a referral to a social media account on Facebook, Twitter, or Instagram about their experience with your business.

Have more questions? Not a problem, just contact us, an our experts will guide you with more details.

How to build a matrimonial app like shaadi.com?

How to build a matrimonial app like shaadi.com?

 

Shaadi.com is one of  the biggest matchmaking service provider in India and a leading matrimonial app to find your life partner. Every 2.4 seconds, a new marriage is arranged thanks to apps like this one. With more than 5 million success stories, this is the modern matchmaker app that forms the cornerstone of bride or groom search in contemporary society.

 

The app comes with an automatic interface that allows easy control. One can easily connect through a Sign-up method and meet potential matches in a matter of time. If you’re wondering how to build an app like this one, our team of mobile experts is adept at developing apps that are dynamic and secure. Shaadi’s mobile app tour is verified and confidential, with Aadhaar confirmed profiles on the application.

 

If you need insights on how to build such a matrimonial app, there are certain features and functionalities you need to consider if you want to replicate the success of leading matrimony applications. Also choose a premium mobile app development company as your trusted development partner.

 

 

KEY FEATURES OF THIS MATRIMONIAL APP

 

Shaadi.com is India-based and the world’s largest matrimonial site. It operates out of USA, UAE, Canada, and the UK. Established in 1997, this matrimonial company allows the bride and groom to search globally to be simple and easy. In addition to online portals and its mobile app.The app is available in Android and iOS devices. It is  convenient  to find brides and bridegrooms through filters based on location, family type, job and other details on an app like the one this premier app development team designs.

Push notifications are another feature your app must have. Users can get well-suited matches through notifications. For these advanced features, your developers must be skilled

 

STAGES OF MATRIMONIAL APP DEVELOPMENT

1 Choosing the App Platform

Matrimony app development needs to be primarily based on a solid app platform. You can select between iOS and Android app development or even choose for hybrid apps. While iOS matrimony apps cost much less than Android, the reason for this is that iOS requires fewer devices to be tested for.

 

2 Designing the Application

Matchmaking does not always show fruitful results in the first effort, so apps for matrimonial users need to retarget customers. For attracting viewers just like this app does, your app must  be attractive and score on UX and UI.

3 Deciding the Size of the App

Matrimony apps incorporate certain features and functionalities. App size focuses on the extent to which the app has basic and advanced features. 

4 Developer Expertise and Location

Matrimony mobile app development also varies depending on geographical location, expertise and experience levels of the mobile app development team. As a company which hires the top talent and skilled, seasoned specialists, this app development company is a cut above the rest.

5 Payment Integration

Integrating a mobile wallet into the app ensures payments occur without any hassles. Though it costs additional, payment integration offers tangible benefits in the end.

BASIC SERVICES YOUR MATRIMONY APP SHOULD HAVE

• Profile sign-ups through OTP or email IDs.
• Profile verification: This will be either through an email ID or mobile number.
• Generate the desired partner profile: Many individuals have their own ideas about the perfect match. This feature helps them to search for desired partner profiles.
• Highlighting personal interests and preferences. This includes academic qualifications, hobbies, personal details, specific interests, hometown details, etc.
• Adding profiles of interest
• Communicating expressions of interest
• Membership packages: paid packages can be accessed by users.
• Integration capabilities: Your app should have payment integration, cloud storage integration, CMS, and CRM integration.
• Notifications: This enables users to receive information about the app via SMS or emails.

 

What Should Be considered-

Matrimonial apps can be extensive. Development price depends on how complicated the app is. With the right value for money proposition, our team of experts offers affordable yet quality matrimonial apps. UX and UI play an important role in impacting app use and attracting customers

Integration and choosing the right app platform may demand extra effort in the early stages but money and time are saved subsequently by choosing a quality service provider.

 

Conclusion:

Choosing a top mobile app development company to get the feature-rich matrimony apps at cost-effective prices. Consider the portfolio and testimonials as well Hybrid apps can stream on a single platform and move past the conventional native app limitations. Hybrid apps function on diverse platforms and entail less cost and time in mobile app development.

The building cost of the website depends on the features that the developer would like to include in his website or App. If you are willing to create website Contact us on info@innovins.com or Call us on 99870 53623

 

How much does it cost to make an app like Zomato?

How much does it cost to make an app like Zomato?

We all love different cuisine, but sometimes don’t feel like cooking. This craving of ours has led to food delivery apps. On-demand food ordering apps like Zomato, Swiggy, Doordash, Grubhub, Seamless, Postmates, and UberEats have become our favourite destinations where we can choose what we like and get it delivered right to our homes. 

These food delivery apps have made the life of foodies exciting and more straightforward. That’s why social media platforms are filled with cheese platters on the weekends. Moreover, Food delivery has become really popular among youth and millennials. 

Zomato is a very useful app because it gives you a chance to view the list of the different restaurants that can offer you the best local and international dishes for fine dining. It can also help you manage your budget for food because the app has the prices of the different menu that they can offer to their customers. This can help you compare the prices offered by all the restaurants included in the list. Aside from the restaurant listing, Zomato also has the social media application where you can write or give your comments or reviews and rate the services of the restaurants that you have received. You can also give comments to the food they serve and the facilities that their customers can use.

 

The business model of the Zomato app

Zomato app comprises three parts restaurant owners, platform owners, and the delivery personnel. It provides access to many restaurants on its online delivery applications. These food delivery apps act as restaurant finders too. Zomato charges a certain amount from the restaurateurs to get their restaurants on the platform.

It works on the on-demand business model for food. Whenever someone places an order on Zomato, a notification is sent to the respective restaurateur, the nearest delivery person, and the platform owner. They coordinate with each other to get the work done. It doesn’t have its own restaurant nor does it have a chain of delivery services.

Zomato offers some extraordinary features like:

1. Table booking: It enables users to book a table of their choice in advance. This shortens the wait time.
2. Exploring food places nearby: Users can explore nearby restaurants, view restaurant pictures along with the location.
3. Zomato Gold: This subscription model offers exclusive perks on dining out and drinks to its members.

 

Things you need to consider while building an app like Zomato:

If you want to create an app like Zomato, you need to launch the prototype of the app for testing. After that, you need to follow certain points to make your app successful.

1. Provide the customer with easy navigation for different pages.
2. Helpline for all users 24/7.
3. Make sure your app is attractive. A good UI/UX plays a crucial role in the success of any app. This ensures that users are able to order online without any hassle.
4. The first step of the mobile app is to log in or register. This should include all the relevant information of the user like username, contact number, email id, and password. This information can be used to track and provide personalized services to the customers.
5. One of the most important things in the food app is the menu. So, the restaurant menu should contain listed menu items. Every food item should be appropriately classified along with the description.
6. Updates data about a restaurant like location, timings, contact number, menu, etc.
7. Users should be allowed to add or delete items in the cart. Also, be able to apply the promo code.
8. Payment gateways should be safe and secure.
9. Customers should be able to track the location of the delivery person and know where their order has reached.
10. Customer support services. This can be provided via chat or email.
11. Ratings and reviews can be added so that people get to learn about the restaurant and its services.

Cost depends on these critical factors:

1. App platform
2. Size
3. Design
4. Developers

The building cost of the website depends on the features that the developer would like to include in his website or App. If you are willing to create website Contact us on info@innovins.com or  Call us on 99870 53623

 

How Much Does it Cost to Develop an App like Dream11?

How Much Does it Cost to Develop an App like Dream11?

If you have planned to create a mobile app like Dream11 and want to know the How much a Cricket Betting app like Dream11 costs then, you have landed in the right place. Well, there’s been a higher tidal wave inside the increment of fantasy sports app fans all around the globe. 

Before diving into the topic on Cost to Build an app like Dream11, we will understand what Dream11 app is all about, its features etc. So, Couple of years ago, no-one would have believed that one day gaming apps would end up being the ultimate solution to engage the purchasers. Today, it really is altogether another story. For example, according to the statistics collected by Researchers. The stats expose that a lot more than 225 million active game users happen to be spending typically 60 mins participating in the mobile on a daily basis over five lessons

 

Dream11 Model and its Cost of Creating App like Dream11

Let us understand what these fantasy apps are and how must does it Cost to create an app like Dream11 Fantasy sports app, well these fantasy sporting apps should be described as even more of an online game under which members assemble virtual or even more of your imaginary team from the professional players which are actually participating in match up in those days or around that point. 

These performances will be converted to points which are totalled based on points roster created by every single specific dream team’s creator. People who are looking to know the Cost to develop an app like Dream11 must find out first, what the business model and workflow are from the giant application.

Know about How Fantasy sports app like Dream11 Work and Its Features

The fantasy sports application may have started as a great fun activity among several close friends, but its gleaming popularity has managed to get an overnight accomplishment all over the globe .Around 11 billion seemed to be saying to stream toward football. Fantasy games are reported to be around EUR23 billion marketplaces in America with around 57 million fantasy sporting players in America and Canada. 

For Users

• Enrollment/Log-in : Customer can enroll and log-in
• Home Display screen : This is actually the main/default monitor that end users will acquire on after logging into the apps.
• Contest : As of this section end user can view the complete contest listings for that respective go with with details.
• Join Competition: Under this part user should pay the particular entry costs and become a member of the contest.
• Payment Setting: Online payment settings are provided such as for example Credit/Debit Credit card, Paytm Wallet, Use wallet, Referral money bonus points.
• Create your personal contest: With just a single tap, user can create their very own contest
• My Contest: Under this part, an individual will in a position to view the set of joining contestants
• My Profile: Under this segment, an individual will in a position to view & up-date their account details.
• Settings and much more: Under this part, an individual can view various other required top features of the apps such as for example Invite & Earn.
• CMS area: This segment includes, About us, Assist, Contact Us.

 

 For Admin

Admin login: From right here Admin must login for the apps making use of, Username & Security password.

• Dashboard: This segment gives the stats for domains, such as Complete matches (Upcoming, played Matches , Ongoing,), Full Contestant, & Whole Earnings
• User Office manager: Admin can cope with the entire consumer bank account, like Edit/Delete/Put/Active/Deactivate any accounts.
• Manage suits: Admin will in a position to manage entire suits of the application form and may Edit/Erase/Add/Active/Deactivate matches.
• Manage Games Classification: Admin can handle the game types.
• Contest Administrator: Admin will in a position to manage the entire suit contests of the application form and may Edit/Delete/Put/Active/Activate-Deactivate match competition.
• Income: View whole earning from the application form with various filtration systems.
• Manage Repayment: Admin will in a position to manage various settings of repayments of the application form.

 

How Much Does an App Like Dream11 Cost?

Well, Dream11 App development cost depends upon many variables like Complexity, Geography, Android/iOS, in addition to a Designs that is the soul with the Dream11 like Sports app development. An improved user interface continually leads to effective apps.

Geography: It really is observed that the development rate varies from where in fact the sports app developer belongs to. Evaluating to Indian developers, the US developer costs quite excessive. 

Complexity: A lot more characteristics and functionalities you enhance the application, a lot more the complexity it’ll get. Once the complex apps need a brilliant experience and for that reason, the cost of dream11 mobile app development will result in higher fees by programmers.

Android OS/iOS: iPhone sports app developers are significantly less in number when compared with Android developers. Android OS development is really a simple-command and operate growth, whereas the iPhone calls for tough level coding.

Ionic: The progress in ionic works on both Android OS and iOS systems. The coding is definitely complex and takes a lot of experience. Onetime of coding and obtain your application works on both platforms 

 

What you obtain by teaming up around Fantasy Sports App Development?

• Expert Pros for iOS/Android OS sports app development
• Rich Experience to create fantasy sport mobile apps & websites
• Expert assessment for strategic development & features
• Cost of dream11 app development will be budget friendly
• Coding according to Application store & Google Guidelines
• Effective Testing Strategy
• Free of charge Deployment & secured approval

 

Conclusion:

There are many fantasy sports mobile app development companies in the market which can create the gaming app in the same way as per the business enterprise requirements. But finding the right company which provides high quality apps and the budget of a Cost of Fantasy sports app in a budget friendly manner.

You could expect it to be always a bigger game compared to the gaming activity itself. Since a large number of sport events are usually about to happen soon, like the and ICC World Cup,  FIFA and World T-20, it is the right time to acquire and dive into this ocean of sports app industry.

Ready to present the sport to lovers and take it to the next level of Sports Fantasy App? Then reach us at info@innovins.com or Innovins

Benefits of mobile application for ecommerce websites?

What are the Benefits of mobile application for ecommerce websites?

 

As there have been more mobile users then desktop users across the world .

If you’re into a business which deals with selling products, then owning an mobile application is way more beneficial then a responsive website.

 

Here are some of the benefits of Mobile application for ecommerce websites:

1) Mobile Applications are faster

Apps are usually 1.5 times faster than mobile websites and also they perform actions much faster. Applications store their data locally on your device., allowing data retrieval within the blink of an eye. In the case of mobi-sites, data must be fetched from the online servers which may take from a few seconds to a moment depending upon the network speed and packet sizes.

Another reason is, mobi-sites use JavaScript to run functions and apps run on frameworks which may be five times faster.

 

2. Personalized content

Users love highly customized content as per their preferences. It’s like offering them a customized communication in the language they understand. User-centric personalisation is very important in making their experience delightful. Personalisation may be based on a user’s interest, behaviours, location, culture etc. And mobile apps make it easier to cater personalized experiences.

Your mobile app can let users clearly define and set their preferences from the start, based on which they will be served customized content. The app will consider their engagement and behaviour to offer custom recommendations and filter updates for them depending upon their actual location in real-time and it’s also to sell your products and services. Right!

 

3. Instant Online and Offline access

All mobile apps offer instant access. They allow users to consume their content quickly offering seamless experience via storing vital data that can be accessed offline too. Some apps like banking, storefronts, retail, finance, games and news work both online and offline.

Ability to work offline is the most fundamental difference between an application and a mobile website. While apps need an active internet connection to perform critical tasks like payments and notifications, they still offer basic content and functionality to users even in offline mode

 

4. Using device features

Mobile apps have another advantage where you’ll be able to code an app into utilizing various features of a  device.  We are seeing the rise of fingerprint scanned on devices which are yet to be explored and exploited for various apps and solutions.

Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally change the way a user interacts with the device and your applications.

 

5. Push Notifications and instant updates

In-App notifications are received when a user opens an application on their devices. Push notifications are received on devices regardless a user opens an app or not.

Moreover, you will be able to send regular updates via Play store, iTunes, and windows store to your app via OTA, keeping it updated at all times with all the newest features and photos and product listings.

 

6. Branding and Design

Unlike websites that rely on browsers to support functions, mobile applications can be designed to support swipe gestures like a drag, pinch, hold, tap, double tap and more, each performing a particular action that increases user friendliness.

Every mobile app is customized according to a company’s branding and yours won’t be an exception. And if you’re changing your branding, then there’s nothing better than a mobile app. You’ll virtually change how your app appears together with colours and layout whenever you wish with version upgrades and uniform it according to your vision and what users want. Your app then becomes your 24X7 earning salesman.

 

7. Productivity Improvement and Cost reduction

The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing similar resources and places to order, give replies and train about your products and user behavior. they have a tendency to extend productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.your users can share via social channels integrated in your app to expand your social footprint on the web. That’s super beneficial lately considering even FB and twitter has now started charging for premium space and conversations

 

8. Interactive Engagement

Mobi-apps have their own interfaces that allow users to experience two-way immersive experience. They can simply share a picture to their friends and show what they’ve bought via easy sharing on social media and one-click buy.

This also improves the user’s engagement experience for purchase, query and contacting you for delivery, grievances and all other sales and customer experience related aspects.

 

9. Increased SEO potential for your website

Your app is advantageous in two ways, for your in-app content and your website content as synonymous words are going to be utilized in the content for products and services. Google these days rank your in-app content too and you’ll modify your content in your application to assist you along with your website SEO.

You can optimize your application on respective app stores to rank you highly and include certain Dynamic Success Metrics which will ensure your application’s success

 

Learn more about how an application can increase your business potential, sales, traffic, and profits by developing your own  customized application.

Reach us on info@innovins.com or Give a Call at  99870 53623.

 

What is Mobile App Marketing?

What is Mobile App Marketing?

 

Mobile App Marketing is all about interacting with the users through their entire lifecycle. The process of creating marketing campaigns to reach your users at every stage of the marketing funnel, is Mobile app marketing. From when they first hear about the app, to when they become a regular user.

 

Mobile app marketing is the process of engaging your app users throughout their entire experience with your app:

• Discovering your app
• Downloading it
• Completing the onboarding process
• Staying engaged

 

Stages of Mobile App Marketing:

There are 3 stages in the mobile app marketing funnel: awareness, conversion, and retention.

 

Awareness

The first step of building a successful app is of course, getting it in front of people. In the awareness stage, your goal is to attract targeted users to your app, by convincing him that the app can solve their problems.

There are multiple ways to Increase awareness and attract new users to your app:

• Social media
• Paid advertising
• App store
• App review websites
• QR codes

Remember to focus your marketing on channels where your users are mostly active. To know which marketing channel to use to boost awareness about your app, begin with the bullseye framework.

The bullseye framework is a 5-step process that helps you identify the best marketing channels for your app:

• Brainstorm
• Rank
• Prioritize
• Test
• Focus

 

Conversion

A conversion is any action that a user takes which adds value to your business.

A conversion for your mobile app occurs when a user:

• Downloads your app
• Sets up an account
• Makes an in-app purchase
• Increases app usage

Regardless of how you monitor and track conversions, you must have processes in place that increase these numbers and lower your customer acquisition costs.

Start by improving onboarding processes to make it easier for your users to achieve their goals.

Other ways to increase conversions include:

• Providing a transparent , distraction-free registration process
• Ensuring your app has  a superb interface
• Using mobile push notifications to entice users to upgrade

By breaking core conversion actions into bite-sized steps, you can effectively move the customer further down the mobile app marketing funnel.

 

Retention

Your customers are the lifeblood of your mobile app and your business. If you fail to keep them happy, they’ll leave for greener pastures. retention is an important factor in calculating the lifetime value of a customer.

Some approaches to improving mobile app retention include:

• In-app messaging
• Push notifications
• Loyalty programs
• Customer surveys

Regularly surveying your customers and offering rewards for completing the survey will help you understand your customer’s true mood. Understanding what your customer likes and dislikes about your app is invaluable.

You should consider how expensive it is to replace a customer than it does to keep one. By listening to your customers and over communicating with them (regular product updates, bug fixes, roadmap), they’ll be more receptive to your offers in the months and years ahead.

 

How Good Is Your Mobile App Marketing?

It’s very easy to fall into the vanity metric trap. If “monthly app downloads” is your core metric, you’re losing sight of what’s really important.

The success of your mobile app marketing is determined long before you launch any marketing campaign. It’s determined by the questions you and your team ask each other.

What metrics will determine the success or failure of the app?

After all, you can have 1 million app downloads and get featured on Google Play and Apple’s App Store. But what’s the point if it drives very little revenue, or worse yet, there’s no point in place to keep people coming back?

 

Mobile App Marketing Metrics That You Should Focus On

1. Average Number of Active Daily and Monthly Users

“Active users” is emphasized deliberately. you would like to trace the amount of users who take actions that generate value for your business.

Only focusing on all daily/monthly users will skew your data and perception of how well your mobile app marketing is performing. 

 

2. App Session Length

The average length a user actively uses your app, from login to close is your app’s session length.

Whether you need to improve in this area depends on what kind of app you have. For example, if your app is a mobile game, then 120 seconds is way too less. But if your app is a simple calories tracker, 120 seconds is considerable.

 

3. Acquisitions Segmented by Referral Source

Acquisitions pinpoint the sources that drive the most conversions so you can decide where to invest your marketing dollars.

For example, imagine if Quora ads generate 200 app downloads a month at 500 Rs  per conversion, and Google Search ads generate the same at twice the cost. It would be wise to double-down on Quora ads as your customer acquisition costs are much lower.

 

If you are looking for professionals for your mobile app development Innovins is the one you should consider. Innovins is the best mobile app development company in Mumbai. Remember that each application is different, so you must consider each one on its own merits. It’s always worth discussing your project with an experienced team of developers: people capable of considering the different approaches, with a varied enough skillset when it comes to cross-platform development.

 

Flutter For MVP Development

When you search for flutter, the results you will get will be ‘build native apps in record time’. That is music to ears for people trying to open their startup. To release mobile app in quick time, Flutter for MVP should be their first choice.

Why is flutter a good choice for startups and their MVP Development?
Minimum Viable Product development aims to create a simple and working version of a product idea. Its one of the fastest and most utilized approaches for startups around the world for business idea. Utilizing MVP to test out market is additionally a tremendous and quick step to avoid disappointment.
You can pick feedback and also identify user needs and possibly observe something important, which customers might like or not, which you can share with your already hired mobile app development company in Mumbai, to modify planning way up front of full development cycle.

Why to choose flutter as an ultimate solution for MVP’s
Nowadays clients require most focus around the development time, which most of the time comes before the project budget. The reason behind it is, obviously to have competitive advantage, reducing time to market and getting to it before the other person does. Validating a business idea gets more comfortable if you have an MVP. A stat also reveals that 70% of tech startups fail to thrive, somewhere around 20 months after they get their first financing, possibly because of poor market research
However, when you run a test using MVP, the difference you see is huge. It can prevent business failures and also get feedbacks from your customers. An MVP serves as a tool to realize the true potential of a given thought.

How can flutter help in building MVP
Launched in December 2018, Flutter has attracted several software developments companies and app development company in Mumbai. Its enhanced features, bug fixes and widgets. Being open source, It complements MVP

The main reason for the increasing popularity of flutter include:
* Flutter has got large community of supporting users
* Business firms need not spend large amounts of licensing fees during experimentation
* App development becomes simplified as flutter speeds up the process

Building an app using flutter shows that startups and business firm enjoy a dynamic setup. The dedicated widget engine in this cross-platform tool attracts UI components that resemble the native ones.
The UI’s that are created using flutter’s widgets are pleasing and flexible. This can be seamlessly enhanced and improved. These UI’s are very well structured.

3 ways in which flutter can help developing MVP
Many mobile app developers in Mumbai and mobile app development companies in Mumbai have found certain unique features in flutter, which are hard to enjoy anywhere else. The flexible user interface, easy integration, speed and performance are some prime reason for its popularity.

Lets check how flutter help developers benefited when they work on MVP’s

1. The attractive design draws many investors
For business startups, it is necessary to bring investors with protential ideas that may convert. Flutter comes with enhanced collection of UI features, interactive designs and latest technology. This can attract investors and customers alike.
The developers also have access to an extensive range of themes. They can independently design themes for iOS and android devices that render the best UI on a particular device.

2. Developing cost-effective apps
In the past, cost limitations used to be one of the critical hindrances for companies willing to launch new applications. However, flutter has done away with this issue, given that it comes free of cost
It supports development of cross platform apps, Where the developers need to write a single code base. This has facilitated the process on both iOS and android platforms and one can develop apps reducing cost.

3. The speedy app development process
While building a complete product, developers require lesser time, thanks to flutter. It comes with the hot reload feature which enables developers to view changes that have made to the app coding immediately. When any change is made in the software, the developers can see it right way.
The hot reload feature also helps developers to fix bugs and add new elements within minutes. The experimentation process turns out faster as the original version does not need to be coded entirely.

Therefore flutter is the best decision for app developers given this following conditions
* If you need cost effective solution to run your application, integrating evolving technology
* App developers looking forward to building apps in reasonable way with seamless rendering features prepared for the market
* Incase you need to come up with the expressive UI’s, flutter brings you the best platform.
To optimize best services for mobile application development in Mumbai. Contact Innovins, website and mobile app development company.

How to Make a Dating App

In today’s time its difficult to meet new people or even our friends for that matter because of the pandemic and the whole world has come to stand still. Every networking place such as bars, malls, clubs etc have shut down because of the lockdown, people have been stuck in their houses waiting for a connection, that’s when one realizes, how dating apps can be a boon.

Even though the existence of dating app was way before the pandemic, the use of its social existence is more of a luxury with convenience to meet someone online. The simple and most effective way is to download a dating social networking app.

Those who know how to make a dating app, their customization to meet the local market demands and put forward.
Let’s begin by addressing the important elements of developing a dating app like tinder.

1. Sign in options and authorization
Creating a user profile is the basis of all features in any dating app. The authorization option with any existing social media profile is a great way to enable access to users without having an app remember the login credentials every time a user logs in. It is the way to create a tinder account without any hassles — quick and smooth. The profile feature can also include space for users to provide additional information that can be useful for creating an ideal match. It may consist of things like bio, dating preferences, food choices, travel goals, lifestyle, and habits, etc. which ensures making an engaging app that works best for the purpose. Many dating apps also involve Instagram integration features that can showcase your pictures on Instagram along with your plan to make a dating app (provided your account is open). Moreover, users can visit the Instagram profiles of the other and check out the prospective partner’s likes, dislikes, tastes, lifestyles etc.

2. Location and Communication
One of the fundamental backbones of your Tinder-like application development is the feature of geo location. The base of this app is to find people nearby within the proximity of, say, 100 miles. When you onboard your app development team to make a dating app, ensure that they implement the Geo location API and Core Location.

3. Search Filter
One of the most critical yet important feature on the dating app is that of search discovery meaning, apps like tinder, allows certain people to approve/ disapprove, based on the factors of age, gender, sex, distance etc.

4. Location
Though this is a premium feature for dating apps, which allows you to match with people of any location, The least you can do is within the same city or local.

5. Distance
Apps like tinder, helps you to stay connected with someone who are a potential matches, who are in the range of 100 miles from the existing location. The discovery settings can help you alter the distance preferences, allowing you to broaden or narrow your scope of your search results.

6. Gender
It allows user of any gender to use the app and connect with any gender of their preferences. Wherein the discovery settings enabled users to put their gender based on their sexual preferences.

7. Age Range
Ideally, the minimum age to sign in on the dating app should be 18 years. Users can go in the discovery section and change it according to their preferences of connecting to a partner.

8. Swipe and Matchmaking
The important feature to create a dating app should be the ability to approve and disapprove of a prospect match based on the image, profile, preferences or even bio. The matchmaking on other apps happens when both user swipe right and when one of them swipe left it means ‘no’ to that user.
Many apps monetize on the basis of giving limited swipes to a particular person. They provide premium update where the person can swipe unlimited times which increase their probability of getting matched.

9. Private Chat
This is one of the next essential features after the swiping one as the couple having a mutual interest in each other. Therefore, the first thing for the user to have is a match. And once it is done, the chat options also offer to send BitMoji and GIFs to keep messages interactive.

10. Monetizing
As mentioned above, the swiping features are limited, and one of the ways to generate revenue. For instance, the swipe surge feature generated 15x user activity. Ultimately, both the premium options improved the matchmaking ability of users by 250%. There are also many other ways to generate revenue from dating apps like Tinder which includes rewind last swipe, turning off the ads, location change, etc.

Now you can stop worrying on how to make dating apps and contact us to make apps, website and much more. We are the place providing all mobile app development solutions in Mumbai. The best mobile app and website development company in Mumbai.