Search Engine Optimization

TROUBLE INVITING SEO TACTICS

Exploiting Search Engine Optimization (SEO) is maybe the most ideal approach to recognize your brand from the hundreds or thousands of organizations inside your equivalent segment. At the point when sites perform well inside the search results, they’ll get an expansion in site traffic that will without a doubt lead to more noteworthy exposure, better leads, and a gigantic conversion in deals. However, raising your business to the primary pages of the search engine results pages (SERPS) is a fragile parity and a troublesome task. With such a significant number of organizations competing for the desired positions, you’ll need to guarantee you’re doing all that you can to expand your odds of positioning admirably. Furthermore, you’ll need to be certain that you’re avoiding whatever can neutralize you, or get you punished by the web crawlers. 

 

With regards to SEO, Google utilizes certain calculations to crawl sites and figure out which ones have the right to be in the top rankings, and which ones are accomplishing something incorrectly. Crawler’s work comprehensively to review sites and reward those that stick to Google’s principles, while punishing those that don’t. In order to ensure that we are not in Google’s list of getting punished, there are some tactics of SEO that you need to avoid. It’s fundamental that each business should remain mindful of the rules and regulations of SEO, and update their sites as required. Indeed, even one little error could make a site’s rankings drop! Here’s the list to trouble inviting SEO tactics.

 

KEYWORD STUFFING

Keyword stuffing is a typical error numerous organizations make. Keyword stuffing is actually what it seems like—filling your content with keywords in a way that is unnatural, just to get them in. Utilizing the correct keywords is most likely the best thing you can do to expand your positioning, however on the off chance that they’re not executed accurately they can wind up neutralizing you. Such is the situation when you utilize an excessive number of them. More isn’t in every case better—and on the off chance that you utilize a greater number of key phrases than is vital, you’ll wind up getting less of the outcomes you need. Try not to compose content with the spirit goal of getting keywords in. Rather, compose content that as a matter of first importance centers around the things your group of the audience will want and need.

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BROKEN LINKS

Broken links are connections that turn into dead end. They’re interfaces that send guests on your site to a page that is no longer there. In the event that you’ve at any point got a 404 error message or something like that, you’ll realize how baffling these broken links can be. Not only these broken links are awful from a client experience perspective, but they will also serve to make an unprofessional image in calculations. Also, these look amateurish! Scanning consistently for broken links guarantee your site doesn’t fall prey to this major no-no. There are a lot of free link checking software there, so there will never be a reason to have 404 pages as a major aspect of your site.

 

BAD ANCHOR TEXT

Anchor text is the content on a page that is utilized to embed the hyperlink to either an internal or external link. Anchor content is utilized to give visitors and crawlers the same concise portrayal of what the link is. It was already a smart thought to incorporate whatever number of keywords as could be possible under the circumstances in anchor content. Presently, the accepted procedures for anchor text is to guarantee its to-the-point and relevance to the link being referred to, not conventional, and not very watchword substantial (it should stream normally).

 

PLAGIARIZING CONTENT

It’s never a smart thought to be a copycat, yet lamentably not every person learns their lessons in school. Copying content won’t just reflect severely for your image, however, it will likewise hurt your standing inside the SERPS. In this unique situation, copying implies the demonstration of taking some other site’s content and passing it off as your own. Copy content is likewise a major no-no with regards to SEO. While this content may not be appropriated and might be initially composed by you or somebody inside your organization, in the event that you use it on your site more than once you’re probably going to get punished. Some may endeavor to utilize copy content as a way to build up their on-location key phrases, yet Google will identify this misstep and punish your business appropriately.

 

MISSING SITEMAP

A sitemap is a record that lists the different URLs that go into making up a site. These maps enable Google and other web search tools to crawl all the sites more effectively, and subsequently it’s significant that you have one. These aides additionally make it simpler for different users to explore your site. Site maps can be made in a variety of formats, and afterward submitted to Google.

 

NON-RESPONSIVE SITE

Responsive website design means making a site that is operational over all gadgets. Responsive sites “react” to the devices they’re visited on and are arranged to whatever particulars will best serve that device. In the event that you visit a site on your cell phone that hasn’t been upgraded for mobile—you’ll know it! Responsive website design implies never stressing that your visitors will experience difficulty utilizing your webpage dependent on the browser and devices they’re utilizing. With over half a portion of web users perusing primarily from a cell phone, responsive website design has never been increasingly fundamental—and will just keep on expanding its significance. It’s not simply people that will perceive if your site isn’t responsive—Google knows as well, and they’ll ensure you’re punished for not having a site that is practical over all devices. While following SEO best practices will get you remunerated, neglecting to focus on them will neutralize you. Avoiding the above mix-ups will assist you with staying on Google’s great side, and help your site increment in the rankings.

 

CLOAKING

Cloaking happens when words are masked on the page, either deliberately or inadvertently. This is generally done when words and expressions are written in a similar shade as the background, making them mix in and become unnoticeable to visitor’s eyes. Cloaking used to be prevalent when it wasn’t punished to do as such, and designers would utilize it as a way to incorporate whatever number key phrases as could be expected under the circumstances. In any case, nowadays, regardless of whether these concealed words aren’t noticeable to the unaided eye, they are discoverable by the crawlers, and they will bring about powerful punishments against your rankings.

 

Conclusion

These are some SEO tactics that you should avoid. Following these might invite negative actions from the search engine and will deteriorate the ranking of your website.

 

Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. 

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SEO EVOLUTION: VOICE BASED SEARCH

With the introduction of voice assistants some years back, no one ever imagined that it will soon become a driver for innovation in technology. Introduction of Siri was the first peek into new tech world of voice search. There were several predictions made on the use of mobile phones and the boosting of voice search marketing. 

 

Brands like Google and Amazon are continuously fueling the progress of voice-based interfaces at an exponential rate in various sectors of marketing. Well, you must be wondering how this new medium is taking off. How can it be different from keyboard searches and the kind of challenges it possesses for local businesses.

 

How does Voice Search Technology Works

 

Evolution in search engines has improved their ability to easily comprehend the language and intent of the users. Google’s Hummingbird update, Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and several other digital assistants are now voice search enabled and are smarter and sharper with every interaction. Even the AI (Artificial Intelligence) technology is evolving at a huge rate. The AI understands the context and user intent along with that it tracks information such as past search queries and behavior. This technology also works for students and not just businesses. Students who are weak in spellings can use this voice search feature. It even has a voice recognition technology which makes it user-friendly.

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How does voice search affects SEO

The effect of voice search on online SEO industry is very huge. It is mandatory for all businesses to incorporate voice search technology in their marketing sector for ensuring their survival in the business world. But why is it important to rank first in voice search engines? It is mainly because virtual assistants rarely present not more than two answers which means being on the top is very much essential.

 

Zero positioning will be more challenging

According to research, voice search favors the top results displayed on Google’s search results which drives an incredible amount of traffic. With text to speech evolution, marketers have to optimize their online content to attain zero position.

 

Molding FAQs will be essential

Whenever a user searches, it involves question-based searches starting from how to, what is and why do especially for voice searches. This has made Google an extensive resource for FAQs. To rank highest, the marketers will need to restructure the content to be sure that it answers the questions of potential customers.

 

Tips to improve Voice Search SEO

With new tools like Amazon Echo and Google Home, it is essential for the marketers to upgrade their online marketing considering how will it be found through voice search engines. Suggestions to improve the modern SEO strategy

• Conversational Tone Draft your blogs and site contents in a natural tone and avoid using technical jargon. Try to deliver concise solutions for simplicity whenever possible.

• Customer-Centric Answers. Figure out the most commonly asked questions that people are discussing over the internet and try to provide their answers on your website.

• Include Specific Locations For Local SEO People often use phrases such as ‘near me’ and ‘around me’ during voice search. Also, a location-specific search has a stronger chance of acquiring new business, so include locations whenever possible.

• Use Structured Data To Help Google Structured data will help Google to find the relevant information on your page. Taking a look at your schema, you can understand if you have to add or remove pages.

• Context Matters The Most Website context is not just about keywords but it also involves sematic searches like relationships between words. If it is possible to combine the exact phrases into the text then it will give better SEO ranking.

 

More and more people around the globe will be significantly using voice search. So, it’s high time that the digital marketers buckle up and shift the trends as per the users.

 

Do you have a website development requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. 

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What are backlinks, and why should you care?

Understand the basics of one of the most popular and powerful modern SEO tactics: building backlinks.

Backlinks have been a hot topic in SEO for a long time. Marketers regularly debate the finer points on how to get them, how to make them look natural, and how to find high-quality opportunities — all while avoiding penalties from Google.

And if you’re a freelance designer who helps businesses with their ads, you need to know them.

Why is that? Because your backlink profile tells a lot about how important your website is, making it a critical marketing tool for your page and SEO (Search Engine Optimization) strategies.

That’s why, in part 1 of our 3-part backlink series, we’re going to focus on understanding what backlinks are and why they matter. In Part 2, we’ll dig into how to build backlinks, and then move to some powerful backlink monitoring tools in Part 3.

• what’s a backlink?

You need to understand what a backlink is before we dive into how to create backlinks.

Fortunately, this is easy: a backlink is a hyperlink from one site to another — specifically, from another site to your site or your client’s page.

• why do backlinks matter?

Backlinks provide what SEO experts also call “link juice” that can either support or damage your page ranking, depending on the quality of the site you connect to. Let me clarify that.

 

If Google analyzes a reference pointing back to your website, the value of your website (or “domain authority”) is correlated with the value of the website on which the connection is based. This reference is often referred to as “link juice” because the meaning of this website flows through a link to yours, a kind of electrical current.

 

The theory is: if Website A finds this URL to be important enough to connect to, and Website A is a high-quality website, then Website B must also be a good website.

 

But let’s make that a little more concrete: let’s presume you’re writing a blog post about web design, and Smashing Magazine wants to connect to your post later. Since Google sees Smashing as a high-quality website, your page gets a nice little boost from that reference.

On the other hand, if you connect a low-quality website to your article, Google may look less favorably on your website.

 

You start building a backlink profile over time, which is the total value of all your backlinks.

• Few things to think about for your backlinking strategy

When you work to build your backlink profile (which we’ll dive into later), the reliability of the website you link to will be one of the most important factors.

 

But this is not the only important element. There are two more details to keep in mind when creating a backlink profile for your website:

 

Nofollow links vs. do-follow links

The backlink needs to be done-follow to get good link juice. This is the “Google can assign value to a reference pointing back to your page” SEO jargon, and this is the standard for links.

 

Websites who wish to avoid potential damage by connecting to a low-level website will not pursue their backlinks, which does the reverse. I.e., it asks Google not to add you to their website.

Most major websites and newspapers like the Huffington Post do not pursue their external links to avoid damaging their backlink profile.

 

Organic anchor text

One of the most popular ways to get backlinks used to be a guest post, because you could easily add a reference to your website into your guest post,  or profile, and get new backlinks.

 

Unfortunately, in the last few years, many spammy implementations of this technique have tarnished guest posting’s credibility.

 

Companies would draw up a list of keywords that they wanted to rate. Then link to landing pages optimized for those same keywords (i.e., “exact match keywords”)—which Google now considers to be poor practice. As such, the 2012 Google Penguin Update killed the ratings of thousands of websites using this strategy.

Now, SEO experts suggest that you use natural anchor text by connecting from:

• A less “optimized” phrase, i.e., one that isn’t an exact match for the target keyword or phrase of the destination page
• Your business or website name
• The name of the article you’re referring to

 

For example:

• Bad anchor text: Remember to check the cost when buying printer ink.
• Good anchor text: When buying printer ink, remember to check the price, says Office Buying Analysis 2016.

Through Google’s hands, the latter example gives the reader more importance. Instead of “cover” a reference to a non-descriptive anchor message, you’re providing more detail to the reader so they know what they’re scrolling through.

 

In the second part of this series, we’ll delve into all the deets on the backlink building: “How to create backlinks.“

 

Thank you so much for reading!

 

Do you have a website development and website design requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. Please give us a call: +91 9987053623 

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Which Professional Web Design Tactic Will 2019 Hold?

Want to get noticed amongst your marked customers with the choice of your website design? But which website design will aid you to achieve your destination? At Innovins we have the best website designers in Mumbai. 

If any website owner needs to catch the customer’s attention and want to keep them connected with their website, web design is the most primary aspect that helps them to accomplish this. But if your webpage contains out-of-trend web design, it will unquestionably fail to bring in good traffic and will surely make your website doom to failure. However, it’s not a simple task for any business owner to manage up with all the trends that arrive in the market. At Innovins we have the best website designer in Mumbai.   

So let us see Which Professional Web Design Tactic Will 2019 Hold:

1.The Rise Of CSS3 Animations

Animation has hit the web market. They are being used in websites to enhance the experience of sites and make it more interactive. Animations include background video, motion graphics, scrolling effects, micro-interaction. CSS animation is a powerful feature that has gained serious attention from users.SVG Animation has established new standards in the field of web animation. Even if we change or resize, there is no quality loss in the SVG graphic.

2.Parallax

Take visitors on a journey about your product and they will fall in love with it. Parallax helps you to attract attention and create a certain area around your products. This helps you promote more opportunity to connect because innovative design improves the desirability of the site. Such parallax websites provide a dynamic experience that encourages the user to stay on the page for a long time. We are the top most ranking web designers in Mumbai. 

3.Video Headers

There is no amazement when I say that video headers are becoming popular. The best part is to keep a dark video with light text. It creates a great effect with good readability. YouTube makes it easy if you want to add embed code for YouTube video. There are few websites which either play the video automatically, while others allow touching the play button. It has many benefits. The only disadvantage is that it will cause loading problems, which might distract the visitor from the message. At Innovins we have the best website designers in Mumbai.  

4.Hero Images

The use of large images has been the latest trend on the website nowadays. This store makes a great visual impact on the visitor. Parallax Scrolling works best when you use hero images because the design is split into the screen that creates uniqueness in your website. Any artist, photographer or designer would like to display their talent on such a website. The hero is the best thing to be considered when you need amazing images. And yes, do not miss to keep your website “simple”. We are the top most ranking website designing company in Mumbai.  

5.Responsive Design

Any website design with flexibility between all screen resolutions and devices is the most important approach among all trends. The optimum viewing experience makes it easy for the reader to read content easily, resizing, scrolling, etc. Now there is no issue from desktop to mobile. This creates a great user experience and is cost-effective which is also recommended by Google. Regardless of the device, managing the website as a URL and HTML is very easy. Because it makes it easy to share and interact with the provided link.

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PPC Marketing Mistakes To Avoid In This Year

The fact that target audiences of all age groups spend important time online has made paid digital marketing more effectual than traditional marketing channels. We all are well aware that our customer is out there on the internet. The challenge is to reach the potential customer and convert him into an actionable lead in the least possible cost. At Innovins we have the best website designer in Mumbai.   

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The correct message at the correct time to bring them on your website and convert them into a lead. However is the biggest dispute is to get the best quality and supreme quantity of leads. So there are few mistakes to be avoided to convert the prospect into the lead.

Here are few PPC Marketing Mistakes To Avoid In This Year:

1.Too Broad Keyword Targeting

In order to get the highly targeted results immediately, you need to do the PPC marketing suitably. It is very crucial that the keywords you are targeting are relevantly centered and precise as you can get 65% of the share of the clicks through PPC ads. Concentrating on the relevant keyword is bang-up even in case of search engine optimization.  We are the top most ranking web designers in Mumbai. 

2. Not Using Specific Campaign Type

Google Display Network is an outstanding display advertising channel as it gives you the opportunity to reach the maximum number of online traffic. At Innovins we have the best website designers in Mumbai. 

3. Running Untested Ads

Testing of websites and ads boost from Google experts via A/B and other methods to test the effectiveness of the specific campaign. Running untested ads is one of the big mistakes which needs to be avoided in this year. At Innovins we have the best website designers in Mumbai.  

4.Targeting the Wrong Audience

It is also essential to target the right audience and there are assorted ways to target the right audience. You need to concentrate on some essential attributes. Demographics such as location and age can prove out to be useful for targeting the accurate type of audience. Almost half of the consumers use location as part of their search queries.

5.Using Poor Call-to-Action Terms

Effectiveness on your CTA (Call to Action) mostly determines the success or failure of the landing page. Most of the PPC advertisers are incapable to use the result oriented call to actions. We are the top most ranking website designing company in Mumbai.  

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Simple Ways To Boost Your Digital Presence

How we present ourselves has always been an important element to succeeding in business, and with the outgrowth of social media, creating the right image and personal brand has never been so crucial. This is particularly true for entrepreneurs and those trying to make a name for themselves in business. At Innovins we have the best website designers in Mumbai. 

For many, there might be some reluctance about setting up a Facebook or LinkedIn account. Even so, as more and more people are starting to understand, there’s more to business than what happens in the boardroom. By not actively engaging online, are you might miss out some really good opportunities. Here are a few simple ways you can boost your online presence.

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Simple Ways To Boost Your Digital Presence:

1. Get the Basics Right for SEO

If you want to rank higher in the Google then you must make use of the great search engine optimization strategy. Just realize the SEO basics. This includes the search term in the body and also in the title as well as in the URL. You should post more than 200 words in the body. We are the top most ranking website designing company in Mumbai.  

2. Make Good Use of the Social Media

Yes! One of the impressive ways to attract visitors and make your site presence worldwide is using various social media platforms. By leveraging the power of social media enables you to let visitors know about you and your offerings. Use different social media platforms such as Facebook, LinkedIn, and Twitter etc. At Innovins we have the best website designers in Mumbai.  

3. Use Paid Google Adwords Marketing

It is also one of the great ways to increase the visitors to your site. This type of marketing involves paying only for the number of visits to your site. You can also consult the professional who provides this service, for the result-oriented approach.

4.Proper Use of Visuals and Videos

Using visuals and videos on your website can turn out to be good for your business. A good Website Designing Company will always ensure to design the visually attractive website that has the potential to hold on to visitors. We are the top most ranking web designers in Mumbai. 

5.Having Good and Meaningful Content

It is not sufficient to just have content on your website. There is a need to have a meaningful and fascinating content on your website that has the power to gain the attention of the visitors. A dull, boring, and irrelevant content will make visitors switch to your competitor’s website. At Innovins we have the best website designer in Mumbai.   

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6 Successful Approaches To Increase Your Site Traffic

When you are on the web, you are rivaling with various other organizations, and you have to make sure that your site is solid. The best way to guarantee this is to develop your online proximity and climb through ranking, continually upgrade your website structure and keep your webpage new and important. You need a powerful website designed by the best website designing company in India. Here are a couple of straightforward tips to enhance your site, and they’re simple and speedy to apply. At Innovins we have the best website designers in Mumbai. 

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6 Successful Approaches To Increase Your Site Traffic:

1.Try Not to Utilize Copy Content

Be consistently unique with your content. Try not to duplicate glue substance and portrayals of items. Put the content of your page in one type and la mode. Write a kind of illustration for each page and copy content that can be copied with penalties from Google. We are the top most ranking website designing company in Mumbai. 

2.Use Quality Meta-Data
Metadata should coordinate what your page about in the light of the fact that the web crawler will use it to better understand your substance, and the depiction will often be shown in list items. Two people searching for sites like Google and Bing, and other web directories will be guided by meta information somehow, and the more exact it is, the better you’ll be positioned. At Innovins we have the best website designers in Mumbai.  

3.Add Keywords to Images

Start adding keywords to your photos. They are essential as relevant words in your substance. It is necessary that you include viewer rich illustration for your photos. ou likewise need to recall that the portrayal needs to speak to the photo precisely. We are the top most ranking web designers in Mumbai.

4.Check All Your Content

Now and again, you should go back to your website structure and to make sure that most of your substance to guarantee that it’s drawing in, and you are using the majority of the right assets. View your entire site, to ensure content and images that everything is normally consolidated, and nothing is obsolete.

5.Keep Your Sitemap Clean & Maintained
Your Sitemap is a mandatory piece of your site. Continuously retain and maintain your Sitemap. The changes made to the site should think about the outline of the site, it should be refreshed. Make sure Ensure that the connections work and point to the correct page. A decent sitemap makes it less demanding for web indexes to discover your pages, and this will help enhance rankings.

6.Begin a Blog

If you do not have any blogs for your site, then it’s a great opportunity to start thinking for those who normally consolidate keywords and gives your gathering of people a place to go when they need to take in somewhat more about you. Similarly, a blog provides you the opportunity to include backlinks and show one side of your image, those who do not see at points of arrival. At Innovins we have the best website designer in Mumbai. 

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8 Ways In Which an SEO Expert Will Boost Your Business

SEO , an acronym for Search Engine Optimization, is one of the powerful tools that helps in expanding a business through organic traffic. A good and aesthetically pleasing website will be of much use only if it is SEO friendly and has an expert that looks after its visibility on the Search Engines.

Whenever there is a search for a product or service you definitely want your website to appear on the top of the search pages, don’t you? To make this possible it is always advisable to hire SEO expert who will considerably scale your business to heights of success on the online platform.

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They make the best use of SEO techniques for bringing in the right amount of traffic and expanding the business. Want to have a look at some of the effective techniques used by these experts? Read on to find out about them.

Let us see 8 Ways In Which an SEO Expert Will Boost Your Business:

1. Thoroughly Understand The Users

An SEO expert will start creating strategies only after understanding their audiences in detail. The first step towards pulling in organic traffic is to understand the users. This will give an idea as to what type of content should be created so as to attract maximum traffic to your business. The internet is brimming with content, hence the expert should be smart enough to understand which type of content will work best for the users and this is where a thorough knowledge about the audience plays an important role.

2. Taking Care Of The Company’s Url

A company’s URL is yet another important aspect that plays a significant role in visibility and branding. A reputable URL structure significantly helps in the indexation process of a website, which in turn will affect its ranking. An expert creates a URL that could be very well indexed by the Google so as to make its presence felt on the top pages. At Innovins we have the best website designers in Mumbai. 

3. Making Use Of Infographics :

A recent study states that a majority of people positively respond to visual content. Taking this into consideration, an SEO expert creates infographics that are optimized in accordance to the google standards. This too requires a bunch of research which is significantly done by the expert. Also, care should be taken that the infographics are neither overused nor irrelevant otherwise they may be of less to nil importance. When an infographic is loaded with various other elements, it helps in the SEO rankings.

4. Making The Best Use Of Link Juices 

Link juices can be referred to as the outbound links that are directed from popular websites to the required content. By doing so, you make it easy for organic traffic to flow into your website through these outbound links. An expert makes the best use of link juices on those pages that are low in ranking so as to affect its ranking in a positive manner. We are the top most ranking website designing company in Mumbai.

5. Making Use Of More Than One Keyword In Seo Page Titles

Making use of more than one keyword plays a significant role in influencing the organic traffic. An expert is very well acquainted with the usage of more than one keyword in the title so as to grab a good number of organic traffic. We are the top most ranking website designing company in Mumbai.

6. Updating Old Contents 

Once you have filled up your website with blogs and contents for quite a period of time, the next step would be to update them on a regular basis. This will impend you from cramming your website with many more content. Consequently, you will have lesser work and more effective results. All you have to do is pick out those blogs or content that is still making way for organic traffic and give it a fresh look to attract more audience. An SEO expert is the perfect person who understands the popularity of old blogs and how well can it be optimized for more traffic.

7. Getting The Images Well Optimized 

“A picture is worth a thousand words”. This perfectly stands true when it comes to the digital world. A single image plays an important role in attracting a huge set of audience to your website. Having said this, inserting images will not be of much help, rather optimizing images before they are put up on the website will prove to be of much use. This is where an SEO expert comes to the rescue. They get the images well-optimized to positively influence the website’s ranking.

8. Conducting Frequent Seo Audit 

An expert understands the importance of an SEO audit and hence conducts an audit every now and then. When an SEO audit is done a clear picture of the website’s performance in brought to light. This will help in preparing further strategies for the business website. Hence, it becomes necessary to frequently conduct an SEO audit to understand the website’s performance as well as a knowledge on creating SEO strategies. At innovins we have the best website developers in Mumbai.

It is always a favorable option to hire SEO expert who is well versed with the techniques to positively influence the growth of your business. Apart from these, they also have to stay alert on the Google search algorithm updates so that they do not lose out on traffic to the algorithm changes.

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How To Choose The Best SEO Company In Mumbai

Search Engine Optimization is quite tedious and requires research. One has to have the knack to find out the trending keywords for a particular search before assigning them to a website. Given the bit of a complicated nature of SEO, it can be quite tricky to find out the best who can give you the best. However, you can certainly try giving it a shot. On the other hand, it is also not so difficult to figure out who could help your website improve its search engine rankings. There are certain determinants that can help you get a solid idea of how these companies would perform given a chance with your SEO campaigns.

So how do you decide on looking out for the best SEO company in Mumbai?

Establishing a good SEO in Mumbai can be a tough task and only an SEO service like Innovins can help you reach that position.

Importance of Page Load Speed in 2017

Introduction

Page load speed is the length of time required to display all the contents of the page. Web page load speed is a key factor that enhances user experience and positively impacts search engine rankings. Slower page response results in page abandonment. On an average, a web page is expected to load in 2 seconds. Any longer than 3 seconds, users tend to abandon the website. Slower page response results in higher page abandonment. Furthermore, page abandonment is amplified by the overwhelming availability of similar web services on the internet. This not only means loss of unique users, and decrease in conversion rates, but also a loss in existing users.

The main consequences for poor page load speed are as follows:

• There is a 7% drop in conversion rates and a 16% drop in customer satisfaction with one second delay on page load.
• Research found that 47% of consumers do not wait longer than 2 seconds for a page to load.
• After a dissatisfying experience, 79% of the visitors are are less likely to shop from that site . (sources: gomez.com, akamai.com, blog.kissmetrics.com).

Hence, even with a number one ranking in search results for the target keyword, if consumers abandon the website for poor page load speed, all marketing efforts are wasted.

In order to meet user expectations, it is important to ensure that all the pages  load within a maximum of two seconds. Some of the key ways to improve this speed are as follows:

1. The more on-page components, the longer it takes for rendering the page. These components include images, scripts, stylesheets, Flash, etc. This can be overcome by

• Streamlining the number of elements in the page such as writing concise content, reducing the number of links under your main navigation, removing extra features that could be potentially distracting to your webpage visitors.
• Using CSS instead of images when possible. Browsers can support different effects such as opacity, box shadows, text shadows and rounded corners using only CSS, without the need for images. Browsers such as  Chrome, Safari, Firefox, Opera, IE9 and IE10 supports all the new CSS properties.
• Combining multiple stylesheets into one.
• Minimizing scripts and including them at the end of the page.

2. Reduce Server Response Time: The time required for a web server to respond to a request from a browser is known as server response time. Google recommends to reduce this server response time under 200 ms. The main factors to be considered here are Website Traffic, Website Resource Usage, Web Server Software and Web Hosting. Two basic ways to improve server response time are:

• Using the existing hosting more efficiently.
• Paying more for advanced hosting and hardware.

3. Enable Browser Caching: A cache is a temporary storage of web documents. This helps to load the page next time without another HTTP request to the server. Enabling and updating caches regularly can help in overcoming the slower page loading time. This helps to reduce the bandwidth usage, server load and perceived lag.

4. Above the fold content prioritization: This is the portion of the webpage that shows up when the page first loads. This content can be made to load earlier in order to improve user experience.

5. Reduce plugins: Too many plugins create security issues, technical difficulties and slows down the overall performance of the website.

6. Reduce HTTP redirects: Website redirections or URL forwarding is done to make a website available under more than one URL. Such website redirections create HTTP requests which in turn increase load time.

7. Optimize CSS Delivery: Stylesheets and scripts load everytime with a new page. This can slow down the page load. However, saving these files externally requires them to load only once for the entire website. This results into a faster loading of all the individual pages of the website.

In addition to the above, there are many other ways that can help in optimizing the page loading time of the website.