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Google Tools: Analytics, AdWords, AdSense
So you have a website. What does it do for you? Does it bring in money? Does anyone even see it? The Powers That Be (ie. Google Inc.) throw a few tools our way to help these things along. Here are three:
1. Google Analytics
What is it? It’s a set of interactive reports about how people find and use your website. This one of the lasts steps of developing a proper website, and necessary for good SEO (if you don’t know what that means, check out our SEO services page. Good SEO is invaluable for a lucrative website).
What’s the point? Google is aggressively dynamic, which means that it constantly improves its search techniques and keeps them close to the vest. So attempting to manipulate it can be like praying to the Internet rain gods. But using Google Analytics is one trick that’s more reliable than chanting and human sacrifices. If you know the exact terms people search for, and the searches that ultimately draw them to your website, you can hone your content to attract to those terms to bump up your search rankings. If you’re interested in tracking your website, let us give you some quick Analytics instruction.
2. Google AdWords
What is it? It’s an ad campaign system. You write an ad according to AdWords specs, (3 lines of text, 35 character limit, etc) and Google puts your ad on results pages on searches for the keywords (search terms) you select. You pay when someone clicks to your site.
What’s the point? A naturally search engine optimized website is a great thing, and Web Developers Studio is very good at making them. Search engine users know the difference between ads and organic search results, and they trust the organic results – as they should. But often, a paid ad campaign is just the visibility boost a business or organization needs to get going. Web Developers Studio offer AdWords management as one of our social media and marketing options. We hold an MCC (agency level) Google AdWords account.
3. Google AdSense
What is it? It’s a program you can use to put Google ads on your webpage and be paid each time someone clicks on them. Frequently updated sites are great for this, because Google automatically evaluates your website and generates ads that are appropriate to your content.
What’s the point? You get paid per click – enough said.
Reasons behind Websites’ Poor Performance
Business owners hire the best web designers, developers and optimisers; however, only a few websites rank high and achieve success in their paradigm. The reason could be anything right from an outdated design to wrong selection of keywords.
Here are a few reasons why websites fail to perform:
Outdated web design: This is one of the important reasons. So, design your website according to your industry.
A few guidelines to create an effective web design:
- Create simple but beautiful designs.
- Keep navigation simple.
- Use contrasting colours.
- Make your website responsive.
- Always develop a multi-browser website.
- Keep your website error-free.
- Keep your design consistent throughout the site.
Incomprehensible content: Web design is not only about colours, patterns and graphics; it is also about font size, background colour, etc. In other words, content should be readable and scanable.
A few guidelines to create effective content format:
- Choose the right font size.
- Stick to contrasting colour combinations.
- Use “sans serif” fonts for the best results.
Outdated plugins: Old, heavy plugins and add-ons make a website slow. So, remove such plugins and add-ons, if any, to make your website fast. (Plugins are tools used to extend the functionality of a platform.)
Nothing frustrates user more than a slow load speed.
- 47% of consumers expect a web page to load in two seconds or less.
- 40% abandon a website that takes more than three seconds to load.
A few guidelines to make your site fast:
- Use HTML5 for all of your videos and animations.
- Install new plugins.
Unclear navigation structure: Poor navigation structure forces users to leave a website. Therefore, keep your site’s navigation structure simple, logical and readable.
Tips:
- Organise information.
- Uncover potential spots and remove dead pages.
- Update your sitemap and navigation structure.
Your site lacks personality : As a brand, your website should reflect its image, personality and look like a leader. Your website should improve the overall learning experience as well as knowledge of your users.
Tips:
- Remember, your site should support your business objectives.
- It must have business logos, icons, slogans, etc, so that it can support your business.
No Call-to-action: According to a study, 80% of small B2B business websites lack a call-to-action. This not only confuses a user, but also lowers the overall conversion rate of a website. So, always guide users to take action through proper call-to-actions.
Tips:
- Use CTAs appropriately across the website.
- Be direct and conversational.
Bonus tips:
- Use intuitive web designs.
- Highlight your company’s uniqueness and strengths.
- Use compelling templates.
By addressing these important issues, you can easily enhance website’s performance.
Latest Seo Trends- Digital Marketing with Innovins
It’s a New Year (happy New Year, by the way!) and that probably means it’s a new you. Whether or not you are actually getting in the best shape of your life (at least for a few weeks), saving money for your dream vacation, or giving up any bad habits, you can be sure that the world of SEO is going to change (and change is usually for the better!).
This guide will spell out how to succeed at SEO in 2017 by showing major trends, pooling advice from all corners of the web, and analyzing data to make predictions about the future.
Understanding search engine trends:
We’ve all seen fashion trends come and go over the years — search engines aren’t much different. While there are certainly pillars of SEO that aren’t going anywhere anytime soon (great content, solid keyword research, and readability just to name a few), there are trends that are slowly shaping the future of SEO taking hold today. Identifying, preparing for, and eventually joining in on these trends is what will help you get to the top. Here are some of the biggest search engine trends of 2017. Get with them and you are well on the path to SEO success!
Understanding keywords AND identifying intent:
Keywords are still incredibly important, but the days of producing content matched up to a single keyword are like the days when people used pay phones: gone. Updates such as Hummingbird and other developments such as Rankbrain show that Google wants to figure out not just which words people are searching for but what they mean when they are searching.
Our take: more and more users are searching impulsively with intent in mind. Google estimates that 70% of customers are missed out on when you rely on demographic data alone. Understanding their needs and meeting them in the moment is the key to success. This requires more research and a better understanding of how your customers are finding you! Producing content that solves a need is the key to getting to the top.
Putting user experience above everything else:
Google really cares about its users and their experience. Any time they make an update, it is almost always with the intent of bettering the user experience. Recent updates to penalize annoying overlays and pop-ups show that Google cares more about UX than just about anything else. Site speed, readability, user interaction, and uninterrupted browsing are going to be more important than ever.
TIP: According to some very bright minds, the average attention span of users looking through the web can get as low as 2.8 seconds. Most experts agree that you have 4 seconds or less to grab user’s attention before they bounce. Getting your site’s message across immediately is more important than anything else, and that includes fast enough function for your site to load quickly.
Cultivating your brand will become more important:
Ever wonder why brands rank #1 most of the time in their fields? It’s because Google trusts them, and Google trusts them because people trust them. Brands are an easy way for people’s brains to compartmentalize a group of things, and to associate them with a mark of quality. In a web full of pretenders, Google likes to have a bit of certainty. Being a brand isn’t all you need, but cultivating your brand via multiple channels is more important than ever.
Why 99% of Website Traffic to Your Home Page Are Dead Upon Arrival
A common mistake many website owners make is to send traffic to their home page. I’m talking about where you funnel traffic to from your advertisement and promotional activities.
You see, the sole purpose of getting website traffic is NOT to try to sell them something.
It’s NOT to have them learn about your company or products or services.
And it definitely is NOT to have them buy at first sight.
The sole purpose is to get them to OPT-IN.
That’s right. To get them to opt in.
You may pay dearly to build website traffic. So it would be sad if they came and visited your site without leaving their email address through opt-in. Because without an email address, how will you ever expect to sell them your products and services.
I realize you may have an opt-in form on your home page. But it’s probably not the thing your visitor’s eyes are focused on when they first visit your site. They are probably looking at your design and the various sections of copy. Why would they complete your opt-in form on your home page anyway? (It’s rare that home page provides enough information on why to opt-in)
Chances are, just about everyone leaves your site without opt-in… except perhaps less than 1%. So you have no email address to follow up to sell your products and services.
By now you may be thinking if your home page is not the place for website traffic, then where is?
A Squeeze Page or Landing Page Can Boost Response
The answer is a squeeze page. A squeeze page is a type of landing page designed with one message and a sole focus to get visitors to opt in. It’s called a squeeze page because you squeeze the visitor to opt-in and give their email address. So now you can create a relationship with the visitor, gain their trust and sell them your products and services.
An ideal squeeze page promotes a giveaway – something of value to the visitor in exchange for their email address.
The thing to know about the squeeze page is that it should contain just one message and nothing else. No menu or links to other pages. Just a strong message that persuades the visitor to opt-in, give their email address and receive a FREE report or other type or giveaway item.
Once you get their email address – and perhaps their first and last name – nothing more, you now have a way to start the selling process. That’s because you can reach your prospect and not have to wait for them to return to your website on their own. You now control the selling process.
Now you know why 99% of website traffic to your home page are dead upon arrival. But when you send website traffic to a squeeze page (landing page with opt-in form), you create the opportunity to land qualified leads whom you can convert into customers and sales dollars.
Where to Start
A squeeze page is the start of your online sales process – whether you conduct ecommerce or not. A squeeze page gets the lead into your contact database. From there, the best way to convert the lead into a customer is with a marketing automation system. The good news is that a marketing automation system is affordable for many small businesses.
Useful SEO Tips for Ecommerce Website
SEO or Search Engine Optimization is one of the most popular techniques used to increase the ranking of your website on search engines including Google, Yahoo, and Bing, etc. No doubt, every online marketer wants to increase the ranking of their website. But what if you don’t know the tips and tricks that help you to gain the top position on any search engine? No matter, you are about to start a new site or want to increase the ranking of the existing site, you must be well aware of things you should do for SEO. Don’t be confused, read the below points that help you to clear all your doubts.
Best Platform:
One of the important things you should do is choose the right platform for your website and focus on it. There are so many options out there to choose from, but always choose the one, which suits your e-commerce website needs. After that, you should post attention-grabbing images, videos or content with a long tail rich density keyword to attract the customers.
Blog Presence:
Blogging is one of the easiest ways to grab the attention of your visitor and it is also an important part of a content marketing strategy. And rich density keyword content is easily crawled by the web spiders, which in result helps to improve your site ranking. So, you should post a blog on your website related to your product and services, which increases the knowledge of your readers and give them a reason to come back.
Generating BackLinks:
If you truly want to increase the ranking of your website so, you should link to other relevant websites. Engaging with the mover and shaker of your industry will definitely help you to generate new ideas. Getting a backlink from a reputed website will definitely help you to increase your site credibility.
Engage with followers:
One of the best ways to increase the ranking of your website is getting engaged with your followers. It is really helping in building the relationship with your customer and attracts them to your site again and again.
Build internal links:
Another best way to improve the ranking of your website is by building your internal links that help you to link your relevant content. It helps the Google to easily crawl and index your site content in order to improve its visibility.
Concluding from the above, there are many ways to improve the ranking of your site; you just need to follow all its rules. You should do all the above points to drive a huge traffic to your website and to improve its ranking on Google. So, what are you waiting for? Start it now.
Are SSL Certificates Necessary for your Website?
There are a lot of people who may wonder whether SSL cretificates are needed for their website or not? The first thing you should know is the SSL is the backbone of security on the internet and will help protect sensitive information as it is transmitted around the world. That’s why it can be of great benefit to your customers and to you.
The benefits of SSL certificates
Encryption
The main reason why people get SSL certificates for their websites is in order to keep all of their sensitive information encrypted while it goes all around the internet. This is very important since the information which you send online passes from through various computers on the way to its destination. Computers between you and the destination will be able to see the usernames, passwords, credit card numbers, etc. if it isn’t encrypted with SSL certificates. When SSL is used, this information all becomes unreadable except to the person it is meant for. This helps protect it from identity thieves and hackers.
Authentication
Apart from encryption, SSL also comes in handy when it comes to authentication. This means you will be able to make sure you are sending information to the correct server each time. This is important because your customers might be using different computers at different times. These computers could pretend being your website and then trick users into sending private information to them. The only way of avoiding this is with a PKI (Public Key Infrastructure) or by getting SSL certificates from trusted providers.
Why is the SSL provider important?
You should only get SSL certificates from trusted SSL providers. This is because you need to ensure the SSL provider has been verified and gone through the required identity checks. There are some SSL certificates such as EV SSL certificates which require greater validation as compared to others. How would you know if the SSL provider you are considering is trustworthy? Simply read reviews about them online. If you don’t find positive reviews about them, it’s best to stay away.
Why should you use SSL?
There will be visual cues on offer when you use SSL like a green bar or a lock icon. This will allow your visitors to know that their connections are secured. This will automatically result in them trusting your website more too. SSL providers also give a trust seal which instills even greater trust in customers.
Conclusion
Overall, there are very dew disadvantages of using a SSL certificate on your website and the advantages far outweigh them anyway. It’s critical for you to use these certificates on any website which deals with sensitive information. The proper use of these certificates will not only help protect your users but will also protect your website. What’s more, your users are going to trust you more. So what are you waiting for? Start using SSL on your website today.
-Mukund Pilankar
Questions Your Website Visitors Want Answered Within 10 Seconds
Below are few of the questions which the visitors would want to get answers within a very short span of time. Let us see what are those questions and how can we develop website in such a manner where we will be deliver to answer all the questions.
What are you selling?
First of all, they will immediately want to know what product or service you are offering. The minute they land on the website, they should be absolutely clear about your products or services.
Why should they care?
After establishing what your offer entails, your visitors will have an even more pressing concern. How will it improve their lives and solve whatever pain points they are experiencing. In other words, what is in for them and why should they care?
What is the cost?
How much your must have convinced the visitor for your services / products and benefits, the core question remains how much it will cost. Even if the pricing is not shown on the first page, one should make sure that the user is easily navigated to the price information within the minimum clicks, most probably 1 or 2 clicks.
What differentiates your brand from others?
It is very essential to differentiate your brand from other competitors to establish a unique brand identity. Many consumers would want to know about your company’s story and history, though not in detail on home page which can be written in about us page.
Can I easily navigate through the website?
The navigation of the website should be easy and quick as the visitors would not like to spend time searching the links to where he wants to navigate.
Who else is using the website?
Social proof is a psychology hack and that is huge these days. Consumers want validation of a product or service before they spend their hard earned money. It thus becomes necessity to establish notable customers to put the visitor’s mind at peace.
Can I trust the website?
Trust is a huge thing. With many shopping having a healthy level of scepticism these days, it is crucial that you are able to establish at least a baseline level of trust. If there is even a slightest doubt about your reputation and credentials, there are high chances of loosing bulk of customers.
How can i contact you?
Considering the fact that today’s visitors are internet savvy, you definitely need to include contact section at the place where users can fond the information easily.
-Mukund Pilankar
Is SEO a Vital Part Of Your Online Presence?
Years ago, not very many people knew what SEO was. Most people did not understand what this was, or why they needed it for their business. Times have changed, and more people recognize that SEO is a crucial part of managing their online presence. In this short article, I will discuss why your business needs SEO going forward.
Think for a minute about the last time you Google’d something on your phone, either by typing or talking. When was that? I am guessing that it was not very long ago. What were you searching for? Was it a product, or service? Were you happy with the results displayed? Do you ever wonder how Google “chooses” those sites to display?
The answer to that is SEO, or search engine optimization.
When someone uses Google to search for something, they will have loads of highly relevant results right after their fingertips. The top will most likely be ads, and then there can be maps results displayed if it is a service niche type search.
Below there will be the #1 organic listing. This is where you want to be! SEO is what will get you there.
No matter what type of business you have, SEO is something you could profoundly benefit from. As opposed to ads, SEO does not turn off. Whether you use an SEO company, or do it yourself, your rankings SHOULD stick pretty well once you achieve your desired results. In more competitive niches, you may have to continue SEO’ing your site, but not as aggressively as you did to get there.
Securing Your Brand
How would it feel to search for your brand or company name and have a bunch of other stuff come up, things like negative reviews, your competitors websites, or even worse, nothing pertaining to your business at all?
SEO can help your business secure it’s brand, as well as show up at the top of search engines when a person searches for the products and or services that your business offers.
How SEO Works
Search Engine Optimization professionals always have their thumb on the pulse of SEO. Things change fast in this realm, and if you don’t keep up with the times, your site will not perform very well for you. In fact, outdated SEO techniques can get your site penalized, and believe me you don’t want that.
A good SEO will start by taking care of the on site factors. Most people that build a website have no idea about on page SEO, or that it even exists, but in reality search engine optimization is very much a 2 part game, consisting of on page and off page strategies.
Few components of on Page can be things like:
URL
Titles
Meta Descriptions
Content
Few components of off Page is things like:
Social Signals
Links to the Site
Anchor Text
Nail both of these things down, and you will have yourself some top rankings!
Conclusion
More and more people are simply grabbing their phones and plugging in a quick search to find what they want. The bottom line is that if your business is not utilizing SEO they are without a doubt leaving a lot of money on the table. One thing I know that EVERY business owner wants, is more cash flow. SEO is absolutely a service that can help you grow your customer base, and that means something.
-Mukund Pilankar
Should You Have Content or Design First?
While hiring an agency to make the official website for your startup, the question arises on the order of priorities of events. Sure, if you’re a technology guy with advance knowledge of coding, programming or web designing then you’d be working the build yourself, but not many entrepreneurs have the luxury of that knowledge. Either way, the options in designing are almost unlimited today – from swirly animations, smooth java, imbedded flash plug-ins and parallax scrolling, the use of white space making everything seem smarter and customized fonts and shades – among other magic that gives your website the wow factor.
But even a design as brilliantly simple as Apple’s homepage might be useless if the content doesn’t reciprocate the coolness. If design allures, content makes sure the viewer stays around. Here’s why you should be investing equally if not more into the content as well:
Design is expensive
If you start off with designing without content in your hand, you can end up costing a fortune because the design will be vast and artistic, not catered to your content or target audience as such. Sure, it might look fabulous, but cost wise may not be economical. Who knows if your content is a lot and that actually leaves little room for artsy filters and distractions? Alternatively, what if the design is too simple but your content is minimal and was depending on your design to match up the space?
Content will be haphazard with the design already in hand
So many designing software’s, agencies and designers themselves will jump the wagon in selecting a template or a pattern for you right at the beginning. This puts content writers in a tight spota s they have to make a pattern and swirl their content according to the templates and categories designed in the website, which is bad for business.
Everyone clueless
Not only does the design team have no clue how to make the best design because they don’t know the content, but the content team also does not know how to write to fit the design. It’s best if content takes the head start because spinning the design based on the content with be easier, and more appealing.
Summary
If you want to focus on a website that’s so beautiful that it hooks the viewer to stay longer and click more, be sure to fit the content into the design. In a perfect scenario, the content teams will discuss with the designers over the best thing to do.
Mukund Pilankar
Demand for SEO
The Internet plays a vital part in most fields of work and it is swiftly spreading across various sectors of the society. It has its reach to the farthest corners of the earth. The best ways to search for any kind of information is done via various search engines like Google, Yahoo and Bing. This is where the need for SEO services is growing.
We at Innovins, aim to fulfill the desire of the companies to make their website visible on the top list of search results. Doing so helps in increasing their website views and consequently the sales of their products and services. Thus for all kinds of expert SEO services, Innovins is becoming renowned amongst the other best of SEO providing companies.
With the growing competition in the market, SEO service providers in Mumbai are also rising quickly.
To sustain in the market and to receive appropriate services, there is a demand for proficient SEO services. Companies are demanding more search engine visibility and social media presence. The requirement for a good SEO team is essential given the competitive nature of the digital market. Innovins offers online marketing solutions right from the basic to an advanced search engine optimization. The vast optimization activities also includes other services as well, like Social Media Optimization, Google Adwords, and Link Building and so on.
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