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Connecting to customers through social media
Remember, using social media isn’t a guaranteed sell – at least not at first. The point of social media is to connect to a target audience and to build up your business’ brand identity. Getting customers accustomed to and interested in a company turns them into an engaged and active consumer. Gallup believes that this is the ultimate goal for a consumer in this customer-centric economy. A fully-engaged customer will be more likely to purchase your product versus a competitor’s. They’re even more likely to buy your brand’s products and services long term. Gallup’s research even states:
“Fully engaged customers have a strong emotional attachment to a company. They act as brand ambassadors for this company, rallying on its behalf to friends, family, and coworkers, and going out of their way to purchase its products or services. Some might even say that they love that company.”
Social media is the perfect place to encourage fully-engaged consumer en masse. It’s the place to prove that your company’s values are in line with the consumers’. While apathetic consumers can and will purchase products and services (possibly even your company’s products and services), consumers in love with your company and brand will not only buy your products and services, but they’ll tell their loved ones to purchase them too.
Using Social Media for Customer Support
Social media is not only used to introduce content to customers. Many customers use social media as a way to receive customer support. Major companies including Dell are aware of this usage of social media, and have responded with vigor. Dell in particular has a social media task force and created classes and seminars for their employees to take so each one could help out a customer on social media if need be. In Parature’s 2014 State of MultiChannel Customer Service report, researchers asked 1,000 consumers whether they ever asked a customer service question via social media. Thirty-five percent responded that they had. And out of these respondents, 51% reported that the brand’s response gave them a “somewhat more” or “much more” favorable view of the brand that responded to their queries.
So be aware, people may ask you questions, and WILL expect answers fairly quickly. In another report, an Edison Research study, it was discovered that 42% of consumers expect a response under an hour. If you can’t answer any customer service questions right away, that’s ok. 25% of the respondents in the above study were fine with a customer service query being answer in 24 hours.
Best Practice for Publishing Content and External Links
Social media content can be a tricky topic for companies to master, even those who are blessed with an entire social media marketing team. Social media has to deliver high quality content to their audience in order for a social media presence to be truly effective in connecting with customers. No matter what social media website you use, you’ll need to make sure your content is regular, interesting, and has the potential to enrich people’s lives. Relevancy is the most important thing to achieve, so understand your target audience so you can create content that is the most relevant to them. Denny’s is a good example of a business that understand its target audience on social media.
While you may not necessarily want to mimic their exact type of posts and tweets, they know their audience and that you should know yours in order to properly connect to customers on social media. The content is not the only thing that matters, it also matters how you format the tweets and posts you make on these social media websites. Since Facebook and Twitter are the most popular social media websites, we’ll focus on those for now. What you use on Facebook might not work on Twitter, or vice versa. The same with any other social media websites you may be connected to (such as Instagram, Tumblr, LinkedIn, etc. – Tumblr especially is a special case as the Millennial audience there is very hostile to corporations so you’ll need to tread softly if you choose to use Tumblr as a vehicle for a marketing campaign). People go to these social media websites for different reasons and communicate on each one differently. The same way you communicate at work differently than you communicate with your family or with your friends – consider each social media website a separate “setting” with its own language cues and communication styles.
The best way to link to content outside your Facebook page is to place the link in the body copy with a corresponding, visually appealing image attached. Try not to use Facebook’s default format for links as it looks clunky and unappealing. It often helps to write some copy to go along with your link or image. Make sure this content is relatable instead of stiff corporate. You’ve probably noticed that on Facebook the corporate posts with the highest number of shares and likes are typically entertaining, light-hearted content that is relatable, emotional, and interesting.
On Twitter the default is more useful, with the ability to add images to tweets. Just like Facebook the content should be relatable and fun. Try not to add links to every tweet, vary up your calls to action tweets with inspiring and relevant quotes to beautiful, relevant images and of course, links that relate to your industry.
Bring some Whimsy to Your Graphic Design Portfolio!
What is whimsical design?
A whimsical graphic or website design is one that creates a feeling of playfulness or fun. It is a popular trend in graphic and website design right now, being featured on such sites such as XHTML Cafe , Inservo and Pixelbaecker. Probably the most prominent site using whimsical illustrations right now is Dropbox, and surely at some point you’ve clicked on an animated Google Doodle with a whimsical touch!
When to use whimsical design?
A whimsical design is not a one size fits all design solution. It is better suited to some subjects than to others. For instance, it would be an unusual choice for a very high-tech site used by professionals. In the case of Dropbox, the service being offered is a technical one: cloud storage and online sharing of files. It is, however, a service that is being targeted not just to professionals, but users who do not have much experience in IT. It works because the simplistic, quirky illustrations and hand-lettered typeface, although sparingly used, gives the landing page a warmth and friendliness to make newcomers to cloud storage feel at home. Whimsical design is a natural fit for sites catering to certain markets and demographics. It’s a popular choice for personalized wedding websites, and sites for children. This mobile service provider uses a great combination of quirky drawings and animation to create a fun feeling to attract customers.
How to create a whimsical design?
There are a few key elements to a whimsical design which will work equally well on a web page or in a printed graphic design. We usually picture hand-drawn pictures or cartoons when we think of whimsical design, and that is in fact one of the key components of this trend. This drawing representing the Internet of Things, for instance, uses very simply drawn, brightly colored pictures to represent the ways in which various things around the world can be connected together to exchange data. It’s a big, complicated topic, but this playful approach to illustrating how it works can make it easier to understand.
Watercolor is another common element to whimsical design. Notice the line drawing of the hearts, with the little curlicues so typical of whimsical illustration, and see how the water coloring strays outside the lines. That sort of imperfection is part of the appeal of the whimsical style. Handwritten or swirly typography is another key element of whimsical design. There are many examples of it on the websites linked above. You will be able to find one that suits your whimsy on any number of websites.
Should you use whimsical design?
A whimsical approach does not work everywhere, of course. But where a playful, light-hearted approach is desirable, this fun design trend isn’t going anywhere in a hurry!
Successful Social Media Management
In our current day and age we are almost completely dependent on technology in form of an iPad/Tablet, smart phones and the internet to provide us with news updates, world events, events in our friends lives and share our lives with our social network. Many businesses have realized that use of the social media networks they can offer their services, sell their products, run ad campaigns and of course reach a much broader audience through social media.
Social Media Management sounds like it is an easy job but it can be quite complicated if you are not sure on when to post, what to post, who to target as your audience and how much to spend. In fact social media pages is either a frightening thought to the user or another task to do in your already busy day. A social media manager can help you with this task and for a monthly fee you can save yourself as a business a lot of time and energy by appointing a social media manager.
What is the best option for my business social media presents?
If you are not on Facebook, Twitter and Google+ you already falling behind in your social media presents. People love to communicate through social media like Facebook and Twitter and these platforms offers you a free platform to deal with your clients and gain potential clients through social media communication.
On Facebook a page is better than a person profile since a page does not have a limit of 5, 000 friends (pages works on likes). A page gives you the opportunity to appoint employees within your business as page managers, content mangers and moderates to manage your page. Of course appoint a social media management company like Innovins Technologies you can also leave it in our hands to manage your business Facebook page. Facebook groups have almost fallen off the face of the news feed and you don’t have all the features of a page.
With Twitter it is best to create a Twitter profile as a business with your business logo, cover photo and a suitable background template. Twitter recently updated their style making it more user friendly. I feel that Twitter is a fantastic platform to say what you want in short and directly communicate with your clients. With Twitter you can also upload photos and links but you do not have the constant requests of game apps, spammers and those funny ads we all have seen.
Other social media pages are YouTube, Google places, LinkedIn, Pinterist and Instagram – currently there is over 300 different social media pages and that number grows by the day.
Why should I consider doing social media networking for my business?
If you have a website you properly by now know that you need search engine optimization in order to rank on the number one pages of search engines like Google. Innovins has a team of SEO specialists that works hard to have our clients websites rank on the first pages of search engines. Social media plays an important role in your website SEO, an active social media profile counts in the search results for your business industry.
Also an active social media networking show case that your business are in touch with your clients and their questions. I’ve seen clients posting on businesses Facebook pages and their enquiries are just not attended to. This can lead to a possible loss of clients or loosing a potential client and no business wants that. Clients posting on a social media network means they are interested in a service or product provided by your company. Thus your Facebook page, Twitter profile and Google + can give you potential sales leads which a positive aspect. This gives your client the personal attention he/she wants when they post on your Facebook wall.
What is the difference in Google places, Google + and a Gmail?
Gmail is a free email service provided by Google and you can set up it within 5 minutes, your Gmail account connects you to a lot of Google features like Google +, Google Places, Google Hangout and more.
A Google + is a social networking and identity service and is the second largest social networking site in the world after Facebook. Here you can also share links, photos and statuses, you can also follow other Google + users which ranges from celebrities, business people, companies and industries and you can comment on YouTube with your Google + user. From your Google + you can open a Google page which is recommend when you want to create a presents for your company on Google +. The Google + pages works almost the same as Facebook and also easy to set up. Just take note that the picture sizes on Google + are very different to that of the other social sites.
A Google Place is a web mapping services application and the technology is provided by Google. Have you searched accommodation in a different town or province and saw a little map with pins on with letters A – Z? That is Google places, it makes it easier to find the information you want from that specific industry.
Businesses are marked with pins on a map and numbered A – Z on the map. The letter is connected with a business name
Letter pins are connected to businesses pinned on the Google map for Google Places.
Google Place offers street maps and a route planner for travelling by foot, car, bike or with public transportation.
Why should I hire a social media manager like Innovins?
Innovins works hand in hand with the web design and graphic design departments and the search engine optimization teams of the studio. Thus a complete understanding of your business online presents is gathered. Also a personal meeting at your business can be arrange so that the goals that you would like to reach can be discussed and reached.
Our social media management department uploads, shares, likes and invite your target market to your social media network. Your website gets verified on the Google + and LinkedIn networks, the links to your social media networks are added to your website and your Facebook ad campaigns are managed by our department. If you send us what you would like to promote on social media, upload photos or share something from your website in a simple email then that is all that you need to do, the rest will follow.
Managing your social media has never been easier with our social media department at Innovins Technologies. Why use different companies for website design, graphic design, SEO and social media management when you can receive the best service all under one roof from Innovins. You can visit Innovins website or request a quote for social media management online or call us on +91 9987053623
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5 Benefits of Social Media Every Business Owner should understand
The importance of social media marketing is generally accepted. The goals of social media marketing can’t be just to gain likes, fans or followers. These things are a path and not the end goal. Social media marketing is far more than an online popularity contest. Here are five advantages of social media that every business owner should understand.
- Create Brand Awareness
Social media is an excellent and proven way to introduce people to a brand. Because social networks are used by more than 60% of the world, and the way any content spreads virally, social media is the best channel to promote a brand or business to the expected targeted customers. Relevanza reported that more than 78 percent of small businesses attract new customers by the means of social media.
- Authenticate your Brand
Another way social media marketing helps with customer gaining is by establishing a brand as genuine. When user on the internet come across a retailer or business they want to deal with, they have a check on their social media page to know more about it. Social media pages should be constantly updated with new comments, posts, etc. A website proves that a brand exists, but a social media page establishes that the brand is working. Also, the number of fans shows the popularity of a brand and Reviews can reassure potential customers by showing them that other consumer appreciate the business.
- Increase in Revenue
In the end, social media marketing needs to facilitate increase sales and revenue. That’s the reason it is called social media marketing and not just social media public relations. Legitimizing a brand and Improving brand awareness should automatically help increase in sales and revenue. Some Techniques are to be used to direct consumers toward the sales on social media platforms. For fans or followers of the business, business owners can create posts that link to sales or products etc. Marketing people can also use promoted content and paid advertisements to sell products to expected target audiences who aren’t fans of the brand yet. The ability to target desired audience is one of the greatest benefits of social media marketing. Social networks have a lot of information about consumer demographics and interests and, so even though there are millions of fans, marketing experts can accurately target the right users with the right message.
- Better customer service
One of the greatest benefit of social media that’s easy to overlook is the customer service. Even though a business has a dedicated customer service department, email or telephone number, it’s important to solve issues via the communication that the consumer prefers. The fact that people consider social media as a way to ask customer service related questions is enough reason for businesses to prove their ability to help customers through social media. One of the main concerns of consumers when they buy online is the responsiveness of customer support. People want to be convinced that if they have an issue, they can easily get support. By being open to customer queries, business owners can increase customer loyalty to a brand.
- Distribute content
Social media should be made a part of any content marketing distribution system. Social media makes up for a huge part of referral traffic on the internet. People look forward for content that interests them and make them wish to share it online. A joint study by AOL and Nielsen found that people spend around 50% of their time online with content plus 30% of their time on social platforms where content can be shared.
All of these points show that social media marketing is a huge benefit for business owners. Besides establishing the legitimacy of the brand and increasing brand awareness, social media marketing can affect the profit line of a business by increasing revenue.
Happy Digital Marketing!
Got a website? Contact Innovins for Social Media Marketing
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