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Google AdWords Now Using AI to ‘Help’ You Write Text Ads

Introduction of internet has completely changed the advertising industry. Google being the household name for the internet, has been a boon to marketers from the beginning and with the introduction of “Google AdWords” in the year 2000, it has given a solid platform for advertisers to capture the leads at different stages of sales funnel. But the question here is, how many of us know what google adwords are?

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What is Google AdWords?

Let’s understand the Google AdWords meaning.

Google AdWords is an advertising platform which connects potential customers who are looking for a product or a service to the advertisers offering the same. It is the most amazing and powerful platform enables advertisers to offer their product or service to the most relevant customers at the important stage of their purchase funnel. At Innovins we have the best website designers in Mumbai. 

Where are AdWords Ads shown?

Now when we are clear about the term ‘adwords’. What is the next question arises here? Where exactly this ads are shown? Google AdWords ads are shown broadly in two networks; Search Network and Display Network. Search network consist of Google Search, Google Play, Google shopping, Google maps, and Google search partner sites. Display network consist of more than 2 million websites reaching 90% of people on the internet including Gmail, YouTube. Basically, with Google AdWords, an advertiser can reach his/her customer pretty much anywhere on the internet! We are the top most ranking website designing company in Mumbai. 

What are the various ad formats available?

So now let us see the available formats. With Google, you can make the most interesting ads. AdWords provides you with a plethora of ad formats to choose from;

Text Ads: They are Simple yet effective. Text ads with 2 headlines of 30 characters each and a description of 80 characters. Make these text ads more fascinating by using ad extensions such as site extension, call extension, location extension, message extension etc.

Image Ads: Now you can easily grab the attention of users on more than 2 million websites by using alluring image ad formats such as static graphics, ads in .gif, flash ads etc. This format is available only for display network.

Responsive Ads: Advertising in display network is not a easy job. It has many complications and the major challenge is to fit your ad to the available ad space on third-party website. To make your life easy, AdWords provides “Responsive Ads” which automatically adjusts the size & format according to the ad space available and it also considers the device & the internet speed of the user to determine the ad format which loads faster.

Shopping Ads: This ad format is mostly suitable for advertisers having a large inventory. This ad format showcases the image of the product, title, price, store name etc.

Call only Ads: All businesses have different mode of transactions and if most of your business transaction is initiated via phone call, then this ad format is for you. Business phone number is shown in the headline of the ad. When a user clicks on the ad, the call is connected to your business directly instead of loading your website. Note that this format is available only on the devices which can make a phone call.

Above mentioned are the widely used ad formats. Now let us see something about PPC.

The pay-per-click (PPC) world is reverberating over Google’s latest update: a new AdWords user interface. And whether you love or hate the new design, there’s one update that you cannot afford to miss i.e. the Recommendations tab.

Formerly dubbed the “Opportunities” tab in the old interface, the Recommendations option is, from our perspective, now it is considered as one of the most important and powerful new features.

The recommendations tab uses artificial intelligence (AI) to surface suggestions to enhance campaign performance. This means that Google will provide you recommendations such as adding keywords to your account, changing bidding strategies, or even new ad copy suggestions, making your job easier. At Innovins we have the best website designer in Mumbai. 

What’s the good news?

Testing ad copy and frequently updating copy is a important and best practice to enhance campaign performance — something we use as part of the foundation of any digital advertising campaign we touch. For the average marketer or PPC professional, this frequent testing and optimization can be incredibly time consuming. However, this new feature has the potential streamline that optimization. At Innovins we have the best website designers in Mumbai.  

The Word of Caution

Artificial intelligence-backed ad recommendations? Sign me up, right? But there is one important thing to note: These ad suggestions, once they’re surfaced, will be automatically implemented into your account after 14 days.

Obviously, this can be pretty risky if you work in regulated industries such as healthcare or financial, or work with a client or internal stakeholder who likes to approve every change made to ad copy.

Conclusion

Google’s AI push breeds big opportunities to quickly and efficiently enhance your ad campaign. But since the new and improved feature was at one time easily forgotten by PPC professionals and marketers, it’s predominant to make the Recommendations tab part of your strategy to optimize performance. In addition, you also need to make the right automatic implementation choice for your business. We are the top most ranking web designers in Mumbai.

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How To Build a Living Style Guide In Website Designing-Flow

Living style guides are an essential tool for web development today, especially in large, complex web applications. They assist in document styles and patterns, keep designers and developers synchronized, and help to organize and distill complex interfaces. Actually, the living style guide is one of the best ways for an organization to communicate design standards.

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So let us see How To Build a Living Style Guide In Web-flow:

1. Create a New Blank Project, Then Create a Page Called “Style Guide”

You can create style guides for existing projects to bring some stability to your build. But ideally, your style guide is the starting point for all projects, so stability should be made from day 1. Exquisitely, your style guide should also include content guidelines, but we will focus on the most important design elements here. At Innovins we have the best website designers in Mumbai. 

2. Structure Your Layout

After all, the layout is up to you, and can be as polished or as rough as you want. This template uses two column layout nested inside a container within a section. Do not over-think the layout it should be simple and easy to navigate. We are the top most ranking website designing company in Mumbai. 

3. Build Out Your Style Guide’s Sections

Make a section for each element you want your style guide to cover. I’d recommend having at least:

A. Typography 
H1–H6, paragraphs, block-quotes, text links, etc.

B. Colors
Brand colors, text colors, and neutrals.

C. Logos
Black, white, and (if needed) color versions.

D. Components 
Forms, cards, etc. Anything that consists of multiple basic elements combined to form a more complex module. With those sections, start throwing a bunch of elements on the canvas, in their proper sections.

 

4. Style Each Element’s Base State

Except your color palette for a moment, start styling the basic states of your element, without a unique class name. So for an H1 heading, you will select the element on your canvas, click in the selector box, then select “All H1 Header” below the drop-down. At Innovins we have the best website designers in Mumbai.  

When you reach your button, you will need to create a class, and use that class for every button on your site. “Button” is a solid name for this class.

5. Add Your Colors

Create a solid color box for each brand color, text color, and neutral vowel (or whatever brand-appropriate size you want), which you will use on the site. Make a global swatch for every color you need, but keep non-global black and white. Give your brand colors a memorable name, and use that name as a label on canvas. We are the top most ranking web designers in Mumbai.

6.Add Logos, Components, Etc.

And now add logos and components which is a bit complex task like forms, tabs, and cards. That section is helpful to add any other elements that’ll show up multiple times on your site, too.

And that’s about it! This is really up to you, your workflow, and the site you’re building, plus what your client might find useful. At Innovins we have the best website designer in Mumbai. 

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Rocking Benefits and Tools of IoT Development

IoT, or the Internet of Things, is a worldwide-recognized trend that is getting famous incredibly fast. The secret lies in the fact that IoT changed a number of industries and took them to the next level, and these industries include health-care, finances, and much more. No wonder there is such promotion about it – there are new possibilities with IoT coming out every month, so we highly suggest you keep an eye on that technology. At Innovins we have the best website designers in Mumbai. 

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In simple terms, the Internet of Things is the thought of connecting any device (so long as it has an on/off switch) to the Internet and to other connected devices. The IoT is a beast network of connected things and people – all of which accumulate and share data about the way they are used and about the environment around them. The internet of things is a speedily growing technology which intent to connect all devices to the present Internet infrastructure. At present only Mobiles, Computers, Tablets and Smart TV is connected with internet. By using IoT all the devices (Eg:- coffee maker, A.C, Washing Machine,Ceiling Fan, lights nearly any thing you think of) having sensors can be connected with internet. We are the top most ranking website designing company in Mumbai. 

Now let us see Rocking Benefits and Tools of IoT Development:

Here are some Advantages of IoT:

1.Data

The more the information, the easier it is to make the right decision. If you know what you want to purchase from the grocery while you are out, without having to check on your own, not only saves time but is convenient as well. At Innovins we have the best website designers in Mumbai.  

2.Tracking

The computers keep a track both on the superior and the practicality of things at home. Knowing the termination date of products before one consumes them improves safety and quality of life. Also, you will never run out of anything when you need it at the last minute.

3.Time

The amount of time saved in monitoring and the number of trips done otherwise would be enormous. We are the top most ranking web designers in Mumbai.

4.Money

The financial aspect is the best plus point. This technology could substitute humans who are in charge of observatory and maintaining supplies.

Now let us see the Few IoT Development Tools:

1.Arduino Starter Kit

This is a cloud-based system that provides both software and hardware. It is not that complicated and so it can be used even by beginner programmers.

2.Home Assistant

This tool is focused at the smart home market and is outstanding for interaction with smart sensors in your home. The downside is that it doesn’t have a cloud factor.

3.Zetta

This is a cloud-based platform built on Node.js. Zetta is excellent for turning devices into API.

4.Device Hive

This tool functions as an M2M communications framework. Device Hive is very famous for the development of smart homes.

5.ThingSpeak

This is one of the senior and most efficient tools for IoT applications in the marketplace. ThingSpeak can operate vast sums of data, it is used in web design applications and location tracking tasks. This tool is able to work with other open-source tools.

6.Node-Red

This is a browser-based tool for wiring the Internet of Things together.  It allows developers to connect devices, services and APIs together using a browser-based flow editor. It can run on Raspberry Pi, and more than 60,000 modules are available to extend its capabilities. At Innovins we have the best website designer in Mumbai. 

IoT product development needs to be strategized. It is always better to analyze what the needs of the customers or the business are- and then go ahead to pick a tool that suits best.

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Advantages & Challenges of IoT & UX

Advantages & Challenges of IoT & UX

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Internet of Things (IOT)

In simple terms, the Internet of Things is the thought of connecting any device (so long as it has an on/off switch) to the Internet and to other connected devices. The IoT is a beast network of connected things and people – all of which accumulate and share data about the way they are used and about the environment around them. The internet of things is a speedily growing technology which intent to connect all devices to the present Internet infrastructure. At present only Mobiles, Computers, Tablets and Smart TV is connected with internet. By using IoT all the devices (Eg:- coffee maker, A.C, Washing Machine,Ceiling Fan, lights nearly any thing you think of) having sensors can be connected with internet. At innovins we have the best website designers in Mumbai. 

Advantages

Here are some Advantages of IoT:

1.Data: The more the information, the easier it is to make the right decision. If you know what you want to purchase from the grocery while you are out, without having to check on your own, not only saves time but is convenient as well.

2.Tracking: The computers keep a track both on the superior and the practicality of things at home. Knowing the termination date of products before one consumes them improves safety and quality of life. Also, you will never run out of anything when you need it at the last minute.

3.Time: The amount of time saved in monitoring and the number of trips done otherwise would be enormous. We are the top most ranking website designing company in Mumbai. 

4.Money: The financial aspect is the best plus point. This technology could substitute humans who are in charge of observatory and maintaining supplies.

Disadvantages

Here are some Challenges of IoT:

1.Compatibility: As of now, there is no regulation for tagging and watching with sensors. A uniform idea like the USB or Bluetooth is needed which should not be that challenging to do.

2.Complexity: There are various chances for failure with complex systems. For instance, both you and your husband may receive messages that the milk is over and both of you may end up buying the same. That leaves you with double the amount required. Or there is a software bug causing the printer to order ink multiple times when it requires a single cartridge.

3.Privacy/Security: Privacy is a sizeable issue with IoT. All the data must be encrypted so that data about your financial status or how much milk you consume isn’t popular knowledge at the work place or with your friends.

4.Safety: There is a chance that the software can be hack and your personal information exploited. The possibilities are endless. Your direction being changed or your account details being hacked could put you at danger. Hence, all the safety risks become the consumer’s responsibility.

User Experience (Ux)

User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. It doesn’t matter what a website looks like if a person doesn’t know how to interact with it and here UX plays a very important role. In today’s fast-moving society, the websites that respond promptly and accurately are the most successful. User Experience also known as UX is how a person feels while interacting with a website. It includes the overall experience that a person has while interacting with a website than just the look of the website.It should easy to understand. We are the top most ranking web designers in Mumbai.

Advantages

Here are some Advantages of a Responsive Website design:

1.Gives Your Website a Higher Ranking (Seo)

It makes your website SEO friendly. The designing of your Responsive website gives a superior ranking to your website while searching any content via search engines like Google. It is the chief reason why most of the people switch to the Responsive website.

2.Generate Profits And More Sales

More traffic means more profits and sales and a responsive website design change over this traffic into sales.

3.Brings a Great Experience For The User

When you create your responsive website, your web page content will witness an growth in expected visitors giving more sales and profits for your company. At innovins we have the best website designer in Mumbai. 

4.Tracking Users Become Easy

Responsive web design saves your time, money and energy and helps a user to track his visitors quicker.

5.Saves Money

This amazing design technique can increase your business.

Disadvantages

Here are some Challenges of a Responsive Website design

1.Navigation Becomes Tough

The quality of the navigation on mobile phones which has small screens is different from what we see on the large desktop screen.

2.Takes Longer Time

The Responsive website takes a more time to download on the small screen.

 3.Gives Bad User Experience

Generally, the responsive website takes more time to flash the data on-small screen, and the user has to wait for long and might not get the information on time. This irritates the user by giving bad browsing experience. A single second wait will cost you failure of around 25% visitors, and you can’t afford such kind of losses in your business.

4.Consumes a Lot Of Time In Development

Designing normal website is quite easy and consumes less time. Whereas, talking about the Responsive website design, it is much more time consuming.

5.An Old Browser Does Not Meet The Media Queries Requirements

A responsive website will function as per the media queries that give information according to the screen size it is being viewed on. Many older browsers do not support such media queries.

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Are You New To WordPress? 5 Tips for WordPress Designers

WordPress design opens huge opportunities for both designers and developers. What’s more, you can bet that this trend won’t stop here. WordPress is really outstanding and it’s definitely here to stay.

 

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Take benefit of the modern methods of doing business and build powerful platforms in this present era of globalization and a neck-to-neck competition. Nowadays WordPress is the one of the most fashionable blogging platforms used by many businesses on the internet. WordPress Development gives chances for a great number of large and small enterprises to update, edit, change or modify the content of their website in the most favorable mode. If you’re looking for a back-end system that allows for flexibility, expandability and customization, WordPress is by far and away the best choice out there. WordPress has been gaining huge popularity over the months and recently it has proved its worth by winning in the 2009 Open Source CMS Awards by beating out MODx, SilverStripeand a bunch of other such favorites. We are the top most ranking web designers in Mumbai.

So if you haven’t leaped on the WordPress van by now, you’ve for sure missed a lot. Don’t worry, it’s never too late to join. If you’re a designer (be it graphic or web) and you’re considering switching to WordPress, here is some advice to help designers new to WordPress.

 

Are You New To WordPress? 5 Tips for WordPress Designers

1.Keep It Simple

The best design is one, which is based on simplicity and that never fails. Do not make your design cluttered and messy. Make it easy for your visitors to navigate and find the information they are looking for quickly. The most crucial thing is to build a website that is simple, readable and easy-to-understand. In design terms, fonts are a very big deal indeed. An ideal font will not take attention away from the content itself, or look out of place in the overall design. We are the top most ranking website designing company in Mumbai. 

 

2.Organize Content

An organized and systematic  website content will allow visitors to find and access the literal information they need. Organizing your content is as essential as keeping it easy. When deciding which content is the most essential on your website, the first thing you need to think about is the objective of your website. Once you know your target, you can start altering the content to fit in the goals. Make sure to give your visitors valuable and relevant information that are easily accessible.

 

3.Keep up with Current Design Trends

The best way to keep in touch with design trends is following designers themself. Designers set trends. Designers are idea behind product. Big or small corporations hire independent or freelance designers based on their portfolio and range of creative ideas. Make sure you follow some designers, twitter is a great place for that. See their interactions and work in progress, or what inspires them and you are on a good way of getting the latest trends. At innovins we have the best website designers in Mumbai. 

4.Proper Alignment

An alignment system is an factor a well-designed site has. A proper alignment comes hand-in-hand with grid systems that make it easy to split things up in half, thirds or quarters. Alignment is used to modify your design and it’s not just about a matter of whether you want to align text or images to the left, right or centre of the design. Using a correct and clear alignment will make your site’s layout visually appealing and easier to run through.

 

5.Photography

Picking up and using the right quality of photos to match your design and social or other marketing collateral is very essential. If you have good photos on your site, your website will look more better and rich. It will give your website a complete different look altogether. Just make sure that you are careful with copyrights for photos if you are going to get it from search engines, especially if your site is product based. To help increase your site’s credibility and customer trust, you can take your own quality photos or if you have the budget, it is also a good idea to buy royalty-free photography online. At innovins we have the best website designer in Mumbai. 

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The Benefits of User Experience (UX) Design for Digital Business

User Experience is about finding and solving the problems in real people’s lives and helping people to attain their goals. UX professionals deal with users’ pain-points, investigate how to eliminate them, and design resolutions for them. 

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Users, customers, agencies, and companies should be aware of the many vital advantages of a user-centered approach to design. These benefits actually happen only once people have used a product or service. They can extend broadly to other people and communities. The tools that people select to use can impact many others. Thus, it is very essential that experience outcomes make optimistic feedback. Often, company slogans say, “We want to change the world,” but the products they create don’t reflect that idealism. The work UX professionals do and the worth we contribute can help our companies to attain that ultimate goal. At innovins we have the best website designers in Mumbai. 

The Benefits of User Experience(UX) Design for Digital Business:

1.Increasing Sales

A product’s or service’s sales increase when it satisfies users. Better user-friendly & user experience design always meet up the customers expectations. Great design attract and engage visitors and this things convert into customers.

2.Gaining Credibility

To maximize the quality of your relationships with users, you must gain credibility with them. This credibility develops over time. Once credibility established your business and customers will grow because of trust & credibility. This will help you to stand out from your competitors. We are the top most ranking website designing company in Mumbai. 

3.Positive Experiences Build Brand Loyalty

Nowadays people are well-known and familiar with advanced technology. And there are lot many options available in the market so the users are no longer willing to suffer through nasty user experiences because they know that there is another company willing to fill their needs if they just take time to look for the same.

4.Understanding the Problems

Through user-centered design, we can gain a better understanding of the problems we need to solve. We can clearly perceive users’ pain-points and improve our design solutions. We are the top most ranking web designers in Mumbai.

5.Use The Language That Users Speak While Designing UI

Yes, this is very essential! And it becomes more crucial when you strive for global recognition. The business has to adopt the culture, the language and values of the audience it targets. Interactive tone does the job of a virtual salesperson directing the customer through every step, thus, improves the customer experience in every manageable way.

6.Great UX Makes People Stick to Your Product Like Glue

Successful digital products have the ability to systematically deliver value convincing their users to stick around. Customer and user retention is becoming more and more essential in a digital world, where both you and a number of competitors are battling for the attention of your users. So here the UX plays an important role. If you build a digital product that is visually appealing, easy to use and learn, and that lets users carry through their goals in the most prompt way possible, people will be drawn to the remarkable experience and keep coming back for more.

7.Engaging Users as Customers

Treat the user as a customer—though not in terms of revenues. Engaging with the user as a customer can be helpful to both sides. With this you will better understand your customers, their requirement, needs, request and better deal with them. so design is must attractive and user-friendly. At innovins we have the best website designer in Mumbai. 

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7 Takeaways To Hire Mobile App Developer

The company which has hired a mobile app development company and have worked with them can tell you that finding the right partner is more essential than saving a few hundred or thousand dollars in building your product. The right partner can add value in more ways than just development, which will help you increase revenues for your app business.

 

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Mobile app development is a huge industry today. With all the tools and options available, entering the development area is not a tough challenge provided you have the right path to it. And if the chance strikes, you hit the bull’s-eye so that so your app becomes a success in the app market; you will make good money out of it as well. But despite all the buzz on mobile development in the last two years, it is seen that a lot of developers are faraway from basic knowledge when it comes to creating mobile applications. We are the top most ranking Mobile app developing company in Mumbai. 

So let us see the 7 Takeaways To Hire Mobile App Developer

1.Look For a Developer Interested In Your Business, Not Just The Development

A good developer and a development company should be not only interested in the profit but they should also be able to guide you through the process of development, and give you creative input based on their experience with similar apps.The good ones know what works and what doesn’t on the app store because they’ve worked with many clients. We are the top most ranking Mobile app developing companies in Mumbai.

 2.Existing Hardware For Testing

Availability of hardware is important for testing the app in real time. “If you’re telling me that you can build an app for an iPhone, then you should have an iPhone, you should be playing with the apps that you are building and also playing with other people’s apps on a very daily basis.”

 

3.Don’t Let Price Drive You

Do not, and I repeat, do not select a development company based on a price quote. You need a great product, not the cheapest product. But at the same time it doesn’t mean that if they are providing the services at less prices means they won’t give good service and vice versa. Every startup or entrepreneur has a budget. But often the lowest cost option can turn out to be more expensive in the long run. One must not choose the development partner just on the basis of price quoted by them other important factors should also be considered. At Innovins we have the best mobile app developer in Mumbai. 

 

4.List Of Your Current And Past Clients

Existing clients’ references can unquestionably help you in knowing about the capability and proactive-ness about your app developer. Checking references also gives you an possibility to ask how reliable, responsive and results-oriented candidates are. For instance, you might ask whether they delivered on deadline and within budget, and how well they work under pressure. If the app developer does not elaborate much of an interest to show the links and does not reply back as you need, then you must be sure that he/she is not the right choice for you or not that experienced in handling or building an app that brings in financial to your company.

 

5.Make Design a Top Priority

How a website or an app looks is as crucial as how it works. Go a step further and look at partners who can add value to the usability aspect of your website or mobile app, which will define how users interact with your product. Concentrate on the essential aspects of your business and you’ll have a better shot at picking out the right app developer. It’s an vital decision. The realization of your vision is often in your developer’s hands. Choose wisely. At Innovins we have the best mobile app developers in Mumbai.

6.Communication During App Development And Review

The quality of your app often depends on how clearly and often you communicate your app design and functionality demand throughout the development process. Does your app developer prefer to chat in person or via phone, Skype, instant message? Check this point in detail.

 

7.Think Of The Whole Package, Not Just The Coding

Developing an application is not that complicated but at the same time its not that easy as well. It is not just about coding. It’s also about creating a functional design and thinking about the user experience. Do not select an independent developer unless you already have access to a team who will execute the rest of the functions such as design, usability and testing. We are the top most ranking Mobile app development company in Mumbai.

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Responsive Website Design – A Trend That Is Going To Last Longer

With the growth in smart-phones and other mobile devices, these days, responsive web design has become the renowned trend. These devices have transformed the approach regarding design and user experience. Responsive design is now considered as mandatory as it does not only maintain and normalize similar appearance for the website on different devices but also concentrate on the elements like click versus touch, pixel resolution, optimize markup and many others. At innovins we have the best website designers in Mumbai. 

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Responsive web design is an concept that suggest the design according to the behavior of users. Usually, it is based on platform, orientation, and screen size. Most of the users use a hand-held device to explore different websites. This makes them easy to browse from any device they desire. They do not have to waste their time going home to explore the web pages on the desktops. We are the top most ranking website designing company in Mumbai. 

It’s believably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. Even with this compelling information, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity. So let us the importance of responsive web design.

Responsive Website Design – A Trend That Is Going To Last Longer:

1.Mobile Usage is Exploding

Currently, maximum adults owns a smart phone and which is why all website traffic is from mobile devices. In fact, there are currently more mobile devices on earth then their are people. And every month mobile usage continues to grow, so every month more and more prospects and customers will view your website from a mobile device. If their experience viewing and interacting with your site is poor, they’ll likely have a lower option of your brand, and they’ll also be more likely to visit a competitor’s site. We are the top most ranking web designers in Mumbai.

2.Users Like Responsive Web Design

Web developers priority should be to think from customers or end users point of view. They should always try and make website which doesn’t take much time to load. When web end users run into a website that’s loading just a little bit slowly or that isn’t working correctly on their mobile devices, they’re usually just going to try a different website after about three seconds. Earlier people were willing to wait for the websites to load as they had very less options. Today, Internet users expect everything to appear right away and web developers need to make sure that this is going to happen for them. Today, this means using responsive web design. If you don’t use responsive web design, you’re basically going to lose out to the people on the other website over there who are using responsive web design. The competition is so furious on the Internet that you really can’t compromise on factors like this. At innovins we have the best website designer in Mumbai. 

3.Responsive Designs Adapt To Multiple Devices Sizes

Want your web design to look great, no matter the device or screen size? Then responsive web design is the way to go. But don’t just think about today with smart-phones and tablets. Think about future with smart watches, and Google Glass, and whatever new devices comes up for internet viewing. Responsive web design and development will work for them too. Easy multi-device adaption is one of the necessary benefits of responsive design adapts website on various screens. This makes your web solution easy to access on different devices. Think about the handcrafted web solution that adjusts and optimizes well for your users with any type of device and this the the true power of responsive web design is to adapt different screen sizes. Also, it updates the web design industry and competitive landscape of business web solution.

4.Enhanced Site Usability

Your customer is unlikely to stick around your website if they cannot navigate around easily. Responsive web design makes navigation easier and improves quality. This ensures that the user spends more time on the site. Search engines view ‘time on page’ as a basic index of a site’s value. A good score makes sure to earn repeat visitors and conversions. Responsive web design is necessary for a good user experience, and the search engine is going to suitably reward responsive websites. 

5.Cost-Effective

Even though responsive website is a time consuming process but they have a better life. It is easy and cost-efficient to maintain, assistance and update the website. This saves both time and money. Integrating a responsive website is much easy and faster to update the website and develop new pages. This helps business to save their precious time and money and utilize it in other important work.

6.Stay Ahead of Competition

Responsive web design is still new and this trend might not be followed by some business. Most of the business websites might not be responsive. So, if your website is responsive then you are ahead of your competitors. You can find a huge amount of web solution and businessman who do not feel comfortable to invest in the new technology as it is new. Also, search engine Google desires to treat the responsive website in the special manner. This surely makes your online business ahead of competitive possession.

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Mobile App Is Bound To Make An Impact In Your Business Profit

Developing a mobile responsive website can be a great start for businesses who wish to give a kick start to their business. However, if you really want to stay at the cutting edge of change, developing a branded mobile app may also help your business’s mobile presence.

 

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Mobile apps are not white-shoe to giant brands and tech companies—they can be related to almost every type of company, from pizzerias to auto-body shops. Even if you don’t have a mobile app, your competition might, which is why you may want to consider choosing a mobile strategy paired with a branded mobile app. Push notifications, loyalty programs and mobile coupons can all be part of this mobile marketing strategy. Apart from all this mobile app has a lot of other advantages so it is definitely going to help your business to grow and make profit. We are the top most ranking Mobile app developing company in Mumbai. 

Innovations in technology are booming not only what can be done with mobile apps, but also increasing their accessibility to a larger number of consumers. The development cost of apps has dropped significantly due to the rise of intuitive app builders. This new found affordability has allowed nearly any small business to join the mobile revolution.

 

 Lets us see how Mobile App Is Bound To Make An Impact In Your Business Profit:

1.Better Branding

It becomes easier to make people aware about your app through mobiles. They can easily find your application on app store or google play store. Mobile apps can help increase brand awareness and also make people more loyal. It’s simple, when your company’s name or logo is on the user’s mobile screen, they will find it difficult to forget or neglect it. Not only this, mobile apps come with different features, such as push notifications. You can remind users of a special offer to attract their attention. Or you can get more personal with notifications like ‘you haven’t had your favorite cheese burger in four weeks, you can simply open the app to order now’. However, such personal branding will work only if you have the right details or understanding with your customer. We are the top most ranking Mobile app developing companies in Mumbai.

2.Internet-Of-Things Apps Will Connect The World

Internet has changed our lives completely. Our entire lives are becoming smart and integrated. Everything from TVs to crockpots are related to to the internet, turning it into a web that transcends beyond a website. Internet-of-Things means that mobile apps will be able to connect with more devices and more customers. This interaction allows the collection of data, which can help make life more easier. At Innovins we have the best mobile app developer in Mumbai. 

 

3.More Customer Engagement

Mobile apps offer greater lavishness to the businesses. An app not only creates a platform for businesses to reach to the audience but also improve the overall customer services. Through a mobile app, you can easily stay in real time contact with user. Apps are an easy way to engage your customer. They can help you do everything from taking suggestions and response to having full conversations. People spend close to 30 to 35hour per month on mobile apps. They help take various decisions including ‘what to see’, ‘what to wear’ and even ‘what to eat’ based on app.. This gives businesses a great chance to engage customers and get the desired outcome. Since users are already using their mobile, the engagement rate is higher on apps. All they have to do is open the app and you get the desirable result within a few seconds. An easy way to increase engagement is by allowing social media sharing.

 

4.Get More Customers

Mobile phones market has shown tremendous growth in the recent years. When customer satisfaction increases, sales typically do too. In fact, according to Sales Force, 70 percent of buying experiences are influenced by how patrons feel they’re being treated. The right mobile app can help you get more business. But this is not just enough you also need to market your product so that people will know about your product and finally depending on your app the growth of the product will be. According to reports, only 40% apps are searched through search engines or mobile app platforms, and more than half the apps are reached through official platforms. So when you get an app, you must promote it on your other platforms, including your social media pages and official website. And if you are doing so, you are losing on a number of potential clients by not having a mobile app. Since 20% of Internet users only use mobile devices to browse the web, you are losing on a large portion of this 20% since a large clump of these users will never order from you unless you have an app. At Innovins we have the best mobile app developers in Mumbai.

5.Stand Out From the Competition

You can use mobile apps as the strongest weapon in your arsenal. Having an app will put you in a different league allowing you to provide to more people in a professional manner. More over, your target audience will also consider you to be serious about business and take more interest in what you have to offer when you have a mobile app. Not everyone is thinking about developing the mobile app. So thinking different would of-course stand you out from the competition. These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be amazed by your forward-thinking approach! We are the top most ranking Mobile app development company in Mumbai.

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What Mobile App Developers Must do to Stay Ahead?

Mobile applications are an progressively central component of how consumers, employees and businesses operate on a day-to-day basis. As such, building these mobile solutions is necessary for any enterprise brand. Common mistakes such as rushing into early deployment before your product is ready are inviting and often costly. Proper timing when it comes to releases is essential, and for software startups, remaining ahead of the competition — and fully satisfying your customer base — requires the constant release of new versions of your product or software. We are the top most ranking Mobile app developing company in Mumbai. 

 

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After a concentrated research and study, we have found the answer of the question What Mobile App Developers Must do to Stay Ahead?

1.Iot Apps Are The New Craze

Right now the IoT industry is in the interior of a big bonanza and mobile apps that are coordinated with IoT will best ride the wave of the competitive market. Presently, organizations dealing in education, health, smart homes, security and automobiles have started taking benefit of IoT integration. Consequently, while developing mobile apps, developers should focus on integrating IoT so that brands can better interact with their eligible prospects. We are the top most ranking Mobile app developing companies in Mumbai.

2.Keep Pace With Current Technology

One of the biggest challenges for software companies is the constantly advancing state of both hardware and operating system software. But there are several things you can do to alleviate the pressures of keeping up with technology. You need to be very active as technology is changing with the lighting speed and companies need to chase the change equally.

3.Plan Your Updates Carefully

It is always better to plan in advance. Meanwhile, it is always best to create a forecast for version releases. The most frequent time for bugs and compatibility issues to crop up is just after new operating systems or browser versions are released. You should evaluate these new releases and design your own to happen with them, ensuring a smooth user experience absent of compatibility issues. A smooth user experience translates into reliability, which is one of the best ways to stay ahead of your competition. At Innovins we have the best mobile app developer in Mumbai. 

4.Become The Focus Of Your Customers

With a single tap, you are figuratively at your client’s fingertips. Your customers can acknowledge you and your brand in a fraction of seconds. Be it customer support, sales support or tech support, a mobile app says you have your customers’ backs.

5.Coding Standards

To keep the development timeline competitive, mobile app developers used to hard-code a lot of things while programming an app. App developers must know that hard coding may stride up the first version release but releasing the next versions will take evenly more time. So its always suggested to professional app developers to keep the best coding standards. At Innovins we have the best mobile app developers in Mumbai.

6.Security Comes Foremost

Since users are going mobile, businesses place more value in improving their IT infrastructure. In addition, they add safety measures in the place to make sure that their data is secure. Safeguarding the information continue to be a superior especially as enterprises are moving closer to the mobile working environment that can be accessed anywhere in the cloud. Best practices for securing the subject matter can be engaged to secure against any theft.

Cognitively speaking, your user develops a relationship with your app, and you need to take this into consideration when you plan an update. As in any relationship, If you don’t have exciting features in your app the customer will switch to some other application.

7.Increase in Speed and Agility

Many global market leaders are facing the situation to keep up with the speedily changing markets and trends. One way to adjust the current mobile landscape is to take the advantage of the tools and techniques and enterprise mobility solutions at their disposal. Summing up all, more businesses are targeting to develop strong tools for enterprise mobility that can be rolled out easily and adapted to fit rapidly in shifting market conditions. This includes simple and plug and play solutions that even employees who are not technically minded can easily edit and repurpose to serve different tasks. Moving forward, flexibility can be the key for the mobile enterprises. We are the top most ranking Mobile app development company in Mumbai.

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