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7 Best Types of Content Marketing Strategies
Whether you’re just starting out with content marketing or you’ve been using the same concept for a while, it never hurts to revisit your content strategy plan to make sure it’s up-to-date, innovative, and powerful.
It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits in a broader integrated marketing strategy and it requires a plan of action of its own. However, just as all other strategies in respect of specific marketing techniques (email marketing or social media marketing, for example) such a strategy needs to be integrated in a wide strategy.
If you want to drive more search traffic and build a cost-effective online business, you may have to seriously reconsider your content marketing strategy.
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Let us see the 7 Best Types of Content Marketing Strategies:
1.Define Your Objective
It’s pretty obvious that without a specific goal or objective one cannot achieve anything. What’s your aim for developing a content marketing plan? Why do you want to create content and a content marketing plan? Know your goals before you start out planning, and you’ll have an easier time deciding what’s best for your strategy.
2.In-Depth Research
Research includes studying your competitors and understanding the market and your ideal customer’s difficulty. Create content your customers demand instead of writing about what you think the readers want. The worst kind of content marketing starts with companies focused on showing how great their product or service is, instead of filling a void or addressing a clearly defined pain point.
3.Blogging/Guest Posting
Blogging interesting and related articles about your industry will make your clients trust you and tone up your brand. You must write the blogs on daily basis that helps your customers returning and also helps broaden your audience. Doing guest blogging once in a day or a week is highly necessary for the content marketer.
4.Infographics
Infographics can manage and visualize data in a more powerful way than words alone. These are great content formats to use if you’re trying to share a lot of data in a way that is clear and easy to understand. An infographic tells the complicated idea in an easy way so that the learners understand it very easily. So, this is a extraordinary way to put your message across for the visually minded people.
5.Tracking The Key Performance Indicators (Kpi)
Only 21 percent marketers are roaring at tracking the ROI of their content marketing. While every business has different KPIs, identify those related to your business before starting the content marketing campaign.
6. Target the millennials with adaptive content
The millennials are a special segment of the human race. Almost certainly, millennials comprise a large lump of your target audience. Your content should speak to their needs and belief. Adaptive content is the way to go. Adaptive content is simply the content that supports meaningful interactions across different platforms. Think of it like water – whatever you pour it into, it takes the shape of that container.
7.Images
When you have something to say but cannot write it down, an image is an ideal way to express it to the audience. Many user experience studies have disclosed that the viewers of a site react more to images than plain text. Creating spectacular visuals with great design will help you spread your message across and impress your customers.
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Having Business Mobile App=Business growth+Happy Customers
Mobile apps are in very high demand now. This is mostly due to the increase in mobile phone usage and the demand for more flexibility and efficiency in workplace structure. Businesses realize how powerful mobile apps can be in our current business climate. Any business regardless of size – without a mobile app is missing out on a huge benefit which they can earn out of mobile app. With old-fashioned ways, it is almost impossible to establish the true connection. Business companies small or big, frequently mention about their conflict with traditional and limiting ways of working. They seek innovative solutions for refining overall workflow and reaching their customer effectively.
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Businesses from all corners of the world, are now offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile field and you should too. We are the top most ranking Mobile app developing companies in Mumbai.
Now let us see how Having Business Mobile App = Business growth + Happy Customers
1. It Improves Your Business’ Efficiency
This is one of the most patent reasons for owning a mobile app. An app will boost your business’ efficiency in a way a traditional website or even a mobile friendly site will not. The most mobile adapted site does not stay on your customer’s phone; it needs a browser to run. However, a mobile app is part of your customer’s every day item. It is always there on their phone, right next to all their social media apps. Having this concentrated location where your customers and employees can come and handle their business thoroughly and to their satisfaction is the best thing for any business. Mobile phone is on customer’s fingerprint which is why it is more convenient for your customers and this is how it improves the business efficiency. We are the top most ranking Mobile app developing company in Mumbai.
2.Boost Profits
Mobile phones market has shown tremendous growth in recent years. When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how patrons feel they’re being treated. The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me ensure you if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some sincere returns. That’s where the mobile app comes in like none other. But it’s important to keep costs low while you’re developing it.
3. Provide More Value to Your Customers
If your business is not running as you have expected than you should once again think about it especially from the customers point of view. If you want to increase the customer interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else. One way to do this is create a loyalty program within your app. It would work like this: The more customers interact with your business and product, the more points they collect, which can, in turn, be used for great deals on the products they already know they want.
4.Improves Customer Services
Mobile apps offer greater lavishness to businesses. An app not only creates a platform for businesses to reach to the audience but also improve the overall customer services. Through a mobile app, you can easily stay in real-time contact with the user. This includes taking his daily usage details, revising product portfolio by version updates and provide them push notification. Lastly, they can also provide a response regarding the usage and functionality of the application. By the help of such features, you’ll be able to provide improved care and value to your customers. A mobile app design company can guide you to achieve perfect customer-centric features. At Innovins we have the best mobile app developer in Mumbai.
5. Stand Out From the Competition
Not everyone is thinking about developing a mobile app. So think different would of-course stand you out from the competition. These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be amazed by your forward-thinking approach! At Innovins we have the best mobile app developers in Mumbai.
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How Mobile SEO Can Manipulate The Traffic?
SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Many continue to ask why SEO is important for businesses.
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Smartphones have made human lives quite favorable. You often find the existence of humanity who do not find smartphones smart enough. Keeping this in mind, businesses have started targeting the smaller screens to expand their reach, making way for a mobile website. With mobile websites, the need for a mobile SEO expert creeps in so that the right tactics are followed to direct the traffic.
Let us see How Mobile Seo Can Manipulate The Traffic?
1.Faster Download Speed
Mobile websites are specifically designed for mobile standards and best download speed, which means less waiting and more browsing.
2.Exceptional User Experience
We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a disorderly load of unorganized garbage. This will kill any chance you have of converting that visitor into a customer. If the user can’t easily browse and read the content on your website from their mobile device, they will leave uninspired. Some reports show that 60% of mobile users in the past 12 months have encountered problems when browsing websites that have led them to unrestraint the page. At innovins we have the best website developers in Mumbai.
3.Improved Seo Performance
When it comes to search engine optimization, we are all in bondage to Google whether we want that to be the case or not. If Google wants it, we do it. Whether it is link building or more content marketing, if Google recommends it, we usually do it. When you have a mobile-optimized website, the Google webmaster finds it easy to index your website and get them ranked on the google pages. Who wouldn’t want to leave out on this opportunity? No one, right! Hence, when creating a website for the mobile devices all the resources are well optimized to encourage organic traffic to your website.
4.Brand Identity
Actions speak louder than words – a mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. We all appreciate good things and a mobile-optimized website would be no less than getting the right attention from the audience. We are the top most ranking website designing company in Mumbai.
5.Cost-Effective In Nature
Creating a website would be more advantageous than crafting an application in terms of cost. The initial stages would demand shelling out of money, but later you do not have to look after its maintainence in a way that an optimized mobile website would prove to be highly beneficial as this could be accessed from each and every website.
6.Competitive Advantage
A mobile website puts you in a place to stand out among competitors – if your website doesn’t look good on a smartphone users will move on to one that does. A mobile website insures that you not your competitors capture visitor attention while you have it.
7.Better Sales Prospects
A mobile optimized website allows you to spread the popularity of your business through all possible mediums, be it through desktops or smartphones. When the number of audience increases, the number of likely customers automatically gets an assistance growing the sales prospects.
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Types Of Card Design Styles In Website Designing
Web design is ever-evolving; there are changeless innovations, in technologies, trends, design, and styles. For a few years now, one design style has caught on and become progressively fashionable – the card design. Food products, real estate, news, social media, or fashion websites – they are all making use of cards in their website design. These are nothing but small rectangles that comprise information and images, and they are usually interactive. Remember that cards are not merely design, but they have functionality; cards need to include info that generate further visitor engagement.
Card Design is taking over! What makes it even more refreshing is the different takes you can use to achieve the card style and how flexible it has become. There are many variations in the design styles of cards; in fact since they first burst on the scene, they have undergone fundamental transformation. At innovins we have the best website designers in Mumbai.
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Few vital points to consider:
Choose a Clear, Crisp Image
In a card-based design, the image is the most crucial. Hence, you need to use a great image, even when placed in a small space, that draws attention on an individual basis. If you don’t have an image, go for an art-style type or a very creative headline that will instantly attract users. We are the top most ranking website designing company in Mumbai.
Categorize Your Cards
Once you sort out the design, the next big question is what kind of subject matter or content will you put in those cards. Some of the questions that might rise are: Should the information be classified by type or subject? In which category does this FAQ belong to? The best way to do organize all these content in a user-friendly way is through card sorting.
You can do this using pen and paper or you can use card sorting websites. Each has their own pros and cons although the traditional method has a personal touch to it.
Types Of Card Design Styles In Web Designing:
1.Flat Design
First introduced by Microsoft, these cards were vibrant and short, and based on the metro typography design language. Presently however, they include gradients, shadows and skeumorphic design techniques – making the pictured objects as similar to the real-life objects they represent. We are the top most ranking web designers in Mumbai.
2.Pin Design
It’s mainly used in WordPress themes; when they first made their occurrence, they only had very minimal content and links. Today they have changed into containing more information, and video content, images, forms and even tools for social sharing. Some interfaces also have cards with micro-interactions like notifications from Facebook.
3.Grid/Masonry Card Design
This style consists of well spaced out or absolutely connected blocks across the layout. Some designs have container type patterns that are interlaced, and others display images or graphics in conventional grid style.
4.Magazine Style
As these cards are of many categories, they demand a strong visual balance; these cards usually hold an image and some text which lead to more elaborated information on other pages or sites. Apparently it is most used by news and magazine sites; however it is equally suited for blogs, portfolio and other sites that are content heavy and sites which are frequently updated. At innovins we have the best website designer in Mumbai.
5.Tiles
A tile used in a place where cards are commonly used would be confusing, the user might not even be aware that the tile does anything more than display information. Likewise a card in a group of tiles may cause frustration, the user would expect more to happen when interacting with it.
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7 Criteria To Select An Outsourcing Web Development Company
No industry or sector has remained unaffected by technology. Be it ordering food online or finding service providers, technology has become an important part of our lives. Enterprises have also started to ideate its usability in attaining profit. Due to the current market dynamics, having an edge over the competition has become imperative. And technology provides abundant leverage to business to accomplish efficiency. So it stand still in this competition you need to be pro in all aspects. If you don’t have much experience into web development than outsourcing the company would be always a better option. At innovins we have the best web developers in Mumbai.
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So before you think of hiring a outsourcing company few things to remember: Did you know that an outsourcing relationship can have a deep impact on your company’s reputation and bottom line? Which is why you must be extremely cautious while making a choice about a prospective offshore vendor.
Let us see the 7criteria To Select An Outsourcing Web Development Company:
1.The Level Of Flexibility
Find out if the vendor you have choose is stiff or flexible in their approach. It is essential for the vendor to be flexible enough to understand your concerns and offer possible solutions. At innovins we have the best website developer in Mumbai.
2.Innovation
“Innovation distinguishes between a leader and a follower.” Innovation shows that the company is flexible and fast to accept the latest technologies. A successful company never stops to create new products/services, it invests in product development all the time to keep its clients involved and loyal. Of course, innovation lies in specialists ability. A lot depends on developers’ personalities, their knowledge and desire to be in the thought of web development. A company that fosters innovative work practices is more able of gaining a competitive benefit in the market.
3.The Management Team
It is very important to find out about the management team find as possible. Check if they have the required exposure and experience to fulfil your demands. With experienced management staff leading your offshore team, you can be secured of a seamless transition of work and a successful outcome. At innovins we have the best website developers in Mumbai.
4.Software Quality and Professional Approach
You should choose an outsourcing team based not only on their technology skills, You must always be updated with the level of technology they are using. NOt just that but they should also their ability to apply useful tools and frameworks that accelerate development and increase work efficiency and productivity. Figure out what tools, delivery process/methodology, tracking systems and quality software metrics the vendor employs to make software, and discuss your expectations with the vendor.
5.Communication
Any service provider should be able to clearly understand what is required and also quickly reply to your queries. The vendor should be qualified enough to understand your requirements in clear terms, so that there are no delays in the completion of your project.
6.Trained resources
Find out if the vendor has judiciously qualified and experienced resources who will be competent enough to handle the day-to-day operations of your project efficiently and smoothly.
7.Reliability
Before selecting an outsourcing company, make sure to visit the vendor’s site. Checking on the infrastructure, back-ups for downtime, safeguards and the availability of the staff will give you a fair idea about the reliability and dependability of the vendor. Make sure to not completely place your trust on everything that is presented on paper. Personally visit the site to check is everything is also present on the floor. We are the top most ranking website development company in Mumbai.
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5 Benefits Of Using PHP Website Development for Online Business
With the growth in the use of internet for every purpose; right from leisure to business, the number of websites getting developed is exploding each day. We have moved from static to dynamic websites and PHP has made it easier for us to develop such dynamic websites. PHP, a server side scripting language has got a excess of benefits, which have become the reasons of it being extensively used across the world for developing high class websites.
PHP is indeed a favorite choice when it comes to the world of websites. This general-purpose scripting language is great for server-side web development, where PHP would run on a web server. Well-organized modules, better upkeep of the latest technologies and a clear design have increased the credibility and fame of PHP. We are the top most ranking website development company in Mumbai.
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A best-selling choice in today’s web world is using PHP. PHP is a general-purpose scripting language that is particularly suited to server-side web development where PHP generally runs on a web server. Its clarity in design, well organized modules and better upkeep of various technologies, make it the most popular linguistic communication in the online industry today. Its popularity and credibility can be measured by the fact that reputed organizations like Harvard University and popular social Networking site Facebook, both are based on PHP. This is possible because PHP websites can be easily maintained, improved and updated from time to time.
Let us see the 5 Benefits Of Using PHP Web Development for Online Business:
1.Open Source
PHP is Open Source. This means it is readily available and absolutely free! If you are thinking to hire PHP developers and they have a good background in C and Java, they will do excellently in PHP. If the truth be spoken, PHP is actually much simpler than the rest and so you can stay assured of incredible results. At innovins we have the best website developers in Mumbai.
2.Cost Efficient
As you know, PHP is open source, it is free of cost. You need not buy expensive software for it. Your website will be developed in the minimum cost.
3.Good Online Support
With PHP being highly popular, you can avail many references or guidelines from the net. If you are stuck with PHP at any point of time, there are plethora or forum, groups and teams that can help you. There is also an online library assistance to support you. At innovins we have the best website developer in Mumbai.
4.Secured & Speedy
It is one of the most secured way of developing websites and web applications; as it has got a security layer to defend against viruses and threats. It is tested, proven and trusted. PHP uses its own memory, so the workload of the server and loading time gets reduced automatically, which results into the quicker processing speed. So, it cut down the development time when it comes to the web apps like eCommerce or CRM.
5.Simple Expanding Of Website Functionalities
Your website functionality can be simply outstretched thanks to the plethora of extensions and libraries available freely on the web. Custom extensions can be also added to the PHP source code with ease. At innovins we have the best web developers in Mumbai.
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Top 5 Website Design Mistakes Killing Business Bottom Lines
Building a website is not a easy task and the literal challenge lies in making it highly functioning. One of the most essential things each and every web designer must bear in mind is that they aren’t creating sites for themselves it is the end-user who has to ultimately use & rate the product. Most of the web designers give value to creativity instead of usability and practicality a website must have. So, know about a few frequently made web designing errors and avoid such blunders when next time you are developing your website and put your best foot forward online. Otherwise, website designing and development company are always there to assist you. At innovins we have the best website designers in Mumbai.
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Let us see the Top 5 Website Design Mistakes Killing Business Bottom Lines:
1.Excessive Information
You will also agree with the fact that majority of the browsers feel bored to go through the online information thoroughly. A user will not read unless the information is too important, yet they will only scan through information and pull out points of interest on a web page. Unfortunately, a huge number of online businesses are so much engaged in telling their long story and communicating their message that they forget the value of presenting the information in an appropriate manner. Remember, while you are displaying content on a web page, less work more.
2.Failing To Use Responsive Design
Since over 40 to 45 percent of current searches are conducted on smartphones and tablets, having a website that can display properly on those devices is of overriding importance for businesses. However, recent estimates show that less than seventeen percent of the world’s 876 million websites have been created with responsive web design. Since Google introduced a search update that penalizes non-responsive sites in mobile searches, this is a major problem for those who generate leads online. We are the top most ranking website designing company in Mumbai.
3.Your Website Has Font Sizes That Are Too Small And Not Reader-Friendly
Have you ever found yourself struggling to read the text on a website? It isn’t ideal, and if you’re like the majority of internet users, you just plain don’t have time for that nonsense. One of the most common website fault is text that’s too difficult to read. Body text should be should be of proper font and size so it’s more compatible and reader friendly on all devices. If you have to squint to read your website’s text on a mobile device, it’s time to have a word with your web designer.
4.Bad Image Choices
Consumers are more visual than ever before, and having high-quality, related images on your website is a must. Good-quality images assist consumer trust, create powerful branding, and improve user engagement. Regrettably, if you have bad images on your site, all of the above doesn’t apply. A picture most certainly tells a thousand words when it comes to website design, especially images in the ecommerce space. If your product images are blurry, have no zoom feature, or a single image with little to no detail, expected customers will assume this is how your brand does business and run for your nearest competitor. At innovins we have the best website designer in Mumbai.
5.Lacking Top-Quality Content Throughout
The number one ranking benchmark for the search engines has always been the quality of the content showed on websites. Yet, domain owners often spend thousands of dollars to build a sleek, beautiful site and then treat the actual writing as an afterthought. This affects far more than search results though, because it is also the number one way to engage visitors and grow conversion rates. To find out if your content is high enough in quality, look no further than your jump and click through rates for visitors. This will distinctly show if people are viewing multiple pages and taking actions on-site or leaving quickly. We are the top most ranking web designers in Mumbai.
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8 Key Features To Improve The Performance Of Your App
In today’s fast paced world, the mobile app market is expanding by leaps and bounds. Consequently, mobile marketing is becoming more competitive. To ensure the visibility of your app in such a complex scenario, you need to be very particular about the approach being followed for mobile app development. So if you are planning to launch a new mobile application to improve your business? First think wisely do you really feel that it is helpful in enriching your business? And if the answer is yes, then you need to have 8 universal features to keep in your mind before you start creating your application irrespective of the business you own. A good application is the only one that satisfies the need of the customers. We are the top most ranking Mobile app developing company in Mumbai.
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Here are the 8 key features to improve the performance of your app?
1.Personalization
Personalization is something which is widely acknowledged by all the users. Flexible settings, font and color changes are certain things loved by the users. It helps in improving the experience of your app usage.
2.Ongoing Evolution
All software products require proper development management according to business objective of their owners and needs of their users. Read more about our approach to software product updates that helps us build and retain high quality and connection of mobile apps. We are the top most ranking Mobile app developing companies in Mumbai.
3.Search option
If your application has lot of information, it is important to categorize your services or products. You can provide space for search or give proper filtering to easily find their wanted product.
4.Analytics
This will allow to track users and achieve their entire information regarding the user behavior very soon. This will help to push market your service or product according to the user requirements. Not only this, it will also help you to upgrade your app. At Innovins we have the best mobile app developer in Mumbai.
5.Integration of Augmented Reality
Other innovation worth noting is Augmented Reality, which was brought to the mass audience of mobile users with such development kits as ARKit for iOS and ARCore for Android.
6.Security Matters
This feature is important to specialized app development in Android-based mobile device management. There, data confidentiality is secured on the legal level. Provision of data security is also one of the most discussed IoT trends—and the expertise of good mobile app development team goes very far to build secure customization of Android, IOS and bundles of secure communication products.
7.Design Your App
Designing your app is yet another important factor responsible for success of an app in the market. An app developer should focus on the UI design, multi-touch gestures for touch-enabled devices and consider platform design standards as well. Today, emphasis is on the UI design of an app as it plays a critical role in the success of an app. Designing an app is becoming increasingly popular as it create an instant impact on the mind of the user while ensuring usability of an app.
8.Performance
The performance of the app should be good which means it has to load faster. It should be soundly tested by testing team to assure the quality of the app. Good performance of your app brings in more customers and helps in sustaining existing customers. At Innovins we have the best mobile app developers in Mumbai.
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Latest Trends To Be Followed By Website Designers
A good design can make or break your web business. It’s the face of your company and its important that it keeps up with the trends. In this world of innovation, people love trendy things, be it food, fashion, or web design. So there are few trends that every website designer must follow while developing a web page. Every developer puts his heart and soul while developing a web page. To get the best results out of that effort, all you would have to do is to just do a little research and incorporate latest design trends in your design to make it appear fresh.
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2017 saw many progression, including the mobile usage finally overtaking desktop browsing. This means 2018 is going to have to fully utilize mobile functionality in ways we’ve never seen before while desktops must continue to evolve to stay relevant. At innovins we have the best website designers in Mumbai.
With all that in mind, let’s take a look at some noteworthy Latest Trends To Be Followed By Website Designers:
1.Broken Grid Layouts
In designers’ never ending hunt for more creative and engaging layouts, the grid we’ve always believed on to bring harmony and logic to our layouts has itself become a kind of restriction. Which isn’t to say that broken grid layouts ditch the concept of the grid altogether — rather, they allow images and text elements to drift into and across the gutters that usually serve as hard stops in more sober layouts. Here, the usual prudent boxes of images and text begin to overlap and converge, often creating attractively unexpected juxtapositions of bitmap and letter-form. We are the top most ranking website designing company in Mumbai.
2.More Adventurous Colours
Over the past year we’ve seen an increase in the use of bold colours being used across digital platforms.A confident departure from the previous identity, the dramatic visual treatment didn’t stop at the website or its app; it came roaring onto the pitches with billboards, social media and more. “What will be interesting to see is how website designers will use colour that can be used alongside customization and personalisation to create truly unique experiences for consumers that tick several boxes at once.”
3.Particle Backgrounds
It is important on the part of website developers to focus on Particle backgrounds as they are a great solution to performance issues websites run into with a video background. These animations are lightweight java-script that allow movement to be created as a natural part of the background, all without taking too long to load. They say that an image says more than thousand words, and a moving one certainly does. Similarly, particle backgrounds immediately attract the user’s attention, so brands can create a memorable visual aspect of themselves in only a few seconds. Additionally, motion graphics like these are becoming more and more popular on social media, providing dazzling leads back to landing pages. We are the top most ranking web designers in Mumbai.
4.Playful Illustration
We’ve been seeing a lot more illustration on websites in few previous years, and that’s no coincidence. “Brands want to stand out and illustrations are a incredible way to inject personality into a website. They are visually engaging without getting in the way of practicality and simplicity; illustrations come in limitless shapes, sizes, styles, and are a dynamic element to look out for in 2018 and beyond. So website designers must learn not to neglect playfulness in the name of a straightforward user experience. This trend isn’t only about being capricious, though. “Illustrations can be exceedingly practical ways of presenting or explaining information. Nobody wants a boring website, and custom drawings are a human touch that can breathe life into otherwise dry content.
5.Mobile First
Mobile has taken over the entire market in past recent years. As mentioned earlier, mobile browsing has now formally surpassed desktop. Almost everyone these days shops and orders on their smart-phone. In the past, this was a clumsy process that users were not as quick to adopt. Designers puzzled: how do we get a decent menu, submenu and subsubmenu on a small screen? But now mobile design has matured. The roll-out burger has become established, minimizing the menu for the small screen. You might have to dump large, beautiful photos your client sends you in the mobile version, but icons are much more economical in terms of space and have become so common that the user has no trouble understanding them. And UX issues have become easier to identify and fix with micro-interactions getting you immediate feedback on your users actions. At innovins we have the best website designer in Mumbai.
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Cover Image Source:
https://pixabay.com/en/woman-laptop-notebook-sitting-1459220/
Mobile Application Is The Brand Ambassador Of Your Business
Nowadays, it’s just common to hold the smart phone by individuals. Public utilize of mobile apps for multipurpose and now that became a major part of the E-business industry. Apps are becoming the governing form of digital interaction. The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets or other smart mobile devices – they have all the information they need. That’s why mobile apps are so much essential in today’s business environment.
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A simple mobile app can make you comfortable more, to grow your business. Now you are far away from progressive in your business through a mobile app to establish and take your business graph up. We are the top most ranking Mobile app developing company in Mumbai.
So let us see how mobile application can act as the brand ambassador of your business:
1.Provide Value to Your Customers
Mobile app provides service to your customer which they are actually looking for. Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.
2.Build Brand and Recognition
A mobile app for your business can outstandingly contribute to your brand knowingness. I’d like to break this topic down into two aspects, the combination of which will make your app a true achiever:
a.Brand. A mobile app is like a blank paper. You can draw or write what you want to, you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed. We are the top most ranking Mobile app developing companies in Mumbai.
b.Recognition. The more frequent you can get customers engaged with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand close to 20 times is what will get you truly noticed.
3.Freedom in Designing
Even with all the technological improvement in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser characteristic like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these limitation. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more. At Innovins we have the best mobile app developer in Mumbai.
4.Stand Out From the Competition
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astounded by your forward-thinking approach!
5.Apps Can Work Faster Than Websites
A well-designed mobile app can execute actions much faster than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens fleetly in mobile apps. Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf. At Innovins we have the best mobile app developers in Mumbai.
6.Improve Customer Engagement
No matter whether you are marketing flowers or spa services, your customers need a way to reach you. Having a messaging characteristic within your app can really make a variation in the way you communicate with your customers. The major vision of developing an android app is to build a brand name. Its aim is to understand the needs of the digital customers and thereby build trust among them. If you don’t want to take the risk of losing your customers, it should work in all different devices and platforms. Mobile apps can create technological challenges and the nature of various mobile devices is providing different chances for brand building. It will help to serve customers better and in the easiest mode.
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Cover Image Source:
https://www.freepik.com/free-vector/businessman-holding-and-finger-tapping-his-phone_1311034.htm