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Top 6 Reasons to Redesign Your Business Website

There are a number of reasons to redesign your website, some more compelling than others. However, redesigning your website is probably one of the last things you think about in your business. It has been seen that, many businesses change their web design frequently. There are many reasons behind that, the redesign has become a craze.

It is important and common for businesses to update their websites on regular basis, whether it’s to update their product offering, change a few photos or graphics, or redo their logo—in some cases, a complete redesign is necessary.

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Here are the signs that should tell you whether your website should be redesigned or not

1.Your website is outdated compared to the new design trends

The design trends are changing every year. It is must for a businesses to update themselves regularly to stand still in this competitive world. With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two dimensional with a clean, modern look that caters to mobile interfaces as well as desktops. It takes a simple, minimalistic approach to design, which has been embraced by many companies, including Microsoft, Apple, Starbucks etc. With mobile usage on pace to overcome desktop usage, complex designs with large images, make it more difficult for visitors to browse your website. Flat design makes it easier. At innovins we have the best website developers in Mumbai.

2.The Site Takes More Than Two Seconds to Load

Your customers won’t wait if your site is slow. They will immediately switch to some other website. According to a survey, 49-percent of consumers expect a site to load in two seconds or less. If a page on your site doesn’t load completely in two seconds, then you know it’s too slow.  Only 51-percent claim to “wait patiently” for a website to load. In other words, if your site takes longer than two seconds to load completely, you can’t expect potential customers to wait around for it. You run the risk of missing out on leads and sales.

 

3.Your website isn’t responsive.

Responsive Web Design is the popular practice of implementing the browser friendly web designing technology. For any web developer, a Responsive Web Design is a design which is made to adjust to any platform and any device. It may be a smart phone; it may be a tablet computer; it may be a computer; and it will adjust to any screen size, irrespective of the platform used. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design. Your website visitors may be using different mobile devices such as an iPad, iPhone, Tablet, Samsung Note etc. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices, providing a great user experience. Furthermore, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. So this might affect your leads and sales.

 

4.You’re Not Seeing Any Business Results

If you have started a business, it is obvious that you expect some results. Business is always goal oriented. So the main question that arises here is does your website bring in sales and leads? Is it contributing towards your business goals? If the answer to both questions is “No,” then it’s time to consider a redesign that contributes to your small business.

You need to be clear about the what you’ll use to measure success:  

Is it the number of leads or sales?

Is it your conversion rate?

Is it a low shopping cart abandonment rate?

Is it to increase the value of each order?

By picking specific key metrics, your redesign will have a more focused objective and you can tell whether it works or not.

 

5.You are embarrassed by your website

If you even have a point percent embarrassment of your website than you must think once again over it. If you are embarrassed to give out your website address because you are afraid of what your prospects might think of it, it may be time to consider a website redesign. I come across many business owners at networking events who simply don’t want anyone to visit their website because they are embarrassed. They know that they need a redesign and they are planning to get around to it, they just haven’t yet. A bad website can hurt your business far more than not having one at all, because of the perception it gives of your company. It’s practical if you, yourself won’t like your website than how can you expect others to like it.

 

6.Your website currently does not support a content marketing strategy

If you want a long term business it is very important to focus on superior level of content writing, as today internet market is full of competition. Today, SEO isn’t just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. Implementing content marketing as part of your marketing strategy can help you build trust, establish credibility and increase traffic and leads. If you are planning to implement a content strategy and your current website architecture wasn’t built with a content strategy in mind, a website redesign can make it easier for visitors to find your content, for you to cultivate a lead database and implement marketing automation. A new website will help you to set a better foundation to get you on the right path to successful content marketing. We are the top most ranking website development company in Mumbai.

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7 Seo Tips To Make Your E-Commerce Successful In 2018

E-commerce business is now expanding at a high pace since last so many years. E-commerce market is full of competition so it is important for E-commerce site owners to pay special attention to the technical factors affecting their brand’s search presence. Apart from back links, technical SEO plays an important role in improving your overall ROI from search.

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Here is a complete checklist that e-commerce site owners must use to fully audit their websites.

1.Avert using duplicate content for Product Descriptions:

If you are not unique and innovative in this competitive world nobody will accept you. So it’s advisable to create a unique content for each product. However, it’s easy to use the same product description that is provided by the manufacturer. If you cannot, then try to have a unique and useful content for the category of products.

 

2.Ensure Search Engines Can Find Your Site

It is the most important and a basic step. To get good rankings you need to have the site indexed properly. Take the help of the site operator and run a search on Google in order to identify the number of pages indexed. Apart from the pages blocked by robots.txt, every other page should get properly indexed by Google. If you website can be searched easily the returns will obviously be good. In case your site isn’t showing up, submit URL directly to Google and submit a sitemap using the search console. Similarly, you can submit your URL to Bing. Moreover, check the crawl error report in the Search Console and identify the URLs that Google could not successfully crawl due to an HTTP error. At innovins we have the best ecommerce developers in Mumbai

3.Mobile Friendly

The number of mobile users have increased rapidly. With the increase of Mobile Phones for searching, purchasing, and surfing for social and purchasing activities, the sales via Mobiles have increased. To run your business effectively, you need a mobile friendly website or an App and Mobile SEO for the frequent mobile searches to beat the competitive E-commerce sites. Thus, we can say that the use of mobile phones, for E-commerce has become more important since so many years. Responsive web design services improve a mobile web page’s execution and user experience crosswise over many gadgets and screens. Also, as observed and anticipated, the mobile web entrance is on the ascent, so set up your mobile friendly website and gain an upper hand over the competition.

 

4.Product Reviews and Feedback

According to a survey 61% of customers read online reviews before making a purchase decision. They are powerful piece of social proof that persuade people to buy. Product Reviews and its feedback are very important for an E-commerce business. It has an important role to play in the E-commerce market. Most of the shoppers are interested and focusing on this point before they make their final purchase. So, to make your product page is at the top of search results, with each page having a unique content, reviews, and feedback.

 

5.Have a marketing strategy to promote your product

Planning before execution is very important and why it is important we all know that. If you are running an online business, then you need to have good promotion and a strategy to expand your business. You can adapt one of the marketing strategies to promote your product i.e. Blogging. You can write interesting blogs to build relationships and expand your business. You also can come up with the seasonal offers, discounts, and offers on various products to market and promote your product.

6.Title Tag

Start the title with your main keyword then follow it up with offers that users can’t resist. For example, if you are selling Watches then a title like “Watches – Flat 30% Discount on First Order!” might help.

 

7.Meta Description

Use your main keyword in the start of the sentence itself and add all your secondary keywords after that. Taking the Watches example above, a good meta description would be “Outstanding watches free home delivery! Men, women, office wear, casual wear ample of varieties. Order online.” We are the top most ranking ecommerce development company in Mumbai.

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Mobile App is An Important Tool to Run Your Business

If you want get successful in this competitive business world you need to update yourself with the latest developments hitting the deck. Currently, developments in mobiles are taking place at a much faster rate and so it’s but obvious that our businesses have to heat up too. Starting from a small business like a coffee shop and a beauty salon to huge businesses like Amazon and Flip-kart, we see Apps have turned out to be a huge source of income, client satisfaction, and a medium of business.

 

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So now in today’s business Era to run a business we need a supportive and an efficient companion who meets the business needs.

 

Here are some major reasons why this companion – ‘An App’ is necessary for the business.

 

1.Apps increase customer engagement
Today customers are actually demanding for a mobile app because they quickly connect them. And for businesses they are most commonly want or need.  Businesses are using apps to improve their processes and increase the level of accessibility their customers have to them. The point of a mobile app is to seamlessly connect and interact with customers, making it a valuable tool for the modern business. Apps connect your trusted and long-term customers and open up a true medium of communication. We are the top most ranking Mobile app developing company in Mumbai.

2.Staying one step ahead

Standing different from the crowd is the key to success in today’s business world. Currently, in the market, we see almost all businesses have websites depicting their business. But a few, out of those 100s of websites have Mobile Apps. Well, the reason for not having an App may be different but you see, you are missing out many important things that an app can give you. Websites too offer services and solutions that a customer wants but having an app adds an advantage as it saves their time and allows for swiping the pages across the mobile rather than visiting the websites. So it is essential to be different and innovative.

 

3.Accessible at all times

If we notice now a days, maximum of our time that we spend is on our mobile phones. The use of the mobile phones is not limited; it has crossed the boundaries beyond our imagination. The task which we thought that the mobile should perform is performed in just one click. But still there are only a handful of apps that have 100% usage but it doesn’t change the fact that user will scan, look, and search the app store for different apps.

 

4.Apps reduce costs

Apps reduce costs of SMS messages and paper newsletters. They simplify communications by securely, instantly and directly messaging customers. Apps reduce staff workload by information requests and phone calls. The priceless benefit of having an app is that you can identify the most hopeful and rising regions, customer needs, demographic segments, and performance of your app. All this information can be useful in developing new products, identifying new business opportunities, and product enhancements to meet the customer demands.

 

5.Creates a marketing channel

Mobile apps has many advantages and they come along wearing different hats – general information, purchasing, advanced search, news feeds, notifications, messaging, and much more. The greatest advantage of having a mobile app is that every information that you’d like to provide to your customers – sales, promotions, services, and solutions – is done at their fingertips. Push notifications allow you to get even closer as you have a direct contact with them and can easily invite and remind customers about your services and products. Mobile apps provide a much faster alternative than mobile web browsing. At innovins we have the best mobile app developers in Mumbai.

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Android App Development Is A Doorway To Success

The importance of Android application development for businesses of today cannot be easily define. Creating an Android App, just for the sake of it, or just because it is the current trend is waste of time, money and efforts. Mobility should be every company’s main digital strategy. When it comes to app development, mobile app development companies have many platforms to choose from, such as iOS, Windows, and Android. However, android is one of the most popular platforms for building custom mobile apps. It doesn’t only help in business growth but in generating high revenues as well. The Android platform is the most installed on mobile devices and has quite a significant user base. But that’s not only it, as there are many other advantages.

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Below you will find the complete list:

1.Pay To Download

One always does a business to earn some good profit out of it. In this model, you get paid for your mobile application even before it has been downloaded. A user makes a decision of downloading your app by looking at the description, images or videos that you have uploaded with the app to the app store. It will also greatly depend on the reviews by other users and comments that are posted.

2.In-App purchase

In-App purchases are becoming way too mainstream these days. Users of your app only pay for either unlocking some features, if they wish to purchase virtual or digital goods, etc. You can include in-app purchases for free apps downloads, and then include paid feature unlocks or digital downloads . If a user likes your app, they will not hesitate to pay for value services or extra offerings. Few things even you need to keep in mind: With this business model, you must ensure that your app delivers as per customer expectations or atleast what you promise the customers about your app. If not – it’s bound to fail. Customer trusts that your app does what it says it will – that’s why you get paid up front.

3.Advertising

It is not at all true that mobile app will give you only expenses. Another most popular business models for your Android Apps is advertising. Banner ads from different advertising networks like iAd, Admob, Tapjoy, MobClix, etc. they generally pay as Cost per mille (CPM) or Cost Per Click (CPC) etc. We are the top most ranking Mobile app developing company in Mumbai.

4.Personalized User Interface

When you talk about Android apps, they are easier to manage and are highly customizable. Google focuses on helping developers create custom Android apps for personal and business purposes. Android being an open source platform gives developers the chance to transform their imaginative ideas into a reality and successfully create innovative apps. Android makes sure to give its users a wide array of personalized options. It also gives users the possibility to update the apps with available multimedia and data management tools. Which means if any up-gradation is done customer will get it easily. When customers use any app, it’s them who decide whether that app is going to stay in the market or not. So having an app with a customized user interface is extremely relevant.

5.Easy To Use

If you are looking to leverage your business and app development strategies, Android would be a great first choice. It doesn’t only offer great advantages but it’s also super easy to use. In fact, it’s not only customers who get to enjoy the service, but developers get to have fun while developing their apps as well.

6.Information apps and Branding apps

It can be helpful in various aspects. These apps provide information and help in building a brand for your business. They are the types that increase credibility and help spread the work about the expertise of your organization. They help create a large user base for your app and hence more customers for your business. On a closing note, you can select an app model that suits your business requirement. Be prudent – do not just go with the flow and create an Android App just for the sake of it or because the current trend says so. Selecting the right business model will do a lot of good for your business. At innovins we have the best mobile app developers in Mumbai.

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Ecommerce Website Development Company Can Make You Rich

Every brick and mortar retailer, be it small or large, is trying to have an online presence with an ecommerce website. As the number of ecommerce players grows, so does the number of ecommerce development companies. Choosing the right ecommerce is a bit complicated job. A good Ecommerce website development company is prevalent in today’s scenario as it genuinely portrays you in the online shopping world and people will come to know how good you are as a business service provider. Your brand e-store showcases how good you are in selling your products and you have to put all your efforts in describing yourselves as it is the only way people know you and can reach your eCommerce business.

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Here we have prepared 6 queries to ask before hiring an Ecommerce Website Development Company so that it can make you Rich

1.Check Portfolio

Keeping the track of the company, you are planning to invest is a good idea. After you validate the company’s credibility the next step is to validate their previous experience in your target segment. Let’s assume that you need to launch a “T-shirt selling site”, check for their previous experience in the “Apparel and Fashion” segment. If the product line you chose or the idea of your’s is unique, check experience which is close to your idea. Having a look at their portfolio will help you assess their relevant experience and also check if their design pattern is matching with your vision/taste.

 

2.Check for Reviews and Testimonials

You must always know what their customers says about. The first step in selecting a company for your ecommerce development project is to check for the company’s reviews online or check their testimonials. This step will validate the company’s credibility and help you understand the company from their previous client’s perspective. We are the top most ranking Ecommerce development company in Mumbai.

 

3.Request the profiles of developers

Success of your website depends on the people who are working on the project of your website. Your experience with the company relies mostly on the person you’re going to work with, irrespective of the company’s credibility. So, request the company to provide the list of developers and designers who will be working on your project and check their profiles and make sure it suits your project requirement.  Also, if you have the technical knowledge, you can ask few technical questions to validate their experience and skills. The team you select should understand your purpose, though it might have been explained by their team leader, it’s good to hear it directly from the horse’s mouth. You don’t want to select developers who “do exactly as you say”, they should be highly dedicated and should  also share valuable input for your project.

 

4.Terms of contract:

Whatever the need, you must have a written agreement that outlines the following. 

a.Payment terms and conditions – All the terms and conditions related to payment should be crystal clear. Some developers would like to work on an hourly basis while others will give you a price for a project.

 

b.Additional costs – Their can be some common additional costs that you wish to negotiate upfront are: hosting charges, SSL certificate cost, and expenditure behind the integration of advanced features, themes, backup supports and maintenance.

 

c.Project Deadlines – With the mutual coordination, you must decide the project deadlines or different elements of the project. It is better to include a clause in the project agreement that directly addresses if there’s a delay.

 

5.Time to market

Time is equal to Money. You don’t want to wait for a year to get your project completed. A professional firm can implement your project relatively quickly yet with genuine quality as it will have many experienced developers to support your project. A good team is essential to launch a bug free website in the given time. Ask for a outline of work to understand the project related tasks and the timeline to deliver them. This will help you to design  your project and complete the project on time. Project extensions will also lead to a rise in development cost.

 

6.Post go-live support

Cut over and Post Go-Live Phase. After the new process/system goes live, the deployment to users should be monitored as per the Deployment Plan. The firm you select should be able to provide service as well after you launch and go live. You might need support for server management or digital marketing once the site is launched and it’s good to have an all-in-one company for these needs. You don’t want to handle multiple vendors and touch points to manage your ecommerce site—instead you want be able to focus on maximizing profit. Post Go-Live Planning. … It follows logically that if you don’t give adequate forethought to your Go-Live plan, you will leave yourself vulnerable to project pitfalls and organizational confusion. Hire a firm who has experience in handling all your current and future needs and give you a better ROI on your time and money. At innovins we have the best Ecommerce developers in Mumbai.

We hope you have found these tips for hiring a suitable ecommerce website development company useful.

Cover Image Source: https://pixabay.com/en/shopping-online-shopping-icons-3253839/

 

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Enhance Your Business Globally With Web Designing Services

In today’s business platform, your website is the loudest shout your brand will make. Your website communicates who you are, what you offer, and makes new leads for your business. There is no standard rule book which will guarantee success of any website. But a good web design and a better planning makes a lot of difference in success and failure of any website. Innovins makes you effective at this by making your website visually appealing.

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Let’s see how effective web designing services can enhance your business

1.Professional

Effective web designing makes your website look professional. If your site is well-designed and functional, it encourages users to think that your products or your services will be well-designed and functional, too. It’s especially important for businesses that provide professional services to look professional, of course – your local funeral director may be cool and funky in their private life, but that probably shouldn’t be the impression created by their business website. We are the top most ranking website designing company in Mumbai.

2.Embodies Your Brand

Brand plays an important role and may be that’s because, while your web design should make your company look professional, it should also embody your brand. Maybe you already have an overall set of brand guidelines which specify how elements of your brand should be displayed and organised on your website. But if you don’t, have you done any thinking about how customers perceive your company? You might view your company as cutting-edge, innovative and fresh, but is that how they see it?

It is important that your brand should reflect how you want to be seen – but it won’t work unless you can back that up by delivering what your customers need from you. And in turn, your website should embody your brand and communicate clearly and simply to customers what your organisation is all about.

 3.Online Presence 24/7

Effective website designing make your presence 24/7, which means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.

 4.Information Exchange

Effective web designing helps to exchange the correct information to the correct customer. At its simplest, a good website designing will provide a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way. This is also a good way to promote your social media channels and build up a community with your customers.

5.Visual Appeal

First impression is the last impression. This quote goes well while designing a website. More than anything, visual appeal can attract attention. It is the key to attain visitors, which will engage with your website. Attractive images and videos enhance the business operation and invite more customers. Some studies show that for users to form an opinion about a website takes about 60 milliseconds. In those milliseconds they are able to determine whether they’ll stay or leave. And, due to the fact that visual aids are 44% more effective in enhancing your credibility than other means, you should think of creating a catchy business logo (if not already) and visually appealing colors, which will help your brand stand out from the crowd. At innovins we have the best website designers in Mumbai.

Reasons To Work With An Expert Digital Marketing Agency

The day you make the choice to grow your business through digital marketing, what is the next question that arises? Are you going to take on the project yourself, or hire a digital marketing agency to manage the process for you?

 

It has become important in todays’s business arena to find and hire a Digital marketing agency in Mumbai at some point in your business life. You cannot ignore the opportunities a digital marketing agency has to offer: website updates, social media interactions, blogs, and much more even PPC advertising services are offered by online marketing companies. At innovins we have the best website developers in Mumbai.

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As a business owner, you have multiple task to perform. You cannot manage everything. Every company’s situation is different, but in a lot of cases, outsourcing your digital marketing can be a really effective investment. Here’s why:

 

1.Agencies Have More Time Than You Do

Digital marketing agencies have more time to spend on your plan than you do and as a result of this, they are able to deliver better results than if you were to do it on your own. The length of time which they take to deliver accurate results is much shorter than if you would do it on your own and one of the reasons for this can be because they have years of experience.

 

2.Expertise.

To make your marketing campaign effective it requires in-depth knowledge on a wide array of topics, including SEO, content marketing, social media, branding, and paid media. Because there’s so much expertise needed, the best campaigns use a team of specialists rather than relying on a single person. Working with an expert always reduces the chances of committing errors therefore offering better value for money and time.

 

3.Consistency

We all know that digital Marketing world is very dynamic, changes every day. Google changes its search algorithm around 500-600 times a year as per Moz, which is almost twice a day. So it becomes very important to keep yourself updated continuously to outrank your competitors and it is quite impossible to buzz your team on a regular interval. But you can expect an extraordinary service from an agency because they don’t want to lose out a valuable client as they always want to work with you for a longer duration. Hence, they keep themselves updated all the time to deliver better services.

Digital marketing agencies main job is to work full-time towards fulfilling online marketing campaigns and their focus falls on carrying out the client’s requirements. In-house marketers always have other things to centralize on apart from the campaign and it is actually not possible for them to handle the campaigns alone without help from marketing agencies.

 

4.Tools and Technologies

There are various digital marketing tools that come in handy depending on your objective. Digital marketing requires the use of different tools to design each campaign. Unfortunately, there is nothing akin to a one-tool-for-all when it comes to marketing.

Maximum of these tools are premium services, and the costs increase with the addition of certain features or an upgrade. You will need analytics, keyword research, competitor analysis, paid search management, and automation tools.

There are many other tools available these days to increase productivity and efficiency in terms of performance. Unfortunately, these tools cost a lot of money and small or medium sized companies cannot afford to buy them. Digital marketing agencies already have these installed and give the desired output. We are the top most ranking website development company in Mumbai with excellent tools and technologies.

 

5.Cost Effective.

Hiring a digital marketing agency can reduce your cost in various aspects. It’s like for the price of a single hire, you can have access to a full team of professionals. No matter the size of your business and the task at hand, a good digital marketing agency will produce a budget that suits the specific requirements of your business.

 

6.They Know About Rich Media For Mobile.

Since the demand for mobile has taken the market, rich media for mobile can help bring about a high level of engagement. By using such things as videos, flash and expandable banners, advertising agencies can help your business build more rapport and long term relationships with its customers. They’re used to manipulating social media channels to reach your exact audience.

 

7.They Produce Packages Just For You.

Every time the agency gets a project they have to start fresh. Each business is different, no single solution can cover the needs of every organisation and with this in mind; digital advertising agencies create ads that are unique to your business. Depending on your overall goal, an agency will mold your package to bring the best results.

 

Conclusion

For business owners, it’s actually worthwhile working with a digital marketing agency which has extensive experience in developing highly engaging rich media content for better customer experience.

 

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Features Which Are Must To Have In Ecommerce Sites

The success of an ecommerce website doesn’t solely depend on the quality of its products, there are a range of other important information that plays an important role. Two of the most important are how the site is marketed and how it is designed.

There are various features that can help make an ecommerce website more user-friendly to customers and easy to manage from the perspective of the owner. But designing is not an easy task, it can be tricky to manage all the essential ecommerce website features and stylistic elements. Luckily, our ecommerce website design team are here to help you out! At innovins we have the best Ecommerce developers in Mumbai.

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Every shop is unique and offers some irresistible services. Current trends for a good e-commerce website design include:

1.High-Resolution Photos and Video

The days of posting just one photo  with a few bullet points and a price tag are gone. During online shopping people can’t touch the product before they buy. Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product. Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of 39%, according to Adobe. So it is very important to understand that Images sell, not text. E-commerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load. 

 

2.Mobile-Friendly Website

Mobile friendly websites won’t just make your customer comfortable but it will also help you to increase your sales and generate revenue. And even google has declared it, so it must be done. All websites are required to have a mobile-friendly version by 2017 or suffer the SEO consequences. If this isn’t reason enough, one in three online purchases is completed on a smartphone.

 

3.Make sure your website looks good

Imagine yourself walking into a bad looking store. How you felt? You probably bought nothing. The same is with a website. Your website visitors shouldn’t have to have a Ph.D. in Computer Science or be highly educated to place an order on your website. If you are looking to optimize your conversion opportunities, they shouldn’t even need to graduate from second grade. The main idea is to present a clear path from the landing page to checkout.Stick to the KISS methodology – Keep It Simple. The more simple the more better.

4.Customer login and logout

It is the most important feature that one must keep in mind. Your site should definitely let the customers register and login. It’s best to place this on the top bar for easy access. Apart from login it should also have logout option which customer can easily find on the top bar.

 

5.Trust and credibility – (SSL & Payment provider)

While shopping online customer cannot see you so consumers become more distrustful about payment data leakage. Just ensure that your website is secure and has a safe payment gateway. Your shoppers mustn’t feel that their information is going into wrong hands. Infact, i is  recommended to add logos of well known payment providers on the main site.

 

6.Chat (Livechat)

In today’s generation where people expect services 24*7 live chat has become a very important feature. Install a livechat and create an experience of walking into a physical store and having a sales rep ask “do you need any help?”. Show that you are a human and handle any objections, instantly recommend products and much more.

 

7. Wishlist

You cannot make your Ecommerce site assuming that everything will be purchased immediately. Sometimes, a customer may be interested in a product but decide to buy it later. Or a customer may find a product interesting and want to check that later for more details. A wishlist allows them to store a list of these products so that they can easily find them next time they visit your site.

 

8.Deals, Freebies and free shipping

First impression is the last impression. People usually decide very quickly whether they like a website or not, that’s why you should grab their interest in a matter of seconds upon their entry to the site; otherwise they will just find some other shop with a more attractive offer. And nothing attracts better and faster than shopping deals. Millions of people lose their minds during sales and discounted periods, and buy anything at slashed prices just because it’s on sale. You can position eye-catching banners with discount offers on the upper part of the home page of an online store.

 

9.Product Review

According to a survey 61% of customers read online reviews before making a purchase decision. They are powerful piece of social proof that persuade people to buy. This part will let the customers read, rate and give reviews to products. The average rating and number of reviews should also be shown. Show reviews next to the product or install an Instagram plugin where you can show photos from your customers with your products.

10.Trustmarks

Trust is the foremost thing when it comes to doing a business with someone. Although online shopping is rapidly picking up speed all around the world, many people are still sceptical of making a purchase online. Trustmarks are small images or logos that show a security guarantee by an external party indicating that it is safe to shop on the site. It give the customers a sense of security and gives them confidence in sharing their private information. Visitors would be more inclined to make a purchase if they know that their payment details are safe from prying eyes.

Apart from trustmarks, other things like a clear design, convenient menus, detailed product descriptions and user reviews are also important for creating better online reputation. Just note that trust plays an important role in a customer’s willingness to part with their money. We are the top most ranking Ecommerce development company in Mumbai. And that’s it! We hope that the tips above will help make your online website the perfect go-to page for potential buyers.

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Be A Part Of The Mobile Revolution By Launching Your Own App

If you don’t have a mobile app in today’s ever expanding digital universe, you’re missing out on a huge opportunity, Mobile is become a modern business necessity. Research shows that mobile users spend maximum of their mobile online time on mobile apps rather than the mobile web. Yes, there are thousands of apps competing for attention, but in order to grow as a business, you have to use all available channels to reach your target audience.

Mobile technology has inspired the businesses to move on to smartphone platforms like iOS, Android, Windows Phone and several others. Mobile apps are becoming an ideal tool for businesses looking for innovative ways to market themselves.

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Here are five great reasons why you should launch a mobile app for your business

1.It’s not as expensive as you might think

Almost every business is gearing up their mobile strategy. No secret why? Mobile is really taking off. There are already more people on the planet who communicate with text messages than with e-mail and more people who own phones than have credit cards, according to the latest statistics. No matter how far you want to expand your business, it’s got to be a good investment, and cash flow is king. The costs of custom web development can be high, and if you don’t have the technical know-how yourself, a mobile app may seem out of your budget. Now a days businesses are looking at long term return on investment by creating systems such as in-app payments or bookings as they reduce the amount of time their staff needs to spend on customer service activities such as fulfilling orders, taking payments or completing bookings. At innovins we have the best mobile app developers in Mumbai.

2.Marketing power

Mobile apps is a powerful source of direct marketing. The attention that we pay to our smartphones is far more  than to our laptops, report says that we spend up to nearly 3 hours a day on them. Once your app is downloaded, your brand is right there in front of your customer, without the need for them to even search for you. Every time they open their smartphone. Push notifications enable you to market directly, no matter the customer’s location to a hot lead. Research says that 30 to 60 percent of users open push notifications and about 40 percent interact with the app immediately following the notification. As wearable technology is on the rise too, investment in an app could see your marketing reach a whole new level – with customers becoming very selective about not wasting time on browsing and returning more and more to the apps and stores they love.

3.Improve customer engagement

As the business environment becomes hyper-competitive, more businesses are finding value in mobile apps to boost customer engagement. Apps enable the marketer to deliver a solid mobile presence, with customized interfaces geared specifically to provide customers with the best possible experience. Apps streamline the customer’s buying process, automate many routine tasks, and enable new possibilities, to drive engagement better.That’s why so many businesses are building engaging apps, providing entertainment, information, high quality blogs, videos as well as a more intuitive and streamlined purchase experience. What’s great in this situation is that your marketing and engagement efforts are being directed precisely at the audience you want to see it – those that are already interested enough that they downloaded your app – and not wasting budget on advertising that may or may not peak interest. We are the top most ranking Mobile app developing company in Mumbai.

4.Ease of development

Developing something easily and smartly is what people look for in today’s trend.Due to several web designing tools on the rise, it has become easy to develop a mobile application. For any Web Developer to design a traditional website, one needs to code the entire layout from scratch and needs to test it on several web browsers. At times, the compatibility between the browsers cannot be achieved, and hence one needs to compromise on the web layouts. By choosing mobile application, one can go for a liquid layout which can be developed based on proportions. Extensive testing for browser compatibility is not needed, and the development time reduces significantly. This has been known to save the cost of development and which is why businesses must launch a mobile application.We are the top most ranking Mobile app developing company in Mumbai.

5.Provide Value to Your Customers

Recently, we’ve explored the concept of customer value and how critical it is to driving the growth of your business. Talking about on-hand information, how about digitizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it bit easier, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.Its not like that, a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

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Why Your Business Needs Web Development Services

In today’s Era Web development has been a very important part for any business. Working with the global exposure or just a start up, web development has to be an essential part for your business. Now, when it comes to showcasing your business on a global level, it is important for you to have your own official website.

The web design quality has to be top notch. Better development services are quite necessary for your business. The very basic and important question arises here is, whom to employ to manage both the web design as well as development services? Well, you have two options available. The first option being, hire a developer that works full time in your office and the second being, hiring a professional web development company. We are the top most ranking website development company in Mumbai.

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We have highlighted some advantages of hiring a web design developer and a developing company.

1.It offers Uniqueness

If you want your website to stand out different in the crowd uniqueness is must. Hiring a website developer or website development services for your business, will help you out to have the support of customized uniqueness, which in result shall offer your business the global exposure it needs. The competency of a web development company would help you boost your business and work as an efficient backup for your business. Try not to make your website similar to your competitors, try and add uniqueness to your website that would really attract the visitors you are targeting. At innovins we have the best website developers in Mumbai.

2.HTML Tags

To create a decent look for your website, learning HTML and other coding isn’t really that difficult. But do you think it makes sense? You, yourself learning it and than starting your business. If you keep on focusing on this aspects when will you give time to your business. A professional and reliable web development company would surely know more about the job. A Website Development Company shall offer you with better web design and development services as they have a better command over the semantics and validation of the codes. It is very important to have your coding semantically meticulous, and more importantly adhered to the finest practices of the web standards. Substantiating codes will ensure and shield that all tags are closed, fixed properly, and very well up-to-date, which precisely a web development company can efficiently perform.

 

3.Proper Browser Testing

You cannot afford to make your website live until and unless you are very sure about it. There are some major web browsers and many other smaller browsers that you can choose from. But sadly, not all browsers are created equally, so it is important to perform browser testing well before and see if they are compatible enough for your website. Many Website Development Specialists in their forums says that testing is the most important part.

 

4.Effective Website Optimization

One must understand that website optimization approach isn’t similar all the time. The content of your website is supposed to be optimized for number of things such as loading speed of your website, search engines friendliness, and most important for conversions. It is essential for you to keep an eye on the latest optimization process. With that being said, a web development company shall be the best suitable choice for your website development plan. They’ll help you keep the optimization well in check and upgraded, so that best results are gained for their clients. Website Development Experts often offer great strategies that you can implement to make your website effective.

 

So, these are the top reasons for you to hire a web development company. It will definitely help you to make your business a mark on the global stage.

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