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Important Mobile App Development Trends You Need To Prioritize

Let’s see few reasons why you need to prioritize mobile app development In 2018: 

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1. Mobile sales are booming:

As of 2018, mobile sales are more than 31pc of total sales, compared to 10pc of sales in 2012, according to data gathered. That alone should be an indicator of the incredible growth of m-commerce.Not only that, but the rates of mobile conversion (how many users actually follow through with purchases) have also shot up 30pc year on year. The most common reason for this is that apps are seen to be more convenient (60%), faster (55%) and easier to browse (50%)

2. A consumer is more likely to use an app rather than opening a website

An average consumer spends at least 3 hours daily on his or his mobile phone. While one might only use a limited number of applications daily, each user must scroll down for the apps they’re looking for. A well-designed app icon helps to attract a customer.

3. Improve customer hold

No matter what you sell flowers or promote food delivery services, you need customers to reach you. Having a messaging feature will help customers communicate easily than that of calling.They can text you instead. This can help you stand different from the competition.

4. Apps are at customers fingertip

A mobile app serves many functions. It provides a medium for shopping, contains information, news feeds, booking tickets and much more. The biggest benefit is being at a customer’s fingertip. One can interact directly through push notifications.

5. Build brands and increases sales

 A mobile app contributes to your brand awareness.When you develop your app, you can do what you want. You can choose to be stylish, informative, functional. What you must do is create an app that your customers will find convenient. At the same time don’t miss out its aesthetic aspects.It should be beautifully designed.The more you can get customers spend time with your app, the more inclined they’ll be to buy from you,the more they buy,the more the revenue.

6. It simplifies users lives

When you want to simplify user’s lives, you end up automating it further. Mobile app development services cover ample innovative and creative technologies, tools and strategies to position yourself on the most striking part of customer’s brain.

7. Today’s customers are time-crunched

Because today’s customers are very busy and only want to focus on what’s important, mobile apps are the most powerful tools . Apps let you emphasize on your USPs, bring the most out of it and focuses on exactly what your customers want to see. This saves you from posting any irrelevant content or images, providing a cleaner and easier way to connect.

8. Fresh viewers in large quantity

Young generation went mobile a long time back. Nearly 80 percent of the millennial age group uses smartphones.It is tough to involve the youth age group using old-fashioned techniques. Young person’s select to depend on their mobile devices . Smartphones have become the fresh tool for talking with families and friends, browsing and buying goods and services online. To reach these viewers, you want to have a mobile app.

Cover image source: https://www.freepik.com/free-vector/hand-holding-the-phone-with-icons-around-it_1577749.htm

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Importance of High Quality Content in Website

 What is Quality Content?

Content Quality is whatever gets the job done. What is the content supposed to do? Is it supposed to improve brand favorability, get people to click a link, get people to purchase something, make someone fill out their contact information, get a lot of people to share that content, spark conversation, or generate testimonials? There isn’t any universal measure for content quality. It’s inherently tied to the marketer’s goals for the content. Quality content improves your business in the following ways: 

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1. More Marketing Opportunities

If you are providing your audience with value and entertainment, they will be more likely to have a good opinion of your brand and it will create a brand awareness, and they will also share your content with others. This acts as free marketing for your business, increases recognition of your brand identity, and grows reputation and trust with current and potential customers.Great content is an important asset. It has the ability to create a positive experience for your potential customers and compel them to come back for more. It’s your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression.

2. Educate and Entertain

Quality content allows you to educate your guests on the services. The more information people are able to obtain without difficulty, the more likely they are to engage with your brand.

3. Quality Content Aids Customer Service

Providing clear and concise information across your channels, and updating it regularly, means that your customers know exactly what to expect from you – and this increases their trust in your brand and gives you customers loyalty. Many potential visitors will leave a site if they cannot find the information they are looking for, the rest will contact customer services. By having quality, maintained and regularly updated information clearly available, you will see less churn and have less repetitive customer service enquiries taking up your valuable time.

4. Quality Content gives you Consistency

Effective content, delivered over a period of time, makes you instantly recognizable. Your look, feel, tone, and writing style and of course the substance should speak with the same voice that helps consumers get to know you and grow familiar with your organization.One of the keys to a successful content marketing is also consistent posting schedule. It gives your audience an idea on when they can expect your next content. Plus, it also boosts your credibility and reputation since you are meeting their expectations.

5. Effective content helps in building trust 

The more you write the more people will trust but make sure whatever you write is transparent and says it all Crystal clear about your company.True words in the content will help you to maintain long-term relationship with your user.

Cover Image source : https://www.freepik.com/free-vector/business-background-design_1014580.htm

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How to Create a Secure Website?

Have you ever given a thought that your website has the information which can be a filthy rich for the hackers? For a hacker to breach your website’s security is not a difficult one, if it is a vulnerable. So, in an attempt to enhance web security, here we are to share some of the traditions we follow to make it a tough job for hackers to breach the security. It’s not all gloom out there on the Web. There are things that you can do to secure your website from hackers and becoming a target for online trashing. Here are the easiest steps you can take:

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1. Keep all software updated
The simplest yet most difficult way to keep sites secure is by keeping all the software, platforms and plugins up to date. If your site uses third party plugins, keep track of their updates and ensure that these are updated on time. Often, many sites include plugins that fall into disuse over time. Clean out your website from any outdated and non-updated plugins as they are sitting ducks for hackers to be used as a gateway to enter your site and create havoc on it.

2. Use Strong Passwords, Change Regularly
It is important to use insecure passwords for your server, websites and accounts as the ones which can be assumed easily could be an disproportionate benefit for the hackers to threaten us. Also as soon as you realize your account has been hacked, do reset your password to avoid further harm. Do not use the same password for all your different website logins. Change your passwords regularly to keep them double secure.

3. Secure Directories and Files
The easiest way of settling is through files and directories. To keep the file permission set to 777 means you have set your files public and have provided full access to it so rather always secure your files and directories by using permission code 644 for files and 755 for directories than 777.

4. Use Security Tools for Website
The most effective way to protect websites is by using website security tools. Most of thees tools are freely. These are the tools that check quality, SQL Injections, Cross-Site Scripting (XSS), etc. types of bugs via automated testing.

5. Write Secure Codes
Writing secure codes is not an easy task but to withstand the harmful attacks it is fundamental. It is difficult to take precautions but the developers must try to avoid common programming errors like: Buffer overflow, use of SQL queries without using parameters, use of HTTP GET method, not changing the prefix of databases and so on.

6. Switch to HTTPS
HTTPS or Hyper Text Transfer Protocol Secure, is a secure communications protocol that is used to transfer sensitive information between a website and a web server. Moving your website to the HTTPS protocol essentially means adding an encryption layer of TLS (Transport Layer Security) or SSL (Secure Sockets Layer) to your HTTP making your users’ and your own data extra secure from hacking attempts. Innovins being one of the professional website designers and developers in Mumbai is using this traditions for security from its very beginning.

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Benefits of Website Promotion

SEO for Blogging? Why is it the Best Option?

Due to change in technologies, we have seen new changes and updates in SEO as well. SEO is not just building links, getting good ranks, and gaining high traffic, it has more to it.

How do we exactly rank high in blogging?

Google constantly changes its policies and algorithm, making it challenging for bloggers to get higher ranking. You must to stay updated with the changes and work with it to get a higher ranking. Whether you are a new blogger or whether you are an established blogger you need to get higher on the ranking to get SEO can really be helpful.

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So, why you must use SEO for blogging? Following are some points: 

Keywords
Keywords used in the content are the said to be the focus of the content. So, it’s proper use and placing will help your blog get the right traffic and visitors. The keywords should be relevant to the topic given. It is really good to include these keywords in some part of the content to get better search results and ranking. SEO works really well when the keywords are included in the content.

Blog should be have Optimized UI
Mobile search is increasing at a fast pace. Most of the traffic you receive is from the mobile screen. Your blog should be optimized to suite Mobile Devices. Remember, Google displays the mobile search results first. So, in order to get your content more search, it’s better the blog is well optimized for mobiles.

SEO is very Cost Effective
SEO brings in a good return on investment (ROI). This is one of the most effective and affordable tools that a small business can afford to use to build their online presence in the industry. SEO delivers the best results if done in the right way with consistency. And once your site starts ranking then it requires very less maintenance. Compared to other marketing tools, SEO has proved to be the best investment decision which is helpful in the long run and especially very helps for small businesses or start-ups.

Helps with Awareness
Blog Awareness or Brand Awareness is closely associated with rankings in the search engines. If your rankings are good, then surely it will help you with brand awareness. This will definitely help you small sized business. These are the reason why you must invest in SEO when you are a small sized company. Many large organizations go wrong while doing this and suffer in ranking so make sure you do this right.

These are the reason why SEO is a good option for blogging. It makes wonders if done right. All you have to do is have patience and wait for the results.

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Importance of Responsive Web Design for SEO

Google has been changing and tweaking its algorithm ever so often that it has become challenging for many companies to keep their ranking on the top for SEO. Websites having responsive Web Design and Well-Optimized interface will surely benefit in terms of SEO. An online business will only run and prosper if SEO is executed well. A website should have a responsive interface in this dynamic environment. Keeping all of this in mind an internet marketing company and the Responsive Web Design Services will certainly design your website keeping the SEO factors in mind.

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Following are a few points that states importance of Responsive Web Design for SEO:
1. Usability of the Website
User satisfaction and time spent by the user on the site plays an important role in SEO. To achieve this, all the elements of responsive website design, proper navigation, etc have to be kept in mind. If navigation is poor, users seldom stick around. But responsive web design makes it simple for the users to navigate through the website. So, you get an enhanced user experience. Usually, people tend to spend more time on a website. If you have well developed and responsive website designs, you will surely witness an increase in the customers and high conversion rates. Well, this signifies the importance of having a responsive design. A responsive web design leads to gain positive customer reviews, heavy traffic on site, and Brand Awareness. All of this matters in SEO and indirectly affects it significantly.

2. Bounce Rates
Google keeps an eye on every activity and behavior that takes place on the site. How promptly the users leave your site? How much time does the user spend on your website? All of it is being observed by Google. The number of visitors who leave the page only viewing it once is known as bounce rate. Higher the bounce rate on the website more negative effect it has on the rankings and in SEO. The increase in the bounced rates may happen due to lack of consistent content and lack of good or responsive design. Good Content, responsive website design, user interface etc. are a key element when it comes to SEO Rankings. So a well responsive design helps a lot when it comes to SEO.

3. Search Visibility
We see a lot of people using smart devices for searching, finding the directions, etc. With the use of smart-phones, having a responsive website design which is optimized for the device is very important. This will increase your repeat customers, lesser bounce rates, and will expand your business online. Planning to Targeting local keywords then Responsive Web Design is really helpful to improve local search visibility. There are many who use smart- phones and having a well optimized and responsive design can be helpful.

4. Duplication of Content
If you have a separate mobile site, then you are starting duplicate content issues as you need a separate URL to access. The issue of duplicate content occurs as there are separate URLs, but the content for desktop and mobile site is the same. This surely makes your rankings suffer. Most separate sites do not rank on search engines because of canonicalization. Having a responsive website will solve your problems and help you with SEO Rankings. These are some of the points that state the importance of a responsive web design for the website.

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Digital Marketing VS Traditional Marketing

There are so many small businesses who struggle with deciding which kind of marketing? As everything depends on budget and upon that which marketing will work best for your brand or company play an important role. The decisions are not that easy: which method of marketing will give me the most Return on Investment? How will I know if my marketing is working? Are the Questions every businessman or businesswoman has.

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To simplify the concepts, the use of print ads in newspapers and magazines is a simple example of traditional marketing. Other examples include flyers, commercials TV and radio, billboards, etc. On the other hand, when a business invests in building a website, advertising the brand name through different social media such as Facebook, Twitter, and YouTube, etc. this kind method is called digital marketing. Traditional Marketing is something that is mostly done offline and Digital Marketing is something that is mostly done online.

The next question is which marketing technique can work the best for my business? Each of the marketing Techniques have something different to offer which works differently depending on the type of business you own. There are various benefits of both the marketing techniques.

Benefits of Digital Marketing.

1. Cost-efficient.
Digital Marketing is very cost-efficient. You might have to invest in paid online advertisement but still the is minimal compared to traditional marketing channels.

2.Data and results are easily recorded.
With help of Google Analytics and other insights tools offered by most social media channels, you can monitor your campaigns at any time. You can see in real time what is working for your business online and what is not working and you can modify very quickly to improve the results.

3.Results are seen in Real Time
Now you don’t have to wait weeks for a boost to your business. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates, likes, bounce rate etc. at the touch of a button.

4. Brand Development
A well-maintained website with quality content that is adding value to your target audience can be vital for lead generation opportunities. The same thing can be said for using social media channels and personalized email marketing techniques.

Benefits of Traditional Marketing.

1. Easy Reach.

A radio ad might play in one location: your city or region that you have decided. The Mailbox Flyers will go to households in a select number of suburbs. The newspaper is read by almost everyone so the reach of its easy.

2. It is easy to understand.
Traditional Marketing Techniques are easily understood by most people because they are already exposed to this kind of strategy and techniques used for promotional purposes. Keeping in mind benefits of both the marketing techniques you have to know that at this stage, both of them are dependent on each other. None can work without each other. You need traditional marketing as support to the booming digital marketing techniques. Hence when you are planning for a campaign make sure to use digital marketing as well as traditional marketing to get higher Return on investment.

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What is PPC and How it can help your Brand?

PPC stands for Pay-Per-Click, a form of internet marketing in which advertisers pay a price each time one of their ads is clicked. Basically, it’s a way of buying visits to your site, rather than trying to “earn” those visits organically. Advertising on Search Engines is one of the most popular forms of PPC. It enables advertisers to bid for Ad placement in a search engine’s sponsored links meaning the first two -three links showed on the Search Engine when someone searches for a keyword that is linked to their business offering. Each time our ad is clicked, it is sending a visitor to our website, so you have to pay the search engine a small fee. When PPC is actually working correctly, the fee is small, because the visit is worth more than what you pay for it.

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A lot goes into creating a winning PPC campaign i.e from researching and choosing the right keywords to organize those keywords into well-organized campaigns and ad groups. If your landing page is useful and optimized then it can lead to higher conversion rate at low-cost.

How does PPC help your Brand?
PPC helps to establish your company or website in the market, bringing in the targeted traffic and countless views and audience on your site.It creates Brand Awareness and Brand Visibility in the market. Lets find out some benefits of PPC:

1. Unimaginable Targeting Opportunities
Many advertisers take different approaches in AdWords to experiment and ensure full coverage over the networks and targeting classes that can reach brand visibility. This includes targeting keywords through text ads, re-marketing based on their past behaviors or focusing on specific audience demographics, geolocalization etc. You can also see what works best and accordingly plan promotional campaigns. Conclusively, the biggest advantage of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand.

2. Quick Entry in PPC Marketing
Your competitors are jumping into PPC marketing, you must know that if you are not on the PPC Bandwagon, you are missing out. This is a better option than SEO, as SEO takes a lot effort and time to reach your ideal goal while PPC is Quick and much more effective when it comes to Brand Positioning and Brand Visibility. PPC lets you quickly promote widely to find new prospects and customers.

3. You’re in Control of many things
While there are several differences regarding default campaign settings, you basically have control over many options for how you want to reach your potential customers. This begins with the keywords or placements you choose to target and how limiting you want to be.
You can also have a lot of budget flexibility, whether you want to start small or big. You can set your own ad budget and bids,  but you have to pay at least close to a market rate to operate in most cases. The good part is that you have the flexibility and ability to make quick edits and to optimize while your ads are running and to try new experiments every day if you wish.

PPC is a great technique to promote when you have a lot to show but finding it challenging to expand its reach. It can help the small start-ups as well as established companies to take a noticeable place in the online market and in online community. Therefore, attempt this method of advertising your company and see how it can make wonder for your business.

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Importance of Graphic Designing in Business

These day you might use of illustrations and info-graphics that businesses use to convey their message. Whether it is for promotional purpose or something else. Use Graphics and Graphic Designing has give rise to new area in which more businesses can compete. Lets understand Importance of Graphic Designing for business.

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What exactly is Graphic Designing?
Graphic Designing is also known as communicating design. It is a way of projecting ideas or concepts with the help of visual and textual content. It involves conveying the complexity of a subject or topic with visual simplicity. It is all about combining analytics with creative thinking. It involves a graphic designer to combines words, images, and typography and page layout techniques to get the final result.The field of graphic design covers designing logo, packaging, illustrations, banners and much more. For web, it involves designing websites, programming, broadcasts, and animation.

Some reasons of having a graphic designer for your business:

1. Creates a Strong impression for the Company
An effective graphic design must leave an impression on the audience in the first glance. The challenge is to grab attention and keep them hooked on. And the only way to do this is creating an effective graphic design.

 2. Brand Recognition
It is essential for your business to build a brand image so that it stands apart from the competitors and help establish your own identity. Every business has its own strength and so you would definitely not want to look like anybody else. Graphic Designs can help you differentiate yourself from the crowd. In short, it helps with Brand Recognition.

 3. Conveys information
Most of the times words cannot effectively convey information. People like to see illustrated information than just words. Graphic designers can play a vital role in conveying information. Usually Business is has a complex structure and products. This can sometimes become an obstacle in conveying the proper information. A great graphic design can deliver your message in the form of reports, charts, illustrations and infographics. This is the new way of communicating information with your customers and prospects.

These are the reason why graphic designing is important in any business. The are many professional graphic designers who can do this for your business. You can always consult them and figure out which graphic designs can work for you?

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Importance of Maintaining a Blog on the Website

Due to the rise of the blogging culture, we have seen the rise of blogging on a different website.

No matter which website you visit you will find a section of the blog in there. If you see a travel website you will find Travel Blog if see a fashion website you will find a fashion blog. These blogs are there for a reason, the original intent of internet was to share information. These blogs create shareable information relevant to their businesses to attract more business or more traffic on the website. But there are many uses for maintaining an active blog on the website.

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1. It adds value to your website.
Blogs due to their Social Media Friendly option makes promoting it much easier. When you have a visitor from a social media website visiting your blog there is a high chance of them to stay on the blog and spend time on the website. This helps with the bounce rate as well as with SEO Rankings. It also indirectly helps with Brand Awareness.

2. Makes you the Expert in the Field
Writing Quality Blogs can make you the expert in the field. It means people trust your opinions, information, and insights on sharing of business-related articles that you write. This creates Good Will for your brand and increases the Brand Awareness. It can benefits you and others as well when you talk about certain product or service. This helps with conversion rates.

3. Increase in Leads.
Research shows that more pages you have on the website, more leads you are to generate. In short, the more you blog the more leads you generate. More the content, more promotion, form submissions, more email options etc.which ultimately leads to more sales.

4.Connecting with People
Blogs help you to connect with people at large. This gives business to connect with customers and prospects. And it becomes a good platform for discussion and communication. A blog can become a strong communication tool and medium to gain more insights into customer’s mindset and help you understand what a customer wants from a product or a service.

These are some of the reasons why you must maintain a blog on the website. You can always get creative with it to make it fresh and appeal to the readers. Blogging is truly beneficial if you own a business and no matter what business you own there is always something you can write on it which is relevant and shareable. It is never too late to join the Blogging Bandwagon. WordPress and blogger are two popular platforms that you can use for blogging.

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