ISO 9001:2015 , ISO 27001:2022
7 Reasons to Believe for Laravel’s Prominence in 2017
In the span of two years, developers have used number of frameworks for different languages. This includes, Yii2, Symphony, Ruby on Rails etc. But there is one particular framework which most of the developers have on the top of the list to work with, it is Laravel Development. It has now become the first wish on developer’s mind to work with Laravel Web Development Company. It is important these days to know a good Laravel Web Development Company in order to hire Laravel developers for a project.
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Laravel Development- What it is?
A framework is nothing but a structure you can choose and build your program upon it. Framework helps you in determining the structure of your application and it also helps you in connecting to different APIs. PHP framework is a set of classes that makes the life of a developer easier than it is. For example hiding some complexities of HTTP protocol or by adding some useful functions. Now, Laravel web development is nothing but a PHP framework built with the focus of writing code syntax that is simple and expensive. It is highly used, open sourced modern web application framework that designs customized web applications quickly and efficiently.
Why Use A PHP Framework & Especially Laravel Development :
PHP is well know as one of the most popular server side scripting language in the world of web development companies. It has evolved a lot since the first inline code snippets appeared in static HTML files. The present time demands developers to build complex websites and web apps which always takes too much time and hassle to start from scratch. Because of this there was a dire need for a more structured natural way of development. PHP frameworks provide developers with an adequate solution for that.
Laravel is a new PHP framework, although released in 2011, it possesses a huge ecosystem with instant hosting and deployment platform. With Laravel Development, you use the following features.
1. Authentication and Application Logic
The core and the most important part of any web application is the authentication and we know how much time developers spend on writing the authentication code. Laravel helps to organize authorization logic and control access to resources. In the most recent redesign of Laravel 5, there is a pre-built validation code. It has decreased the time taken to compose the colossal codes for this reason. In Laravel Development. application logic can be implemented within any application using the controllers or directly to the route declarations using syntax. Laravel development will provide a flexibility to the developers they need to create everything ranging from a small website to the big enterprise applications.
2. Blade Templating Engine
In Laravel web development, the blade templating engine is very instinctive. It also helps working with the PHP/ HTML in a much better way, that’s it one of the best features of the framework. It is a straightforward and strong templating motor driven by its areas. Laravel development permits composing the plain codes of PHP in the layout shape. Consequently, it enhances the execution of utilization complex.
3. Laracasts- Quality Tutorials
Laracasts is the premier learning tool for Laravel development. It is a combination of free and paid video tutorials that makes you learn how to use Laravel. The videos are all made by Jeffery Way, an expert and experienced instructor who offers clear and concise instructions. The production quality is high, and the lessons are well-thought out and meaningful making Laravel development a fun to learn.
4.Different File Support
One of the most recent feature of the Laravel Development is that it has a local emotionally supportive network for different document service. It utilizes Flysystem for this particular reason and its stockpiling choices can be designed on a nearby remote cloud based framework.
5. Artisan
Normally, a Laravel developer has to interact with the Laravel framework using a command line that creates and handles the Laravel project environment. Laravel provides a built-in tool named Artisan, which allows them to perform majority of those repeated and lengthy programming tasks which the developers avoid to perform manually. It is used to create a skeleton code, and database structure to make it easier to manage the database system. Artisan even lets us create our own commands and do convenient things and we can also perform Unit tests for our application through this.
6. Security
Laravel development has a unique way of securing the web application. By the use of salted hashed password, it never saves the password in the plain text in the database. Moreover, it uses Bcrypt hashing algorithm to create an encrypted password. Laravel uses prepared SQL statements which make injection attacks unimaginable. Along with this, Laravel provides a simple way to escape user input to avoid user injection of <script> tag.
7. Migration System Databases
In Laravel development, migration helps to expand the database structure of the application without having to recreate every time we make a change. So it prevents the chances of losing the development data. Laravel development not only provides the facility to change the structure, but it also lets us to do so using the PHP code instead of SQL. Laravel Schema Builder allows to create database tables and inserts columns and indices so we can consider it as a version control for your database.
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The Evolution of Bootstrap and Materialize: An Overview
The best thing that evolved with technology was mobile and the brilliant part of mobile is that it is evolving every other day. The focus of the tech experts is to create an interface that offers a great user experience by improvising the overall performance.
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Seventeen percent of smartphone users in the US utilize mobile phones for browsing the internet. App and website developers are putting in their best effort to customize these to fit well into the screen of the mobile devices. It is not an easy task to optimize these apps or websites to fit into the distinctive screen size of the mobile devices as they are made up of intricate internal details, which need to be analyzed well before weaving it into the mobile device. This is where responsive website design (RWD) comes into the picture, making it the most effective and affordable option.
Before, we dive deeper into bootstrap or materialize front-end frameworks, you need to realize the importance of RWD.
How does RWD work?
RWD helps in designing and developing websites that are flexible enough to adapt or fit into the screen sizes of any devices, including mobile phones without failing the customer experience. Almost all designers are implementing this design technology in their designs to ensure that the app experiences are fluid in nature and are ready to fit into any devices.
What are the main ingredients of RWD?
- Flexibility in images: There is a 100% max-width rule in CSS for placing images inside a grid. The size of the image should fit into the grid frame.
- Media attributes is the CSS3 module that is capable of controlling the styles, including orientation, height and weight.
- Fluidity of grids: It is a platform, which allows you to manage or organize the content that does not have a preset width. With these grids, you can organize your content in an intuitive manner that matches the mood of your device.
Awesome, isn’t it? So, how do we attain the goals of RWD?
What is a solution?
Implementing frameworks that support the materialization of intuitive designs is the best possible outcome. This can be accomplished by using frameworks, such as Skeleton, Bootstrap, Materialize, etc.
There is no shortage of frameworks that offer RWD, but Bootstrap and Materialize are the designer’s preferred choice of frameworks. You could write some code to make your design responsive rather than using these frameworks, but these frameworks works best for helping people implement RWD.
Some of the advantages of RWD, which will make you love it:
- It helps to add consistency to the projects
- Fluidity flow in between the people involved in these projects
- Helps to develop prototype of designs instantly
- No redundancy in actions
- Grid is always available to adjust the flow of the process across any kind of devices.
Here, we will discuss the beauty of Bootstrap:
What exactly is Bootstrap?
It is one of the most preferred development frameworks offering the best of features in front-end, which triggered its popularity.
Evolution:
It is a long story shortened: Two of the Twitter employees (a designer and developer), one fine morning decided to create a framework that will power RWDs. And, thus, Bootstrap was born. Initially, named as Twitter Blueprint, it was later transformed into the commonly used open-source framework.
This front-end framework supports the idea of mobile first and is developed on the technologies, such as CSS, JavaScript and HTML.
Bootstrap comprises of three major components or files, as they call it and these are:
- Glyphicons or font icons
- Bootstrap.css
- Bootstrap.js
Along with these components, Bootstrap also contains jQuery, which helps in simplification and also, provides cross-browser compatibility, which is why it is the most popular JavaScript library.
What makes Bootstrap a favorite among designers?
It is composed of enormous number of resources that are accessible by all and among these there are a few other reasons why you will want to consider Bootstrap for your next design:
1. Ease of use:
Accompanied with JavaScript library that is the developer’s love, this RWD framework can be combined with CSS or SASS or even LESS as it has the property of adaptability. Also, this user-friendly framework is easy to learn.
2. Responsiveness:
This is one of those traits that we are searching for in RWDs. The widely increasing network of mobile devices and their varieties and the kind of features that they offer make it imperative that a designer keeps handy distinctive set of impressive attributes to incorporate while designing responsive websites. This comes with grid layouts that helps in offering mobile friendly designs. Thanks to the in-built classes that carves out the spots in any grid, thus, creating responsive designs that can flow across any device or screen space.
3. Pre-designed elements that offer simplified integration:
Not all frameworks are ready to collaborate and when no one else is ready to integrate, bootstrap is. It provides integration property, thus allowing it to combine with any kinds of frameworks or platforms. You can get integration done anywhere: either start it from the scratch or include it in the existing sites. All the pre-designed elements provide incorporating drop downs, navigation bars, alerts, etc. in your app or design with ease.
If you are looking for an intuitive framework that is powerful, cheap and works faster then, Bootstrap is the best choice as it is a combination of great features that powers fully functional websites in responsive mode.
You might be aware of the fact that web design languages can power mobile-first, metro, flat and material, etc. kinds of websites. And, of these, Bootstrap specializes in mobile-first design language as we have already discussed, while materialize uses Material. All of these designs offers a large number of benefits and application features and you can choose the one that will fit well into your software design.
Google ensured that material design provides a platform, for creating flat designs, which comes with emotion and realistic aspects that people can relate to it with ease. This design brings in the realistic face of real-time things, connecting this to the users, helping to reduce overload.
Introduction to Materialize.
That slick material design, comes from the materialize front-end framework, offers responsiveness in the website designs that you create.
This user experience (UX) element is what Google implements components that will function on the web page as you want it to. Thanks to Google’s Material Design Language that comes with design principles and concepts powering physics elements, such as light, space and motion into the designs that you create. This means that each and every other element has depth apart from the width and height that it comes with.
The composition of Materialize:
It is a combination of CSS written in Sass and JavaScript framework, comprising of distinctive sets of icons and components. Again, just like bootstrap this comes with a 12-column grid layout that supports responsive website designing. It provides a variety of components such as toasts and parallaxes, which you cannot find in Bootstrap. Also, this finds compatibility in cross-browsers, including Internet Explorer 10+, which is the latest one.
Materialize powers all kinds of materialistic designing across a variety of platforms and devices along with customized components, animations, basic styling and transitions. The user experience and interface should be smooth, which is the overall aim of materialize.
Materialize is built upon the design principles of material design language from Google. It depends on principles of user interface design (UI) that are fresh and simple unlike others. It provides a clear picture on the interaction between UX elements and the interface they offer to people to enjoy the experience. The visual impact is also guarded by this design language. The major goal of this design language is to provided a discipline to UI elements owned by Google across the web and mobile platforms.
Again this is also powered in collaboration with the various elements of physics including space, light and momentum.
The materials or elements designed using Materialize, which comes in collaboration with Google’s Material design contain 3D space and offer heavy motion. The elements are accompanied with depth along with the height and width aspects, allowing them to move in any intended manner.
Some of the similarities between Bootstrap and Materialize are listed below:
1. The 12-column grid approach is common to both and you can create one of the best design processes.
2. The class and structure names are similar in both the front-end framework though both support different functionalities, such as mobile-first and materialism.
3. Helps you to design templates that are responsive in nature
4. The set of components and icons that you can find in both the frameworks are same.
Advantages of using Bootstrap:
Bootstrap offers classes that flaunt a number of elements, which it can process or hide depending upon the scenario.
There is a comprehensive documentation process involved, providing flashy examples.
It offers an extensive browser compatibility, with IE8 and IE9+ and many of the latest browsers.
You can enjoy accessibility compliance via helper classes, which comprises of keyboard navigation and screen readers.
Provides base styling for the basic HTML elements such as:
1) Icons
2) Images
3) Tables
4) Forms
5) Buttons
6) Code
7) Typography
Apart from all these features, it also offers brilliant documentation features, along with demos and examples to help the user interpret and understand it better.
Why choose Materialize?
1) For the ease of writing columns, e.g., 12*6
2) The built-in features that includes flow texts, cards, hoverable items and objects
3) Parallax elements
4) Avatar content
Deciding which is the best is not an easy task, because both the front-end frameworks offer ample of options for designers and developers to carve out an enriched design.
It is up to you to decide which will be the best depending on how it will fit into your needs, who your target audience is and how it will benefit them.
On the basis of these options, as well as what your needs are and the time and cost you are planning to spend on this will help you to carve out the perfect framework that will meet your needs.
Both these frameworks are widely used by people these days for the ample of features that they offer.
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Popular Mobile Ad Networks for App Monetization
In the times of rapidly evolving technologies, online business is growing by leaps and bounds, whereas on the other side of the coin this technological revolution seems like troublesome. It is a grand hotchpotch. Let me elaborate.
Picture this,
You have come up with a million dollar idea for your mobile app and then the very next step you are taking is hiring a top-notch mobile app development company to build a successful app and you did it by developing awe inspiring and mind blowing mobile application. You have successfully given wings to your idea. Now to showcase your creativity to the world, you upload it in the app store, but what’s next? Because the journey of your mobile application idea just does not end here and you are not putting up all these efforts and money for the sake of charity, right?
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Undoubtedly, your efforts must be paid off and it should be recognized with the reward – money you deserve. This is the reason, ad networks have discovered at the first and foremost place. Some of the brands want to pay for their firm’s advertisement and are in the search of best platforms to showcase it. Whereas, the grace that lays on the other side is ready to take the prior offer and earn. Sound doable? An exceptionally looking pricing model networks that we usually refer as ‘Monetization’ is actually complicated than you think it is.
Monetization market seems like endless earth and ocean and it has acquired the status of mobile economy. The place is so competitive; the general looking mobile application has become a major source for revenue generation. The mobile ad network provides ad platforms to generate sales, leads, mobile app installs by placing their ads inside an inventory provided by multiple publishers. So all you have to do is know how to get the best out of it.
Here, in this article I have showcase best mobile advertising networks to help you boost your business by effectively choosing the mobile platform. Let me get you through the 8 popular and different mobile ad networks perfectly suited for your app monetization.
1. AdMob by Google
AdMob is a mobile advertising network, founded in 2006 by Omar Hamoui and acquired by Google in 2009. Admob provides a free ad generation tool to drive in-app installs and cross-promote apps. AdMob’s proprietary in-app purchase house ad format supply advertisers with app users which is based on the platform’s data to download and buy a particular mobile app.
- Mobile platforms: iOS, Android, Unity, Cocos
- Supported Ad formats: Native, Video, Interstitial, Trueview, Banner
- Types of Campaign: CPM, CPC, CPI
- Target: mobile platform, country, region, connection type, OS version, device, audience
- Key markets: global
2. Opera Mediaworks
Opera Mediaworks was incorporated in 2013 in San Mateo, US. It has secured is position at the second place after Google in its SDK penetration. Its ad network allows advertisers to reach their 1.4 billion users on the world’s top media brands.
- Mobile platforms: Android, iOS, Mobile Web
- Supported Ad formats: Rich Media, Banners, Text Ads, Video
- Types of Campaign: CPA, CPC, CPM
- Target: Carrier, Demographic, Device, OS
- Key markets: Global, Nordic, United States
3. Unity Ads
Unity Ads stands at the 3rd most used app monetization platform. It has gained popularity due to the fact that it is the most used game engine. Rather than offering various types of ad formats and campaign types, Unity Ads only offers cost-per click video ads.
- Mobile platforms: iOS, Android
- Supported Ad formats: Banner, Video, Interstitial
- Types of Campaign: CPM, CPI
- Target: device, connection, operating system, country
- Key Markets: global, United States
4. Chartboost
It’s a fact that mobile games are way popular than apps. More than 16% of the Top Android Apps use an ad monetization solution which is integrated in 300,000 games as per their site. Chartboost has found by game devs and the added advantage of using chartboost is that it can swap traffic with other devs that integrated it in their games.
- Mobile platforms: iOS, Android
- Supported Ad formats: Content Lock, Interstitial, OfferWall, Video
- Types of Campaign: CPC, CPI
- Target: Custom
- Key Markets: global, United States
5. App Lovin
Applovin is a marketing automation and analytics company. The highlighting theme of the Applovin mobile ad network is high quality user experience. To get such users the platform focuses on the consequent campaign where app users will most likely to transact and interact inside an advertiser’s mobile app.
- Mobile platforms: iOS, Android, Mobile Web
- Types of Campaign: CPC, CPA
- Supported Ad formats: Custom
- Target: Custom, Re-targeting
- Key Markets: United States
6. Mobile Core
MobileCore mobile ad network is a sophisticated Campaign Manager that features advanced reporting, multiple ad-units, campaign type support and creative assets management.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Types of Campaign: CPC, CPE, CPA, CPV
- Supported Ad formats: App Wall, Interstitial, Offer Wall, Video
- Target: Custom
- Key Markets: United States, Israel
7. Fyber
The mobile ad network by Fyber supports a broad range of advertisers, app developers and agencies along with DSPs and other ad networks. It’s a programmatic ad formats for IAB-standard compliant. Fyber app developers can interstitial, run video, engagement as well as install campaigns.
- Mobile platforms: Android, iOS
- Types of Campaign: CPA, CPM, CPI, CPV
- Supported Ad formats: Banner, Interstitial, Native, Video
- Target: carrier, device, OS
- Key Markets: Global
8. InMobi
It is one of the largest ad delivery platform and trust me it’s unique. It generates a discovery zone within apps where ads are curated and let the users interact with the ads that ultimately result in better effective and tailored ads. It let the advertisers to reach over 1.5 billion mobile users across more than 32,000 mobile properties. InMobile ad networks can launch campaigns, brand engagement, user acquisition campaigns and remarketing campaigns.
- Mobile platforms: Android, iOS, Mobile Web
- Types of Campaign: CPC, CPI
- Supported Ad format: Banner, Native, Video, Interstitial, Rich Media
- Target: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
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E-commerce planning
Everything You Ever Wanted to Know About E-Commerce…but Didn’t Realize You Should Ask
Have you ever stopped to consider what makes an e-commerce website successful? Is it good planning? Investment? Good user interface design and consideration of usability? Security? I think it’s a combination of all of these things and more. Beginning with investment and working our way through checkout, I’d like to go through the essential issues that make good e-commerce possible. It’s going to take some time, though, so find comfortable spot and let’s get started, or feel free to hop around the topics as you see fit.
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INVESTMENT
E-commerce development requires significantly more technical expertise to properly plan and implement than development of a typical website. More time + more people + more technical complexity and programming = more cost. But, anything that you expect to makemoney should be expected to take money, too.
MERCHANT ACCOUNTS
Every business must have a merchant account. A merchant account is distinguished from a regular bank account by its ability to accept payments by credit and debit cards. But not all merchant accounts are configured for e-commerce. If your business is a new one, be sure that — before you do anything else — you confirm with your bank that your merchant account is qualified for internet transactions. Seems like a no-brainer, but I can’t tell you how many times I’ve seen a project halted at an embarrassingly late stage because this was never investigated beforehand.
PAYMENT GATEWAYS
A payment gateway serves as a financial intermediary between your customers and your website, taking care of approving credit card transactions and capturing funds without interrupting the user experience unique to your website. The same process that occurs in just seconds after a customer’s credit card is swiped at a point-of-sale terminal in any store — where transaction details are passed over to the merchant account payment processor, then to the credit card’s issuing bank for approval, then back to the merchant where the funds are requested — is handled by payment gateways in online store purchases. In other words, a payment gateway is like an invisible point-of-sale terminal (i.e. cash register).
SECURITY
Every e-commerce website must have security protocols that protect consumer information (e.g. credit card numbers) using encryption. The standard form of security for e-commerce is known as a secure sockets layer, or SSL for short, which is an encryption protocol created to protect information as it is communicated over the internet.
To validate that this security is in place, the website must have its own SSL certificate, which must be set up by applying with a Certificate Authority (CA), likeThawte. SSL certificates require advance registration, a recurring fee, and a unique IP address. There are various types of certificates that offer advanced levels of security. You have probably seen some of them in action; in addition to changing the HTTP to HTTPS, they will also change the color of your browser bar to make the secure environment more apparent — which comes at a higher cost than standard certificates. Prices vary by the issuing provider, of course. But remember: without a SSL certificate in place, users being directed to a secure server would be alerted by their browser that the URL cannot be trusted, and would have no way to be sure that their information is protected, even if it is.
SHIPPING
Calculating shipping can be a real pain in the neck. The first thing you need to do is decide which shipping methods (e.g. USPS, UPS, FedEx, etc.) you will offer to your customers. Each of these offer configurable calculation tools that your website can integrate with in order to automatically calculate shipping cost and time estimates for your customers when they are checking out.
DESIGNING THE RIGHT STORE
There are plenty of low-cost third-party shopping cart tools that you could install on your site and use. But no matter how cheap, the price for this sort of solution probably won’t be money well spent. The most effective stores are designed specifically for the products they contain, and the customers — the specific customers — expected to buy them. This requires thought, about how to best organise the products based upon what they are and how they relate to each other, about what kinds of tools customers will need to find the products they’re looking for, about what information a product’s page might need in order to help customers in their purchase decision, and about what sort of steps you and the customer will need to take after that decision has been made.
INFORMATION ARCHITECTURE
In general, the broader the product catalog, the more complicated IA can get, though the complexity is not necessarily directly related to inventory size. Some stores sell a huge number of the same kind of product — t-shirts, for example — so rather than many unique category landing pages, subsets of products, or varieties of product detail pages, they just need good search and filtering tools. The big, generalist stores struggle with information architecture because they’re relying upon one interface to contain a huge number of different kinds of products.
SEARCH
If you know your products and your customers well, you should be able to design a search tool that will work really well for them. In addition to general sorting options in the websites menu structure, like “Browse All Products,” “Browse New Products,” “Browse by Product Family,” etc., we haeve to create a specific filtration tool that allows the users to sort the entire product catalog by the attributes that matter to them.
PRODUCT DETAIL PAGES
You’ve shopped online enough to know exactly what a product detail page needs. And yet, many of them lack those very things or get them very wrong. Much of this stuff is really straightforward, so rather than explain it in great length, I’m going to list out the essential attributes of a product detail page in order of importance:
- Product Name
Duh. But really, don’t make a customer guess what they’re looking at. Also, be specific. Large Athletic Fit Cotton Blend Grey T-Shirt is better than T-Shirt or even The Monterrey Shirt. Especially if your page doesn’t have… - Images
Originally, I had price next on my list, but the reality is that if a customer can’t see it, then a low price will scare them, not encourage them to buy it. Lots of images. The more the better. Also, zoomable. - Price
But please don’t make it look like a product is on sale if you always sell it at the sale price. People catch on to that sort of thing. - Buy Button
This is not a text link. It’s a big, clear button that has some sort of active state. As for colors, wording, and location, test them. - Description
If there’s no additional text on your product page, it’s not likely to show up in any shopper’s search results. You need to give Google something to work with, but it also needs to serve the customer. Include info that they’ll care about, like what makes it different from similar products you sell, especially if the images don’t make that clear. Once a user starts asking “Why is this one more than that one?” you’ve probably already lost them. - Other Details
Sizes, Materials, Pages, Length, Weight, Colors, etc. - Quantity
Let the user identify the number they want before they’re in the checkout process (but let them change it later, too). - Number Available
If you have limited stock of something, indicate that on the page. It’s a great motivator. If you have multiple points of sale, you’ll need a system that reconciles inventory and a way to integrate it with your website. - Delivery Information
If you know a product requires a particular amount of time to prepare for shipping, display that information (e.g. “Ships in 2 Weeks”). - Related Products
This is your opportunity to display accessories or similar products, but do it with restraint. A focused page for a smaller retailer is more likely to sell than an unfocused one. - Social Media
Give customers an ability to share your product and they probably will. Especially Facebook and Pinterest. I might reserve Twitter integration for those that complete a purchase — I doubt many people are as likely to Tweet something on the basis of window shopping as they would “like” it or “pin” it. But that’s just my opinion.
CHECKOUT
The shopping experience is obviously important, but so is the buying experience. Unfortunately, this is often where online stores fall apart, or at least default to generic settings that don’t always fit the product or customer well. Here are just a few things to consider as far as the checkout process is concerned:
- Accounts
In preparation for this article, I asked people about what made e-commerce experiences good and not-so-good, and the most common answer I received had to do with the frustration they’ve experienced when an online store forces them to set up an account before they can check out. With generalist stores like Amazon, it makes a lot of sense to require customer accounts. The more often a customer returns to shop, the more important it will be to them to have the fastest checkout process possible. But with niche shops, where customers are less likely to make frequent and additional purchases, requiring an account is simply an obstacle. Account systems are often created so that customers can return to see previous orders and/or track packages, but if you can have the account setup happen as an optional part of the process, rather than interrupt it and require users to divert to a new account setup procedure where they will enter the same information they would have entered while checking out, that would be much better. - Cart Detail:
Provide as much detail about the contents of a customer’s cart as possible. This should include the name of the product (that links back to its detail page), an image, a brief description, the price, and quantity. - Order Adjustments
It’s always best to allow customers to adjust their orders — especially the quantity of items in their cart — during the checkout process. Giving them access to the quantity field and a button to “Refresh” or “Update Cart” is expected. - Progress Indicator:
If your checkout process is broken up into multiple steps, always display a visual indication of where the customer is currently. - Chat Support
The more customers your website has, the more likely that some of them are to become confused — no matter how good the design is. Often, that confusion leads to abandoned carts (though second-thoughts are also a major factor here, of course). One way that some online retailers handle this is to capture cutover email addresses as a first-step in the checkout process, so they can email them if they drop off before completing their purchase. This is not the ideal way to go. Instead, set up a live-chat tool that users can engage with if they run into trouble. You can also configure it to ask if the customer needs help if they are idle on the page after a set amount of time. That’s a whole lot better than chasing them out of the store, right?
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4 Reasons to choose WordPress Web Development for Business Owners
WordPress Web Development offers mind-boggling all-round solutions for the fast and financially development headway of a wonderful larger part of the sites to design– from one-page-wonders to full-scale corporate destinations and even eCommerce.
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Having started as a blogging stage, WordPress Website Development has transformed into a totally highlighted open source content management framework (CMS), with a gigantic assurance of graphical and utilitarian choices. Consistently, a graphical theme is associated over the most noteworthy purpose of the fundamental WordPress CMS and there is a substantial number to browse, as demonstrated by the style and desire of the site being created. It’s similarly possible to make totally a bespoke WordPress graphical interface, if that is required.
Yes! WordPress is natural and easy to use while as yet offering incredible customization choices and expert level usefulness.
The WordPress Web Development is very useful for business websites:
1. WordPress is SAFE and SECURE:
Genuine!! WordPress is the one of the protected website platform for any complicated site. Be that as it may, WordPress web developers need to make site secured with free and paid modules.
FACTS ABOUT WORDPRESS
Know More The company behind WordPress, Automattic, employs a security team consisting of 25+ experts whose only job is to make sure the WordPress core is safe from attacks such as injections, viruses etc.
WordPress is not inherently insecure. It is likewise not inherently secure. It is precisely as secure as you make it. So for some organizations, that implies WordPress is extremely secure.
WordPress controls over a fourth of the web, and that makes it a major, evident target. The greatest security issue for WordPress winds up being its own clients. Individuals don’t upgrade themes and plugins. They don’t verify whether free themes and plugins are safe. They don’t utilize great secret key security. They don’t utilize SSL.
All in all, what would you be able to do? All things considered, the things said above and installing a WordPress security plugin to begin.
There are several high-quality security plugins available for WordPress:
2. WordPress is indeed easy to USE & MANAGE:
Numerous entrepreneurs have a similar issue in regards to site management. They might want to deal with their site by themselves, however they need simple to utilize and handle web platform. The WordPress is simple to use. The platform is user-friendly, instinctive and easy to learn. Indeed, you can figure out how to utilize WordPress in a matter of minutes.
WordPress exceeds expectations at quick distribution of content. It has a module design that empowers you to do essentially anything you require your website to do practically, and the majority of it is accessible for nothing or chep. Its theme architecture gives you a chance to introduce and change a wide cluster of site designs, some with inherent improvements to usefulness as a reward, and there are a lot of themes that are free or cheap also. What’s more, it’s simple for non-technical individuals to begin working with the organization area instantly.
WordPress is the least demanding to use and customize. Most themes are additionally child-theme friendly, which means you can customize the theme. The platform can practically be used to fulfill any look and feel you need. On the off chance that is the thing that you require in a site, then yes, WordPress is the correct platform for you.
3. WordPress is SEO FRIENDLY
WordPress is the most search engine friendly CMS platform and I would highly recommend using it, and here is why:
- It’s true that google loves open code and WordPress is an open code platform.
- WordPress plugins will make any marketer life much eraser! Meta tags, Social shares, 301 redirects and rich snippets, A/B testing are all easy to install and easy to use.
- Through its Permalink feature, WP offers a seamless creation of keyword rich and search engine friendly URL.
- Better Crawling and Indexing
All business owners have a dream to be ranked high in any search engine for more business. And as per experts, many search engines prefer WordPress web development platform for ranking point of view.
4. WordPress is MOBILE FRIENDLY
Having a mobile friendly website is not only important for SEO but is absolutely necessary because your traffic will be 50% mobile. Your website needs to feel like an App on a mobile device.
You know, a completely responsive theme automatically adjusts its design as per the screen size device and it’s being viewing on to give an optimized reading experience. It doesn’t make a difference if a guest is going to your site on a desktop PC, a tablet or a cell phone your site will be completely useful and look awesome.
WordPress is the best solution for entrepreneurs that don’t have a huge budget for building a site. A large portion of the WP theme are free and the most extensive once can achieve 60$. You can pick any WordPress template (both free and paid) and you effortlessly execute it if you have basic knowledge. Google also prefers WordPress platform for ranking perspective.
WordPress web development is simple for any new website developer and entrepreneurs. There isn’t the necessity of HTML or FTP programming. Web indexes are inviting with WordPress sites. Additionally, you can make your site more practical with plugins. As you business grows, your site likewise grows. Posting a blog is quite recently simple with a click. On the off chance that making a site is new for you, it will be an expectation to absorb information – The drawback is the time you have to contribute at first. The Upside will have control and understanding of your site, low costs, you will learn such a great amount in transit.
Happy business!
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4 Easy Tips to Create Successful Business Website
Nowadays websites are one of the most marketing strategies used to take the business enhancement on sky-high. A website is nothing but as simple as your business partner who is communicating with the concerned business person to reach you for a business deal. You can say a web application is the mirror impression of your business which is as same as sky shadow on the river surface. The business on local site is in the limit at one level, a cause of the limitation, digital media is the best way to represent your business around the globe. For that, your business must have a website at least to get a call for the business deal. How to create a successful website?
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To create a web application is very easy if you are clear with the below steps for website making.
» Choose your website platform
First, you need to decide which platform is suitable to your web application which you have visualized.
» Find the domain name and host
Create a worth domain name for the website and place it on well-known hosting site.
» Let’s set up and tweak your site
After hosting the website on the internet, you need to market your web application to communicate well.
The few steps mentioned here are the summary of a web application starting point to ending point. Just a few steps are not enough to do so. Let’s go to the deep inside of the oversea of website creation.
Tip #1 – Determine the website categories
What does your website present to the digital audience? What kind of category have you selected? Is your site represent aimed to use for you? There are various categories like blogging, informative, gaming, business, shopping, curation are the example of the website which runs for money. The market research is necessary to decide which kind of website should create only based on business product success onsite as well as offsite. It totally depends on you that what will be your revenue after creating a website, be careful about your investment and get the benefit of it instead of your domain being idle.
Tip #2 – Platform selection effects on product value
There are free platforms as well as paid platform where you can start is your decision. For the beginner, it’s quite tough to decide where to go and which one should select? WordPress, Magento, Drupal, Laravel, and Codeigniter are the demanding platform which is running successfully for PHP Web Development. There is a limit when free domain and platform you choose may not sufficient and efficient to fulfill your requirements. The platform from paid services allows you to create your own functionality instead of using the given as available on free platforms.
Tip #3 – Steps to create Website Building
Now your visuals need to craft on the platform to design and shape your website with a fantastic theme suits to your imagination. There are three aspects mainly web-design, Web-programming and website marketing is considerably for good website creation. You need to concentrate on one word how to create successful website that’s it!
Impressive Web-Design
A website must have well-designed which attract the audiences to land on and take a tour towards entire web pages. Designing templates must support to PDAs and Smartphones. In short, a responsive web application refers most of the time nowadays. One page website is the worth one to save the time instead of put navigating them one after another page.
Web-Development
A program would be clean and concise. If possible for developer must use an HTML and CSS as much as. The core part of the development is to make robust functionality which takes less time to navigate from one page to another and make the process for registration, transaction easier.
Web Application Marketing
The marketing of the website is necessary to get in touch with people, communist, business person etc. The marketing of the website depends on various aspects considering Content on the web page, Meta-description, on-page SEO and offpage SEO are plays key role to get traffic of website. We will discuss little more for SEO regarding tips.
Tip #4 – Web Application Promotion
There are many ways to drive traffic towards your web gates. For that, you need to work on marketing strategies to be implemented on your website. The White Hat SEO, Black Hat SEO & Grey Hat SEO are the marketing principal to be used for marketing. Usually, White Hat SEO is considering nowadays for an organic way to promote your websites. Here are the successful website tips.
Considering few tips for website promotion
Keyword plays the major role for the search engine. It helps to search engine to crawl, index and rank your website on search engine result page(SERP).
Meta titles are the titles which come up when you throw a query in google search and found the result on SERP page.
The keyword with the limit of 155-160 characters to be fill up in the meta description tag to show the content of the webpage. You cannot repeat the keyword in the meta description tag.
Using the header tag H1 for title and people would love to get you from the search engine.
Offsite marketing is good
Social Media Optimization is really worth for the website promotion. Social Media Optimization is worth platform for the website promotion. Twitter is the platform where you can share your website’s content for good network connection.
You can write about your expertise on particular thing like an expert on mobile app development, web application development etc. Write blog about website tips and advice for their readers.
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PHP Web Development: #1 Top Web Platform for Your Business Websites
Present era, the business needs to depict the quality of the product to the aimed customers. Nowadays the business lords want to update their business sale using internet sources. A website comes across to get your business in the web world. This may cause a bundle of benefits to your business. The website’s originally focused on obtaining the trust of customers and make them satisfied. The online purchase product and sale product is more convenient in present time.
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The website development is necessary to connect your business globally. Now the query comes up with few questions in your mind,
- How to develop?
- Where to go for the web development?
- Whom to inquire for the development?
- What are the resources available for the top web development platform in the market?
The PHP web application development is the most appropriate solution for the business owners who want the website for their businesses. The PHP is all in one web development language.
Why Business Website?
The businessman thinks upon the development of business in the terms of sales, marketing, and credibility with a new business platform called e-business. The business website is picking up your business to the e-commerce world. The website is not making a difference between the large, medium and small scale.
The website is a platform which creates more awareness of the product and gives you an opportunity to comes across with consumers to make a good deal between provider and consumer online.
- Easy dealing with the clients.
- Increase success rate of e-business.
- More consumers more business growth.
- Product awareness spread faster than the native business style.
PHP Web Application Development
Why do users demand PHP web development?
The user has knowledge about the information technology due to digitalisation in the market. They are more convenient with the use of website development and the benefits of using a website for their business. The PHP provides cost effective solution.
Cost effective solution:
The PHP is top web development platform cause an open source language working on both the Linux and windows server. Many users prefer using Linux server because it has no licensing charge to associate with the server.
Multiple frameworks upholds:
Today, PHP includes many frameworks for complex and eCommerce website solutions. The Codeigniter, Joomla, Drupal, Magento are the popular framework use for web application development.
Development Desk:
The developer can easily learn PHP and execute it as compare to other programming languages. The PHP syntax is based on c and Perl languages. The iMOBDEV have the expert team of PHP web development and will allow you to choose framework from your side.
Top 5 Frameworks for PHP
CakePHP:
The most popular for the web application development platform is CakePHP. A web platform for your business website must have faster and simpler for the development.
Facilities by CakePHP:
The CakePHP provides a CRUD abstraction using the abstraction design pattern. The ActiveRecord approach wraps the database tables in a PHP class. This will help the developer to write an application within PHP not need to switch into SQL.
The MVC architecture is the solution when a developer includes all the file of PHP, HTML, and SQL in the same file which was difficult to understand before MVC. The MVC architecture that separates the MVC group into details;
– Model includes database,
– View includes design and
– Controller includes business logic.
– Easy extend with plug-ins.
– View includes design and
– Controller includes business logic.
– Easy extend with plug-ins.
The CakePHP web application development uses MVC architecture, that becomes more comfortable, faster and quick to understand the design, code and database.
Laravel:
Laravel is a leading PHP web application development framework for building enterprise-level websites. Laracasts is full of joy for the developers to build a website with PHP. The sitepoint.com states that Laravel is the most popular framework since 2015.
Facilities by Laravel:
– Laravel supports MVC architecture push to organize the code into business logic and maintainable sections.
– Easily manage and connects resources smoother to route all the client/server.
– Built-in unit testing and simple syntax.
Zend:
The Zend is strong and open source framework that enables to develop PHP web application. The Zend is recommended for the complex projects, it uses object oriented coding method so that it considered as a collection of classes.
The agile methodology is used to create Zend framework facilitates to deliver quality applications for enterprise clients.
Facilities by Zend:
– Cryptographic coding tools,
– Easy to use drag and drop editor with support for front-end technologies (HTML, CSS, JavaScript)
– Online debugging
– PHP unit testing
Symfony:
The faster development and efficient maintenance can possible through Symfony framework. The Symfony provides architecture, tools for developers to build complex web applications faster. Symfony is full-stack framework and library of unified classes written in PHP.
Facilities by Symfony:
– Set of reusable PHP components
– Independent of database
– Flexibility to adapt complex issues
– Variety of tool options for developing applications
Codeigniter:
The CodeIgniter is a robust and lightweight framework for website development which includes MVC architecture which supports to separate all the files of HTML, PHP and SQL, also not forced you to use MVC.
Facilities by Codeigniter:
- ActiveRecord database support
- Form and data validation
- Easy documentation
- One of the most easiest PHP framework
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Tips to Improve WordPress Development Skills
Well, WordPress is the simplest of all the technologies; and working on it is very easy. But, if you want to become an Expert, you need to have the overall knowledge of all the latest WordPress Development Skills.
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Here, are a few tips for all the WordPress Experts, which will help you in all development areas.
- Get the benefits from online training courses
The world has now become online. Since the last couple of years, we have seen some great changes in the training and Education sector. With this, Learning has now become very simple. We get the best training options and WordPress caters the best of all services. There are a lot of resources available which provides the latest online learning services with the benefit of the training modules and sessions. You also get the expert knowledge and advice on the topics and can assist you whenever you need. You can go with the paid and the free training options. However, if you want free guidance, you need to search online wherein you will get on the free training materials.
- Join the Developers Conference
We see a lot of conferences being organized and gaining popularity in the Tech sector. In the recent years, we see many Tech conferences being organized and have gained popularity where many of the popular cities have played the host and have organized some high-profile conferences in the year. Events like these, helps the WordPress Developers to know more about the latest development trends and techniques in the market. Not only that you get the opportunity to meet new people, make new connections, and stay updated with the advanced technologies.
- Stay updated with the Latest WordPress News
To stay alive in the Tech world, you need to stay updated with the latest buzz. Well, the attending the Conferences is not enough. As such, they come once and twice a year, so, to stay alive in the market, you need to regularly keep an eye on what is happening in the market. Well, people have the habit of reading newspapers every morning, which makes them connected to the world. Similarly, the WordPress Developers must regularly read the latest news, blogs, articles, etc on a regular basis which will improve their developing skills.
- Should have the latest Knowledge of WordPress
Knowledge is a must. As a developer, you need to have the latest knowledge and should come up with some new ideas and techniques that are beneficial in order to have a better WordPress website. This will also help to improve your coding standards and will, in turn, be beneficial to you and your company. Well, if a company is encouraging its employees for research, development of the skills, and learning more this is the best of what a Developer can get. To be an expert one should grab the opportunities that he/she gets.
- Regularly experiment the Website
It is really important as a WordPress Developer to test before it goes live. This is the sign of a true WordPress Expert. Once the site is ready, it is the duty of the Developer to test and check for bugs, errors, and faults. Also, you need to test your website before you wish to add any more features to the website. With these tests, the overall advantage and the disadvantage of the site can be measured which helps you to understand the client’s need and to make a better website.
- Take the advantage of the Social Media
Social media is not just about images, videos, and uploading pictures, it’s something more than this. Actually, it is a huge storage of learning opportunities and a wonderful way of staying connected. Becoming a member of any group and following the leaders of your community, gives you an inside look on how to solve a problem and how to approach the project. You can ask your doubts and queries and get the expert advice on any topic. Well, apart from staying active on social media, this will help the developers to stay in touch with the latest activities in the technical world.
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List of Most Preferred Responsive Web Design Frameworks
Here are some reliable and most preferred CSS and HTML5 responsive web design frameworks with compatibility features. These frameworks are powerful and lightweight.
Responsive web design is what gives the websites an interactive feel and consistent experiences across all channels. Today, it has become essentially important for the betterment of the websites and for the business as well. As the demand of responsive web layouts has created a buzz in the market, every business entrepreneur and blogger has started transforming their designs into the responsive layouts to ensure the compatibility with all the screen sizes. By understanding the growing need for responsiveness, developers have provided many of the responsive methodologies and frameworks to facilitate the users with mobile first designs.
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You must be aware of a wide variety of frameworks used for crafting the perfect responsive website design. In this blog, you will be learning about the wide series of open source CSS and HTML5 frameworks for responsive web design.
Why are HTML and CSS frameworks beneficial?
Responsiveness can be easily achieved through the HTML5 and CSS tags, hence developers consider these as the ideal techniques for creating the exceptional website designs having features of screen adaptability. There are numerous frameworks available to use in your design. Here is a brief of some most used frameworks for responsive web designs.
1. Bootstrap
Bootstrap is one of the most popular front-end development frameworks. Due to the advancement in technology, it has now been available in the latest version of Bootstrap 3 which is considered as the most sought after framework for website development, web design concepts and various types of responsive web designs. It is enriched with a plethora of advanced features that ensure to provide easier and faster web development.
2. Foundation
As per the developers’ perspectives, it is considered as one of the leading front-end frameworks in the market right now. Also, this framework is known as an ultra responsive framework which provides ultimate design solutions to those who are looking to have mobile friendly websites, email templates and responsive applications. The reason behind its popularity is the inbuilt Sass, which is a powerful CSS preprocessor and make development happen in a systematic manner.
3. Gumby
Gumby is an outstanding framework to consider for a responsive web development as it contains toggles and flexible grid options that make a website more responsive. Apart from acknowledged as the best CSS framework, it has got the goodness of SASS which further helps developers in speeding up their development process.
4. Skeleton
If you are seeking for a small and easy to use framework to develop your responsive solutions. Developers called it a beautiful boilerplate for responsive and mobile-friendly websites with the use of properly segmented CSS codes. Having this framework helps users develop such solutions that are adaptable to the screen sizes of all the smart devices.
5. Pure
Being a new member in town, Pure has started creating the buzz among developers. It is a set of lightweight CSS modules that allows developers to write their own codes to style the websites. It has consolidated with the wide range of CSS components that make it one of the prior and strong contender for developing responsive web designs.
6. Mobirise
It is another framework that is available for free on the web. Mobirise ensures to provide easy and fast development of the responsive websites. One of the added advantages of using it that it doesn’t require specialized skills or knowledge to design a website with it.
7. HTML5 Boilerplate
There is an advanced and easy to use framework for those who want to build comparatively fast and screen adaptable web apps and websites. HTML5 Boilerplate aids users to get started with new projects and is also capable of delivering the adequate site performance.
8. UIKit
UIKit is the another framework famous for designing and developing the responsive designs. It is an extremely light-weighted and modular front-end framework which is broadly used to develop various powerful website and app interfaces. Further, it provides users an extensive collection of HTML, CSS and various JS components that make the entire process customizable and extendable.
9. Groundwork
This responsive web design framework has been built from the ground up with the use of powerful yet easily understandable CSS preprocessor. Developers love it due to its compatibility with all the screen sizes. Being a superior HTML, CSS and JavaScript framework, Groundwork is highly customizable, built with Sass, grid system and provides responsive text features to the developers.
10. Montage
Montage gives a great kick to start developing a modern yet responsive website. It is an HTML5 framework which provides some specific features to build scalable and easily maintainable apps and web solutions. This framework also makes sure that the developed solutions are optimized to be accessed on all the screen sizes. Moreover, it also has amazing features like inbuilt HTML templates, reusability of components, declarative data binding and declarative component model.
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What’s cooking at The WWDC 2017?
WWDC (World Wide Developers Conference) is held annually by Apple Inc. The conference tells us about the latest updates which Apple is going to come up with its different platforms and in its OS. The WWDC 2017, was from 5 – 9 June 2017, at San Jose, California. This year the major changes and updates are seen in iOS, tvOS, watchOS, and macOS.
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So, here are the major changes in all four platforms:
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macOS High Sierra:
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Auto play blocking which allows you to block all the audios and videos that interrupt your reading.
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Safari has Intelligent tracking Prevention which avoids the tracking.
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Search in mail is now using Spark light to identify your top hits
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A split view to compose an email
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Photos have new view in a chronological order.
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Face recognition is improved which automatically identifies all of the faces.
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Photo editing tools are now improved.
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​Apple File System is being introduced to Mac.
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Metal for VR in High Sierra.
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Working with Var which will introduce STEAM VR SDK to Mac and working with Unity and UNREAL to bring their engines in the VR.
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iMac:
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CPU is of 7th generation Intel Core processor which is known as kaby Lake
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macOS’s brightness is now improved 43% more brightening capacity with a variety of 1 billion different colors.
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Memory capacity is now 32GB on 21.5 inches and 64GB on 27 inch
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Super fast storage fusion drive on 27-inch devices and has up to 50% faster SSDS.
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2 USPC connectors support Thunderbolt 3.
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21.5 inch iMac Retina:
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80% faster in graphics
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It has 4GB VRAM that makes it to 3x times in graphics
-
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27 inch
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8GB VRAM and 5.5 teraflops of graphics
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Mac Books are now 50% faster in SSDS with faster standard graphics in 15 inch Pro.
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-
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Mac Pro
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18 core Xeon Processor powerful than ever made.
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It will use Radeon Vega Graphics to bring classic graphics
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16 GB of VRAM and up to 400GB per sec memory manual
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up to 22 Teraflops of precision.
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4 Thunderbolt 3 ports.
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32GB ECC Memory
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-
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watchOS 4
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It automatically displays the updates that are relevant to you with the same intelligence that is applied in iOS.
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The kaleidoscope phase helps you out when you want less information with more graphics which changes throughout the day.
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More character other than Minnie like Woody, Jessie, and Buz Lightyear is going to introduce this year.
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The Activity notification is now personalized.
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The monthly challenges are designed to help you repeat any task that you want to frequently.
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Enhanced the Workout App which has become more powerful with the new UI. You can sync your gym equipment who are the largest manufacturers in the world.
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The Music App will automatically all the music that you love listen so that you can easily play your favorite music. Supports multiple playlists.
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A flashlight in the control center is introduced for your blinking safety light when you are evening run.
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tvOS
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​​Amazon is coming in all Apple TVs later this year with Amazon Prime video
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iOS 11
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Messages: messages gets automatically synchronized with other devices in which you sign in.
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Apple pay: person to person payments
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Siri: deep learning to create new sound effects which bring out natural voice
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Translation is now possible in Siri
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Improved image clarity for the photos
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a major redesign in the control center is now a single page wherein all of the features are now in one page.
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Wifi Doppler effect if you do not have your Bluetooth that you are moving in the car.
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The speaker inside your Home Kit wherein you can access to AirPlay 2 protocol which multi-room audio throughout iOS.
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Improved AR which identifies all surfaces
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iPad Pro
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powerful than ever 10.5-inch display
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HDR video
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True tone display for automatic white balance
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Wide color gamut for best color
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Ultralow reflectivity
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600 nits brightness
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120 Hz refresh rate
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30% faster CPU performance
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40% faster graphics
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battery life is for about 10 hour
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all latest camera features are same as iPhone 7.
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iOS for iPad
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Dock: you can fill in as many apps you want and can summon the dock from anywhere on the screen
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Multitasking: run 2 apps at a time
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Drag and Drop: Drag anything, multi-select and drop it where you want
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Files: manages all nested folders, spring loading, list view, favorites, etc
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also, supports third party storage apps like Dropbox, one drive, google drive, etc
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Home Music called the HOMEPOD
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A 7-inch tall device can control all of your home kit devices remotely built-in in your iPhone and iPad
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automatically detects the spaces within
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you can watch news, weather, traffic, podcasts, reminder, etc through this device
All of these will be available by Fall.