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25 Top Advantages of using WordPress for Your Website

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Every business today needs an online presence, and just any website simply won’t do! You require a professional website where you can offer a lot of features, and at the same time, managing the content and adding new pages or content should be easy. You do not want to pay a development professional every time you have to add a new article or blog, and this is why WordPress has become so popular among business owners. It is cost effective to deploy, and offers you services that will meet all your requirements.

If you are still hesitant about getting your business website made using WordPress, here are the top reasons why you should stop worrying and pick WordPress as your website development tool of choice:

#1. It is flexible and a versatile platform

WordPress offers a lot of features and is a trusted tool for website development. It is fast, it is user friendly, and has superb security tools to help keep your website safe. The installation is very simple and easy. The installer need not be a proficient IT nerd to use or work with WordPress. If you are literate enough to read the simple instructions for installing and setting up WordPress then, your website is ready. Website construction was never as easy and as simple as this!

#2. It is free

The WordPress tool itself is free to use. You will not have to bother with licensing or pay any special registration charges for using WordPress. You will have to pay an initial development fee for a website developer to get your initial website, but after that you only pay for hosting and domain unless you need to make some major changes. WordPress development is also cheaper than traditional development services, and is simply one of the most cost effective ways to get a great business website.

#3. It is open source:

A community of developers maintains the platform, ensuring that you get frequent updates, and new features. Security loopholes are also fixed quickly and you get a robust platform for your online presence.

#4. It can be used in many different ways:

WordPress is not just a blogging tool. It can be used to run an online shopping store, a portfolio, as a blog, as a membership site, or even to offer rating services for products.

#5. It is used by some of the biggest names in the market:

Do not think that WordPress is not good enough just because it is free. Companies like BBC America, TechCrunch, Sony Music, Google Ventures, and Reuters Blog use it for their websites.

#6. It is easy to use:

The entire website structure can easily be controlled from a central admin panel. You can add new pages, modify or remove existing ones, change the theme, add new features and so much more. Most of this can be learned by any lay person, and you will not have to pay for website maintenance.

#7. Add new features or get a new look easily:

With over 2600 free themes, and 31000 plugins, you can add virtually any feature to your website, or get a fresh look for no cost at all.

#8. Search Engine Friendly:

Search engine optimization is easy on WordPress. The tool uses high quality code that makes it easy for search engines to analyze and list your website.

#9. Frequent and easy updates:

There are new updates for the service on frequent intervals, and you get notified immediately via the admin panel. Updating is very simple as well.

#10. Use any media type:

Write text blogs, add image, sounds or videos, embed graphics and tweets and so much more.

#11. WordPress Themes:

WordPress themes are many in number. These days people do not prefer to use the default theme which is very much plain with no extra features. Afterall, which visitor would like to visit a site that has nothing interesting? But, you can choose from a variety of custom themes that are available with WordPress to color your site further. The default theme is available free of cost, while the rest is chargeable. But, really would it hurt spending a few dollars if the site is impressive and appeasing?

#12. Cost-effective:

As we discussed in #1, you do not have to spend a lot of money when you are using WordPress because it is easy to use and work upon. Like for example with other platforms, it requires you to hire designers if you need to add a few extra tabs or blog or anything for a matter of fact. But, with WordPress any non-technical person can read through the instructions and set up the rest. It means that WordPress is affordable because you can spend that money on other important tasks.

#13. Updating the content:

Whenever you launch a new product or a service, you would want to explain it. But, it is impossible to provide any updates if you have no idea about the coding or other design functionalities which is the case with other platforms. But, with WordPress everything is taken care of. You can update the content as and when required without waiting for anyone.

#14. Changes can be made from anywhere:

You do not need to fix the firewall settings, when you are working with WordPress you can make changes from any computer from any part of the world. It is not mandatory that you utilize the same computer for working on the platform.

#15. Flexibility & Consistency:

When using WordPress, as we have already discussed you have ample of options as there are many kinds of themes that are available and can be implemented. But, depending upon whether you are using a custom designed theme or a pre-designed theme, there would be a consistency that will be maintained throughout the website’s layout and design which is one of the aspects that visitors prefer while visiting a site rather than browsing through a site that has a number of layouts stuffed into one. Though, a consistent layout is recommended throughout the website, if you really insist you can have separate layouts for each webpage of your site. Do you think you can find this kind of flexibility with any other platform?

#16. Mobile-friendly:

In this era, when everything is going mobile, we all know how important it is to have a website that is mobile-friendly because most of the people are using their Smartphones to access internet these days. Do you think your customers are different? Also, here you save more money because you need not get someone to design a different site which is accessible over mobile phones as WordPress automatically detects the device over which the site is being accessed and fits in accordingly.

#17. Mobile-responsiveness:

WordPress provides you with options to configure your site to be mobile-friendly unlike other platforms where in you need to get help from developers and coders to get your site designed to be responsive for mobile-devices.

#18. SEO-friendly:

WordPress is known as one of the SEO friendly platform unlike others. There is no much of the HTML coding that Google considers as crap which brings down your site’s rankings.

#19. Secure:

WordPress sites are highly safe and secure. No hackers can break into a WordPress site. It has been taken care of well.

#20. Managed WordPress Hosting:

A new program from WordPress known as the Managed WordPress Hosting makes it easy for installing and adding new plugins and upgrading to the newer version of WordPress. Life over the internet was never as easier as this. WordPress now provides you with options to add newer plugins with this easy to use hosting system.

#21. Speed:

Often, we hear customers complain the site is slow and it has been annoying them, so they abandoned the task half-way through and left the site. Also, they click the back button vowing to never return to a site that killed their time. But, with WordPress there are no elements that make it bulky and prevent it from loading faster. Though, it might not be too fast to load, it is not annoyingly slow like those sites that have a lot of components that prevent the site from loading faster. So, with WordPress the issue of site load speed has been taken care of.

#22. Unbelievable Community Support:

There was a time when WordPress ridiculed because experts and researchers suggested that it had limited features but the web needed more. Now, the situation is changing. WordPress is being utilized by people all over the world and hence, it has a strong community support. This means you can easily find related E-books, E-guides, tutorials, etc. online to get help while using WordPress as and when needed.

#23. Content publishing was never so easy:

With the click on a single button the content is added. There are no complications. All you need is to click one button and your content is updated.

#24. Multi-user capability:

Whenever you have a huge organization with a bigger team of marketing experts working to garner more of the public support, you need this kind of a platform for your site. WordPress provides you with an option to provide multiple users with permission to controlling and managing the site that runs on WordPress.

#25. Upgrading is free:

Upgrading was never as easier and simple as this. Unlike other traditional software, you will never be charged with WordPress. You can upgrade to any of its versions at any time as it is absolutely free of cost.

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Where Google and Apple are headed with Android and iOS

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The companies keep on innovating and enhancing the user experience while bringing a plethora of newer features, technologies and additions in other forms. Google owns the most common mobile OS, Android, while iOS is its biggest rival that runs the pricey and tech-equipped Apple smartphones.

Both technology giants are growing, experimenting and surprising the world as usual – while making the world better by all means. Be it Apple’s approach to Augmented Reality or Google’s Android Go – you can’t keep calm when you hear of these two. So, we thought of preparing a detailed post for you to cram.

GOOGLE’S ANDROID AND ITS FUTURE

From Android 1.0 to Nougat and beyond, Google is fast in advancing its trendy operating system and surprising the users with awesome advancements. Aren’t you excited to know about the future and current innovations that are

going to hit the market soon?
We have bundled them here:

Android Go to sort out all memory limitations you may face. Android Go is going to be the default choice of the low-budget phone manufacturers because Google is again ready to revolutionize the Android technology. For all the first-time phone buyers or the people who opt for low price phones (and thus the lower size of RAM), Google is coming up with an OS optimized for the devices with RAM 16GB and below. So, automatically, when a company will manufacture a low-memory device, its operating system will be Google’s Android Go, adding more users to Android community. Google has already optimized its major applications for this step.

Android O, the next big thing

Oheo or something else, whatever is the name, Android O is undoubtedly the next best thing going to take place. With ensured improvement in memory and battery usage, Google is going to make the things smoother for its users. So, you can expect a better experience on the same phone you own right now. Some features of this Android update are:

• Better keyboard navigation and audio quality
• Notification dots (maybe they are inspired by us, who knows!)
• Platform support for auto-fills
• Icons of any shape will be supported now
• PiP Mode (Picture in Picture Mode)
• Putting limit on background apps

A Google Assistant for your iOS phone

Surprised? But it is true. You can now download Google Assistant on your iOS phone. We were wondering whether this assistant wants to enhance the user experience for the iOS users or it will suggest the users to opt for Android. A competitor for Siri?

Duo – Yes, it is trending the most

Now this is something new and Google is absolutely excited for its arrival. Aren’t you watching out the daily ads about Duo, floating on Twitter and other social media apps. It is a video-calling app to challenge Apple’s FaceTime. In case you don’t know, Allo is already available to enhance the messaging experience for you.

Android Wear 2.0:

That’s quite a buzz in the internet landscape that Android Wear 2.0 will be upgrading soon. Yeah, you will be able to type through the swipeable QWERTY keyboard on your Android Watch.

Your car and Android:

For the drivers and travelers, Google Auto is now available with the popular app ‘Waze’ in-built directly. More speed trap notifications and quality real-time updates about the accidents will be available soon.

Google’s focus on Augmented Reality and IoT:

IoT is surely the most talk about trend and Google isn’t missing it nor Android app developers. The network of all living and non-living things in the world is surely not something they can miss. Augmented Reality apps and IoT applications, built for Android, are increasing.

A better and more secured OS platform:

Google is concentrated on making the platform better, faster, smarter and more secure with every release. So, it is a universal truth listed here to remind you, in case you’ve forgotten.
The day when you will not download an Android app isn’t far.

It doesn’t mean that you will be switching away from them or not installing Android apps. But it’s just an effort to make your experience better by decluttering your phone. Google’s new browser will let you run the apps, just as you run the web pages. And when the company says that modularizing an app for their browser will be a 12-hour task for Android app developers – you can rely upon it!

An interesting ‘switch’:

Visit Android’s website and check it out. They are offering an easy method of switching from iOS to Android without losing anything. Clever idea, undeniably!

APPLE’S IOS AND ITS FUTURISTIC WORLD:

While Google is progressing, Apple isn’t lagging behind. Not in the number of its users, but Apple’s company has more loyal and valuable customers to help them generate good revenue. And this is the reason why people like to launch their apps for iOS rather than for Android’s platform.

There is a lot more coming from the core of Apple in the next days that might be interesting for you, here you have some news. Siri, getting more powerful and chatty – Isn’t Siri your favorite?

Your favorite iOS assistant Siri is going to be better than expected. The voice assistant will be more natural and will be able to learn from the device owner in order to show better results next time. The translation capabilities of Siri are also on the verge of improvement. English, German, Italian, French, Spanish and Chinese language speakers should rejoice!

Nex-gen iPhone concepts you can’t get bored off! iOS 11 or iOS 21, you will always ask, what’s next. And we can always say – better interface and more security, along with the variable features being added to the iOS platform.

iOS 11 and its features:

Apple is going to improve the user experience through multitude of new features to its software. Some are:

• A control centre to pack everything in one page
• More money can be transferred through Apple Pay
• Better synchronization among the devices
• Editing of live videos
• A DND mode

Where Google lags behind Apple – the Augmented Reality:

The ARkit, launched by Apple, is going to make them the largest Augmented Reality platform available in the world – that’s what Apple’s software head thinks. Dare to resist? With a unified platform for all iOS apps, they can clearly take the advantages of this technology.

Beacon and GPS: technologies we are already in love with:

iBeacon is the game-changing player of marketing and for sellers. Enhancing the user experience can help sellers achieve better conversion rates definitely. GPS and beacon technologies are already being used in the commercial spaces and resulting in the increase in user count for Apple’s iOS.

Swift will fly high now:

Swift 3.0 is the latest version of Apple’s programming language. With the great ease of development, it’s becoming the favorite of iOS app developers, prompting them to switch from objective-C. So, you can expect more apps running on Swift this year.

IoT apps are ready to make your home sweet home:

Beacon and its friend technologies are already making the commercial experiences better for the iOS users. With some advancement in the same technologies or with the launch of similar technologies, Apple will be making your homes smarter (and you, lazier).

iOS for enterprises: the next big step:

iBeacons and iPads are already loved by enterprises. With the increasing use of cloud technology, enterprises are looking forward to iOS.

So, iOS is becoming an important mobile app platform that enterprises can use for targeting their market. iOS app developers should consider this fact from now on; otherwise, you may miss this upcoming and very visible opportunity.

Integration and connected apps:

Everyone wants to integrate their tasks and contents in one place, no matter what device they are using. After the evolution of Amazon Echo, Apple is also emphasizing to present you with a better platform that will allow you to connect with all the smart devices. It will enable you to control your car, AC, lights and probably the pets (again, possibilities are endless!) through the same application in the near future.

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Learn More About The Massive Advantages of Using a Responsive Web Design

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The first step towards creating a site that is user-friendly or has an inbuilt responsive web design is that it should be able to re-format itself easily across smart phones or mobile phones. More than 40% of the people staying around the globe stay tuned to their mobile phones for at least two hours in a day. They use mobile phones for checking e-mails, responding to messages on social media sites, perform online shopping and resort to paying their bills or mobile payments across online portals. Hence a site has to be customized in such a way that an end-user is able to easily navigate or toggle across icons while using mobile or smart phones.

Google’s recommendations

Google strongly recommends that websites should be created by using effective protocols as stated by interactive or responsive web designers around the world. A site that uses a responsive web design is ranked top most in Google rankings. The site can also be rewarded by Google Inc., if it is most adaptable while using across mobile platforms. The smart phone user must feel absolutely comfortable going through the website while the smart phone is on. Hence a site that is fully optimized for mobile platforms and user friendly is the site that top’s Google or other search engines. The site also needs to have the content enriched with key words or SEO. SEO stands for Search Engine Optimization. You can search for the right SEO terms while curating the content for your site.

Core advantages of using a responsive web design

1. While using a web responsive site, you find that the content and pages are automatically flexible for you to go through.

2. The site remains fluid across all forms of screen resolutions.

3. A responsive web design facilitates easy navigation across the site whether you use it on your laptop, desktop or mobile tablets.

4. Owing to the versatility of your website, more and more users will feel encouraged to visit your site. Your sales turnover improves if you are having an online franchisee or store.

5. SEO campaigns are easier to manage and you can facilitate webinars or online forums in a seamless and a hassle free manner.

Now that we have learnt the meaning, methodology involved and benefits of using a web responsive site, it is time you create one for your business or services.

Google’s Android Nougat Running On Nearly 1% Active Devices

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According to the latest calculations, Google’s Android Nougat has managed to cross the 1% mark in its Google Play distribution data. Android 7.0 Nougat has taken five months to get hold of more than 1 percent of Android devices.

Android Jelly Bean has a combined share of 11.3% while Android 4.0.x or Ice Cream Sandwich, in Google’s latest numbers, registered a share of 1%. Android Gingerbread (v2.3.3-2.3.7) device distribution share is 1% in the latest charts. However, Android Froyo, last month, was below the 0.1 %, marking the end of the oldest active Android version.

At present, Android Nougat is enrolled on 1.2 per cent of devices. Around 0.9% of the users are on version 7.0 while 0.9% are anchored on Android 7.1 Nougat. Google’s Android Nougat is making a steady progress, yet many users are still attracted to the Android Marshmallow.

Presently, Android Marshmallow holds the most common API level at 30.7%. According to the Android versions, Android Lollipop still rules with 32.9 percent followed closely by Marshmallow.

At 30.7%, Android Marshmallow sounds like a small number, considering that there have been around 1.4 billion Android devices activated since September 2015. Although there has been an improvement, still, the current statistics highlight one of Android’s biggest problems – ‘fragmentation.’

The last data collection period witnessed that Google added an entry for Nougat 7 in December 2016. At present, more than 1 percent of Android devices have Nougat, hence, there are more devices running Nougat than those running Android 2.3.3 Gingerbread, which was introduced in 2011.

One can expect Nougat’s share to zoom up in the next few months. Many companies are planning the Android 7.0 Nougat update rollout to their respective phones. According to Verizon, Google’s Pixel smartphones are “very popular”.  If it grows into a branded household name, then Google’s dream of having a large user base with the latest version of Android will come true.

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How Plugins Help in Improving Your WordPress Websites

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Creating a website is not a big task anymore once you have the WordPress. WordPress is an outstanding content management system which can be easily managed with a lot of features. When it comes to the usage of its plugins, there are more beyond of what you actually think you can do yourself on your website! We look at some of the important factors that the WordPress plugins can help in creating an improved website. Factors like how well your website can be viewed to your customers in the keyword search, how well can you retain the inbound visitors on the website, removing the unwanted user interactions, website loading factors and security are discussed here.

Visibility Factor: What’s Your Website Position on Keyword Searches?

People must get to know about your website while they search your services or keywords. There is no use in creating a website with good content without knowing the basics of SEO. WordPress SEO by Yoast allows you to make keyword optimizations while you prepare your content. It analyzes the website and recommends what to do to get good ranking for your targeted keywords.

Videos for Rescue: Make Your Visitors Stay Longer

Who reads a complete website today? No one has got time to do so. What’s the solution? Videos can make a big impact; sure. People tend to view a video rather reading many. But you might be turned off to make the ordinary YouTube embedded video player to your visitors. But there is no alternative to YouTube too. Get plugins to customize your video player with Smart YouTube.

No More Spamming: Detect the Organics & the Promotional Interactions

You started blogging with great blog posts. Now what!! You get so spam comments that come irrelevant to the topic, that has links on it, that advertises some other products. Ways to remove these is by using some of the spam detecting WordPress plugins like Anti Spam. You might have thought how these comments that does not talk about the topics falls to your blogs. There are tools out there that can search keywords, and find your comment box to promote their services.

Speed Factor: How Fast Your Website Loads?

There are instances where by which your website becomes slow due to over usage of WordPress plugins. You never know how to track those black sheep plugins that makes your website slow. But with the Plugin Performance Profiler you can know exactly which plugins of your web site are slowing down the speed. But some other activities that might also slow down the website is the use of high graphics, not deleting trashed pages etc. You can also use the W3 Cache to decrease the page loading time. You can also use the AssetsMinify WordPress plugin to combine and compress the Java script and CSS files.

Security Factor: Don’t Think Of Losing Everything You Made

Web site crashes. People are loosing their web contents; and so Beware! Any Solutions? Of course.. Some important website activities that you can try is to keep a log on the WordPress PHP and Database errors with Error Log Monitor, update your wordpress security keys, login with your email with WP-Email Login. You can also use the Threat Scan if you have found any irregular and suspicious activities on your WordPress websites.

Increase your conversion rates: yes, there exists a plugin for that

We have all wondered how could we increase the conversion rates and yet, we struggle with the SEO part. Of course, some of the best SEO practices can help us change the fate of our websites driving it to the top of the search engines. But, while we wait for the organic results to reflect would you say no to something that will bring about an enhanced conversion in an instant?

What if we tell you there is a plugin that will automatically convert your website visitors into Email subscribers? Yes, there is a conversion rate optimization plugin called OptinMonster. In the year 2017, it is imperative that you have this plugin installed for your Website for getting your visitors to help in increasing your Email list.

All in one: Jetpack

Ever wished you had a handful of tools or features embedded inside a single capsule for helping you manage a number of functionalities simultaneously?

1. Enhancing the site performance
2. Improved security
3. A number of tools for content marketing
4. Increased visitor engagement
5. Improved Social Sharing
6. Spam-free comments

Jetpack offers a suite of powerful features for your WordPress site. Enhanced security, improved site performance, plenty of content tools, and visitor engagement features are all part of this plugin. It also comes with a responsive and light weight theme for mobile devices.

Managing your contact forms: Contact form 7

Do you have a large number of contact forms to be generated for your online business? Each time getting your team sit and code is not an easy task when they have other important tasks to be completed in a short while!
So, what could be the possible solution to help you?

Yes, there is the Contact Form 7 plugin which does not require you to code. You can easily customize the content in the mail and forms by clicking on through the settings. It is also powered to support CAPTCHA codes and also, helps in Akismet filtering to get rid of spammed comments.

Transform your WordPress site into a new brand

What if we tell you now you do not need to hire an expert professional branding consultant to get help on developing a great brand label for your company and its website?

Well, now it’s quite easy!

WordPress offers plug-ins for the same! The Ultimate Branding is one of those plug-ins that WordPress has been offering to help people customize and manage some of the crucial aspects of their online business. The WordPress site has a logo of its own. But, you can now customize this with the logo of your choice and also, update it with the name of your company. One simple plug-in and numerous benefits!!! Transform your WordPress site into your company website with this one plugin.

Toast for optimizing your site for the search engines: WordPress SEO by Yoast

We can easily get our sites optimized for the search engines by implementing the SEO best practices. Undoubtedly, it gives you the best results when you have done it organically. And, then, there is no looking back for such websites. You can use WordPress SEO plugin to add titles as well as descriptions for the articles you have written. Apart from these it also facilitates you to implement page analysis, open graph meta data, and even you can use this for publishing xml sitemaps. Implement this plugin for all your websites to transform the page rankings of your site.

Editorial workflow management

If you are hunting upon ways for ensuring an appropriate editorial workflow management system for your WordPress then, Edit Flow is the plug-in that you need to be implementing. It takes up the responsibility of managing authors, putting up editorial comments, provides access to your editorial calendar.

You can even custom create statuses and stream line content marketing strategies across your WordPress dashboard. Get rid of all the unnecessary Social Media chaos

Unless you are active over the social media your business is going to suffer because all your people are active over these sites. And, they are already engaged with businesses and know what’s better! Often, businesses commit the mistake of going live over all the different social media sites. But, how do you find out the site that your target audience is active and how to reach them with the right kind of content? In fact, embedding in a lot of scripts unnecessarily can slow down your WordPress site.

Now, you can manage Social Media with ease for WordPress implementing Floating Social bar plugin. It will add on those social media sites that are relevant to your business.

Envira Gallery for images

If your business deals with a lot of images or if you have a photography site, then, all you need is this plugin. This responsive plugin offers you with the ease to create beautiful image galleries and the best part is that you can add effects to your gallery with this plugin. Another interesting fact about Envira Gallery is that it is responsive as well as you can enjoy easy navigation. It helps in loading your site faster.

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Tips on Resolving Creative Conflicts for Website Designers

Creativity is a subjective domain. An idea that may seem creative to someone may not seem as exciting to others. This becomes all the more pronounced in a corporate environment when ideas are being brainstormed for a creative output. Disagreements are rampant leading to the ruffling of egos ultimately resulting in the main idea being lost. Take a look at some of the ways in which you can tackle these tricky situations and resolve the creative conflicts.

Let us first start with the main design aspects that you need to be working on today:

1. Fonts

One of the most important things to consider when designing a site is the font that you are going to use across it. Not necessary that people will actually take the effort to read into your site if it is exhibiting kind of smaller fonts. Why do you think someone will want to strain their eyes rummaging through a site that is difficult to read? They already have a lot many options out there. Yours is just one of the sites among these.

If yours exhibits clarity issue then, they will move on to the next one.15 Another thing that we would like to inform you is that a visitor reads through only 28% of the words on your website. So, what about the rest? No one wants to read that! In the early days of the web, people used to keep their fonts up to 12 px which was not easy to read. But, let us break all those stereotypes and get the font on our website that is easy to read. So, now the average standard is 14 px, and 18 px is also a good scale to size up your font . Keep this in mind and use this when designing your site.

2. Content

There is a wrong notion that a lot of content attracts customer attention. Just as we discussed in # 2 it is not necessary that people realize what you are trying to say because they read only 28% of the content. So, how could you ensure that you have content that attracts people. Let us take a simple example of the site Facebook. Have you seen the site create content at any time? But, it is a huge success. People are freaking about Facebook and you can see they are active and online almost the entire time trying to get their heads on news and updates from around the world. Thanks to Facebook’s ideal strategies that makes it a great hit among people. It has realized the pulse of its audience and has designed the content platform in such a way that it doesn’t create a content of it’s own but there is a space where others can share theirs. Another example is Amazon. Ideally, the site doesn’t display much content and it doesn’t have a single brand that belongs to itself. But, people love Amazon and shopping over Amazon. Great business tactics do not need content. But, of course, you need some content that will convey why you are here. Just keep in mind that you are not boring down your people with a lot of it.

3. Color of your font

Like we discussed the size of your font, the color of your font is something that again matters. There are sites that you might have seen use all those flashy colors and annoy visitors. Imagine landing up on a site that has blue color in the background with yellow font. Weird! Who will want to read the content on such a site? No one! Period!

So, no one will visit your site that has issues with the color in the background and the font. You could follow a typical and general style that people like. How about black font on white background? This is the typical standard for any site and it’s design. The combination of the background and the font that will be used across it is one of the most important things that you need to keep in mind when designing a site. Just think about it from the customer perspective when you design a site.

4. Social media

The whole world is going live over the social media. Are you there?

If not, it is high time you considered reaching out and connecting with your group of people over these online medias. You will get to know more about what they think and how they want things to be. People are active over all these medias. Be open to talks. If you are ready to listen you can learn lot and hence, improvise your work and provide your people with what they actually need rather than providing them with something that they are not expecting. Now, we can find out what are the other things that are most important for a designer from the creativity perspective.                                                                                                                                                                      

5. Be Open to Ideas

The foremost thing that you should be able to work yourself into practicing is to be open to ideas. Discussions are not meant to castigate you on a personal level. Stay calm and realize the potential of the other ideas being propounded. It is only then that you can propound relevant points in support of your idea as well, without getting emotional and becoming a spoil sport. A healthy interaction is always the best way to work towards a successful collaboration.

6. Do Not Respond, Listen

Once you have reconciled with your own emotions, listen to what others have to say. Good listening is a quality that few people possess. It is an art, which, if you are able to master, can help you win major battles. When you listen intently, without thinking of your responses, then you will be able to get the whole story of what others are trying to communicate.

7. Organize Your Thoughts

Now that you know what others have to say, you can organize your own thoughts to proposition your idea in the best possible way.  Since you have been listening intently and have kept yourself open to new ideas, you can put forward your opinions and thoughts to use the best idea that would help further to achieve the business goals of the organization.

8. Plan Before You Talk

While voicing your opinions, draw up a plan in your mind, to make the most impact. Leverage your power of rhetoric’s to position both positives and negatives of the concept appropriately. Address your concerns clearly and offer positive options that will help in resolving the concerns effectively.

9. Seek Answers to the Right Questions

While discussing options, always ask relevant questions. Focus the attention of others as well as yourself on the main objectives. Finding answers to the most important questions will help you arrive at the solution easily. The most commonly asked questions about any scenario include:

• Why certain things need to be done or not done?
• How do you plan to go about executing those things?

Both these questions help to highlight the main goal of the exercise and help to identify the right messaging.

10. Provide Alternatives

In situations where your best efforts fail to convince your stakeholders and you are forced to execute their ideas, think of ways you can turn them around. While you are working on their ideas, be prepared with an alternative solution based on your own idea. If the first one goes through, you need to gulp down your pride and accept things as they come. However, just in case they realize their mistakes and start having second thoughts about their creative genius, you will still have yours to flaunt.

The future of mobile bots

It’s been less than a year since David Marcus, VP of Facebook’s messaging products in an interview on stage at the Web Summit in Lisbon said that here are now 33,000 developers who have written 34,000 chatbots for Messenger. Marcus also acknowledged that there were growing pains, with many of the early offerings being “really bad.”

But Facebook is more and more confident of bots. And so is the Internet industry in general. Throughout 2016, there were many discussions on AI and Bots in particular. However, many experts claim that it is only scratching the surface, and there’s much more to be done and accomplished when it comes to AI and bots.

In 2017, we are definitely in for newer breakthroughs and more democratization of the Bots ecosystem. Here are the 5 trends about bots which are pegged as the next big thing on mobile.

1. Chatbots are leading the way:

For the first time, people are spending more time on messenger apps than on social media. And that’s perfect news for chatbots – the lightweight apps which live within messengers such as WhatsApp, Facebook, WeChat, Kik, Viber, LINE, Telegram, etc. The aim of chatbots is to provide a fully conversational and human language like interfaces either powered by voice or text. And it seems they will soon, at least partly, succeed in this task. “Bots are getting so good, it’s hard to know when you’re talking to one. Some genius will find a clever way to say, ‘I am a bot, how can I help you?’,” says Dr. Thomas P. Keenan from the University of Calgary.

2. Industry-specific bots:

2016 was the year of generic bots with some early success of performing simple tasks and easy solutions. But to continue to chart the growth, bots will become industry specific and plug into toolchains and CRMs where they’re assigned to solve very focused activities. Adoption from the media, e-commerce, travel, hospitality, and fashion industries will be the key.

3. The rise of Social Bots:

The more people turn to Bots to take care of everyday tasks, the more they’ll want to share their favorite Bots with family and friends. So there’s a strong need for more innovation from both the platform and the developer side. Just imagine Bots that do your accounting for you or spring up a new recipe for dinner every day at 7 pm.

4. Bots are going to get easy:

Finding, building and using a bot in 2017 is going to an easy and hassle-free process. Whether you’re looking to build or experience one, the ecosystem will mature and there will be more to showcase and more tools to use to address problems “AI Bots will become more accessible and increasingly better at dealing with natural language processing (i.e. day to day language with all its quirks). Chatbots in travel and telco helplines are paving the way for this trend,” says Fredric Chanut from In Marketing We Trust.

5. Mobile Webview Integration:

Bots will continue to leverage existing mobile frameworks in order to offer richer browsing capabilities. This is especially valuable for Commerce Bots, where implementing structured messages can become cumbersome. Webview allows a Bot to offer a full product catalog without overcomplicating the interaction; there’s bound to be more adoption on the front.

6. Human Supervision still needed:

If you thought that Bots will put people out of jobs straight away, you couldn’t be more wrong. Bots and AI will redefine how businesses interact with consumers and role of the customer service managers will also evolve. They will be the gatekeepers and supervise the bots as they interact with humans and step-in only when matters are escalated.

12 Simple Tweaks to make your website design interactive

If you take a look at the websites over the web, you will find that there exists a standard factor common to all these. The design appears same in each of the websites that you happen to crawl over.

Have you ever wondered why is it so?

With the emergence of the Grid, there seems to be a universal standard according to which our designers are designing the websites. Moreover, these sites do not have a soul.

Do you think people will like it if you have a site that is more or less similar to your competitor’s site?

Visitors will stop coming to your site, and the result is you have lesser traffic, leading to poor performance. But, do not worry! Just a few tweaks and we shall get it fixed.

Ever wondered what you could do to improvise the grid grilled websites that you design?

12 Simple Tweaks and you have an awesome website

Here, we have come up with a few tips that usually our designing team at Innovins implement to make our websites beautiful, aesthetic and professional:1. Keep what is needed (Dispose of the rest) When we ask you to keep what is required, you are probably thinking who would like to focus on embedding in components that are unnecessary? We know that there are ample of things that we might not need as the design flow proceeds, but intentionally or not we miss to eliminate these. And, we are quite sure that we have not added even a single component that would be wasted and being a designer we have committed our first mistake in designing.

So, what can you do?

Good question! As a viewer think of all the things that you would want to appear on your website and forget the rest. Let’s keep what is necessary and never bring in what is not needed! Did someone ever tell you that only 20% of the things that are on your site helps to generate 80% of the revenue? So, focus on making this 20% of the viewable part visibly the best. People are looking for a reason to deviate from your site. Sometimes you might have observed even though your customers are almost through adding the things in the cart and clicking through to make the payment, they just back out. So, the process is too hard!

It is nothing but content. What kind of content? It could be anything and everything on your website including the copy, social media proofs, customer reviews, testimonials, call-to-action buttons or sign up forms and more. On each of the pages of your website, you can find elements that include a lot of visitor engagement. Focus on these and avoid the rest. Often, this is referred to as the 80-20 rule. Now you know how you can utilize the 20% to get 80% of your profit from it. Working smart is more important than working hard. A lot of hard work is involved when you are designing a lot of components which might not be necessary.

2. Helping you rid these unnecessary elements

We already told you that you need not keep up those elements which seem to be unnecessary and not in synch with the requirements of your business and customers. So, now you have to get rid of those 80% elements that spoil the 20% chance of your business in acquiring new customers. You have already identified 20% of the site’s components that will drive you more than 80% of the desired results. So, what’s the deal! Identify them. It could be anything starting from the sidebar elements to links in the footer including the social media sharing widgets. There are a lot of unnecessary things on your website that are toxic to its health. Eliminate these first!

3. Whitespace

We have already discussed how removing the additional and unwanted crap from your website actually helps in attracting customer attention. So, what remains when you cut off all the clutter?

Obviously, it’s the whitespace! Now, you already have some whitespace on your web site that makes it look cleaner. Apart from this whitespace that emerges out of the clearing of the crap it is imperative that you add some whitespace between the other elements of your website. There are those online nerds who are habituated to all kinds of overcrowded layouts of the web; they might find it easy when you have web pages that are overflowing with elements but what about the rest who are new here? They are more in number and also, a huge part of your target audience. So, let us not frustrate them! Give them all some space!

4. Where do you put the content?

A lot of speculations have been made till late on where to include the content. Single page websites and carousels are dominating the trend and we are quite unsure about where to include the content on our web pages.

Now the question is where do you include the content?

Simple, above the fold. Most of the people read content that lies above the fold, and they do not take the effort to move downwards. Also, if you have a sign-up form or call-to-action buttons include them above the fold. Because, if people do not read what lies below the fold, then there is no chance that they will find the call-to-actions that you have put up below the fold. You can minimize the header height if you have a navigation menu and a logo on top of your website. A simple tweak, go to your stylesheet and edit the value of your header’s height in here. And, if any of those call-to-actions and sign-up forms look like they are out of place(below the fold), then move it upwards.

5. Does your color scheme blend in well with your website?

You are not creating a rainbow out of colors. You are designing a website that is 100% professional and is meant to attract people. So, be wise when you choose your colors. Of course, your color palette gives you an umpteen number of options when it comes to colors. But, you can limit your choice of colors. Use a minimum of 2-3 colors for your website so that it looks clean and beautiful. When you juggle in a lot of colors, your website will lose its shine and beauty, and it will resemble an overpacked unhealthy lunch box. Why do you want to overcrowd it with colors when it can look beautiful with a few colors.

6. The number of pages in your website

How many pages does your website have? We do understand not all websites can be single paged because the business requirements, operations, and functionality all differ. So, we cannot blame someone if they cannot have a single page website for their business. As you know, we already discussed in #1 how minimizing the elements on your website could get you 80% of the sales. So, is the case with minimizing the number of web pages, it helps in generating a better impact. You are not here to put pressure on your people by clicking through the pages. It is observed that people include About the Site section even though they have an About Us section separately.  That would be absurd! Why would someone do that? Minimize the number of pages as much as possible, because you are not here to annoy your people, but your aim is to make things easy for them.

7. Call to Actions

So, now you have a beautiful and professional website that is cool and attracts more number of website visitors. But, then, at the end of all, you want them to take the desired action and show you how much they are interested in you.

How do we get them do this?

Of course, they are all impressed and would like to express how much they like and would like to reach you. They are searching for the Call-to-actions for they owe you this. Help them show courtesy with shining and impressive Call-to-actions that conveys why they have to do this.

8. Have you provided Contact Info?

We are already creating a space where our people are most welcome to interact and communicate with us. But, there might be answered queries or confusions that stay in their minds and some of which only we can help them sort out. So, how do you provide them with a channel to reach you out? Anything starting from and including – your address, phone number, email address and even your social media links – are their point of contact to you. You can use contact forms wherein they can reach you out with their contact details and queries. Also, a small tip – provide prompt replies when they reach you. This will help increase their trust in you.

9. Responding to comments

Whenever you provide a space for comments, your people are happy and they express their interest in your business or products by responding here. They either put up comments and sit back expecting you to respond.

Do you respond or just ignore?

If you ignore, then, this is something that you are doing to give them a reason to cross with you. Start responding to them through your comments immediately.

10. Social Media

One of the channels to connect with your dear people! They are almost online every time and expecting you to give them some attention. They are actively engaged over these sites. So, find out what they are discussing and help them out if it is something that you can do. Stay active over social media. Keep an eye out for what your people are discussing and then, respond. It makes them happy!

11. Updating often

This is something that you could do. Your people are visiting your website often. So, when they keep on visiting your website every time don’t bore them with the same content. Keep on updating your website and content with new information. Give them a reason to update content. Add fresh content every time and keep your people updated every time with new content each time.

12. Responsiveness

You need make your site not just responsive but mobile-friendly. As you know people are using a variety of devices to access websites rather than just the desktops. So, it is important that your website is responsive and can be viewed across any devices of any dimensions. These are a few tweaks that you could include in your website designs to make it user-friendly. Website design should be something that can speak to your people rather than stare at them as if it has no soul.

Custom Web Design Vs. Website Templates – Finding The Right Fit

ompetition today is extremely stiff in every field, and business is no different. In this ever increasing competitive world, success seems to be elusive, with entrepreneurs trying all sorts of tactics to beat the competition. Reducing expenses and making more profits: these are the priorities for any business owner, and often what guides most business decisions like marketing. When it comes to your online presence, you need to be sure that it projects a professional image – just like your workplace. Only then will it have credibility.

Often to cut costs, many business owners choose website templates, without really knowing the actual difference it can make to their business. So let us take a look at custom websites as well as templates, and which you should choose.

Custom Web Design

A custom web design means building a website from scratch; usually this involves hiring a professional team. They will have an extensive discussion and get an understanding of your business, your target audience, and how exactly you want your site to work. They will work out what return on investment, or ROI, you are looking for from your site. You can be in control of the process and ensure that custom features are built into your website design, making it easy for your administrator to manage the site.

A professional web design agency will build a unique website that perfectly suits your specific requirements. Let us take a look at the benefits of such a website:

• Unique design: Since it is exclusively created for your business, the design will of course be unique – there will be no other like it. It will be perfectly aligned with your business needs and goals. You can prepare and give the list of features you want your website to have, and the web designer can incorporate them in your site.
• SEO friendly: When you hire a good web designer, they will ensure that the site is search engine friendly with appropriate coding.
• Scalability: Right now your business may be small but you may have plans of expansion in the future. You can communicate this to the web designer and they can design the site in such a way that it scales along with your business. They can do this by including the right technology to build the site.
• Testing: With a professional team building your site, they will test the website to see its functioning, loading and so on across various platforms and browsers.
• Tech support: When you have got the site built by a professional team, you can have an arrangement with them to offer technical support whenever you encounter any problems with the working of the site.
• You can have a CMS built into the site so that you can manage the site content yourself even remotely.
• A customized web design will allow you to present your brand exactly the way you want to, as you are not limited by a template’s fonts, colors and so on.
• With a custom design, you can build a web portal, ecommerce site, lead database site, or a web based application as well, and not just a simple website.
• You can have a great deal of flexibility with custom design with regard to layout, design, colors, fonts, and so on.
• With a custom website, you are the true owner of the website and can manipulate it any way you wish in the future.

Cons of a custom website:

• It usually is more expensive than a template website as you will need to hire professional to do the job.
• It takes more time to build as the designer has to do everything from scratch

Template Website Design

Many website templates are available in the market like Wix, Weebly, WordPress, eHost, and many more. Many people hurriedly decide to use a template because they are rushed for time, or they can’t spend much on a custom website. Let’s examine the advantages and disadvantages of templates.

Also Read: Why Using Wix Or Weebly Or Squarespace Is A Bad Idea

Benefits/advantages:

• These can be set up quickly
• You don’t have to spend a lot of time on it
• You can also do it yourself, or have someone in your organization do it without having any coding skills
• You can use templates for simple sites like brochure or blog sites

If you’re really hard pressed for time, and are in a hurry to get your site online, or if at the moment your finances are very tight, then maybe you can go with a template. But keep in mind that it has these disadvantages:

• It is not a unique design, and there may be dozens of other businesses using it. There is no way you can make your website stand out; and remember there are thousands of websites online. So in the long run, a template may not get you any benefits at all.
• You have very limited customization options available in a template.
• Some templates are so specific that if you try adding your own graphics and stuff, it may crash, and everything you have done will come undone.
• Many templates are not built to be SEO friendly, and your website may not be displayed high in the SERPs.
• Often the background coding is outdated, and will likely not function on some of the browsers; in fact some templates are browser specific. This can severely limit your website.
• Building an ecommerce site on a template will give you extremely limited functionality.
• If the underlying coding is altered it becomes near impossible to update the theme when upgrades are released. So what began as a quick fix to get your website up could end up costing you more time and money in the long run.
• Often templates have many features that you would never use, so it is a waste.
• You are not likely to have any tech support in this case, so if you encounter problems, you may have to call for help.
• Any images or text you want to add to such a site, need to be adapted to fit in the predetermined areas on the template.

Which should you Choose?

While a template may cost less and be done quickly, it won’t really help you do a whole lot. If you have strict brand presentation expectations and need a high level of customization for front end and back end and want to provide a unique experience to your visitors, and you are prepared to wait, and spend for it, there is no doubt that it is a custom website that you need. Of course, if you have personnel with good IT skills in your organization, it will come in handy, as they can manage the website well even if some problems occur later. When you need advanced functionality, it necessitates specific backend integration that can only be achieved with proper coding in a custom website.

If the background coding of your site is not done properly, it could actually hurt your online marketing efforts. A custom website will be unique and help you make your site stand out from among the thousands of sites online. Otherwise, it may just get buried among the other sites –and the little you had spent in terms of money and effort, will amount to nothing at all.

While in the short term it may seem as if a template is working wonders, in the long run you will find that it is more cost effective to have a custom site. A professional web designing team knows the ins and outs of website functionality intimately, and can provide valuable inputs to help optimize it to suit your specific business needs. You can ensure that your website functions just the way you want to, to provide your customers with the best browsing and purchase experience. You can even customize it for different customers, like offering suggestions based on their previous browsing and purchase history. This is not possible in template websites.

So in the long run, your business will be benefitted from a customized website design. Get a professional web development agency to create your website. Have a detailed discussion with the team to set some ground rules and communicate your expectations clearly. Reach an understanding regarding the graphics that will be created for your website – like can you use them for other purposes; what about your letterhead, brochures, signage, logo, and so on. Make sure your company branding is incorporated into your web design.

Mobile First Indexing Everything We Need to Know and How it Could Affect You

he past few years were really one of a nightmare for most of the businesses because Google has been working on constantly improvizing customer experience. And, with each of the update being rolled out it is the site owner and the webmaster who suffers.

So, what is it that Google has been working upon to ensure that we are happy with our experience over the web?

The search engine emphasizes – role of mobile responsiveness in the ranking of your websites online, which is not an unknown fact. In December 2016, a number of speculations arouse and most of them were directed towards the scenario where in your search engine rankings will be affected by mobile responsiveness.

Another important thing that has been doing rounds in the world of search engine rankings is mobile first index. So, what exactly is this mobile first index? This is one of the questions that have been lingering in my mind just like you and the others for quite some time now. All those who have been keeping a close eye on Google and the changes that it has been coming up with in the recent times know very well that something is cooking and – mobile-first index is here.

My curiosity to know more about the recent update actually landed me to get my hands over some vital information that I am very sure most of you are unaware of.

Now, let me do the honors of introducing you to what exactly this mobile-first index revolves around and take you through all the relatively important things that you cannot miss out. Let us end all speculations and come to the point As the term “mobile-first index” suggests, it has a lot to do with indexing, which means there will be changes in the way Google indexes content. Everything is changing. And, let us equip ourselves to embrace the change that is dawning. Soon, Google will take into account whether your mobile site complies with the search engine ranking norms and on the basis of this, you’ll observe your desktop site’s ranking being affected.

Now, the question is how has been Google indexing your site until recently?
We can simply put it as – Google analyzing the desktop version of your site – and using this information to rank your mobile site. Looks like Google is bored with the same old routine and wishes to bring about a change to its indexing methodologies. Be ready! If you ask me what could be the reason behind Google’s this decision then, I can give you a few theories on the basis of my reading inferences so far:

Trends are changing with mobile devices being modified and altered every few months. People are very much in love with these trendy devices and technology that makes life easier and beautiful. So, my point is that if you have observed Google’s vision is:  to ensure a great user experience, and there has been constant updates and modifications in the existing systems along with new ones replacing the old ones to ensure that people are happy and enjoying the experience.

Since, mobile devices are now the people’s preferred choice for browsing and all that they’re interested over the web – how could Google refrain itself from ensuring that the customers attain 100% satisfaction?

Whatever; all Google wants is to make sure that you enjoy the best experience across any of the devices that you are using. Many a time, webmasters ignore the importance of ensuring that their site is equally flexible across the mobile devices as much as it is while being accessed via desktops. And, customers end up being annoyed with a meek performance. So, just to be sure that you are providing your users with an out-of-the-world experience Google has come up with the mobile-first index, which will pave way to the customers sharing an extraordinarily entrancing experience across all the devices. There are those websites that perform on a below average scale when being accessed over mobile devices, but then this could be one among the reasons why they do not return to the site again.

No fooling around! Google will make sure that people have a better experience while using mobile devices which is their primary means of searching these days. You’ll now have to ensure that your mobile site offers an experience equally similar to the desktop experience. Often, the variation in the website accessibility experience over mobile and desktop happens when the URL’s used in both the cases differs or in scenarios where dynamic serving is being implemented.