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Top 5 Businesses That Must Have A Website

Considering the current situation of the technologically ahead world, every business needs a website for their business to grow online. As websites these days work as the first and the most important impression. In this technologically ahead world, a website that fulfills all the criteria including the website design, content, images, colors, navigation tools, etc has the potential to grow far better than other websites. 

Websites have become the most powerful tool in this digitally ahead world and hence to help you understand the importance of websites, in this blog post, we have mentioned the top 5 businesses that must have a website in 2021 to grow their business despite its size. 

5 Businesses that must have a website

• E-commerce Business

When talking about online business websites, E-commerce websites are always first up in the occupation. In this, we can talk about various types of businesses such as clothing, accessories, manufacturing, grocery, etc. With the growing trend of buying products online, it is essential to maintain an online presence and with e-commerce websites, it is way easier to stay connected with the audience. It opens up more opportunities and allows visitors from across the globe to surf your website and make purchase decisions.

• Real Estate Business

With the world suffering huge loss due to the covid-19 pandemic, it has however made it more important for businesses like real estate to grow their online presence as it can be the only way to get higher conversion rates. Real Estate businesses can use AI and AR to help people show the property online. 

• Education

With the growing online education, it is important for educational institutions to maintain an online presence with the help of a website that will directly help the students and parents to easily connect with the teaching staff and clear various doubts. It is also easier to maintain notes and other important information faster on the web. Hence, an educational institution must have a website.

• Health Care Industry

With the help of websites, patients can easily complete the diagnosis and will be able to maintain the files in an easier way. A health care website will not only benefit the patients but will also benefit the healthcare staff, doctors, etc. Thus a healthcare business website is a must in 2021.

• Food Industry

The food industry has developed a lot in recent years because of online trends. hence to not lose any potential customers, food industries must have a website. It will not only help the visitors to reach the place but will have the excess to share their experience with the world which will definitely benefit your business. 

With the enormous growth of technology across the globe, we can find a change in the perspective of the audience in using the internet. Hence, to keep up with the world, your business despite its size must have a website in 2021.

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Top 5 Reasons Why Your Website Needs a Mobile Application

Websites and Mobile Applications have become the newest trend in the market for every business. As they come along with numerous benefits businesses are moving ahead and adapting digital. The foremost thing required to grow digitally in order to sell your product/services across the globe, a website is 100% required for your business. But businesses have yet to understand the importance of a mobile application for their business. 

In this blog post, let’s find out the top 5 reasons why your business needs a website and a mobile app too:

• Preferred by Mobile users

  With the rapid growth in technology, we can see a great rise in the number of mobile users every day. Instead of using desktops, tablets or laptops, people prefer using their smartphones for all their work and with the growth in the use of social media, people tend to spend more time on their smartphones. 

  This can be a benefit for businesses as with the help of proper industry research, they can target a specific audience in order to convert them into potential customers. 

• More accessible 

  The mobile application can be accessed anytime and anywhere, as it is always available on the phone the visitor need not have to go and search for the website and then find the products they are looking for! Mobile apps also avoid competitor clashes as if a potential customer is searching for your product on the web, there are chances that they might find similar websites like yours and might get attracted to that. Hence a mobile app is more accessible and safer to avoid competition. 

• Higher Conversion Rate

  Having a mobile application gives you a quick benefit on account of comfort. A mobile application improves the cycle. As shown in a research, 70% of mobile device clients are slanted to buy quickly contrasted with work area searchers.

• Faster Loading Speed

  Even while using a mobile responsive website, it may take some time to load, but having a mobile application already installed on your mobile device gives you the freedom to access it any time and the time taken to load the products on the mobile app is generally lesser than of a website. 

• Easy Login Availability 

  Nowadays, we can find various login options available on famous websites and applications. Either setup easy login availability with Google or Facebook to help the visitors to enable their account faster. 

  At Innovins Softech Solutions, we expertise in developing mobile applications that will grow your business in all possible ways. To know more about our services, contact us directly us +91 99870 53623

Top 5 Features of E-commerce Mobile App

What is an E-commerce App?

An e-commerce app also called an electronic commerce application refers to selling products and services over the internet with the use of the mobile application to consumers or other businesses. 

Mobile applications have changed our lives from various perspectives. We can’t think about a day without a cell phone in our grasp. Directly from the alert to messing around, versatile applications are being utilized inside and out and henceforth mobile applications are well known. On the other side, mobile applications have enormous potential in growing your e-commerce business

Let’s find together the top 5 must-have  features of e-commerce applications

1. Proper Customization

   For any e-commerce business, a significant test is to give a fantastic client experience inside the portable application. At the point when a client downloads a shopping application, they search for a consistent route, personalization, and a problem-free encounter. Hence, make the client experience as connecting with and intelligent as could really be expected. Your application ought to incorporate key adaptable highlights that line up with client needs and inclinations, assembling a solid relationship.

2. Advanced Search Options

   As we know, e-commerce has thousands of products listed on its portal. It will be a great benefit to add advanced search options for the visitors to search products according to their preferences using relevant keywords.

3. Easy Login Availability 

   Nowadays, we can find various login options available on famous websites and applications. Either setup easy login availability with Google or Facebook to help the visitors to enable their account faster. 

4. Featured Products

   Featuring top-selling and trending products on the app will influence the visitors to check them. It will help to boost sales on your app.

5. Easy Checkout

   The check out process should always be simple and easy as this allows the user to complete the transaction with minimum effort. This process should not take a long time as this can be the reason for making or breaking your business.

   At Innovins Softech Solutions, we expertise in developing smart e-commerce mobile applications that will grow your business in all possible ways. To know more about our services, contact us directly us +91 99870 53623.

Top 5 Benefits of a Mobile App for your Business

What is a Mobile App? 

A mobile application commonly known as a mobile app is a software application developed especially to use on smaller devices than a desktop. Basically, a mobile app is designed for use on mobile devices, such as smartphones and tablets, rather than desktop or laptop computers.

Why are mobile apps important for your business? 

With the growth in the technology increases its benefits and with the invention of smartphones it has been made easier to access the internet anytime, anywhere. This greatest invention can help you build your business and boosts your sales with online efforts. We can find that everyone despite their age owns a smartphone and uses it for various reasons and the application of these smartphones makes the life of a person super easy. 

Mobile apps have transformed our lives in many ways. We cannot think of a day without a smartphone in our hands. Right from the alarm to playing games, mobile apps are being used in every way and hence mobile applications are popular.

But we would recommend you to stop before jumping off the trends on just creating a mobile app and rather focus on how a mobile app can benefit your business to reach the heights of your expectations because mobile applications have the capacity of fulfilling the needs of the customers and improve the ROI of your business.

Top 5 Benefits of Mobile Application for your Business:

1. Grows brand’s visibility and recognition

   Just like websites, mobile apps have the power to grow your brand visibility online and the more your application is customer-centric, it has more chances of growing the recognition of your brand.

2. Builds brand’s awareness

   When the visibility of your brand grows online and is recognized by the customers, people get to know more about your business and are likely to have an awareness about your business. It is more likely to be helpful when your mobile application is developed by focusing on various features.

3. Increase customer engagement

   Push notifications work great for mobile applications as your brand can share various special offers with customers. A push notification catches the attention of the user of the app and has a chance of getting more clicks.

4. Easy access

   A mobile application allows the customers to create their personalized accounts and easily access the benefits of the app at their fingertips.

5. Enhances user experience

   With the help of personalised notifications and features, building brand loyalty becomes easy and customers feel safe while using the application. A great user experience is not only provided by the functionality of the app but it is also created when the needs and problems of the customers are solved.

   With all the above benefits we can clearly say that the future is mobile and to boost the sales of your business and grow its visibility across the globe, a mobile application is a must! 

   At Innovins Softech Solutions, we expertise in developing strong websites and mobile applications that will grow your business in all possible ways. To know more about our services, contact us directly us +91 99870 53623.

Tips to use content for effective B2B social selling

We often hear the phrase that “Content is the King” and perhaps it is true! With the immense growth in online marketplaces, the most important thing brands need to focus on is their website, online platforms and content. As the content you share is the first impression and the mode of communication, it has to be clear and informative inorder to attract visitor’s attention.

Many B2B businesses focus on traditional marketing ways to sell their products / services, but with the huge effect of Covid-19 pandemic, businesses have started shifting their focus from tradina to online marketing as it is the only way available to sell products and services. Hence, an effective marketing strategy which has valuable content is the requirement for success!

What is B2B social selling?

B2B social selling is the process of connecting with other businesses and building relationships & trust in order to grow your business through online platforms such as Facebook, Instagram, and LinkedIn.

5 tips to use effective content strategy for social selling

• Target the correct audience

Online platforms give an opportunity of high reach, it doesn’t mean that every business available on social media platforms will be interested in building relationships with your brand. Hence a proper research is required to find out the correct target audience in order to benefit the business.

• Effective coordination with the clients

You will have to check the messages received from your targeted clients timely in order to not lose your potential clients. A delayed reply or confused messaging strategy will make the client look like you are not interested in selling your products to them. Hence in order to avoid confusion and lose potential clients, a clear communication is indeed required!

• Catchy but relevant content

Your first message is your first impression and your potential client will make a decision based on that. The content you share across with your potential clients must be catchy and not boring. On the other hand, you will also have to note that the content is not just catchy & creative but it has to be true to the point and relevant with your product /service. 

• Analyse your competitors

Competitors analysis will help you understand the points you have missed. Always remember that your competitors are not your rivals, you can learn a lot from their strategy to make yours better in order to attract similar customers. 

• Avoid shortcuts 

Using shortcut in any case is not always helpful for a short period of time you will find that using shortcuts is beneficial but if you want to build relationships with businesses for long time then you must avoid the use of shortcuts such as using BOTs to reply on brands behalf, this decreases the interest of the client as they have to wait for long time for a real person to reply. 

Last but not the least, online platforms help a lot in creating trust and brand awareness amongst the clients and hence it is one of the effective methods that can be used. To know more about creating an effective strategy for B2B selling, contact us directly!

Create Social Media Benchmarks for your Online Business in 2021

What are social media benchmarks?

Social media benchmarking is an evaluation of your social media platforms by analysing their performance using metrics such as fan following, interactions on the posts, reach, impressions and is later compared with competitors. In simple terms, it is the comparison of your best social media metrics with industries practice.

Why are social media benchmarks important for your business?

Without social media benchmarks most businesses suffer with loss as they don’t know where their brand stands in the market. Social media benchmarks help to measure your performance and compare with your competitors in order to improve your mistakes. Performing quarterly or yearly benchmarking will help the brand to:

• Improve the content strategy
• Perform better than the competitors
• Saves from unwanted investments.

Tips to set your social media benchmarks goals

• Analyse your social media wants

Analysing your social media wants is the most basic and important step to set social media benchmarks. Without identifying what your brand wants to achieve from all the investment, it will turn out to be a great failure and hence will lower your brand reputation. 

• Decide the social media platforms 

With growth in the number of online platforms brands get confused in what platform will work best for them and how. So to increase your online presence you must first decide the platforms that can be useful for your brand to avoid chaos. 

• Decide brand metrics

Deciding specific brand metrics will help avoid confusion and will allow you to to track the growth of your brand based on the brand requirement. Few key metrics most brands consider to measure their growth are:

1.  Reach
2. Impressions
3. Followers / page likes
4. Total engagement

• Evaluate your performance

After setting social media goals, brand metrics, social media platform the last yet important and everlasting process is to evaluate your brand performance and accordingly use improved strategies to boost your brand’s growth. 

Social media benchmarking helps you to obtain important information about your brand that will help you to further boost your brand then your competitors. At Innovins Softtech Solutions, we help brands by providing Digital marketing, Social media marketing, paid media marketing & advertising help to boost the sale of your brand. 

To know more about our services contact us directly!

What Makes a High Quality Backlink

What are backlinks?

Backlinks also known as inbound links are incoming links from one website to another website. Backlinks are both positive and negative, it adds a value to the website and helps it to improve its rank on search engines. On the other hand, negative links decrease the value of the website.

Why are backlinks important?

Backlinks are very powerful as Google and other search engines count backlinks as votes, but not all backlinks are useful. Some backlinks which the website gets from unauthorized sources can be dangerous for the website as SERPs focus on only quality backlinks. 

How to get high quality backlinks?

The best way to increase your ranking on search engines is to get high quality backlinks from another authentic website.The quality of the backlink depends on various factors and if your backlink your website has got includes few of them then it is definitely useful. Below are the major aspects that make a backlink high quality.

• It should be from authentic website

Search engines look for authentic sources as they don’t want their visitors’ devices to be in danger, hence a backlink from a safe, secure and authentic website will add a bonus point to your website as the SERPs algorithm will count your website beneficial.

• It should be relevant 

After the authentication check, search engines consider the relevance of your website with the website that has given backlink advantage. Search engines algorithm do check the relevancy between the two websites as it allows the visitors to check the most beneficial website according to their needs and hence, relevancy is a must!

• It should be unique

Relevant but unique links will add a value in the favor of your website as similar use of anchor text and content can be counted as spammy and this can be a big disadvantage to your website as search engine’s algorithm can mark your website spam.

• In-content link

In-content backlinks are the most important as search engines find them valuable and authentic. So there are a lot of chances that your website will earn a high ranking on search engines. 

• It should not be paid

Paid backlinks are useful but not all the time as search engines count such practices under black hat SEO techniques and if found that you buy backlinks from other bloggers or websites then there are chances that your website will be penalised. 

Backlinks are a powerful SEO technique that helps in improving the rank of your websites on search engines, hence techniques that are authentic must be only used. At Innovins Softtech Solutions, our team of highly skilled digital marketers can help you improve the rank of your website with unique marketing strategies. To know more about our services you can contact us directly!

Improve Your Google Ads Quality Score

What is Google Ads Quality Score?

Google Ads is an online advertising platform that allows you to advertise your product / services on search engines. Google Ads quality score is a metric that influences the ad rank and cost per clicks of ads. Websites with high google quality score have better ad ranks which indicates a good campaign. Quality score depends on 3 most important criterias and they are as follows: 

1. Relevant Ads

The more your ad is relevant to the audience the more likely it has chances to get a better quality score from google as it ranks well.

1. Website Experience

Better landing page experience on your website will improve the rank of your ads and automatically it helps to get a high quality score from Google.

1. Keywords

A better keyword research can help you to target the correct audience for your brand and hence it will increase your google ads quality score.

Tips to Improve your Quality Score

• Improve your landing page load time 

Fast loading of your brand’s website will improve the user experience which will allow the visitors to stay on your website for a longer period of time and will help google to give your website a good quality score on the scale of 1 -10.

• Review your data 

Review your impression and share data to improve the visibility of your ads. As this data will help you to know that your ads are delivered to the expected number of visitors. Hence, to improve your quality score, brand marketers must always review their data and analyse the improvement that can be made. 

• Use keywords that are not too broad

Often brands think that the more high volume keywords they will target the more visitors they are likely to get, but this is not the case targeting too broad or too niche keywords can actually decrease the number of potential clicks on your ads. Hence, using a mixture of keywords can help you get the correct visitors which will increase your quality score.

• Restructure your Ads

Restructuring relevant ads after optimising the results can help you target audience keywords in a particular group. When your ads are clicked and found relevant to your visitors then it helps Google to know that your ad is performing well and it allows you a good quality score. 

Lastly, maintain your website’s quality score as it helps you in future. Google checks your data back and forth and accordingly allows you a better score. To maintain a high quality score, it is important to keep improving your ads. At Innovins Softtech Solutions, our team of highly skilled marketing professionals we help your website to maintain your brand in the good books of google by practicing a correct method to improve your quality score. To know more about our services, you can directly contact us!

5 Easy Tips on Getting to know your Customers Better

“Everything starts with the customers” and understanding their needs is an essential part to grow your business as it will help you to improvise your product / service and provide better options to your customers. Every brand that provides a great customer satisfaction creates more loyal customers for their business.

Why is it important to understand your customers?

The most basic yet very crucial part for every business is to get a clear insight of what your customers expect from your product/service. We often find businesses with huge investments and great products but earning very little money and here comes in the very basic rule of business that is customer satisfaction. You always don’t need huge capital investment to sell your products / services but you definitely need a good customer understanding and what they actually want from your business. Hence, customers are truly the makers or breakers of your business and a better relationship with customers will help you gain Brand recognition & loyalty. 

In this article we have 5 super easy tips on how you can know your customers betters:

• Conduct Surveys

Surveys are one of the best options to help a brand understand their customers needs specifically. With the growth of online marketing and advertising it is ebay for brands to also conduct surveys online through their websites or social media pages. This will help the brand to improve their product and provide customers with what they expect from the brand. 

• Consider Customer Review

Customer review / feedback is an important message that shouldn’t be ignored. The best practice for a brand is to read or listen to all the customer feedback everyday. It will help the brand to grow more each day. Avoiding these feedbacks can create a bad reputation which will decrease customer loyalty. 

• Proper Keyword Research

With the growth of visibility of brands online, it is essential to use appropriate keywords on your website to attract authentic visitors that are searching for similar products or services your brand offers. A proper keyword research will solve half of your issues as search engines show the most appropriate websites on its top pages which will automatically increase the visibility on your website.

• Host an Event 

Hosting a physical or virtual brand event adds value to your brand as it attracts an audience and helps them to experience and share their review of your products / services. 

• Analyse your Competitors 

Last but not the least, you need to keep a check on the techniques of your competitors in order to perform better than them. Competitors analysis will help you understand the factors you are missing and what unique ways you can bring to attract the right audience and build a successful brand. 

With this article we have tried to share a few essential tips that will help you to understand your customers better which will ideally grow your business. At Innovins Softech Solutions, we have a team of experienced Digital Marketing professionals who will help you to understand your customers better. To know more about our services, contact us directly!