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How an App Can Grow Business and Promote Healthy Living

California is known around the world for two major things: Silicon Valley and hippies. While a crossover between the two seems an anathema, in reality there is a lot of potential. One of the biggest growing movements in California, and indeed the U.S. overall is the movement towards entirely plant-based diets.

In the Golden State, there has been a major jump in the availability of entirely vegan or vegetarian restaurants, especially in our technological hub cities. As a tech development firm, our team is trained to notice potential opportunities for business and recently our VP of sales, a vegan himself, noticed that none of the local businesses targeting the market appropriately leveraged the existing tech solutions.

The recent growth in plant-based health and fitness represents an untapped market of millions. In the modern era of technology and mobility, a mobile app is a fantastic way to get your foot in the door of this expanding market. Mobile apps drive engagement, increase loyalty and promote your brand not only amongst your target market but amongst the general public overall.

So let’s take a look at how a mobile app or website can drive engagement and increases the overall profitability of your company.

The Movement

Currently, there are over 17 million Americans who have a predominantly vegetarian diet; additionally, there are 7-10 million of those 17 who are strictly vegetarians, 1 million vegans. Plus half the country eats one vegetarian meal a week, at least.

More importantly for our purposes is the type of people who are attracted to a vegetarian diet. These are people who use apps and similar technologies for everything and anything, so the best way to reach them is through the medium to which they have grown accustomed.

The idea here is not to create a standard food services app; it’s to create an interactive tool for fitness, through the lens of plant-based eating and healthy living. Vegetarians, more so than the average bear, care immensely about what they are putting into their bodies. No where is this more true than with Vegan body builders.

Vegan bodybuilding has been around for a while now (there are some guys who have been living this way for nearly 40 years), it’s only recently taken off. The movement emphasizes eating right for your body type, with specific fitness goals in mind. This means not only tailoring meals and tracking caloric consumption for specific goals and body types, but knowing exact nutritional facts of every meat consumed.

The Basics

While many restaurants know the advantages of an app, only a few recognize the true potential applications represent. already list caloric content on the menu and even provide nutritional calculators, there is room for growth. Specifically, the addition of a fitness tracker would drive engagement and would be extremely useful to fitness-oriented folks. The tracker should have the following options:

• The ability for users to input specific needs, from the number of meals their fitness plan requires to the exact nutritional values needed;

Another option is to have users input their fitness needs and the app itself will breakdown what nutritional values are needed in order to meet said goals;

• Food ordered within the app has all nutritional information added automatically to the tracker and so that users can manage their caloric consumption and their nutritional intake;

• Users can input their daily caloric expenditures (i.e. specific exercises or activities) into the tracker. This will give users a realistic idea of how many calories they’ve consumed and how many they’ve burned;

• The app will recommend specific menu items that meet the user’s nutritional needs based on time of day, calories burned, nutrition requirements. This will be a dynamic feature that changes depending upon what has already been consumed.

An app that allows users to set specific fitness goals would be even more useful. For instance, if a user’s goal is to lose 5lbs of fat and put on 6lbs of muscle, the user can put those goals into the app. The app will then suggest menu items that fit the user’s restrictions and possibly even offer substitutions to build a better meal

Vegan and vegetarian restaurants would benefit from higher sales per customer if the app could offer an additional protein source (from your menu) that can help increase muscle growth, or recommend different side dishes to reduce carbs / fat intake.

When a user meets these goals, the app can award users with points or dollars towards a free menu item or other product. The purpose of this is to drive engagement to your app and store and increase customer loyalty.

More Than an App

The overarching theme behind this idea is to turn a restaurant or vegan/vegetarian food line into the place for people interested in plant-based diets, fitness and health. There are plenty of apps out there that approach some of the issues discussed here, but there is no current app that does it all. More than that, there’s the opportunity to create an actual resource for people in the movement, not just an app.

One way to do this beyond tracking diet and exercise is to put blogs, vlogs and interviews with leading vegan/vegetarian fitness and health experts within the app itself. This creates a product that not only aids users in a very physical manner (tracking caloric and nutritional intake/expenditures as tied to specific goals), it also provides a way to learn from the best in the movement.

This will pivot the app from a food-ordering app to a much-needed informational source for vegans, vegetarians and others interested in a plant-based diet. This pivot a pivot such as this will help any business because it will increase the amount of time people spend within the app. Additionally, it will make users more likely to purchase food within the app.

But Wait, There’s More!

An additional idea is to drive in-app purchases is to leverage the pedometer installed in most smartphones. Users will be able to track the amount of walking & calories they burn in a given day and, when combined with the manually entered exercise data, the app can send direct push notifications when a user needs to consume something. When these notifications are sent, they will include a list of 5 or so menu options that would fit the user’s needs.

There are even opportunities for growth into the fitness market: Fitness bands that track and monitor biometrics are all the rage – for a reason. Fitness bands monitor heart rate, caloric expenditure, and general fitness levels, all of them great features for those of us dedicated to a healthy lifestyle.

A band such as the one described would not only be appreciated by your users, it also provides a unique chance to raise your brand’s awareness. If the band were to be branded with your company’s logo it would be seen by more than just people on their phones – branding still works folks!

Of course, the band will connect directly to your app and a user would be able to track and update their complete fitness information. Even better, it would be an easy thing for it to also send out push notifications with menu suggestions when a user needs sustenance.

The plant-based diet is all about being healthy and taking care of yourself. Unfortunately, most fast food places aren’t exactly the ideal vegan location (though exceptions exist – our local favorite is Veggie Grill!) and cooking a meal from scratch is laborious, at best.

Worse still, people who consistently exercise need to eat a lot. As any full time professional will tell you, preparing daily meals is no easy task; now imagine you have to make most of your meals from scratch and you eat twice as much as the average Joe.

Entrepreneurs and startups, get free tips how you can grow your non tech SMB. Experts at SDI can guide every step of the way.

Launch checklist for Google Play Store

For many mobile app developers, regardless if it’s their first time or their hundredth time, releasing the app that they have been working hard on for such a long time can be very exciting and relieving. The time has finally come to set the idea loose in the marketplace, to see how it is received and what possibilities will arise. Of course, those that have already gone through the launch process know that there are hurdles to overcome before finally crossing that line and publishing the app in the Google Play Store. Familiarizing yourself with these items and how to deal with them makes the process that much quicker and easier.

Launching an app can actually be quite an ordeal for some people. The hoops you have to go through, the formalities and regulations that need to be endured are enough to dissuade even the most ardent mobile app developers. However, by taking stock of the situation and systematically going through the checklist, by breaking things down into smaller, bite-sized chunks developers can ensure that they hit every step and successfully launch their app into the Google Play Store.

As with most things in life, it begins with a fair bit of reading. For all intents and purposes, the Developer Program Policies are the law of the land. Read it. Understand it. For you would not want to violate it in any way. There are significant repercussions to violating these policies from stern warnings to having your app pulled from the Store. If you are planning on launching on both Google’s and Apple’s platforms then you must read and follow the guidelines for each. While there is significant overlap in their policies, do not for a second believe that they are one and the same. There are subtle differences between the two, but will nonetheless carry repercussions if not adhered to.

Then it is time to spring into action, and the next logical step would be to sign up for a Developer Account. Treat this like any business document by providing up to date, valid and correct information about yourself, your company (if you have one) and the app. If you will be selling products through the app, then sign up for a Merchant Account. Now take a pause and don’t rush to release the app right away. Yes, income and traction are important but so is making sure that the app is responsive on the platform.

Build a release ready APK and then upload this to alpha and beta channels so that it can get some real-world usage before the masses have their way with it. This way you as the mobile app developer will be able to get some valuable insight on the apps performance when used in the real world. These mobile app tests will generate pre-launch reports which may reveal any bugs within the program or in the interface with the platform that can be remedied before the app is really put through its paces. Be sure to test for as much variables, factors and elements that you can, from device compatibility to customer service.

Speaking of the latter, pay attention to the feedback of the testers. These are app fans and part of your target market. Be responsive, hear them out, adjust the app accordingly and you may just turn them into advocates for your app. Some see testing as a waste of time and resources, but it is actually a very important step in making sure that the app being released is the best that it can be. This phase not only serves as a test to make sure that it is functioning correctly, but that it is also in compliance with the guidelines of the platform.

Be sure to cover the financial side of your app endeavor before launching it to the public. Integrate Android Pay, which can be done through the Google Play Developer Console. Determine the revenue structure of your app. Will it be a paid app or will it run of a freemium model, where the initial download is free but users can also make in-app purchases? Also set the countries where you want your app to be available in. Determine which age categories the app is for. And finally, do not overlook the taxation portion of the set up. Once you launch a revenue generating app, you will be a business unto yourself (if you aren’t one already). Do not give the government a reason to shut your app down and/or seize your assets. Enter the correct tax information and pay your taxes.

Now that the backend has been taken care of it is time to position and promote your mobile app. There are many amazing apps that never make it big. This is mostly due to a severe lack in marketing and salesmanship. Your apps’ store page on Google Play is its face to the public. Invest a significant amount of time and resources into making this page the best you can possibly make it. Include detailed descriptions, graphics, videos and screenshots that are not only representative of what the user will experience, but will also entice them to try it out. You can try going for something original or search for some of the top games in the marketplace and use their format and content as a template for your app.

By this point, the time to launch is within sight and there just a couple of points to hit beforehand. Include a privacy policy. Seems like a silly thing to do, but it will go a long way towards building trust and rapport with your user-base and potential customers. Determine which devices the app is compatible with. If you are planning on simultaneously releasing the app on multiple platforms, ensure that the app is compliance with all rules, regulations and guidelines before proceeding.

Launch. Go ahead you’ve earned it, and if you believe that the app is 100% ready for the public to view, use and discuss then go ahead and release it to your audience. But do not rest on your laurels just yet. There is still much to do post-launch.

Not many people like the idea of marketing and selling, but it is essential to the survival of the app. Getting the word out there, informing and educating people about the app is crucial to its long-term success. Getting in touch with bloggers, testers, industry insiders and app evangelists would be the best case scenario as they will act as advocates and amplify your reach. You can also dabble with ads to get your app literally in front of people. Sponsored ads are great for this as they allow a great deal of control as to how far you can reach and the amount of money you can spend.

Remember that the goal is not just to successfully launch an app, but to have a successful app that is around and relevant for years to come. With the long game in mind, be sure to constantly be in touch with your users. Respond to their feedback, for they provide information about the app and its usage in ways that the publisher or developer would have never fathomed. Finally, remember to keep iterating. No one likes a stagnant app, and updating your app ensures that you not only keep things interesting for the user, but that you are always trying to improve the quality of use for your app.

Hyperlocal is Here to Stay

What is Hyperlocal ?

• Hyperlocal is a platform to enable local offline services from anywhere, anytime.
• It is a digital footprint with location intelligence for the consumers to bring you what you want exactly & where you are.

Why Hyperlocal ?

• Today offline and online businesses are varying for customer attention.
• Online is a new trend and combined with the consumer location – the offline businesses worth billions are activated in the online world.
• Hyperlocal platforms solve the problem of matching immediate demand with the nearest available supply in the most optimized manner. Perhaps this is the reason why most of the e-commerce giants are opting for Hyperlocal distribution channels.

Factors leading to Proliferation of Hyperlocal

• The tele-density in India is about 78% and out of that 60 % of the population is experiencing the internet on their mobile.
• Factors leading to the relevance of hyperlocal are – increase in the number of internet users, multiple payment options and gps enabled devices. Now all e- commerce businesses and other businesses are thinking hyperlocal.
• Hyperlocal space is having its time under the spotlight in India and mobile is playing a pivotal role in driving the overall ecosystem.
• Startups like Peppertap, Grofers, and Jugnoo have been scaling up fast.
• All these startups are mobile-only platforms.

Benefits of Hyperlocal for Local Businesses

• Hyperlocal markets offer customers the best of both worlds – Virtual and Real.
• It combines the benefits and convenience of online shopping with the opportunity of personal interaction and comfort of local retail shops.
• It works towards empowering smaller and local retailers to think smart and tie up their business virtually to serve customers in their locality.
• It offers solidarity and sustainability to local retailers while building a network for them. Customers in fast-paced cities stand to benefit from the easy accessibility, which makes it a win-win situation for both.

How Hyperlocal benefits Brands

• For FMCG brands, hyperlocal and marketplaces act as an additional channel for sales.
• It is also a chance for the brands to connect better with customers.
• More importantly, if the company makes investments in the marketing tools that can measure customer behavior and market the products more efficiently than regular offline efforts.

How Hyperlocal benefits Consumers

• Keep an eye out for who is spending the most on customer acquisition and enjoy the service/product, because this is the lowest price customer is ever going to pay for these services.
• Hyperlocal innovation is the route to building the next-generation cities that India deserves
• Fuelling India’s economy : Hyperlocal startups are generating more employment opportunities

Biggies on Hyperlocal Bandwagon

• Amazon, Flipkart and Paytm are prepared to up the ante by launching their hyperlocal services.
• Amazon Kirana is already operational as a pilot in Bengaluru.
• Paytm has launched Zip mobile app and is testing in Bengaluru.
• Ola has launched Ola store, an hyperlocal grocery mobile app.
• Hyperlocal is the next frontier for e-commerce companies to bring massive scale and deliver goods instantly.
• While we see the rise of on-demand startups like Grofers, Peppertap and Jugnoo among others, e-commerce giants Flipkart, Amazon, Snapdeal and Paytm see hyperlocal as the next avenue to accelerate scale.

Explainer Video to Demystify your Business in 60 Seconds

Create the Best Business Pitch

A corporate explainer video can demystify the secrets of your business in 60 secs. You can use an explainer video to describe your organization and how do your products and services help to add value to people’s lives. Use stats and numbers to explain the value that your business offers. Identify what makes your business unique. It is critical to communicate the Unique Selling Proposition or USP of your business. An explainer video,  rich in animation and data is more effective in explaining the concepts than text and image based lengthy presentations.

Effective in Brand Building

Leverage your explainer video as a marketing tool to tell your unique story in an inspiring manner in under 60 secs. As explainer videos are designed to last a few seconds, make the interaction with your potential customers worthwhile. Your potential clients and customers will want to know about the products and services that you are selling in the explainer video.

An explainer video is a compelling way to promote your business. Using animated character and specific colors are great ways to build your brand. When visiting your website, the explainer video will be the first piece of interaction that your potential customers or clients will have with your business.

An explainer video helps you stand out in the crowd and allows your business to acquire a competitive position in the market. The content of your explainer video should be relatable to your potential customers. Explainer videos are a great way to build trust in your brand. When potential customers have trust in your brand they become motivated to invest in your products and services.

Increase Sale

Use an explainer video to showcase your portfolio, your products and services and your team. It is more efficient in helping your potential customers retaining the information than simple texts. Ideally, an explainer video should have a simple story, wherein images and animations are paired with complex narrations. An explainer video that delivers the core message of your business with clarity is pleasant and engaging for your potential customers. It stimulates audio and visual senses simultaneously, increases recall, increases brand awareness and purchase consideration. Explainer videos that carry a human touch influence the potential customers to get invested in the story of your brand. On an average, the explainer videos increase the conversion rate by 20 percent and thus increase the sales.

A Robust SEO Strategy

An explainer video can boost your SEO strategies. Watching video increases the average time spent on the website, which reduces the bounce rate. This helps to rank the website better in Google search results. You can also upload explainer videos on YouTube, which is the second largest search engine. Uploading corporate explainer videos on Youtube will increase your brand visibility as they will show up in the thumbnail searches in Google.

Easily Shareable

Share your explainer video on social media sites such as Facebook and Twitter. People are more likely to watch and share videos than reading the blocks of text on a web page. Explainer videos are mobile friendly which is ideal for customers on the go. Sharing videos on social media websites have a great potential to increase the web traffic to your site. As explainer videos are easily shareable, they become your online identity.

How to install SUPEE-6788 without SSH

Magento released a new security patch SUPEE-6788 on Oct 27, 2015 which address 10+ security issues, including remote code execution and information leak vulnerabilities. A new Magento community edition 1.9.2.2 also released which comes with all these vulnerabilities fixes included. This patch is not related to Guruincsite malware infection in thousands of magento website worldwide. Its strongly recommended to install this patch in a development environment first as it can effect several popular extensions and customization.

 

How to apply SUPEE-6788 security patch to your magento

Update magento – Upgrading your magento to Magento 1.9.2.2 will include all security patches (SUPEE-5344, SUPEE-5994, SUPEE-6285, SUPEE-6482, SUPEE-6788) released by magento so far.

Apply Security Patch to your version – By some reason if magento upgrade is not possible you can apply this security patch via FTP/sFTP upload as shown in this article.

Before applying this patch to magento, make sure you apply all previous security patches for your version of magento.

Getting ready to install SUPEE-6788 –

Cautions – SUPEE-6788 can possibly break some third party extensions those uses custom variables and custom admin routes. Checkout if you are using any such extension by verifying it on the community maintained list of incompatible extension.

• Update all third-party extensions, disable and uninstall any unused extensions.
• Disable Magento Compiler and clear compiler cache
• Install all previous patches (namely, SUPEE-1533, SUPEE-5344, SUPEE-5994, SUPEE-6285, SUPEE-6482)

Applying Magento patch via FTP/sFTP or FileManager / File Upload –

Next step is to upload these files in respective folder on the server using FTP or sFTP. If you have changed any core magento file (not recommended at all though) from the above list, you need to reply your changes to this new patch file and upload it on the server.

Steps To install the patch via FTP/File Upload –

• Select patch bundle archive corresponding to your Magento version from the table below and unpack it
• upload all files and folders to Magento root directory of your store, replacing all files
• delete dev/tests/functional/.htaccess from your store (if exists)

Patch for all magento version –

Magento version	SUPEE-6788
Magento 1.9.2.1	SUPEE-6788-1.9.2.1
Magento 1.9.2.0	SUPEE-6788-1.9.2.0
Magento 1.9.1.1	SUPEE-6788-1.9.1.1
Magento 1.9.1.0	SUPEE-6788-1.9.1.0
Magento 1.9.0.1	SUPEE-6788-1.9.0.1
Magento 1.8.1.0	SUPEE-6788-1.8.1.0
Magento 1.7.0.2	SUPEE-6788-1.7.0.2

List of Files updated in SUPEE-6788 patch –

.htaccess
.htaccess.sample
app/code/core/Mage/Admin/Model/Block.php
app/code/core/Mage/Admin/Model/Resource/Block.php
app/code/core/Mage/Admin/Model/Resource/Block/Collection.php
app/code/core/Mage/Admin/Model/Resource/Variable.php
app/code/core/Mage/Admin/Model/Resource/Variable/Collection.php
app/code/core/Mage/Admin/Model/Variable.php
app/code/core/Mage/Admin/etc/config.xml
app/code/core/Mage/Admin/sql/admin_setup/upgrade-1.6.1.1-1.6.1.2.php
app/code/core/Mage/Adminhtml/Block/Permissions/Block.php
app/code/core/Mage/Adminhtml/Block/Permissions/Block/Edit.php
app/code/core/Mage/Adminhtml/Block/Permissions/Block/Edit/Form.php
app/code/core/Mage/Adminhtml/Block/Permissions/Block/Grid.php
app/code/core/Mage/Adminhtml/Block/Permissions/Variable.php
app/code/core/Mage/Adminhtml/Block/Permissions/Variable/Edit.php
app/code/core/Mage/Adminhtml/Block/Permissions/Variable/Edit/Form.php
app/code/core/Mage/Adminhtml/Block/Permissions/Variable/Grid.php
app/code/core/Mage/Adminhtml/controllers/Permissions/BlockController.php
app/code/core/Mage/Adminhtml/controllers/Permissions/VariableController.php
app/code/core/Mage/Adminhtml/etc/adminhtml.xml
app/code/core/Mage/Catalog/Model/Product/Option/Type/File.php
app/code/core/Mage/Core/Controller/Front/Action.php
app/code/core/Mage/Core/Controller/Varien/Router/Admin.php
app/code/core/Mage/Core/Helper/UnserializeArray.php
app/code/core/Mage/Core/Model/Email/Template/Filter.php
app/code/core/Mage/Core/Model/Resource/Setup.php
app/code/core/Mage/Core/etc/config.xml
app/code/core/Mage/Core/etc/system.xml
app/code/core/Mage/Customer/Block/Account/Changeforgotten.php
app/code/core/Mage/Customer/Block/Account/Resetpassword.php
app/code/core/Mage/Customer/controllers/AccountController.php
app/code/core/Mage/Downloadable/Model/Product/Type.php
app/code/core/Mage/Eav/Model/Resource/Attribute/Collection.php
app/code/core/Mage/Sales/Model/Resource/Order/Item/Collection.php
app/code/core/Mage/Sales/controllers/DownloadController.php
app/code/core/Mage/SalesRule/Model/Resource/Coupon/Collection.php
app/design/adminhtml/default/default/layout/admin.xml
app/design/frontend/base/default/layout/customer.xml
app/design/frontend/base/default/template/customer/form/register.phtml
app/design/frontend/base/default/template/customer/form/resetforgottenpassword.phtml
app/design/frontend/base/default/template/persistent/customer/form/register.phtml
app/design/frontend/default/iphone/layout/customer.xml
app/design/frontend/default/modern/layout/customer.xml
app/design/frontend/rwd/default/layout/customer.xml
app/design/frontend/rwd/default/template/customer/form/resetforgottenpassword.phtml
app/design/frontend/rwd/default/template/persistent/customer/form/register.phtml
cron.php
dev/tests/functional/.htaccess
errors/processor.php
lib/Unserialize/Parser.php
lib/Unserialize/Reader/Arr.php
lib/Unserialize/Reader/ArrKey.php
lib/Unserialize/Reader/ArrValue.php
lib/Unserialize/Reader/Bool.php
lib/Unserialize/Reader/Dbl.php
lib/Unserialize/Reader/Int.php
lib/Unserialize/Reader/Str.php
lib/Varien/Data/Collection/Db.php
lib/Zend/Xml/Security.php

Once you apply clear your magento store cache to make sure these files are not longer in the cached version.

Post-installation Check –

With this security patch magento added a new option in System/Configuration. Its in System > Configuration > Admin > Security as a new option Secure Admin routing for extensions. This option is not applied by default after patch installation. In order to achieve maximum security benefit from this patch Admin routing compatibility mode should be Disabled.

Importance of Presentation & context for eCommerce Product Photos

Online shopping is becoming popular with every passing of day. We can find almost everything we need with a few clicks of mouse and its many time available with a discounted price. While buying a product be it online or offline customer want to fully check it from every angle and make sure its perfect. In offline shopping buyer can check the actual product physically and can be sure of its condition before making the final decision. In case of online shopping customer only get to see the pictures of the product instead of the actual product itself. Pictures are the only way for a customer to get a real look and feel of what they are buying. Images are so powerful to tell a story, inspire or persuade customer to buy something. Nicely clicked product photographs can do wonders with your online sell. At the same time poor product shot can ruin the entire goal of launching & running an eCommerce store.

 

The better your product looks, the more it will be purchased.

Key Factors for a Good Product Photo

Although its not possible to give a complete product experience online but we can keep  certain key factors in mind while planning a product photo shoot –

Show product from all angles

Shoot multiple photos of a product. Multiple photos of product can be used to display its benefits, features, highlight any USPs. Shoot product from multiple angle of the product like toe, side and bottom of the a shoe.

 

Show all variants

If you have multiple variants of your product like color and pattern ? In that case take shots of all the variants. Its important to show the various styles and colors of the product to customer as every customer has his own taste and choice.

 

Surroundings & Environment

Customer can be little lazy and unimaginative at times. Many times they fails to realize the benefits of your product. So showing them the possible creative way to use your product is very important. One of our client sells shower systems and initially we were showing all the items in a white background. For an experiments we advised the client to take few product shot showing the showers being used in the bathrooms and it increased the sell of those items by in impressive 37% They idea is to show your product actually being used so the customer can connect it with their own imagination. When you have white background entire focus remains on the product but sometime you have to think in a creative way to showcase your product.

 

Focus on Detail

Customer cannot touch or feel the product on an eCommerce sites. So its important that  the photos of the products shows as much details as possible. High resolution product shots and zoom option on the images can help customer to check everything with complete details of it.

 

Make your images look appealing

This is probably the most important area where you have to work on. Appealing product images increase the chances of getting a sale. Various factor plays an important role in making the photo appealing –

• Get the lighting correct
• Correct your photo settings for best results
• Camera should be stable
• Work on editing your images. May be you can hire some professional photo editing service provider to do the same.
• Click the photos from best angle

The Ultimate UX Design of the perfect CTA Button

What do you think forms one of the major component or element of any website?

Could it be forms?

Could it be design?

Could it be content?

Yeah, of course all these are some of the most important aspects of any website design. But, are you aware of the fact that buttons can also play a great role in your website design and your business?

Also read: An Ultimate Guide for your Website Design Budget Plan in 2017

Buttons are the vital parts of call-to-actions and hence, if your buttons do not reflect any kind of impressive elements, then, you are going to fail. Because, these buttons are going to ensure that conversions happen.

So, what are the different aspects of designing call-to-actions that will convert?
It could be anything and everything ranging from – the style, size, and color – of the buttons. Apart from these factors a small change in the position of the button could also contribute to creating a disaster when it comes to ensuring that it converts. The first and foremost thing that you need to keep in mind when you are designing a button is that it is for the people out there. Maybe if it is for a personal use, then, the placement or color or anything could be chosen on the basis of the designer’s personal interests;  but when it is for a global audience let us not make them feel bad for having decided to stop at your page. A wrong position or a wrong color in the background where you place your button could spoil the entire thing ensuring that the visitor never returns to your page. Also, let us stop giving ourselves false hopes when we are not doing it the right way. You might think that this is the perfect place and position it at the place where by no chance the user is never going to check out at any cost. Period! Also, you might choose a color that is too dull or too freaking and makes the user think of it as “weird”.

The most important of all is that the user is unaware of the fact that either it is a button or the very fact that a button exists. Even though we are designers many a time it happens that we ignore such small things which are in fact the bigger ones. All this leads to one place – make your buttons clickable. So, how do we manage to create buttons that are intuitively clickable? “Be clear, precise and simple.” This should be your motto when designing a button intended for call-to-actions. It is okay if you have a lot of creativity and are excellent at implementing your artistic bravery across your designs. But, remember to check whether the creativity would be understandable from other’s perspective? Unless it is do not go ahead!

Because we all love simple things. Why complicate when we can reach out to people and connect with them with whatever is simple and humble?

We have all had experiences where we reached an awesome landing page and decided to help the “specific” business by clicking on their CTA, but to our amusement we found that rather than a simple “submit” button they have something that says – “It’s cool here,” and we all left the scene, because we were unclear whether we were being asked to take the action we were planning to or we will be led to do something else?

Let us not repeat history but let us create one!

1. Size of your button: Don’t create too tiny or too large ones! It’s imperative that the visitor notices your button and takes the intended action, but if it is too small then, we cannot blame them if they haven’t noticed it and left. If it is a large one it might again frustrate them. The most important of all is to ensure that this “button” stands apart from the rest of the buttons on your landing page.

2. As mentioned earlier the text on your button has a great role to play when it comes to the action that the user takes. Rather than writing something like, “it’s cool here,” make it simple and clear by showcasing the intended action expected of them. Say for example, you could use “submit”, “send” or “sign up”. There is nothing confusing here. Everything is well conveyed!

3. Of course, users need some direction when they are on the landing page to realize and perform the intended action. So, while they are here apply some hues and colors to your button, so that they feel like clicking on it.

Another, most important point is that let’s not fuse in the background color across our CTA’s so that all of them looks similar and the user leaves the page with no clue that they missed the CTA that was right in front of them waiting to be clicked through! The spacing of a button is also a factor that needs to be considered when positioning your buttons. Don’t make it look too crowded. Leave some room for the button to breathe. Provide a margin between the text and the button so that it doesn’t look overcrowded.

Before we ponder further into getting a perfect button designed, let me ask you a simple question how many of us follow or keep in mind the types of buttons:

1. Neutral

For example, the cancel button or the one that doesn’t do anything other than redirect the user back to the home page.

2. Negative

When the entire information gets deleted or rearranged.

3. Positive

This is the one that prompts for an action. It could be something like changing, sending or adding up information.

Let’s find out where it should be placed for the user to find it: Intuitive placement of buttons has an important role in deciding whether a user will click through or will not. The user has an instinct when they land on this particular page and while they are here you are expected to direct them towards the intended action and here, again the placement of the button needs to be done instinctively which is logic-driven too. Let us examine what experts have got to say about the same: There are two different kinds of patterns that can be implemented depending upon the mood and intend of your business and website:

1. The Z-Pattern

We call this pattern so because the content on such websites are organized in a spacious manner. And, when you are using a Z-Pattern, you can possibly fit in your button along the same line and make sure to put it at the end of the line.

2. The F-Pattern

When you are designing for websites that contains a lot of text that include blogs or news sites the reader’s eye follows a left-to-right reading pattern. Here, wisdom lies in placing your CTA at the end of the line where the left-to-right reading pattern comes to an end. So, finally, you are following the user’s path or at leading them across the path that they need to be following to complete a desired action. It is recommended that you use rectangle shaped buttons as it is followed globally and something that your people can easily relate to. One-liners on best practices to be followed while designing buttons:

1. First things first

Have you noticed that your eyes drifts towards the top-most largest elements while on a page? General human tendency that cannot be changed! But, we could possibly apply this policy when designing our buttons so that it gets noticed straightaway. Of course, we need to explain it to them why they have to click through but if it could be summed up in a few words you could possibly consider placing your button here. The “above the fold” concept works here.

2. Lesser important things come next

The eyes starts moving towards sub-titles or sub-heads on the page.

3. Content comes next

As we already discussed in #1, it is important to convey to your people where all this starts and where can they find their call-to-actions. Your content should do the magic: it should tell them why they need this; moreover, it should explain the benefits of clicking through.

4. Call-to-actions

This is the regular pattern that is being followed since ages; unless, there is an “otherwise” situation. Your call-to-actions should follow the below-listed rules:

• Clean and legible. Let us not complexicate the content. Sans-serif is the recommended font-type.
• Place it in a clear and even row.
• It should never be the color of the background. Make sure it is in contrast to the background color.

These are some of the quick and simple things that you need to keep in mind before setting out to design your CTA buttons.

Custom Web Design Vs. Website Templates – Finding The Right Fit

Competition today is extremely stiff in every field, and business is no different. In this ever increasing competitive world, success seems to be elusive, with entrepreneurs trying all sorts of tactics to beat the competition. Reducing expenses and making more profits: these are the priorities for any business owner, and often what guides most business decisions like marketing. When it comes to your online presence, you need to be sure that it projects a professional image – just like your workplace. Only then will it have credibility.

Often to cut costs, many business owners choose website templates, without really knowing the actual difference it can make to their business. So let us take a look at custom websites as well as templates, and which you should choose.

Custom Web Design

A custom web design means building a website from scratch; usually this involves hiring a professional team. They will have an extensive discussion and get an understanding of your business, your target audience, and how exactly you want your site to work. They will work out what return on investment, or ROI, you are looking for from your site. You can be in control of the process and ensure that custom features are built into your website design, making it easy for your administrator to manage the site.

A professional web design agency will build a unique website that perfectly suits your specific requirements. Let us take a look at the benefits of such a website:

• Unique design: Since it is exclusively created for your business, the design will of course be unique – there will be no other like it. It will be perfectly aligned with your business needs and goals. You can prepare and give the list of features you want your website to have, and the web designer can incorporate them in your site.
• SEO friendly: When you hire a good web designer, they will ensure that the site is search engine friendly with appropriate coding.
• Scalability: Right now your business may be small but you may have plans of expansion in the future. You can communicate this to the web designer and they can design the site in such a way that it scales along with your business. They can do this by including the right technology to build the site.
• Testing: With a professional team building your site, they will test the website to see its functioning, loading and so on across various platforms and browsers.
• Tech support: When you have got the site built by a professional team, you can have an arrangement with them to offer technical support whenever you encounter any problems with the working of the site.
• You can have a CMS built into the site so that you can manage the site content yourself even remotely.
• A customized web design will allow you to present your brand exactly the way you want to, as you are not limited by a template’s fonts, colors and so on.
• With a custom design, you can build a web portal, ecommerce site, lead database site, or a web based application as well, and not just a simple website.
• You can have a great deal of flexibility with custom design with regard to layout, design, colors, fonts, and so on.
• With a custom website, you are the true owner of the website and can manipulate it any way you wish in the future.

Cons of a custom website:

• It usually is more expensive than a template website as you will need to hire professional to do the job.
• It takes more time to build as the designer has to do everything from scratch

Template Website Design

Many website templates are available in the market like Wix, Weebly, WordPress, eHost, and many more. Many people hurriedly decide to use a template because they are rushed for time, or they can’t spend much on a custom website. Let’s examine the advantages and disadvantages of templates.

Also Read: Why Using Wix Or Weebly Or Squarespace Is A Bad Idea

Benefits/advantages:

• These can be set up quickly
• You don’t have to spend a lot of time on it
• You can also do it yourself, or have someone in your organization do it without having any coding skills
• You can use templates for simple sites like brochure or blog sites

If you’re really hard pressed for time, and are in a hurry to get your site online, or if at the moment your finances are very tight, then maybe you can go with a template. But keep in mind that it has these disadvantages:

• It is not a unique design, and there may be dozens of other businesses using it. There is no way you can make your website stand out; and remember there are thousands of websites online. So in the long run, a template may not get you any benefits at all.
• You have very limited customization options available in a template.
• Some templates are so specific that if you try adding your own graphics and stuff, it may crash, and everything you have done will come undone.
• Many templates are not built to be SEO friendly, and your website may not be displayed high in the SERPs.
• Often the background coding is outdated, and will likely not function on some of the browsers; in fact some templates are browser specific. This can severely limit your website.
• Building an ecommerce site on a template will give you extremely limited functionality.
• If the underlying coding is altered it becomes near impossible to update the theme when upgrades are released. So what began as a quick fix to get your website up could end up costing you more time and money in the long run.
• Often templates have many features that you would never use, so it is a waste.
• You are not likely to have any tech support in this case, so if you encounter problems, you may have to call for help.
• Any images or text you want to add to such a site, need to be adapted to fit in the predetermined areas on the template.

Which should you Choose?

While a template may cost less and be done quickly, it won’t really help you do a whole lot. If you have strict brand presentation expectations and need a high level of customization for front end and back end and want to provide a unique experience to your visitors, and you are prepared to wait, and spend for it, there is no doubt that it is a custom website that you need. Of course, if you have personnel with good IT skills in your organization, it will come in handy, as they can manage the website well even if some problems occur later. When you need advanced functionality, it necessitates specific backend integration that can only be achieved with proper coding in a custom website.

If the background coding of your site is not done properly, it could actually hurt your online marketing efforts. A custom website will be unique and help you make your site stand out from among the thousands of sites online. Otherwise, it may just get buried among the other sites –and the little you had spent in terms of money and effort, will amount to nothing at all.

While in the short term it may seem as if a template is working wonders, in the long run you will find that it is more cost effective to have a custom site. A professional web designing team knows the ins and outs of website functionality intimately, and can provide valuable inputs to help optimize it to suit your specific business needs. You can ensure that your website functions just the way you want to, to provide your customers with the best browsing and purchase experience. You can even customize it for different customers, like offering suggestions based on their previous browsing and purchase history. This is not possible in template websites.

So in the long run, your business will be benefitted from a customized website design. Get a professional web development agency to create your website. Have a detailed discussion with the team to set some ground rules and communicate your expectations clearly. Reach an understanding regarding the graphics that will be created for your website – like can you use them for other purposes; what about your letterhead, brochures, signage, logo, and so on. Make sure your company branding is incorporated into your web design.

Rebranding- A Complete Guide to Planning and Executing It Successfully

So are you all set to dive deeper into the process of rebranding? Undoubtedly, rebranding might be an exciting moment for a few; it is a mere unfortunate step for the others. But, whatever it is, just make sure that you and your brand emerge bigger out of it!

How would you do that? Well, simply, follow this article and dig out everything that you need to know. Stay assured, we’ve taken care of all the important steps and you just need to decide how you want your new online identity to look like. Keep reading to find answers to all your questions from reasons behind rebranding to promoting your new brand for a quick market acceptance!

I) Why Consider Rebranding?

There are a number of factors due to which you might need to rebrand your company. Let’s have a look at a few most prominent ones:

• Repositioning market

Okay, for instance, you have started a travel agency. But, now after 5 years of being into business, you have realized that more than half of the queries which you receive are about best price hotel booking. And this is when you decide to pivot your direction and change your business from a travel agency to a dedicated hotel booking agency. You’re getting the drift, right?

Repositioning market is nothing but changing and adapting your business to a different market need just because you think that current market might not be a good fit for your business.

• Legal or image problem

Well, mishaps happen! And that’s when rebranding comes to your rescue. Your existing brand may develop negative images due to a number of reasons. It might be due to quality issues or due to anti-campaign by your competitors. In certain instances, your brand might have been subjected to legal litigation of patent or copyrights or a thorough innovation might be required. In such instances, it is best to introduce some radical changes with regard to legal name, brand logo, advertisement themes, marketing strategies and image. Thereby, the brand will be re-positioned. For example, the rebranding of Philip Morris to Altria; Andersen Consulting to Accenture are a few brand names who implemented the rebranding technique in order to shed their negative image.

With that being said, just realizing that your company or brand needs a rebranding is not enough to delve you into the process. Rebranding definitely is not a child’s play and needs careful planning to be a success. To see what all goes behind a successful rebranding and how should you start preparing for it, read on further!

II) How To Prepare For Rebranding?

As already said, you just cannot wake up one fine morning with the aim of rebranding and think of announcing that you are been rebranded by the end of the day! To be able to successfully rebrand your company, you need to set a proper stage. Here’s what you need to take care of:

a) Reason for you to rebrand

Definitely you won’t just wake up one fine morning with the idea of rebranding, right? There has to be a proper reason as to why you need to rebrand, and this is what you need to ask yourself, just to be sure that you’re on the right track. The following pointers might give you a reason enough:

• As a response to internal and external issues.
• For camouflaging the malpractices of the past that have led to negative images.
• For staying current with the time or for setting yourself to get an edge over your competitors.
• For protection against blackballing by consumers, with stiff competition in the market.
• For differentiating from competitors by changing your logo and for attracting more customers.
• For compensating the losing market share.
• In the event of corporate restructuring or bankruptcy.
• Staying relevant.
• For refreshing an image for ensuring its appeal to contemporary customers and stakeholders.
• For creating market segmentation by marketing the products separately.
• In the event of merger or acquisition.
• For marketing product of another company that can produce with lower cost.

Once you have a proper reason in place, it is time to ask yourself as to how your new brand would look like?

b) Figure out your new brand

Well, building out a new brand out of an already existing one requires a lot of daunting efforts. This should be a long and well-articulated process, but to give you a quick glance, here are a few things to consider when rebranding:

• Identify the parts of your products that need to be rebranded and decide whether it can be taken up in-house or some brand consultancy is needed;
• Define the scope of your rebranding which may involve the following segments; namely visual identity, verbal identity, behavioral identity;
• Research with regard to the recently branded similar organization and competitors, establish your target audience and identify your communication style;
• Identify the constraints that are likely to creep in;
• Stay focused on your objective;

Once you know how your new brand is going to look like, it is the right time to create an inventory of all your brand assets.

c) Create an inventory of all your brand assets

One of the major steps to rebrand a company is that you should know the degree or the extent of rebranding you intend to introduce. And to help you here, we would highly recommend you to create a record of all your current brand assets and check what all need to be updated. From your blog to the logo, social media accounts, ebooks, featured images and everything – make a list of all the To Dos in order to frame out a proper strategy.

Once you have all these insights with you, it is the right time that you move ahead with the process of rebranding.

III) How To Execute Your Rebranding?

Let’s face it; rebranding is never going to be easy. It needs a lot of hard work, dedication, and patience from your side. From updating your SEO presence to physical assets, a lot of areas are to be taken care of. Let’s check out each one of them step by step in the correct order. Always remember, with the right rebranding strategy, nothing is impossible!

a) Update all your digital assets

In order to implement a successful rebranding process, updating your assets is extremely important so that the relevance is maintained and the activities of your business are fully synchronized. Here are a few digital assets that you need to update:
Domain name: So, is your business name changed too? If yes, well then, you need to update your domain name in accordance with the new business name of yours.

Website design: Let not the feel of your old brand overshadow the excitement of the launch of a new brand! Keep your new website design totally different from the previous one while ensuring that it is in accordance with latest industry standards.

Social media accounts: Yes, social media accounts need a change too. You can either acquire a new name for your accounts or alternatively, try creating a new one from scratch.

Email marketing: Don’t forget to update all the branding in the email marketing software that you might be using. There is nothing worse than rebranding a business and still using old branding signatures/logos/URLs and the likes.

Promotional materials: Any PDFs, ebooks or blogs that you might be using to promote your business should also be provided a makeover in accordance with your rebranding theme.

b) Rebranding SEO considerations

For the successful implementation of rebranding, you must be well-versed with how to rebrand a company. You have already put in a lot of efforts in setting up an image for your business in search engine result pages. Let not your efforts go to waste by making use of smart tricks that would help you in redirecting your SEO efforts towards rebranding. Hiring expert SEO professionals to carry out these efforts is the best bet for you to accomplish an authentic rebranding.

Keyword mapping and its content positioning: It is a process by which you assign or map keywords to the pages on your website on the basis of a proper keyword research to make every page of yours rank better. When it is the case of a rebranding, you will surely have a few overlapping keywords which were a perfect fit for the previous website but hold a good relevancy when compared to the new website. In such cases, it is highly recommended to make a proper document and check which page is the best fit for the given keyword.

Set up 301 redirects: You definitely would not like to direct your visitors to your old website to only discover that the website is down, or is not functional, or doesn’t exist. The solution? Make use of 301 redirects to redirect all your visitors from old website to a new one.

Inbound links: Remember all those hard earned inbound links? Well, it is the right time now that you contact each of the webmasters and ask them to update as per your new website details. While the 301 redirects as mentioned above would do its job, but customers would surely get confused on landing a different website after getting redirected. This is surely going to hurt the user experience. It is thus better to reach out to as many inbound link providers as you can.

Google search console: All you need to do is create a new Google search console to reflect your new brand.

Google analytics: You also need to setup a new Google analytics account in accordance with your new domain to catch the best action on your rebranded website.

c) Update your physical/legal assets

Well, it is not just about updating digital assets. Your physical assets are also as important. Thus, you should take some time out and update your legal documents, copyrights, and patents along with business cards, tax information, and W-9s as per your new brand. This is one of the essential branding campaign steps and should be taken care of with utmost precaution.

Now, that you’re done with all the rebranding, it is the right time to put your best foot forward and start promoting your new brand aggressively. We’ll tell you how to do that.

IV) Promote Your Rebranding to Push Awareness of Your New Brand

The major aim behind all these activities is to make people talk about you and your brand – as much as possible. Here’s how you do that:

a) Distribute press release

Press is the best means to disseminate the facts, figures, and information about your rebranding. You should send appealing information about your products detailing about your marketing strategies, to the local, state and national level dailies, weeklies and monthlies.

b) Leverage your social media followings

In the present day marketing environment, social media are the best means of pushing, developing and maintaining the worth of your new brand. Therefore, take appropriate steps for leveraging your social media following that will rejuvenate your branding efforts.

c) Write a blog post announcing the change

If you are interested to know, how to rebrand, the first and the foremost feature is that people must know about the change of your brand. Only then, they will be interested to know more about your products, and the best way to do that is to communicate to them via blog post.

d) Add a notification to your front page

The front page of your website provides the ‘first information’ and brief data about your brand. You should, therefore, add a notification to your front page so that your existing customers are prepared to take buying decisions with regard to your product.

e) Run remarketing ads for your old website audience

Your rebranding objective is to retain the existing customers and add the prospects to it. Therefore, you should run remarketing Ads for your old website audiences, in order to acclimatize themselves with the changes.

Wrapping Up

Looks like a big deal? Well, no one said, it is going to be easy, but at the end, it is all worth it! However, to ensure that rebranding emerges out as a grand success; ensure that you are rebranding for all valid reasons and that the rebranding is the only solution available at the moment to boost your business further. Once you are assured that rebranding is a must, take the plunge and go ahead with full vigor. May the force be with you!

5 Businesses Types That Should Reap The Most From Local SEO

Do you run a local business? Well, we have good news for you! You can benefit largely with the help of local SEO. No, we’re not kidding! Let’s discuss this in detail.

Local SEO has emerged as an essential component of a local business’ marketing strategy in this internet era. It can provide your product or brand with an altogether unique brand presence when incorporated perfectly. This is perhaps because local SEO zooms in on certain demographical areas and commercial activities with precise keywords. Simply put, it is much easier to rank for a keyword targeted at your city, than to achieve good ranking on the same keyword but targeted nationally or internationally. For instance, the keyword ‘plumbers in Chicago’ is expected to provide you quick rankings when compared to ‘plumbers in USA’. You’re getting the drift, right?

But, how does this actually happens? Well, this is because local SEO focus on the area of business service which improves your rankings and provides you minimum competition. Local SEO assists in customizing your social media engagement and profiles towards a localized audience compared to a generic viewer. A car dealer in Buffalo, New York would not desire to market out to nationwide car purchasers. Isn’t it?

The Advantages of Local SEO

The prospect consumers prefer an organisation that connects with them on an individual level. They are not purchasing a brand or item but in fact buying the sociable, professional skill of local businesses which suit their requirements. Thus, building SEO campaign with keywords plus content that are local would make you retain customers with strongest links.

Even when clients look for a related keyword without location, the local optimization ensures that the nearby local pages are displayed higher up in the results than it would have otherwise. Local SEO makes use of various strategies to rank a site such as Google & Google My Business Listing, the Bing portal & Bing Places for Business and localized content on the portal. With that being said, there are a few businesses types that are expected to rank better than others in local SEO. This is important to know, as this will further boost your confidence and would give you a reason to invest in local SEO.
Let’s have a quick look.

 

Businesses Types That Reap Maximum Benefits in Local SEO

Medical Services
Healthcare providers require a noticeable search engine presence. Before selecting any medical facility, potential patients initially browse online to find a medical service that suits their requirements. Local SEO helps the medical service providers to connect with their patient needing such services online. The medical service providers, just by keeping their website SEO optimized, can provide an informative experience to their future patients when they search their website.
As medical services are of a highly-specialized type, adding blog posts or manuals and guiding people on how to do certain things would provide informative content to the user and upgrade the rankings of the business in Google search in return.

Plumbers
Looking for a plumber is often an emergency situation. Once you start typing ‘plumber’ in the Google search bar, the suggestion similar to keyword ‘plumber near me’ or ‘plumber (area name)’ appears. Plumbers can use this to their advantage and make use of Local SEO with a quick call to action.

This is sure to result in a constant visitor stream on to their contact pages. Creating blogs with educational details on plumbing facilities and solutions would not only be beneficial for the users but would also boost your reputation and signal the search engines about your credibility. Further, online customer reviews also have a huge influence on the local search engine rankings, and so, plumbers should motivate their clients to provide a feedback and review for them online.

Real Estate
The real estate agents need a suitable search exposure to help their business. If a real estate agency desires to rank on the search platform for a keyword such as homes for sale, they may not get the intended result. However, they can fetch the desired outcomes by making use of local SEO. It is highly recommended that the real estate business owners should create pages that target specific local markets and involve long-tail keywords. Quality content also goes a long way in creating value for the buyer when they search to purchase a property. Client reviews, utilizing local citations, inputting metadata and publishing quality content are important for the real estate agents to push traffic and gain leads. As a marketer, you should choose a portal that provides indexable listings and hosts XML sitemap in order to optimize your property listings in accordance with SEO.

Law Offices
People facing legal issues generally look for experts situated nearby and for this reason, it is imperative for legal firms to remain high on visibility in local searches. A law firm should create a Google my business page to promote its local listing. Further, it is highly recommended to make use of relevant keywords like a criminal lawyer or divorce attorneys to fetch better search results. A great advantage of local SEO for the legal firms is basically that Google displays a “Call” button clearly on mobile phones, thus driving leads directly to you!

Restaurants & Bars
Local search results for restaurants reveal many other data segments than simply call buttons or directions. They display images from the ‘Google Maps listing’ of the restaurants, their star rankings and special food category, the review numbers and the opening and closing time schedules based on the hour of the day you browse. Local SEOs help this market to target particular area geographically. Typing restaurant into ‘Google Search’ displays top ranked restaurants nearby to your location. This is the reason why restaurants and bars should make use of local SEO to boost their revenues.

Local SEO Tips To Follow

Optimize your business with respect to SEO
Following small business SEO tips like creating profiles of businesses on portals like ‘Bing Local’ and ‘Yelp’ can give a special recognition to your business. It is highly recommended to create a company page on LinkedIn and a YouTube channel and present instructional videos. Keeping the titles plus headers and meta description tags systematically assist Google in deciding the relevant search terms for pages all over your website.

Generate backlinks
Building backlinks or hyperlinks to your portal from different sites provide an upward search ranking and is a sensible SEO strategy. While making profiles on various sites, make it a point to list the business details in the same manner as is mentioned in ‘Google My Business’. You should create your business profile on review sites like AngelList and TripAdvisor which should match similarly to the one on ‘Google My Business’. Mentioning of city and state by businesses in blogs and articles establish a relevance of a business to the concerned city in fetching better rankings in local search results.

Have a mobile friendly website
A mobile-friendly site provides an enriching user experience and further helps you in reaping bonus points from Google due to enhanced UX.

Make use of SEO tools
Make use of various tools like Google Analytics to track the manner in which keywords divert traffic to the website.
The SEO tools aid in automatic analytics monitoring, search engine ratings, backlinks and key components that upgrade website performance. Small businesses can improve their SEO through the SEO tools that have the capacity to judge the content performance based on ‘Shares’ on different social media platforms and view how their portals perform against their rivals.

 

Your Turn

Thus, it can be said that Local SEO grants greater exposure to companies, and is economical and convenient to manage, thus producing improved results than nationwide SEO. It also allows a firm to delve into a concentrated marketing campaigns. The enterprises can taper down their target market and can serve their clients more effectively and track responses exactly.