Website development

Shopify vs Magento Which E-Commerce Platform is Best for Your Business?

E Commerce is one of the most popular business models in the world. It’s not surprising, as it allows you to sell your products and services directly to customers. It has become a popular way for businesses to increase their revenue, reach more customers and grow their business.

If you have the right e-commerce platform, you can easily add new products and categories to your site and sell them with just a few clicks. You can also track sales data, manage customer orders, and track customer feedback. One of the biggest advantages of using an e-commerce platform is that it makes it easy to set up an online shop without spending too much time and money on development. The most popular platform is Shopify and Magento – each offers free versions with basic functionality that can be upgraded at any time if necessary. Innovins – a team of Ecommerce Developers in Mumbai creates beautiful websites for you.

Shopify

Shopify is a leading eCommerce platform, powering hundreds of thousands of online stores. Shopify’s platform is a good choice if you want to build an online store that offers a wide range of products and services. You can use the software to sell physical or digital products or both.

Shopify’s ecommerce solutions are designed to be easy to set up, manage and grow. It’s a great choice for small businesses that are just starting out or looking for a low-cost way to get online. It offers simple tools to help you create compelling websites and mobile apps for your customers.

The features of Shopify platform includes:

A robust e-commerce engine that allows you to list products and track orders from anywhere with an internet connection.

An integrated point-of-sale app that helps you process sales from anywhere in your store, including mobile devices.

A variety of apps that let you easily integrate third-party tools such as social media integrations, live chat support, customer relationship management (CRM), inventory management, and more.

Magento

Magento is a powerful, feature-rich, and open-source e-commerce platform that can be used for creating sophisticated online stores. It is one of the best e-commerce platforms available in the market today and is used by more than 200,000 businesses around the world.

Magento is designed to help merchants reach new customers, increase sales and make more money. The software helps retailers sell more effectively by providing them with better control over their products, prices, and promotions; easy-to-use tools for managing inventory levels; and advanced marketing capabilities that give them the ability to target specific groups of consumers.

Here are some of the key features of Magento:

A comprehensive collection of features for managing products, inventory, orders, customers, marketing campaigns, and more.

A flexible UI that allows you to customize the look and feel of your website;  such as colors, layout, etc according to your requirements using this platform which makes it highly flexible.

Integration with third-party services such as Facebook Messenger and Google Analytics.

It supports multiple languages like English, Spanish, Portuguese, French, etc. So if your target audience speaks some other language apart from English then you can easily cater to their needs as well through this platform.

Shopify vs Magento? Which is the right platform for you ?

Shopify is suitable if you are a start-up & small business and offers a wide range of features and themes that help you create a professional online store. However, Magento offers advanced features and complex functionalities that are unmatched by any other platform and are more useful for large businesses. Shopify is less expensive and includes non-tech savvy functions. Magento is expensive and suitable for an experienced developer. We can help you develop and design your store with Magento or Shopify with our expert team of developers. Schedule your consultation today with the best Website Development Company in Mumbai. 

5 Reasons Why Your Startup Needs A Website

More and more startups are looking to develop their brand identity on the Internet. Brand networking is no longer optional: it’s a must. But it may soon become a necessity. With so many companies operating online, entrepreneurs who want to launch startups will have to start building an online business and establish their brand identity, even if that means creating a website for their company or breaking into digital media on Facebook, Instagram, or Twitter.

If you run your own startup business and want to grow it, you need a powerful website. Today over 70% of the population searches for local businesses in search engines which makes the website important for your startup company.

Here are the top 5 reasons why a website is crucial for every startup company

1. Brand Identity and Credibility: The first thing that comes to mind when you think about a startup is its website. Your website is your face and it should be attractive, engaging, and professional enough to make people want to do business with you. It allows you to tell people who you are and what you do through images and text. Your website should reflect the type of product or service that you offer as well as your target audience. Contact Innovins best Website Development Company in Mumbai for a professional, secure and fast website. 

2. Lead Generation: You can use your website to generate leads by offering customers information about what they want through forms and surveys. You can also use pop-up boxes to collect email addresses from visitors who visit your page but don’t make a purchase right away. These email addresses allow you to follow up with these potential customers later on when they are ready to purchase from you again. Connect with the best Digital Marketing Agency in Mumbai to create a strong presence in the digital world. 

3. Business Growth: One of the main reasons why every startup needs a website is that it helps in enhancing the growth of your business. You can showcase your products or services on your website and get more customers. It also helps in reaching out to more people around the world without any limitations of time or place. A website allows people from different parts of the world to visit your site through their mobile phones or computers at any given time.

4. Connectivity with customers: A website offers 24/7 connectivity with customers. This means that they always have access to your product or service at any time of day or night without having to wait for hours in line. It also enables them to purchase from anywhere in the world as long as they have an internet connection. This makes it easier for startups because now more people will be able to get in touch with them no matter where they live.

5. Better Search Engine Ranking: Websites can help you with SEO. SEO has become very important to rank higher in Google search results. Websites with high-quality content rank better on the Google search engine results page (SERP). So, if you want more traffic from organic sources, then you need to have a good website with quality content. Innovins one of the Best SEO Agency in Mumbai can help you to increase search engine rankings of websites.

Thus, if you are starting or establishing a new business, you will need a website. You can do it yourself, but if you don’t have the expertise, connect with Innovins, the best website development company in Mumbai. Your website needs to be designed and built with care, attention to detail, and professionalism.

Simple Tips to Improve Website Security

Your website is the backbone of your business. It’s where you showcase your products and services, connect with customers and generate leads. It’s easy to get distracted by the day-to-day tasks of running your business and forget about the importance of staying secure. But without proper security, your website could be at risk of being hacked or breached.

Website hacking is a serious threat to any business that relies on the internet to reach customers. Whether it’s a small e-commerce site or an enterprise-level application, there are steps you can take to ensure your Website Security.

Here are some tips for improving website security:

1. Use HTTPS and SSL Protocols

HTTPS is the secure version of HTTP, which means that all communications between your browser and the server are encrypted. SSL (Secure Socket Layer) is used by websites to encrypt online communication through a digital certificate. The certificate identifies the website owner and encrypts all communications between the visitor’s browser and their server. This prevents anyone from eavesdropping on or tampering with your data in transit. It also helps prevent man-in-the-middle attacks, where someone intercepts your connection to a website and makes changes to it without you knowing.

2. Backup your data

If you have ever lost or accidentally deleted important files from your computer, then you know how important backups can be. The same goes for your website. Backing up your data ensures that if something happens you won’t lose all of your work. Some hosting providers have backup services that automatically save copies of your site daily or weekly, which is ideal because it protects you against many types of disasters. If you don’t have access to these types of backups through your host, consider buying an external hard drive and setting it up so that it automatically backs up everything.

3. Updated software and plugins

Keeping your software updated is one of the easiest ways to protect against attacks. Many vulnerabilities are fixed as soon as they’re discovered, so updating regularly ensures that you avoid those issues altogether. Plugins also need updating regularly because they may be vulnerable due to outdated code or new hacking techniques being used by cybercriminals which could allow them access to your server or even steal data from visitors on your site.

4. Using strong password

Make sure that you use strong passwords on all accounts connected to your site – this includes admin accounts and FTP accounts. Make sure they’re long (12+ characters), include numbers, and special characters, and avoid using any obvious words like “password”. You should also change the password periodically so that no one will be able to obtain access to your accounts using old passwords or even guess them easily.

5. Limited login attempts

Limit the number of times someone attempts to log in using the wrong password three times in a row (or maybe even just two), they won’t be able to attempt again for another 15 minutes or longer. This helps prevent brute force attacks from succeeding because it takes away their ability to guess as many passwords as they want over time until they get it right.

As a business owner, one of the most important things you can do to protect your website is to make sure it’s as secure as possible. Contact the best Website Development Company in Mumbai for a professional, secure and fast website. Schedule your consultation today.

Best Front-End and Back-End Web Development Framework

A web development framework is a software framework that is intended for use in developing, maintaining, and deploying web applications. Web development frameworks are used to build websites and applications that provide the same features. They may be open source or proprietary, but most of them are written in popular programming languages and can be used by programmers without knowledge of any special programming languages. Innovins – Website Development Company in Mumbai creates beautiful websites for you.

Frameworks are typically composed of a set of modules that provide various features like user authentication and database management. These modules may be implemented as libraries or classes, or they may be compiled into an executable binary file that can be run oBelow are the Best Frameworks for Web Development a server or desktop computer. The framework can be divided into two categories, Front-end frameworks, and Back-end frameworks.

Below are the Best Frameworks for Web Development

Top 5 Front-end frameworks:

1. React:

React is a JavaScript library to build user interfaces and was developed by Facebook. It’s a declarative, efficient, and flexible way to create web applications. React lets you compose large views out of reusable components and makes building user interfaces fun. React Native takes the power of React and applies it to native mobile development.

2. Angular:

Angular is an open-source framework for building web applications in HTML and JavaScript. AngularJS combines declarative templates, dependency injection, end-to-end tooling, and integrated best practices to solve development challenges. The result is an unprecedented level of design freedom and developer productivity.

3. Ember JS:

Ember is an open-source JavaScript web framework for creating ambitious web applications that are fast, scalable, and easy to maintain. It provides developers with building blocks to develop single-page web applications. Ember uses a convention over configuration approach which means you can use its default behaviors without having to configure them manually.

4. Vue.js:

Vue.js is an open-source JavaScript framework for building user interfaces. It’s easy to use with an intuitive API. Vue is an open-source framework and works well with other libraries and frameworks like jQuery, AngularJS, React, and Meteor. It’s lightweight, fast, and also has some great features that make it a good choice for web development.

5. jQuery:

The jQuery library has been around since 2006 and is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. The jQuery library has become one of the cornerstones of web development in recent years, offering a wide range of tools for simplifying common tasks like DOM manipulation, event handling, animation, and AJAX interactions.

Top 5 Back-end frameworks:

1. Ruby on Rails:

Ruby on Rails (RoR) is a web application framework written in the programming language, Ruby. It follows the model–view–controller (MVC) architectural pattern and is intended to help developers create new websites by using common conventions for web application development such as avoiding direct user input, separating business logic from presentation, and using a code-generated framework to build applications through a template system.

2. Django:

Django is an open-source Python-based web framework that encourages rapid development and follows the model-view-controller architectural pattern. Django’s primary goal is to ease the creation of complex, database-driven websites. It emphasizes the reusability and “pluggability” of components.

3. ASP.NET: ASP.NET framework is a free and open-source web application framework developed by Microsoft. It is intended to run server-side and allows for the rapid development of web applications, intranets, and other client-server solutions that run on Microsoft Windows operating systems.

4. Express:

Express is a minimalist web development framework for Node.js, the server-side JavaScript platform. Express helps you build basic, yet powerful web applications. The framework offers features such as a routing and middleware system, template engine, and static file serving. Express can be used with other JavaScript frameworks like Backbone or AngularJS to build rich applications.

5. Laravel: Laravel is a free open-source PHP-based framework that follows the model view controller (MVC) architecture. It provides a structure that helps in building robust and flexible web applications. Laravel helps developers write better code by increasing productivity and reducing complexity in key areas like routing, sessions, authentication, and caching.

A successful website improves your business image in the internet world. The right web development framework can boost your productivity and save time. At Innovins, our primary goal is to help you find the perfect one for your projects based on what you want. Give your website that wow factor by the best Web Development Company in Mumbai.

Why is a Website Essential for Every Business ?

Your website is the face of your business. To be successful in business today, you need to have a presence online. Your website is your online identity and it allows you to showcase your products and services to the world. It’s also the first place people go when they’re looking for something and don’t know where else to look.

If you don’t have a website, chances are that someone else does. If you’re not on Google and other search engines, then you’re missing out on free advertising and potential customers. A website allows potential customers to learn about your company without having to pick up the phone or go into the office in person — which means less work for both parties involved! Innovins – a team of Website Developers in Mumbai creates beautiful websites for you.

Websites are a lot more than just a place to post your products and services. Here are some of the main reasons why a website is necessary:

Website builds trust and credibility:

A website can help you build credibility. When people visit your website, they want to see that you’re an expert in your field or at least someone who knows what they’re talking about. Tell them about yourself and your products/services. Don’t just say who you are; tell them how you make their lives better! The more credible websites appear, the more likely people are to trust them and make purchases from them.

Website drives sales leads, and subscriptions:

A website provides an opportunity for potential customers to learn more about your products and services. It acts as a digital brochure. It also gives them access to your product catalogs and other relevant information. You can increase sales leads by having a contact form on your website so people can reach out to you. You can increase subscriptions by offering free content in exchange for an email address.

Website helps in branding:

A website allows you to highlight your brand and build trust with consumers. You can build your brand by including videos, photos, and articles about your business. You can also add testimonials from customers or other companies that you work with to prove that you’re trustworthy. For more Information you can contact Innovins which provides Digital Marketing Services in Mumbai.

Website is a virtual store:

It’s where people go to find out more about what you do and how they can work with you. A good website keeps customers coming back, but an effective one also helps them buy from you even when they’re not there. When people are looking for something online, they’re often looking for an expert who can help them understand what they’re buying. Your website is the perfect place to provide that expertise and address any questions your customers might have about your products or services.

Website helps to improve customer service:

The best part of having a website is that it allows you to get feedback from customers in real-time. If there are any issues or problems with your products or services, the customer can let you know through the website. By doing so, they won’t have to call or email you directly. This also allows you to improve your services so that customers keep coming back for more. This will help you gain insight into how your business is perceived by customers, both good and bad.

A website is like a business card that you can use to promote your company and its products or services. If you want to attract more visitors to your site, then you need to make sure that the look and feel of your website are professional and high quality. You also need to make sure that your website is easy for people to navigate through.Choosing a reliable and affordable website design company is the first step to taking your business online. Look no further, our expert team is here to help you design a unique and stunning website for your business. Schedule your consultation today with the best website Development Company in Mumbai.

Benefits of Hiring Professional Website Designers

The significance of professional web designs and their impact on business growth is globally accepted fact these days. We all know that an exceptional web design is a valuable investment but what are the real benefits of hiring web designing services?

Professional Look

Professional website designers are highly proficient in applying cutting edge technologies and imparting professional look to your website. From layouts to navigation, from content to colour schemes, they work on each of these aspects in order to keep up the highest standard in quality and creativity. The site developed by professional web designers is very well structured and organised and motivates users to spare a few more minutes to explore it further. So this makes a positive first impression.

Better Navigation

Website designed by professionals has a very smooth navigation which makes it easy for users to browse through and ensures a satisfying experience. This adds up to one of many reasons that compel users to keep visiting your site again and again.

Finished Details

The line spacing, choice of fonts and concise and clear content are details that make the actual difference. These elements may sound so unimportant, but they do enhance the overall quality of your site and make it more functional and readable. Don’t clutter up your message by putting in extraordinary details and irrelevant information. Be precise and accurate.

Edge over Competitors

You will come across thousands of websites that look the same, having same layout pattern and colour scheme. But some of them actually fail to speak up why they’re special. This is where the difference lies. Experienced web designers gather all your unique selling points into one coherent message to ensure distinctiveness and quality.

Long Term Benefits

A site designed by experts reaps many long-term benefits. It generates website traffic and gradually improves your ranking in search engine results. Professionally designed websites lay a solid foundation for your online business and give you a good amount of return on investment. If your site is easy to navigate and doesn’t take up much of customer’s time then surely you are going to get more customer conversions.

Less or Maintenance costs

No extra sums are required for the maintenance of website because chances of everyday emerging issues are reduced to the minimum when it is designed in a professional way. Also, the quality websites leave much room for improvement and the changes you will want to make after the initial site is finished.

Pair up with one of the best website designers in Mumbai and make the most of our expertise. We have a team of dedicated professionals who provide custom website design and development services and use their technical expertise to give a new life to your business.

Ways to Enhance Your WordPress Site

Content Management System WordPress has made every online business more successful due to its ease of use. This CMS is simple and effortless to navigate for audiences which can be updated without any trouble or effort. Innovins – one of the best WordPress Developers in Mumbai can help you out.

Follow these ways to enhance your WordPress site

1. Mobile view

Most of the visitors feel comfortable to browse the website from the mobile device in their hand. This indicates websites gain maximum traffic from mobile devices. Some sites might have a serious problem while exploring from the mobile device which might be neglected. Most of the time developers concentrate more on desktop ignoring the mobile device completely. Thus, if you are an online business proprietor then ensure your site is fully responsive and can work well on various mobile devices.

2. Decrease the page size

You need to make your site and the web page with heavy images might make your site slow which takes your visitors away from your website. So, make sure you decrease the page size and develop a good user experience to your visitors.

3. Evaluate Meta Data properly

Make some time to go through and update each and page title together with some descriptions. Remember, including an applicable keyword and description together with phone number, address or services is very important. Additionally, you should take in contact details and also the name of the city while indicating the local business.

4. Keep all the plugins updated

Keeping the plugins updated is vital for maintaining the WordPress installation. Additionally, it is necessary to protect and maintain each and every modification in consequence to plugins.

5. Refresh and update content

Make sure the content you update on the WordPress site is out of error. Check for spelling, grammatical errors and additional error, if you found, correct it as soon as possible. Truly, be precise with the content by placing comprehensive details regarding the services and products that your organisation holds. Keep in mind; search engines favour the contents that are expressive and unique.

Reading the above points, you can effortlessly update your WordPress site and make it handy. If you have any issue updating the WordPress site, you can always get help from web design and development agency.

What Goes Into A Good E-Commerce Site?

Since the start of sites such as Flipkart, Snapdealm, Amazon and eBay, there have been many e-commerce sites all across the internet. Many businesses prefer to have their customers do their transactions online since it is more convenient for both parties. But designing an e-commerce site takes a good understanding of how to organize the various items your client wants to sell and what are the important functions that your client’s customers need to be aware of. Innovins – a team of Ecommerce Developers in Mumbai creates beautiful websites for you.

1: You Should Place An Emphasis On Features That Involve Sorting The Products Based On Various Criteria

If you look at several online stores, they have a “sort by” function when looking at the various products. You can sort through the items by their price, user reviews, and other criteria. But if you look at Wal-Mart’s online store, its sorting also features criteria such as what products are the best selling and what products are new. This is excellent thinking as it reads into the mind of the customer in terms of where they want to start sorting through the items.

Each customer has a different method and different thinking for how they want to find what they are looking for. For example, customers may want to look through a set of products based on price, popularity, or user reviews. A smart designer will do his/her best to anticipate what kind of criteria a customer will search for and base their sorting options off of that.

2: Include As Much Information As You Can On Each Product When You List It

While this piece of advice seems obvious at first glance, it goes against the normal thinking that you should make everything short and simple. The reason why it is okay to write a lot in this situation is because you have already grabbed the customer’s attention at this point. Once the customer has reached your website and started looking through the products, you have gotten their attention and can start to become more verbose in describing each product.

More details means that the customer can learn more about each product in case they have questions. Of course, make sure that your sentences are not too long and that each sentence is powerful and understandable to the reader. But don’t be afraid to add a lot of information for each product because the customer needs this information in make a decision on whether to purchase or not.

How to create a Website

This article is an overview of the website development process. This is intended for people who are planning to jump into the online world and need a sense of direction. Any website developer or designer will always try and keep your objective at hand and present data in a manner which is engaging to the user. We have tried to lay down some easy steps for you to be well aware of what is the norm in this ever changing web world. Innovins – a team of Website Developers in Mumbai creates beautiful websites for you.

Step 1: Register Your Domain Name (businessname.com)

Your domain name is like the home of your website. Go slow with this step because the name you decide becomes identity of your brand.
Try to choose a name that is short enough. Branding is everything — don’t rush this step!

Step 2: Select Your Web Hosting Company

The web host is the company that hosts your site and provides you with space to maintain web pages, any scripts you can install (forums, shopping carts, blogging, etc.), email addresses, security and so much more.
Always start with the cheapest monthly plan because upgrading later is very easy.

Step 3: Start Building!

Building your website will depend on what you want to make. For example, if you want to create a blog, you can take advantage of the built-in templates that come with the blogging platform. No coding experience is necessary. All you do is search for the theme you want to use, activate it, make your customizations and your website is ready to go.

Creating a Niche Website

Niche websites focus on a narrow market. So instead of making a website about something generic like skin care, you may choose to narrow it down to getting rid of acne, or managing eczema.
The more defined your target market is, the easier it will be to engage your audience and sell products to them.

Static HTML vs. Dynamic Websites

There are basically two kinds of websites you can create.

1. Static HTML (Content is uploaded and displayed “as it is” with no interaction with user. These are mostly informative)
2. Dynamic (WordPress, Joomla, etc.) Dynamic means information is collected from a database so you can display your website content by date, category, etc. And make changes in content as per your requirement

Static HTML sites are not much used these days. In order to create them, you have to learn HTML, use templates or buy some kind of software like Dreamweaver, etc.

Factors Considered in selecting Ecommerce Development Company

Internet users have increased over the years with retail business owners taking their business online. Due to this reason, it has become necessary to maintain the old customers as well as build new customers with the help of Electronic Commerce mainly known as Ecommerce Development. E-commerce allows its clients to express their views regarding the products or services.

According to the statistics and researches, it is noticed that the popularity of internet business has increased a lot. More and more people are choosing to buy products online. Hence, it has become necessary for a product based business to develop e-commerce web portal. Building en e-commerce website is not that difficult, but the main point to be considered is which web portal development company to hire.

There are several points that should be considered while choosing the correct web development company as the website will go live and the end users should find it appealing and it should also be easy for them to navigate through the website.

Some of the essential points to be remembered are listed below:

• Study the statistics of the Company:

Make sure you know well about the company. You can even hire a company which is not much famous but it should be familiar with what has to be done and is good at doing things which you want.

• Look into the company’s Portfolio:

Again choosing a startup company is not a big issue, but the quality of work which the company provides must be given importance. Make sure you look into the portfolio of the company to get an overview about its work.

• Safety and security:

While selecting a company, make sure that it is genuine and trustworthy and does not leak any of the confidential information about your company and your website’s design.

• Flexibility of the Company:

It is generally found that no design is finalized in just one go, so hire a web development company which understands your business and your needs. The company should be flexible and should be open to re-working and re-designing.

• Decide Pricing:

Pricing is one of the important elements that the businesses should keep in mind. Select a company which values your time and delivers its services on time with the best quality at affordable prices.

Having remembered all these factors, will help you in selecting an appropriate and suitable e-commerce web portal development company for your business…

 Innovins – one of the best Ecommerce Development Company in Mumbai creates beautiful websites for you.