Website development

Top 4 things to remember when designing an educational website

With the growth in technology, everything across the globe is changing. People are creating new ways to move ahead in the competition. Likewise, the educational field is moving at a great pace. Each and every educational institution is looking forward to adapting to the technological changes and use the internet to promote their services across the globe. 

If your educational institution is lacking behind the technology then this blog post is for you, as we have mentioned the 4 designing tips that you should include in your website to stay ahead of the crowd. 

A website is a must for each and every kind of business in today’s world to develop trust and credibility amongst the audience. As education is one of the greatest sources of learning it is very important for institutions to have an online presence by at least having a website, an active social media page, and updated information on these internet-inspired platforms. 

4 Things To Remember When Designing An Educational Website

Having a website without any unique element is just waste and equal to not having a website! Hence, let’s together explore the basic yet most important designing elements that must be included in an educational website to make it attractive.

• Implement SEO With Your Content

SEO-friendly website will benefit your website to reach a wider audience and the goal of any educational website is to reach a higher number audiences to make them aware of their offerings. Hence, you should not neglect SEO and must include content that is SEO-friendly. 

• Use Plenty Of Images

Images are one of the best ways to convey a story to your audience in a unique way as they don’t have to do a lot of reading work that might bore them. Hence, using images on your educational website is a must! Make sure to use different types of images to keep your audience engaged. 

• Use Animated Videos 

Instead of providing extra informational text on your educational website, try using animated infographics videos as they will keep your audience engaged and make your website look more attractive. This will lower the bounce rate and hence, will make your website trustable by search engines as well. 

• Ensure To Design A Responsive Website 

A responsive website is much better than a static website as on responsive websites the audience gets to interact with the website that helps to keep the audience engaged. This is one of the best ways to keep your website active. 

Designing an educational website needs a lot of patience and creativity, thus before developing an educational website, you need to plan each and every step in detail to avoid any mistakes. To know more about educational websites development in Mumbai, contact us at +91 99870 53623.

Top 5 Reasons Why Your Travel agency needs a website

Considering the current situation of the technologically ahead world, every business needs a website for their business to grow online. As websites these days work as the first and the most important impression. In this technologically ahead world, a website that fulfills all the criteria including the website design, content, images, colors, navigation tools, etc has the potential to grow far better than other websites.

Websites have become the most powerful tool in this digitally ahead world and hence to help you understand the importance of a website for your travel business, in this blog post, we have mentioned the top 5 reasons why your travel agency needs a website as without an online presence it has now become difficult for travel agencies to survive in the competition

In olden times, people use to visit travel agency offices and wait in long queues to reserve a booking for their holiday traveling plans, but as mentioned above the internet world has made everything possible in just a few clicks. So if your travel agency still doesn’t have a website then let us explore the advantageous reasons to have one.

5 Reasons Travel Agency Needs A Website

• Allows Smart Bookings

As mentioned above, the internet has allowed people to book their travel dairies in just a few clicks and if your business is lacking behind these amazing benefits for your business then we are sorry to inform you that you are losing a very high percentage of your potential customers. In this internet-inspired world, no one really wants to stand in long lines and wait to book their tickets. Hence, to not lose potential customers, you must have a website. 

• Builds Credibility

In today’s time, if your business has a website then it is easy to build customer trust and credibility. As said earlier people do not want to spend their time offline to search for a perfect travel agency that does not have a website. A website along with social media presence will do magical benefits for your travel business. 

• Brand Personalization

A website allows you to personalize your brand according to your preferences and implement navigation according to your brand rules. A personalized website will enhance your brand and help your visitors to trust your brand more.

• Makes A Visual Impacts 

This is no secret that instead of text content, visual content that includes images, videos, gifs, etc is more attractive and eye-catching. Hence, with the help of showcasing the beauty of places where your services are available, you can attract a lot of customers and make a profit for your business. 

• Client Reviews Will Enhance The Sales

When you have a website and a specific page for client reviews, then your business has more chances of getting potential clients as honest client reviews attract visitors and make them believe in your business which will automatically enhance the sales of your business. 

A travel website is a solution for your business’s success. If you want to know more about website development and how it will benefit your business you can contact us directly at +91 99870 53623.

Top 5 Reasons Why UX Design Is Important For Your Business in 2021

What is UX Design?

The most talked thing about any website is the UX. So let’s find out what actually is UX design and why is it so important for any kind of business on the internet. First things first, UX is most commonly known as user experience. User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

User experience design is very crucial for any business because providing a smooth user experience is the ultimate goal of any business to get successful. Hence, to help you explain the importance of UX design, in this blog post, we have mentioned the top 5 reasons why UX design is important for the success of your business in 2021. 

Top 5 Reasons of Great UX Design On The Website

• Increases Website Traffic

The basic goal of any internet business is to get maximum traffic on their website and this is possible with various techniques including SEO, digital marketing, social media marketing, and most importantly any website which provides a great interface and user experience has the highest chances of attracting maximum visitors from across the globe. 

• Improves SEO Growth

Every business on the internet today is hustling very hard to be on the top 10 pages of every search engine including Google as a high ranking on search engines can be one of the finest ways to get a higher number of potential leads. A good UX design allows the users to stay on the website for a longer period of time which in return lowers the bounce rate, speeds up the loading time, provides easy navigation, etc. All this is captured in the good books of search engines and hence, it helps in improving the SEO growth rate. 

• Stands Apart From Competition

This is your chance to stand ahead of the competition by providing the things that exactly your visitors want and to know that your business needs to keep a close eye on all the recent trends in the website business such as using typography, bold colors, animated content, etc. Following and keeping up with the latest trends will help your business to stand out from the competition and provide a great user experience. 

• Eliminates Errors

A UX design is planned from the initial stage of any website development and hence, it helps to avoid any major or minor errors that can cause difficulty in setting a smooth tone for the website. Thus, to avoid even the smallest mistakes that can be the reason for losing potential visitors, you must plan a smooth UX design. 

• UX Design Helps To Promote The Products 

When you create an explicitly different design from your competitors, your website is more likely to be visited and thus, it helps to promote the products. To make your products unique in the market you need a great user interface and user experience design. 

To know more about UI and UX website development and marketing strategies you can contact us at +91 99870 53623.

5 Reasons To Have Testimonials On Website

A good website is essential in today’s fast-growing technologically ahead world. As mentioned earlier in most of our blogs, the website is the digital-first impression for all the audiences across the world, and it is very important to maintain a positive impression on our potential customers. The website must have all the required information about the brand in order to clearly communicate with the audience and stand ahead in the competition. From the user interface to the user experience everything on the website needs to be arranged properly in order to provide a smooth experience to the users. 

So now moving to the main concern of this article, today also most businesses argue on the most basic necessity on every website that should they include customer testimonials also known as a customer review on their website or not as most businesses are worried about the bad effects of it. Hence, to help you understand the importance of customer reviews, in this blog post, we have mentioned the top 5 positive reasons to have testimonials on your website. 

Top 5 Reasons To Have Testimonials On Websites

• Helps to build trust

The most basic yet the most powerful reason to include a testimonials section on your website is to build customer trust for your products/services. It is very basic that your website is the only place your potential customers will search for your products/services. Hence, having a testimonial section on the same page will allow the customers to explore them and make a buying decision quickly. If you are 100% sure of the quality of your products then you don’t need to worry about any consequences. 

• Customer reviews work as a referral

It is true that people trust other people who have used the same product/service. For instance, you might have collaborated with the most prominent celebrity in the town to endorse your product/service but even 1 honest customer review will work much better compared to anything else. Hence, use smarter techniques to promote your brand online. 

• Validates your website

Reviews on your website help to create an impression on the customer that your brand is trustworthy and have a sale history. This helps to validate your website and make the visitors sure to make a valid buying decision. 

• Helps your SEO

Reviews not only help the visitors of your website to make a purchase decision but also helps Google to review the authenticity of your brand and hence, it allows you to rank higher on the Google search engine result pages. Isn’t it wonderful? Without spending even a single penny on marketing, you can receive so much business profits in return. 

• Increases your sales

Last, but certainly not the least and the most important point of the top reasons to include customer testimonials on your website is it increases sales. As mentioned in the above point, people tend to trust other people, which makes it easier for them to think twice about a product or service. In a research, it was found that most people buy products just because they read something good about it. 

Have you got enough reasons to include customer reviews on your business website? Then don’t wait to consider it as one of the most important business growth techniques and add the most beneficial section on your website today. To know more about website development and marketing strategies you can contact us at +91 99870 53623.

5 Essential Reasons You Should Be Using A Responsive Website

What is a Responsive Web Design? 

A responsive website design automatically adjusts the size of the web design on any device used by the visitor. With the increase in the rate of smartphone users, businesses also need to work smartly in order to attract potential customers. A responsive web design allows the visitor to explore any website without any interference and change in the look of the website. In short, a responsive website adjusts its size on any device and functions properly.

Considering the current situation of the technologically ahead world, every business website needs a responsive design as people tend to use various devices for their everyday work and the most common device used on a daily basis is a smartphone and a laptop. Hence, in order to not lag behind the competition, make sure that your web design is responsive. 

In this blog post, we have mentioned the top 5 reasons for having a responsive website for your business. So if you are someone who cannot decide whether to have a responsive website or not then this article is for you!

5 Reasons you should be using a responsive website

• Enhances User Experience

As mentioned above, audiences own various devices in today’s time, and thus, your website will be seen on multiple screens. With the help of a responsive website, you will be able to provide your visitors a smooth user experience that will benefit your business. It is a human tendency to spend more time on websites that provides easy navigation and smooth functioning options. Hence, to help your visitors understand and explore all the web pages of your website easily, you must have a responsive website.

• Reduces Cost 

All kinds of businesses have some kinds of capital restrictions and developing a responsive website for your business can help you reduce the cost as you will not have to create a different website design for mobile users. This will increase your effectiveness and will save time along with cost deduction. 

• Boosts SEO 

Google rewards websites that are user-friendly and provides a great user experience to the visitors, this will hopefully increase the rank of your website on various search engines. A responsive website will increase visibility as it is both desktop and mobile-friendly. 

• Increase Traffic 

As mentioned above, a responsive website boosts the SEO functions and allows your website to rank higher on the search engines, it gets website clicks more than usual and once the user gets a great experience they are more likely to share it with their friends/family. Hence, there are more chances of getting a higher ROI. 

• Increases Conversion 

By eliminating useless navigation and focusing just on the important features of the products/services, can help the visitor to get impressed and spend more time on the website which will reduce the bounce rate and have more chances of getting a higher conversion rate. 

Having a well-designed responsive website will open up many opportunities for your business as it helps you to stay ahead of the competition and save your money. If you are looking for the best website development company in Mumbai, then contact us at +91 99870 53623. 

5 Web Design Trends for 2021

Websites have become the first impression for the internet business and hence they have to be developed amazingly. Your website design needs to have the superpower of attracting audiences in order to generate more traffic which will however increase the ROI. 

Businesses these days need to understand the importance of website design for their brand. With the growing popularity of digital marketing and the rise in the use of technology, the competition in the internet world is growing every day. With each passing day, you can find upgrades in technology which has the potential to lead your business with success. Hence, a website is a must to grow your business, but do you know that if your website does not fulfills all the requirements your visitors want then sadly, your business will not grow. 

So to help you understand the importance of web designs we have mentioned the top 5 web design trends you need to consider in 2021 to make your website grow.

5 Web Design Trends in 2021

Web Designs are often based on the recent trends going on across the internet and to keep up with the trend you must maintain an analysis that allows you to track the ongoing trends in the world. Below, we have mentioned the top 5 trends you should consider to develop your website design in 2021. 

• 3D Visuals 

Quirky animation will catch the eye of the visitors sooner than usual. Hence, to keep your visitors engaged on your website you must use 3D visuals on every webpage and especially on the homepage. This will create a positive impression on your visitors which can benefit your brand by growing the revenue. 

• AI Experience 

Setting up an AI experience will allow you to assist your visitors personally and guide them throughout all the web pages on your website. This will enhance the feature of your website and attract more visitors than usual. Hence, an AI feature is an important strategy to grow in 2021. 

• Typography Effects and Animations 

Animated typography is trending as the visuals are playful and visually appealing. This attracts the attention of the visitors and allows them to explore more pages on the website. These effects indirectly reduce the bounce rate making your website more authenticated for internet surfers. 

• Comfortable Colours 

Colours play an important role in making your website more visually appealing, so in order to help your visitors explore your website without having any problems, web designers should make sure that they use simple eye-pleasing colours rather than eye-straining colours. 

• Go Minimalist 

Minimalism was declared as the theme for 2021 and it’s true that it attracts visitors more than usual because people nowadays tend to be attracted to the simplest designs that do not much interfere with the actual content. Hence, keep your website design simple in order to increase your traffic. 

Website designs have a lot of potential in making your business stand out! If you are looking for the best website designer in Mumbai, then contact Innovins Softtech Solutions at +91 99870 53623.

5 E-commerce Trends To Keep A Watch In 2024

Electronic commerce also commonly known as E-commerce has made a remarkable impact on the buying and selling patterns of individuals across the globe. In olden times, people had to explore thousands of stores/outlets to find the perfect product they want, but with the rise in the use of smartphones and the internet, we need to thank technology that has made various impossible things possible. You can find only a few people who might have never done a single purchase online. Hence, here we can see a drastic change in the buying patterns of audiences. 

E-commerce companies like Amazon, Flipkart, Myntra, Ajio are at their highest peak of growth because of the various facilities they provide their visitors. In 2020, we have seen a huge number of businesses shifting online and making their revenues double their investments. 

In this blog post, we have mentioned the top 5 and most beneficial trends that an e-commerce company should follow to increase the revenue of the business in 2021. Let’s find the most advantageous online trends together!

5 E-commerce Trends To Watch In 2021

• Shoppable Video Ads on Social Media

Social media is the future! The rise in the growth of the number of users on social media increases in million per day and with the rise in the number of video content it is now possible to target video ads with shoppable links. In fact, it is proved in various social media ads metrics that video ads with shoppable links work more effectively than normal photo ads. Hence, you must use the full advantage of video ads on social media to grow the revenue of your business. 

• Omnichannel Shopping Will Become New Normal

Omnichannel shopping will flourish in 2021 because people tend to use and find information about the products and services on various gadgets and hence having a responsive website will be also beneficial. Omnichannel shopping will provide buyers an effortless and consistent shopping experience. 

• New Payments Methods Set-Up

With the growth in the use of digital payments options, we can find various new companies launching their digital payment methods, hence to keep up with the trend and not lose any potential customers, your brand must have the option of secure digital payments from various secured companies. 

• Artificial Intelligence Will Enhance User Experience

Till the year 2022, there will be massive growth in the use of artificial intelligence in online businesses as AI will provide the customers with personalized guidance which will however enhance the user experience and will create a higher possibility of generating greater revenue. 

• Rise Of Voice Shopping 

The future lies in controlling the digital way through our own voices. Instead of typing the entire text, people can simply speak their requirements and shop for the desired products. Google itself has a voice feature that will help visitors to search for things without any barriers. Hence, ensure to have an added feature of voice shopping on your e-commerce website. 

E-commerce websites will never fall apart in the future. Hence it is important to have an e-commerce website to sell your products online. If you want to develop an e-commerce platform for your business then contact the best website development company in Mumbai, Innovins Softtech Solutions at +91 99870 53623.

5 Reasons Why UX Design is Important for Your Business Website in 202

In today’s technologically ahead world, user experience matters the most! With the increase in the rate of establishing businesses each day grows the competition to stay in the market for a longer period of time. Websites have become one of the essential parts of any business to survive and grow in this internet aspired world and hence the most important thing a website designer focuses on is creating a highly skilled UI/UX interface because these are the things that matters the most and allows the visitors to have a pleasant experience while exploring the various web pages linked to a particular website. 

In this blog post, we have mentioned the top 5 reasons why UX design is important for your business in 2021. So, read the entire article and find out the magical benefits of creating an alluring UX design for your business. 

5 Reasons Why UX Design is Important 

• Customer Delight 

Customer experience is really important and in this fast-paced world, visitors get easily distracted and this can affect the growth of the business. Hence, a greatly developed website with delightful UX design any business can grow and survive in the business world stronger. 

• Improves SEO Ranking

Every business wants to be seen on the top page of google but it takes a lot of SEO efforts to achieve it. However, a great user experience can indirectly affect SEO tactics and helps the business to rank higher on search engines. 

• Increases the Conversion 

A well-designed user experience has the potential in growing the business 60% time faster than ever. This happens because a great UX design allows the customer to explore the pages easily and get detailed information about the products and services in a simpler way. 

• Maintains Brand Name 

There is no doubt that a great user experience has the potential in developing the brand name. If your website ensures a smooth user experience then there are more chances that your visitors will share your website with their friends and hence it helps in developing and maintaining the brand name. 

• Attracts Traffic 

As mentioned in the earlier point, if your website provides a great user experience then people are more likely to share it with their friends/family and thus, it helps to attract a lot of traffic of genuinely interested people. 

UX design is more than just colors, fonts, images, and text size. It has a lot of potential in making your business stand out! If you are looking for the best website UI/UX designer in Mumbai, then contact Innovins Softtech Solutions at +91 99870 53623.

5 Signs Your Website Needs A Redesign

Businesses these days need to understand the importance of website design for their brand. With the growing popularity of digital marketing and the rise in the use of technology, the competition in the internet world is growing every day. With each passing day, you can find upgrades in technology which has the potential to lead your business with success. Hence, a website is a must to grow your business, but do you know that if your website does not fulfills all the requirements your visitors want then sadly, your business will still not grow. 

Hence, in this blog post, we have brought to your attention the importance of upgrading your website and we have also mentioned the 5 signs your website is indicating to redesign it!

5 Signs Your Website needs a redesign 

First things first, Websites are an essential tool for businesses to establish their credibility and build trust with their customers. Thus, improvising them to enhance the features of your website is important. One should always follow website maintenance every now and then to keep up with the trend.

• Difficult to Navigate

This is the biggest sign that you must redesign your website because if your visitors are not able to navigate easily what they want on the website then it is a total waste and it might lead to losing potential customers. Thus, to increase your sales, you must do proper brainstorming and planning sessions with your colleagues. 

• Security 

With the increasing growth in technology, grows the problem of getting attacked, which might leave the visitor’s PC, smartphones, or tablets filled with viruses. Hence, most often to avoid such situations and protect their gadgets and personal information, visitors don’t enter sites that do not have security installed. If your website is one of them then it is time to upgrade your web design and development. 

• Higher Bounce Rate 

It is very important to think of revamping your website design if you find an increase in the bounce rate. Bounce rate helps to track the number of visitors that visit your website but leave without landing on another page. This helps businesses to understand the problem on their website and fix them. 

• Poor UX Design 

User experience is the greatest credibility these days. If your website has poor UX design then it might hold your potential customers back and help them to visit your competitors. Hence, to allow a great user experience your website must be easy to navigate, has the perfect content, has all the call to action buttons, etc. 

• Your Website is Not Responsive 

Your business needs a responsive website to hold your customers to your business. If your website just supports the desktop version then it is going to be a lot more difficult for your business to survive online. Most of internet users have shifted to using smartphones for all their work and requirements. Hence, a responsive design web portal is all you need for your business!

There are many things that contribute to the making of a premium website. If you think that your website needs a redesign then contact one of the best website development companies in Mumbai, Innovins Softtech Solutions. We at Innovins, are a bunch of website designers and developers who ensure to bloom your business with the best possible options at affordable prices. To know more about our services, contact us directly at +91  99870 53623.

5 Things Your Website Maybe Missing

Websites are an important part of business in this technologically ahead world. As websites have become the newest trend in the market for every business, they come along with numerous benefits for businesses and are moving ahead and adopting digital transformation. The foremost thing required to grow digitally in order to sell your product/services across the globe is a website with all the important features. But businesses have yet to understand the importance of not eliminating important features from their websites. 

In this blog post, we have mentioned the top 5 most important features that a website must have in order to not miss any chance of losing potential customers for your online business. 

5 Things You Should Not Eliminate On Your Website

• Multiple Sign-Up Option

Providing multiple sign-up options will help you stay connected with your customers, it allows you to keep up the communication as a brand in order to build a sustainable relationship. Also, never forget to add the email sign up option as it is the best way to communicate with your visitors. 

• Ensure Your Website is Mobile Friendly 

This is the most important thing that all businesses must note. A website is a must for your business but a mobile-friendly website is the real need of the hour. With almost everyone using smartphones, the use of other devices is comparatively less, and hence to grow your business and rank higher on the search engines it is crucial to have a mobile-friendly website. 

• Easy Navigation

Your business website must be one of the most alluring websites designs but if it is not easy to navigate, then we are sorry, there is no use in having a great website because it will make the visitor clueless which will indirectly affect your business by losing a potential customer. Hence, easy navigation is a must!

• Meaningful Content 

Content on your website works as a first impression, hence you have to make such an impression on your visitors that it lasts forever in a positive way. Thus, include valuable content on your website that provides exact information about your brand. 

• Optimize Load Time

As mentioned in the above point, don’t just make your website look amazing but you should also focus on its functionality. In this fast-paced world, everyone wants instant results and if your website takes more than 5 seconds to load then there are chances of losing potential customers. Hence, optimize your load time frequently.  

All the above points mentioned are equally important. Thus, ensure a website that is functionally aesthetic. If you are looking for a web application development company in Mumbai then we at Innovins Softtech Solutions, have absolutely amazing plans to bloom your online business. To know more about our services, contact us directly at +91  99870 53623.