Website development

Top 4 Reasons Why Your Small Business Needs a Website

The number of small businesses these days is rapidly growing but surprisingly business owners are more focusing on social media to grow their business and there comes the possibility of losing potential customers. Social media is a huge platform for marketing but to stand out from the crowd and give your business an authentic label, a website is important for your small business!

In traditional times, setting up a new business was restricted to a particular area and was difficult if compared to recent times. The Internet has changed the business world, now you can find a 17-year-old rocking a business and earn in 7 digits. It is all possible because of the fast-moving technology that has enabled the reach of potential customers across the globe. Hence, if you want to rock your business too and find customers that are worth it then a website is a must for your business. Having a website for your business will open enormous opportunities and help your business to reach new heights. 

To help you understand the importance of a website in this blog post, we have mentioned the top 4 beneficial reasons for having a website for your small business.

4 Reasons for having a website

• Grows your business 

Every business wants to achieve success and fulfill its target. However, previously it was impossible without sources and funds. But with the help of websites and online marketing, growing a business worldwide has become possible and easy. A few simple steps can make your business plan successful!

• Builds Credibility 

In research, it was found that people often trust a business with a website more than businesses that do not have a website. Also, a website increases flexibility and helps your business to attract more customers. 

• Provides Leads

The main and important motive of a website is to generate potential leads for the business and a website with all the required information enables this feature and helps the brand to attract potential customers. 

• Works as a Great Marketing Tool

You might not know this feature, but it is true that your website itself is a great marketing tool. While you enable all the features on your website and ensure to write quality content, search engines crawl your website and rank it according to the preference of the visitors.

With the world growing virtually, a website for your business is very important. At Innovins Softtech Solutions we have expertise in developing effortless websites that ensure to increase your conversion rates. To know more about our services, contact us directly at +91  99870 53623.

Top 5 Benefits of Custom Website Design

In today’s time, the Internet has become the easiest solution to any problem across the globe. From cooking to booking flights overseas, the Internet can do it all in a short space of time. You can find all types of businesses shifting their focus from offline business to online and this is because of the easy accessibility of the internet. But with the growing accessibility of businesses online with the help of the internet increases the competition and hence it is very important to add unique features to your online business by developing a multi-functional website. 

As your brand’s website is the first thing to be noticed by the surfers of the internet, you should make sure that it makes the “first impression amiable”. Thus you should choose a dynamic custom website so that you can add personalized features to attract potential customers.

What are Custom Websites?

As the name suggests, Custom websites are developed from scratch and can be personalized with the features required by the particular business type. Custom-built websites are also flexible to updates and will grow as your business grows. Unlike templated sites, personalized ones are easier to modify.

5 Benefits of Custom Websites

• Unique Design 

With the advantage of developing the website from scratch, one can add unique features to their website as per their brand requirements and stand out from the crowd as there is no restricted theme that has to be selected. 

• Ownership and Control 

Custom websites give you the access to control and own your website. You can change the features, content, layout or any other specifications of the website according to your requirements. 

• Builds Reputation

With a custom website, you build your brand’s speciality and helps to create a positive brand reputation. With all the unique features and appropriate information, a custom website will boost your brand image.

• Maintains Speed

Custom made websites allows you to avoid unnecessary bloatware and functionality which will help your website to optimise speed and allow your website to load faster. 

• Increases SEO

Custom websites allow you to develop a website that fulfills SEO requirements which in turn will allow your website to rank on higher search results.

Custom website designs are the need of the hour for every small or large business on the internet. At Innovins Softtech Solutions we have expertise in developing effortless websites that ensure to increase your conversion rates. To know more about our services, contact us directly at +91  99870 53623.

5 ways to boost the conversion rate with the help of web design

A few years back websites were just developed for businesses as a part of it. But now with the growing rate of internet marketing, websites and applications have become an integral part of every business to embark on a successful plan. 

Websites are developed to be used on the internet and with the spike in the rate of internet users on mobile phones, it is important for brands to develop a website that is both Mobile and desktop friendly. 

Now talking about the design elements of the website, we would like to ask you a question, do you like spending time on plain websites with no eye-pleasing colours, designs or content? 

The answer might be a big No! 

No one will want to spend time on such websites even though you might be using them just for gaining the information but a website must have those added elements that generate a great user experience in order to satisfy the visitors. 

In this blog post, we have mentioned the top 5 ways to boost the conversion rate of your business with the help of website designs.

What Is Conversion Rate?

Conversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors.

5 ways to boost the conversion rate with the help of web design 

According to a research, it was found that 80% of the conversion rate has been increased with the help of a video landing page as it becomes easy was the visitors to understand about a particular brand/business by looking at the video. 

• Include trendy, yet simple features 

Creative features on the website is a must to catch the attention of the visitor but in order to satisfy the audience ensure that you don’t make the features complicated, as the visitor might lose interest and leave your website. 

• Remove unnecessary form fields

  While placing a form on your website, keep in mind to keep it short and simple by removing all the unnecessary fields such as full name, address, middle name. Ask for genuine questions that are essential for your business. 

•  Add live chat section 

  There might be many visitors on your website that might be interested in buying the products/services but they can be a little confused about it. Hence adding a live chat pop up on your website will help the visitors to clear their doubts and make a buying decision.

•  Utilise the negative space

  Negative space on the websites are those space that is left empty and white without having any content or image on it. It can distract the visitors hence to avoid this, you can use this space to add something that like a call to action button, learn more button, etc in order to keep the audience engaged.

Website designs are a must for every small or large business on the internet. At Innovins Softtech Solutions we expertise in developing effortless websites that ensure to increase your conversion rates. To know more about our services, contact us directly at +91  99870 53623.

5 Critical Elements for creating a powerful E-commerce Website

What is an E-commerce website and why is it important?

E-commerce also known as electronic commerce refers to the buying and selling of products/services online with the help of the internet. With the growing digitalization many businesses have started selling their products/services online along with offline stores and they have noticed a shift in the buying behaviour as many people have shifted their buying habits from offline to online. 

An e-commerce website is cost effective and has given an opportunity to many small businesses to increase their growth online. E-commerce is getting bigger day-by day with its strong impact. Let’s find out the top 5 elements that need to be considered while creating a powerful e-commerce website.

• Mobile Friendly

An e-commerce website will help you boost your sales but a mobile friendly E-commerce website will grow your sales 2xtimes faster. In a research it was found that more people on the internet surf websites on their smartphones instead of other devices. Hence a mobile friendly website with zero glitches and smooth user experience will enable more visibility and growth in your sales.

• Use of clear images and crisp content

An e-commerce website will only work well when clear images of products are showcased. Your e-commerce website is the first step towards your online business success but with unclear content and images you have chances of losing your potential customers. So, you must always use clear product images and content that is true and relevant to your products. 

• Call to Action button 

Your e-commerce website will be one of the best websites if compared to your competitors with alluring images, videos and content. But, if it does not have a proper placement for call to action then it will increase the chances of losing your potential customers. Allow your visitor to explore multiple options and then take the correct decision.

• 24×7 customer support 

With the availability of the internet anytime, anywhere, there is a possibility that your potential customer might find difficulty at times when you are not available. It will shift the focus of your visitor from your website to your competitors website and there are chances that you lose potential customers. So in order to gain profit make your website’s customer support availability 24×7.

• Secure your website

Security is the biggest concern in online shopping matters and with a secured website you gain the trust of your visitors, which will benefit your business brand value.

Above are basic yet most important elements one must always consider while creating an impactful e-commerce website to boost your sales. To know more about the essentials of e-commerce websites you can contact us directly on +91 9987053623.

Importance of having a Website for your Startup Business

In traditional times starting your own business was more difficult than these days, with the digitally growing world starting your business is more encouraging and easy as just with the help of a few steps and procedures, you can start a business online. But planning is the most essential part before starting a business. As digital platforms have made it possible for businesses to grow globally along with it comes a tough competition with similar brands as yours!  In such a situation, responsive and interactive websites will be beneficial for your business to attract potential customers and generate qualified leads and sales. 

How having a website can help your business?

According to wikipedia, a website is a collection of webpages and related content under a common domain. These websites are available on search engines and are helpful for the audience who are searching for a specific product or service. Having a website will boon your sales as it decreases the extra cost and is highly effective. 

A good website with digital marketing efforts will help your brand to be visible on top pages on search engines that means your website can gain a high ranking on search engines which will enable your website to be visible to maximum audience and that will directly affect the growth of your sales directly. 

Websites not only help with gaining visitors but it also helps in increasing awareness about your brand and gain trust for your brand. For a long lasting and positive ROI, it is important for you to have a website for your business. 

Top 5 Benefits of having a Website for your Small Business

• Brand Visibility and Recognition

Website allows you to gain a lot of popularity in not just restricted areas but globally. Nowadays, it is possible for a small business to grow in the starting phase of business with the help of digital marketing and interactive websites. Brands that are visible on the top pages of search engines gain huge recognition and audiences find it authentic as they rank high on search engines. 

• Wider Reach 

As with websites, your small business is not restricted to a specific area, you might be located and working in Mumbai but your potential customers can be located in Delhi or another state or even country. It helps you to gain wider reach and expand your business growth. With 24/7 visibility and online availability, there are alot of opportunities for your business. 

• Easy Online Promotion 

With the help of your website it is easily possible for you to promote your business on various online platforms and reduce the unwanted marketing cost that will add a lot of expense to your business. With the help of Facebook Ads, Google Ads and SEO techniques you can profit your business. 

• Customer Insights

With online marketing and websites, it is easy to track the reach and growth of the audience everyday visiting your website. It helps to improve your marketing techniques and avoid mistakes that can cause harm to your business. There are various tools that are available to track and analyze your website traffic and growth. 

• Showcase Products and Educate your Customers

With the help of images, content on websites, it is easy to maintain an online profile for all your products and services offered by your business. This information will be available on your website all the time and hence it is easy to educate your customers and inform them about new products very easily. 

Websites for your business are important in today’s world to beat your competitors and grow your business. If you are looking to create a website for your business and have any questions then you can contact us!

Innovins Softtech Solution is one of the best website developing and digital marketing company in Mumbai, we built websites that speak to the originality of your brand. Let’s build a brand together!

Protect your Website from being Blacklisted by Google

What is Google Blacklist / Penalty?

When Google marks your website as blacklisted or gives a penalty on your website, that means it states your website is not safe for the visitors. Google suspends around 10,000 websites everyday. When your website is marked as blacklisted, then you need to take utmost care of your website in order to get back the authenticity of your website. Google and other search engines everyday use their algorithm to detect the authenticity of your website and if it finds any malicious activity on your website it will send a warning to you and your website visitors saying that this website may cause harm to your device or computer. It is important to protect your website from getting penalised by google as it can harm the quality of your sales. If your website has been blacklisted/penalised by google then using Google Webmaster tool is one of the best sources to get back the originality of your website. 

How does Google identify your website as unsafe for users?

In this digitally growing world, a website for your business is a must as it helps you gain visitors and potential customers. Getting blacklisted from google or other search engines is the biggest loss for any business as it will block all the visitors from your website. Before blocking, blacklisting your website google with the help of its bots analyses your website and decides if your website is safe or unsafe for the visitors. 

Below are the various aspects that Google checks on your website: 

• Certain harmful virus that may affect the computer of the user

If your website is not secured, it may get virus and those viruses are harmful and it may cause harm to the device of your website visitor, to avoid this you must check the authenticity of your website every week.

• Low Quality Content 

If your website contains content that is not proper, illegal or copied then google might block it, as this content can provide wrong information to the visitors and mislead the fact, google blacklists your website so the content cannot be seen to its visitors. 

• Scammed Pages

Sometimes to increase the visitors on the website, marketers link unauthorized pages with the website and gain backlinks and visitors on irrelevant pages. These pages are of no use to the visitors hence google identifies this malicious activity and blocks such websites. 

• Keywords Stuffing 

To make the content more relevant to the visitor of the website, marketers use black hat seo techniques to gain a high ranking on search engines. With the help of bot search engines identifies these malicious activities of using more keywords than usual or recommended by search engines and hence there are chances of google blacklisting your website. 

To prevent your website from getting penalised by google, you must avoid using the above malicious activities on your website/ web pages as it can cause indirect various harm to the quality of your leads / sales. 

Innovins is one of the best website designing and digital marketing agency in mumbai. We at Innovins use authentic SEO techniques to attract genuine visitors on your website and help you gain a higher ranking on search engines which will automatically impact the growth of your sales. To know more about our services, you can directly contact us!

Latest Trends in Web Design to Engage with Audience

Web design refers to the design of the websites that are displayed on the internet. It refers to the user experience of the website. There is a following pattern that needs to be followed to create web designs that speaks to the audience. Planning, conceptualizing and arranging the content firmly will make your website aesthetically functional. 

Designing aspects of the website change often with the on going trends in the markets and it can be beneficial to the brands following these trends as they catch the attention of the audience. These trends need to be implemented in such a way that it allows a great user experience, as in this digitally growing world the most basic yet very important thing a brand can approach to attract an audience from around the globe is their website. 

Interactive user experience on the website helps to gain more traffic which may be beneficial in generating potential sales. Following are the few latest trends followed in 2021 in the web designing space which has benefited the brands in many ways: 

• Typography Effects and Animation

As typography makes the written content more attractive and readable it adds a unique feature to the website which creates a powerful impact on the viewers mind and as animated videos are interactive, both typography and few animations combination drives more traffic to the website as audience spend more time on the website. 

• Mobile First Approach 

With the use of smartphones, it is made possible to easily access the internet on fingertips. With this benefit comes the challenge to the brands to create a website that is mobile friendly and takes less time to load on mobile devices. If your website is not mobile friendly then it may cause you to lose potential customers as visitors of your website may switch from your website to another.

• Parallax

This is a type of designing and coding trends that is very popular in 2021, in parallax designing the website is made more visually appealing by adding different motion to the background and foreground of the website that runs at different pace. It attracts the visitors and allows them to stay for a long time on your website. 

• Using Light Colours 

Using light or pastel colours as the background of the website makes a huge difference as it allows the visitors to read and access the content of the website easily. Light colors give a soothing effect to the website and encourages visitors to stay on the website of a longer time. 

• Images and Illustrations 

With the growth of the availability of the content online, people often don’t have much time to read all the content available, hence images and simple yet attractive illustrations attract the eyes of the audience and respond to it in many ways. 

Website design will always leave an impression of your brand in the minds of visitors, always remember to create a website that is user friendly and provides a satisfying experience to the audience. Innovins Softtech Solutions is one of the best website developing and website designing company in Mumbai. 

Everything Marketers Need To Know About the Future of Website Design

Web designing is the process of creating websites and are displayed on the internet. There are various aspects that contribute to the making of a great website. Content creation, graphic designing, web page layout are some of the most important aspects of a responsive website. 

With a tremendous growth in the digital space, it is crucial or we can say that it’s a trend to build a website for your brand. As the world is growing and glowing online, websites that are interactive and attractive plays a major role in the buying options of products and services. But most often people just focus on the design of the website and neglect its functionality and that’s where brands have a chance to lose their potential customers. In this virtual growing world there is a lot of tough competition and aesthetically functional websites can boon your sales and grow your business. 

 In a research study it was proven that 57% of people don’t recommend websites to their friends, colleagues or family that are functionally weak or are not mobile friendly. So with the growing trends grows the responsibility and the pressure to build a website that fulfills all the necessities of the audience. 

Future of website designs and their connections with marketing

 Your website must be one of the best websites with great content and designs but without marketing efforts it can cause a huge loss to your brand as there won’t be enough audience interaction on the website. The connection of your website and marketing efforts of your brand goes hand in hand. Both aspects need to be appropriately correct to boon your sales and attract an audience on your website.

 Following are some of the crucial things that needs to be followed by the marketers in order to grow the visibility of your brand’s website: 

• Social Media Marketing

Social media platforms like Instagram, Facebook, Snapchat and Twitter are famous amongst the youth and can be used as a tool that will be beneficial for your brand to build awareness and drive traffic to your website to complete the end process of making purchase decisions. 

• Content marketing 

Content being the second most important aspect for your website builds an impression in the users mind to make a decision before making a purchase choice. Keywords should be targeted specifically and marketers must be aware while writing the content that they are clear and they don’t create any misunderstanding as it may cause a major loss to the brand directly. 

• Technical skills 

Skills such as CSS, Java, Html can be very helpful to the marketer as it just doesn’t just add a skill in the marketers profile but also can be beneficial as the marketer can themselves track the technical changes that are required on the website.

• Data Analytics

Data is the king while tracking the growth of the brands, it helps the marketers to understand the target audience better and apply changes as per the requirements. 

Overall, we can say that interactive websites and marketing techniques both need to be precisely clear to grow the brand and its sales in this competitive world. Innovins softech solution is one of the best Web Designing and Marketing company in Mumbai that helps the brands to gain the name and fame they deserve. 

Custom Website Design vs Template Website Design

Do you require a new website for your business? On the off chance that indeed, there are various options to consider and numerous decisions to be made. One of them is whether to go for a custom web design or a template website.

Custom Website Design:

Advantages of Custom Web Design

The greatest benefit of getting a custom web design is that it will make your website stand apart from the group and give you a serious edge over your rivals, which is vital in the present immersed web climate. Custom websites are more search engine friendly than website layouts so they will in general position higher on search engines. Not exclusively does a custom website adjust to your business needs in a superior manner however it additionally gives you the space for incorporating your organization’s marking into it. There is a factor of adaptability with custom websites and they develop as your business develops. Also, the extra advantage of a content management system (CMS) makes it simpler for the business to keep the website updated.

Disadvantages of Custom Web Design

A custom web design will place a greater scratch in your pocket than a template website so you should pay more to get a custom web design. Also, it takes more time to make a custom design when compared with a website template. Because of the complex and tedious cycle of custom web design, there are chances that your website task will be liable to delays.

Template Website Design:

Advantages of Template Website Design

In contrast to a custom-designed website, a website template has a more limited improvement cycle. Another advantage of opting for a website template is that it costs less so in the event that you have a low financial plan, you can in any case get a website template. You shouldn’t be a coding expert to make a website any longer, on account of website templates. Indeed, even an individual who doesn’t know HTML and CSS can make a website template.

Disadvantages of Website Templates

With website templates being effectively accessible on the web, there are chances that your competitors and other organizations are likewise using the same website template that you are utilizing. Because of this, your website will be lost in cyberspace.

Website templates are not designed with search engines in mind so they are lowered at ranking. The poor support and browser compatibility is additionally a significant issue related to website templates. 

At the point when you purchase a website template, you were unable to customize it as indicated by your necessities. Fitting web components like pictures, videos, and text is challenging with website templates.

Hence, it usually comes down to your business needs and personal preferences that will influence your choice between a website template and custom web design.

The emerging mobile e-commerce world

In the past few years, we have seen a wide list of changes in the e-commerce world. Considering these changes, it’s not hard to decide how 2021 would be in terms of technological advancement.

Due to the pandemic, e-commerce giants such as Amazon and Flipkart also struggled to maintain their business. Pandemic had impacted badly on such e-commerce businesses as the whole country was shut down and the source of income was devastated. Now, this is what the new normal looks like as they prepared themselves for this. In recent months, there has been a noticeable change in the shopping habits of the customers. Online purchase has become the main focus for internet buyers considering the convenient and easy way of shopping.

Coronavirus has revolutionized the entire scope of e-commerce to the extent that customer’s behavioral patterns have changed within seconds everywhere on the globe. Like every effect has a positive and negative result this as well, unexpectedly led to the decline and optimizing of different e-commerce trends. The expectations and demands of a customer have changed; the customer securing strategies have upgraded and the manner in which one expects to direct sales has taken a 360-degree turn. Right now is an ideal opportunity for online users to quickly adjust to these changes rather than trusting that trends will return to the ordinary.

Definitely, you would have heard about mobile e-commerce as it’s one of the emerging platforms for e-commerce business. So, it’s essential to have a proper understanding of the platform to run the business. From the time when the lockdown was imposed there has been a remarkable spike in online sales and web traffic as the markets and stores were shut down. Due to the availability of mobile e-commerce in the market, the possibility of online purchases has doubled, and hence more and more online customers are looking for it.

Of the total ecommerce sales in 2021, the mobile ecommerce sale is expected to be around 54%!

One trend which is developing tremendously is that of mobile commerce, which essentially means online shopping through mobiles. This trend is thriving especially during the times of Covid as more and more people are utilizing their mobile phones to make a purchase. One of the reasons why it’s extremely well known is because it is used by all ages and therefore, the number of users increases quickly. 

Online sellers have especially taken the advantage of web-based media to advocate the cause of mobile commerce. Since the vast majority of us are at home, the time we spend on our phones and web-based media has quickly increased. Retailers have strategically placed advertisements on all online media stages which would take the users to any shopping stage with a simple snap and hence make a purchase.

Reasons for the growth of mobile commerce:

• Frequent purchases:
  The world is practically dependent on the digital marketplace for meeting their product and service demands. This demand has likewise caused a rise in the number of products ordered using mobiles applications of e-commerce sights due to the way that people currently spend a large piece of their time using their smartphones and it becomes a more convenient instrument to place orders rather than opening your desktop or submitting a request through call.
•  Increased use of mobile applications:
  Online retailers have realized that most purchases are made by users utilizing smartphones or tablets since the vast majority don’t have the patience and time to use a desktop and using an application can be considerably more interactive and convenient. Along these lines, e-commerce platforms currently ensure that there is a mobile application available for their e-commerce platform.
•  Leveraging social media more than ever:
  As the trend of mobile commerce is skyrocketing and more and more users are depending on their smartphones to make purchases, retailers are boosting their advertisements on social media so users are consequently taken to their online store with simply a click on the promotion. This is especially famous and effective since most users use social media by means of their cell phones and it additionally helps one in understanding the preferences of a customer by investigating their search history.
• Better opportunities for marketing:
  During the times of Covid, most retailers are relying on aggressive marketing. Online retailers are especially at an advantage here since users are dependent on them to make purchases. The developing trend of mobile commerce presently gives such retailers a chance to reach customers using mobile applications. They presently don’t have to be completely dependent on social media and email marketing. Mobile commerce gives them the chance to reach out to customers using message pop-ups which don’t just make it easy to contact customers, yet in addition have a higher conversion chance. This is because the message appears on the home screen of a user very much like a message would.
• Opportunity to create a personalized experience:
  A personalized experience is something that isn’t just expected by the present customer, yet it is additionally essential in enhancing customer experience. Mobile commerce additionally provides an advantage in such scenarios. It can identify the customers perusing history just as their purchase history and as needs make personalized and targeted recommendations to make them re-purchase a product or purchase something they wanted immediately. This trend has developed and become even more significant during COVID-19 because there has been a complete change in the preferences and demands of a customer. 

The scope of development for mobile commerce is immense and the effect of Covid has optimized this process. New trends are evolving and on the other hand, if you are an e-commerce retailer, mobile commerce is something that you ought to adjust to as well as keep an eye out for. Whenever used properly, it won’t just bring a competitive advantage yet in addition help in making higher sales and customer retention