Website development

Does my Business really need a website?

Small businesses usually think that “I have a small business with just a bunch of employees and I don’t think my product can really be sold online. Do I need a web site?”

In this day and time, there is hardly anything that cannot be sold over the Internet. There are over millions of people shopping online, buying everything from apparels, groceries, movies, cars and real estate property. These alone should be enough to persuade you that you and your business should be online.
Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

But Can I Afford a Web Site?
Given the competition and current market trends you can’t afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your company’s future.

So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale.

Levelling the Playing Field
One of the most wonderful things about the Internet is that it’s helped to level the playing field when it comes to competition with the bigger companies. With a professional-looking web site, your small business can project the image and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously.

Breaking the Ice into e-Commerce
Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account and an email address. Customers can pay you through their credit card or even their checking account, and it’s a great solution if you’re looking to test the waters.

The Bottom Line
To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost.

No matter what size your business is, and even if you’re not planning on selling online, a well-made web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.

-Mukund Pilankar

Why PHP is the most used Platform for Developers?

The success of any ecommerce website depends on how the website has been developed. How your website connects well with your customers is the prime factor in deciding how successful your website can be. You can spot business opportunities in your website and take advantage of increasing the business profits before your competitor can take the advantage of it. If you are willing to expand business online and make profits then you need to choose a very effective and flexible platform which will be user friendly and can meet your business requirements.

To achieve bigger goals from the ecommerce venture we consider various high end software technologies to fulfill the same. PHP is one of those software or website development platforms which alone delivers more functionalities than another platform and still continues to remain the market leader in this business vertical and is also most preferred platforms for many big companies, enterprises and sme.

Let us now know why PHP is most preferred and most used platform by the developers.

PHP is such a platform which has brought revolution in the industry as it allows more functionality and much more complex logics can be developed using the same. With this benefit, is being highly considered by many businesses to accomplish their projects.

Developer Friendly
PHP is popular amongst developer as it is highly flexible yet simple and the developers can code wonderful and powerful at the same time. The code structure in PHP is very simple and interactive from the developers’ perspective.

Rich and exceptional features
PHP web development is also coupled with amazing capabilities and this allows the developers to give the desired shape to the project based on the client’s needs. It offers some very important and exceptional features that other platforms usually don’t offer. The powerful functions of PHP allow you to build applications of large scale and also achieve high efficiency.

Highly secured environment
Hiring a PHP company to work on your project has also some great benefits. The platform is highly secured and its authentication features make it difficult for the hackers to intrude into your projects and satisfy any malicious intentions. Using this platform will give you the peace of mind that your site is protected against the attack by any web intruders or hackers and no information will go into the wrong hands.

Extensions and library scripts
If you are planning to add any extra dimensions to your app, then it is possible through the use of extensions and library scripts of PHP. The usability of these extension go beyond the fact that they allow you to add sophisticated elements to your programs with great ease and this makes your project more dynamic and versatile. This helps the developers to eliminate huge portions of codes and this ultimately reduces the development time.
Debugging tools: PHP development offers some of the best debugging tools that the developers can use to identify errors at an early developing time. This easy detection of errors at complete time reduces the risk of fixing them at the run time.

Thus, in a nutshell, PHP with its great features and functionalities have made it easy for the developers to create rich applications and deliver the technical value to your business.

PHP development is a leading software development platform that makes it safe and easy for the developers to build a project and make it more dynamic and reliable.

What do Customers want in an Ecommerce Store?

There has been a huge rise in the number of ecommerce stores on the web in recent years. Anyone with products to sell is setting themselves up online hoping to promote their products far and wide.

This influx of online stores is making the online competition more intense and allowing customers to be far choosier over where they shop. This results in other factors, such as the user experience on your ecommerce store, becoming as much of a deciding factor to their purchase as the price of your product.

Just what are customers looking for in an ecommerce store?

What do they want to see when they enter your online shop that will make them want to stay and convert into sales?

And what is it that makes them return in the future and buy more?

We have generated the following factors based on our years of experience in designing, developing and marketing successful ecommerce stores to help you answer the questions above.

Factor #1 – Fast Load Times
What customers want the most from ecommerce websites is to actually see the ecommerce shop that they have gone to.

There is absolutely no point in designing a fantastic ecommerce store and having all these great products at fantastic prices if your website is so slow to load that people cannot see the home page within a few seconds.

Despite this being a rather obvious factor of what a customer wants in an ecommerce store, it is still something that many ecommerce stores fail to provide. Even with a high percentage of online sales happening through mobiles now, often on a less than perfect internet connection.

Don’t skimp on hosting either. All successful ecommerce stores are located on powerful servers which can cope with the high number of interactions expected and the volume of data flying back and forth between yourself and your customers.

Factor #2- Accurate and Useful Product Images and Descriptions
When a customer purchases from your online store all they have to go by is what you provide them with.

To ensure your customers are happy when they receive the item, and that customers are not wrongly led to believe the product is what they are looking for, make sure that you have accurate and useful product images and descriptions.

You must provide your customer with high-quality imagery of your products, ideally in many formats.

It is best practice to have many useful images for each product. When creating images for your products think about what a customer would want to look at if they were to pick that product up in a high street store.

Good descriptions of the product further help you to assist customers in understanding what the product looks like, as well as explaining some of the key features of the item.

Factor #3 – Accurate Stock Levels
A popular reason for shopping online is for convenience. Rather than needing to take a morning to go to the shops we can dip in and out whilst relaxing in the evening or commuting to work via train.

Imagine how annoyed your customer would be, how annoyed you would be, if you purchased something to then find that it was out of stock and you only received part of your order.

For this reason it is important that your stock levels are an accurate reflection of your real stock levels. Real-time inventory software, often a standard feature in good ecommerce platforms, will help you to ensure accurate stock levels.

Factor #4 – The Option to Buy as a Guest
Following on from our last factor in what customers want from an ecommerce store, convenience, and the convenience buying online provides many, is a key reason why people want the option to buy as a guest, rather than having to create an account.

If a customer has never bought from the website before, or they are not familiar with the brand, they will be more hesitant to create an account with your website. To allow your website to build up some trust you should allow your customers to purchase as a guest. Forcing them to set up an account may just lose you that sale.

Another reason to allow the option of buying as a guest is if someone is purchasing using a mobile phone it can sometimes be harder for them to complete the account creation process with a slower internet connection or whilst walking down the street.

If you are concerned about losing valuable marketing information there are other ways to get this information. You can have quick sign-up fields to newsletters or popups that give them a discount code if they enter their email address.

Factor #5 – The Cost of their Shopping
Transparency is a vital part of building trust with your customer online. In the ecommerce store world this means being transparent with your costs and any delivery information.

One of the biggest pet peeves for an online shopper is when they are surprised by additional costs they were not expecting when they get to the checkout.

Your customers want to be able to clearly see the price of the item, whether VAT is included in that price, (if not then show what the VAT is), and also if there are any associated delivery costs for their product.

Factor #6 – Website & Payment Security
A big element of a customer’s wish list for the perfect ecommerce store is for it to be safe and secure for them to enter their payment details.

They do not want to have to risk their personal information just to purchase something online. Indeed it has been reported that customers will abandon baskets if they feel that the site is not secure.

Ensuring the use of secure payment gateways, SSL certificates and good security protocols in your ecommerce shop will help make your ecommerce shop secure.

Factor #7 – Social Proof
The final factor in this blog post that customers have proven to want in an ecommerce store is social proof.

Social media is a key element in many people’s decision-making process, it can even start the decision-making process.

Many customers will look at online reviews by other customers and search social media channels to see what customers have stated about a particular product, brand and/or company. It is therefore important that you are active on social media and keep your online presence positive through hard work and good customer experiences with your products, brands and company.

Ensuring that your ecommerce store provides these elements for your customers is a step in the right direction.

– Mukund Pilankar

Four Critical Web Design Rules

“Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So – by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people – and the search engines will come.

When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines – and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don’t read every word of a page – in fact, they only scan pages to find what they want.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no “standard”, but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That’s all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes – code, text and images. Your site’s page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content. Use simple repeating backgrounds for effect

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it – which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.

Benefits of Hiring Professional Website Designers

The significance of professional web designs and their impact on business growth is globally accepted fact these days. We all know that an exceptional web design is a valuable investment but what are the real benefits of hiring web designing services?

Professional Look

Professional website designers are highly proficient in applying cutting edge technologies and imparting professional look to your website. From layouts to navigation, from content to colour schemes, they work on each of these aspects in order to keep up the highest standard in quality and creativity. The site developed by professional web designers is very well structured and organised and motivates users to spare a few more minutes to explore it further. So this makes a positive first impression.

Better Navigation

Website designed by professionals has a very smooth navigation which makes it easy for users to browse through and ensures a satisfying experience. This adds up to one of many reasons that compel users to keep visiting your site again and again.

Finished Details

The line spacing, choice of fonts and concise and clear content are details that make the actual difference. These elements may sound so unimportant, but they do enhance the overall quality of your site and make it more functional and readable. Don’t clutter up your message by putting in extraordinary details and irrelevant information. Be precise and accurate.

Edge over Competitors

You will come across thousands of websites that look the same, having same layout pattern and colour scheme. But some of them actually fail to speak up why they’re special. This is where the difference lies. Experienced web designers gather all your unique selling points into one coherent message to ensure distinctiveness and quality.

Long Term Benefits

A site designed by experts reaps many long-term benefits. It generates website traffic and gradually improves your ranking in search engine results. Professionally designed websites lay a solid foundation for your online business and give you a good amount of return on investment. If your site is easy to navigate and doesn’t take up much of customer’s time then surely you are going to get more customer conversions.

Less or Maintenance costs

No extra sums are required for the maintenance of website because chances of everyday emerging issues are reduced to the minimum when it is designed in a professional way. Also, the quality websites leave much room for improvement and the changes you will want to make after the initial site is finished.

Pair up with one of the best website designers in Mumbai and make the most of our expertise. We have a team of dedicated professionals who provide custom website design and development services and use their technical expertise to give a new life to your business.

Ways to Enhance Your WordPress Site

Content Management System WordPress has made every online business more successful due to its ease of use. This CMS is simple and effortless to navigate for audiences which can be updated without any trouble or effort.

Follow these ways to enhance your WordPress site

1. Mobile view

Most of the visitors feel comfortable to browse the website from the mobile device in their hand. This indicates websites gain maximum traffic from mobile devices. Some sites might have a serious problem while exploring from the mobile device which might be neglected. Most of the time developers concentrate more on desktop ignoring the mobile device completely. Thus, if you are an online business proprietor then ensure your site is fully responsive and can work well on various mobile devices.

2. Decrease the page size

You need to make your site and the web page with heavy images might make your site slow which takes your visitors away from your website. So, make sure you decrease the page size and develop a good user experience to your visitors.

3. Evaluate Meta Data properly

Make some time to go through and update each and page title together with some descriptions. Remember, including an applicable keyword and description together with phone number, address or services is very important. Additionally, you should take in contact details and also the name of the city while indicating the local business.

4. Keep all the plugins updated

Keeping the plugins updated is vital for maintaining the WordPress installation. Additionally, it is necessary to protect and maintain each and every modification in consequence to plugins.

5. Refresh and update content

Make sure the content you update on the WordPress site is out of error. Check for spelling, grammatical errors and additional error, if you found, correct it as soon as possible. Truly, be precise with the content by placing comprehensive details regarding the services and products that your organisation holds. Keep in mind; search engines favour the contents that are expressive and unique.

Reading the above points, you can effortlessly update your WordPress site and make it handy. If you have any issue updating the WordPress site, you can always get help from web design and development agency.

What Goes Into A Good E-Commerce Site?

Since the start of sites such as Flipkart, Snapdealm, Amazon and eBay, there have been many e-commerce sites all across the internet. Many businesses prefer to have their customers do their transactions online since it is more convenient for both parties. But designing an e-commerce site takes a good understanding of how to organize the various items your client wants to sell and what are the important functions that your client’s customers need to be aware of.

1: You Should Place An Emphasis On Features That Involve Sorting The Products Based On Various Criteria

If you look at several online stores, they have a “sort by” function when looking at the various products. You can sort through the items by their price, user reviews, and other criteria. But if you look at Wal-Mart’s online store, its sorting also features criteria such as what products are the best selling and what products are new. This is excellent thinking as it reads into the mind of the customer in terms of where they want to start sorting through the items.

Each customer has a different method and different thinking for how they want to find what they are looking for. For example, customers may want to look through a set of products based on price, popularity, or user reviews. A smart designer will do his/her best to anticipate what kind of criteria a customer will search for and base their sorting options off of that.

2: Include As Much Information As You Can On Each Product When You List It

While this piece of advice seems obvious at first glance, it goes against the normal thinking that you should make everything short and simple. The reason why it is okay to write a lot in this situation is because you have already grabbed the customer’s attention at this point. Once the customer has reached your website and started looking through the products, you have gotten their attention and can start to become more verbose in describing each product.

More details means that the customer can learn more about each product in case they have questions. Of course, make sure that your sentences are not too long and that each sentence is powerful and understandable to the reader. But don’t be afraid to add a lot of information for each product because the customer needs this information in make a decision on whether to purchase or not.

Why Opt for Responsive Web Design?

Around the world, mobile sales have overtaken desktops by leaps and bounds. The number of users turning to tablets and smartphones for browsing the internet or shopping online is growing ever rapidly.

In this highly competitive digital age, where portability is king, it is imperative for businesses to employ responsive website designs to build mobile-friendly websites for their products.

This just might be the best decision you could make for your business. Here are the top seven reasons for you to use responsiveness when building your website:

Google favors responsive web design

Websites with responsive web designs would have the same URLs and HTML codes even when accessed over multiple devices. This makes it easier for Google bots to search, crawl and organize content on your website. To learn more, check out some websites with high Google rankings, and observe the responsive web designs they employ.

Boost User Experience

Responsive Websites offer improved user experience. User experience significantly affects search engine optimization. If your website offers a good browsing experience for your visitors, there are better chances of it ranking higher on Google’s search results. Also, it has been shown that users generally revisit and recommend websites that offer them a good user experience.

Easy to change or update

When you use a website with responsive web design, making changes across various devices is a lot easier, since you have to modify the coding only on one URL. This comes in handy when there are quick changes to be made to the content on your website.

Sharing and linking becomes easier

One of the most important factors when it comes to optimizing your website for search engines is high quality link building. Having the same link for your mobile and desktop versions helps with easy promotion and link sharing. It’s also highly beneficial if you can offer your visitors a single link to share among friends and family.

Faster website load time

Websites that use responsive design generally load much faster than dedicated mobile sites. Some studies have shown that loading speed is an important factor that affects the ranking of websites on search engines.

Cost effective

Responsive web design is considered highly economical, as it saves you from having to build a separate mobile site for your business. The costs involved in developing the mobile version of a website can be quite high.

Lower chances of duplicate content

If you have a separate mobile site for your website, there are chances of Google’s bots interpreting this as duplicate content, which can affect your Google rankings negatively.

A number of brands that build mobile websites in order to reach a larger audience rarely experience the expected growth in business. Responsive web designs, on the other hand, have proven to be extremely effective at building a user base and improving search rankings.

For more details visit Innovins Technologies

Why Customized Development Solutions Help Your Business

Why your business should have a website?

With increasing dependencies of businesses on the internet, many small business owners still aren’t using social media and internet because they didn’t feel it’s need for their business.
There is a considerable amount of websites that are doing really well without having a website. But, the question is how well they would do with a website made.

 

Here are a few benefits creating a usable website for your small business.

1. You get visibility
Studies tell that more and more users are learning to do online research before buying products offline. They’re putting in their problems or needs into the search engines and are searching the companies that appearance on those listings. Without a Web presence, there are zero chances of your business showing up and you forever lose you place in their thought process.

 

2. You can control your rankings
By optimizing content, relevant link building and branding that customers want to engage with, you make up a place as an influence in the algorithms of the search engines and multiply your chances of appearing for the right listing– that target audience are using to search businesses similar to yours. In order to gain important visibility for the right terms it is necessary to create an optimized website helps you.

 

3. You build another tool for marketing
A website is one of the most powerful marketing tools and also the one that allows you to reach your customers’ need, provide them the information they require decision making and to create persuasive calls to action. Sure, you can also promote through ads in the Yellow Pages, just dial and so on with a hope that word-of-mouth publicity generates on its own…or you can create something gets it done. Your website is your official knowledge turf where people can achieve trusted information about your business and interact with you on a more personal level.

 

4. You build authority
Today your website and your social profiles are the important factors that users are looking for when they try to put research into a small business. They would want to know your stability enough to have a committed presence on the Web. And, they can get a hold of you whenever they need you. By creating a website, you set up platform on the Internet that can show users that this is a place where they can find information about you and your business, also to read blogs written by you and to get updates about your company.

 

5. You build an email list
Even if you not positive about Web, you probably still like emails. You also collect emails from your clients by hand so that you can update them about changes in the business. Creating a website allows better awareness because it makes it faster, easier and provides a lot more benefit for user to sign up. Create a trustworthy site for users and then use it to develop your mailing list. In combination with website, this list just can help you draw marketing strategies.
These, were few important reason to create a website for your business even if its small.