Hyperlocal is Here to Stay

What is Hyperlocal ?

• Hyperlocal is a platform to enable local offline services from anywhere, anytime.
• It is a digital footprint with location intelligence for the consumers to bring you what you want exactly & where you are.

Why Hyperlocal ?

• Today offline and online businesses are varying for customer attention.
• Online is a new trend and combined with the consumer location – the offline businesses worth billions are activated in the online world.
• Hyperlocal platforms solve the problem of matching immediate demand with the nearest available supply in the most optimized manner. Perhaps this is the reason why most of the e-commerce giants are opting for Hyperlocal distribution channels.

Factors leading to Proliferation of Hyperlocal

• The tele-density in India is about 78% and out of that 60 % of the population is experiencing the internet on their mobile.
• Factors leading to the relevance of hyperlocal are – increase in the number of internet users, multiple payment options and gps enabled devices. Now all e- commerce businesses and other businesses are thinking hyperlocal.
• Hyperlocal space is having its time under the spotlight in India and mobile is playing a pivotal role in driving the overall ecosystem.
• Startups like Peppertap, Grofers, and Jugnoo have been scaling up fast.
• All these startups are mobile-only platforms.

Benefits of Hyperlocal for Local Businesses

• Hyperlocal markets offer customers the best of both worlds – Virtual and Real.
• It combines the benefits and convenience of online shopping with the opportunity of personal interaction and comfort of local retail shops.
• It works towards empowering smaller and local retailers to think smart and tie up their business virtually to serve customers in their locality.
• It offers solidarity and sustainability to local retailers while building a network for them. Customers in fast-paced cities stand to benefit from the easy accessibility, which makes it a win-win situation for both.

How Hyperlocal benefits Brands

• For FMCG brands, hyperlocal and marketplaces act as an additional channel for sales.
• It is also a chance for the brands to connect better with customers.
• More importantly, if the company makes investments in the marketing tools that can measure customer behavior and market the products more efficiently than regular offline efforts.

How Hyperlocal benefits Consumers

• Keep an eye out for who is spending the most on customer acquisition and enjoy the service/product, because this is the lowest price customer is ever going to pay for these services.
• Hyperlocal innovation is the route to building the next-generation cities that India deserves
• Fuelling India’s economy : Hyperlocal startups are generating more employment opportunities

Biggies on Hyperlocal Bandwagon

• Amazon, Flipkart and Paytm are prepared to up the ante by launching their hyperlocal services.
• Amazon Kirana is already operational as a pilot in Bengaluru.
• Paytm has launched Zip mobile app and is testing in Bengaluru.
• Ola has launched Ola store, an hyperlocal grocery mobile app.
• Hyperlocal is the next frontier for e-commerce companies to bring massive scale and deliver goods instantly.
• While we see the rise of on-demand startups like Grofers, Peppertap and Jugnoo among others, e-commerce giants Flipkart, Amazon, Snapdeal and Paytm see hyperlocal as the next avenue to accelerate scale.