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In the times of rapidly evolving technologies, online business is growing by leaps and bounds, whereas on the other side of the coin this technological revolution seems like troublesome. It is a grand hotchpotch. Let me elaborate.
Picture this,
You have come up with a million dollar idea for your mobile app and then the very next step you are taking is hiring a top-notch mobile app development company to build a successful app and you did it by developing awe inspiring and mind blowing mobile application. You have successfully given wings to your idea. Now to showcase your creativity to the world, you upload it in the app store, but what’s next? Because the journey of your mobile application idea just does not end here and you are not putting up all these efforts and money for the sake of charity, right?
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Undoubtedly, your efforts must be paid off and it should be recognized with the reward – money you deserve. This is the reason, ad networks have discovered at the first and foremost place. Some of the brands want to pay for their firm’s advertisement and are in the search of best platforms to showcase it. Whereas, the grace that lays on the other side is ready to take the prior offer and earn. Sound doable? An exceptionally looking pricing model networks that we usually refer as ‘Monetization’ is actually complicated than you think it is.
Monetization market seems like endless earth and ocean and it has acquired the status of mobile economy. The place is so competitive; the general looking mobile application has become a major source for revenue generation. The mobile ad network provides ad platforms to generate sales, leads, mobile app installs by placing their ads inside an inventory provided by multiple publishers. So all you have to do is know how to get the best out of it.
Here, in this article I have showcase best mobile advertising networks to help you boost your business by effectively choosing the mobile platform. Let me get you through the 8 popular and different mobile ad networks perfectly suited for your app monetization.
1. AdMob by Google
AdMob is a mobile advertising network, founded in 2006 by Omar Hamoui and acquired by Google in 2009. Admob provides a free ad generation tool to drive in-app installs and cross-promote apps. AdMob’s proprietary in-app purchase house ad format supply advertisers with app users which is based on the platform’s data to download and buy a particular mobile app.
- Mobile platforms: iOS, Android, Unity, Cocos
- Supported Ad formats: Native, Video, Interstitial, Trueview, Banner
- Types of Campaign: CPM, CPC, CPI
- Target: mobile platform, country, region, connection type, OS version, device, audience
- Key markets: global
2. Opera Mediaworks
Opera Mediaworks was incorporated in 2013 in San Mateo, US. It has secured is position at the second place after Google in its SDK penetration. Its ad network allows advertisers to reach their 1.4 billion users on the world’s top media brands.
- Mobile platforms: Android, iOS, Mobile Web
- Supported Ad formats: Rich Media, Banners, Text Ads, Video
- Types of Campaign: CPA, CPC, CPM
- Target: Carrier, Demographic, Device, OS
- Key markets: Global, Nordic, United States
3. Unity Ads
Unity Ads stands at the 3rd most used app monetization platform. It has gained popularity due to the fact that it is the most used game engine. Rather than offering various types of ad formats and campaign types, Unity Ads only offers cost-per click video ads.
- Mobile platforms: iOS, Android
- Supported Ad formats: Banner, Video, Interstitial
- Types of Campaign: CPM, CPI
- Target: device, connection, operating system, country
- Key Markets: global, United States
4. Chartboost
It’s a fact that mobile games are way popular than apps. More than 16% of the Top Android Apps use an ad monetization solution which is integrated in 300,000 games as per their site. Chartboost has found by game devs and the added advantage of using chartboost is that it can swap traffic with other devs that integrated it in their games.
- Mobile platforms: iOS, Android
- Supported Ad formats: Content Lock, Interstitial, OfferWall, Video
- Types of Campaign: CPC, CPI
- Target: Custom
- Key Markets: global, United States
5. App Lovin
Applovin is a marketing automation and analytics company. The highlighting theme of the Applovin mobile ad network is high quality user experience. To get such users the platform focuses on the consequent campaign where app users will most likely to transact and interact inside an advertiser’s mobile app.
- Mobile platforms: iOS, Android, Mobile Web
- Types of Campaign: CPC, CPA
- Supported Ad formats: Custom
- Target: Custom, Re-targeting
- Key Markets: United States
6. Mobile Core
MobileCore mobile ad network is a sophisticated Campaign Manager that features advanced reporting, multiple ad-units, campaign type support and creative assets management.
- Mobile platforms: Android, iOS, Windows Phone, Cocos, Amazon, AdobeAir
- Types of Campaign: CPC, CPE, CPA, CPV
- Supported Ad formats: App Wall, Interstitial, Offer Wall, Video
- Target: Custom
- Key Markets: United States, Israel
7. Fyber
The mobile ad network by Fyber supports a broad range of advertisers, app developers and agencies along with DSPs and other ad networks. It’s a programmatic ad formats for IAB-standard compliant. Fyber app developers can interstitial, run video, engagement as well as install campaigns.
- Mobile platforms: Android, iOS
- Types of Campaign: CPA, CPM, CPI, CPV
- Supported Ad formats: Banner, Interstitial, Native, Video
- Target: carrier, device, OS
- Key Markets: Global
8. InMobi
It is one of the largest ad delivery platform and trust me it’s unique. It generates a discovery zone within apps where ads are curated and let the users interact with the ads that ultimately result in better effective and tailored ads. It let the advertisers to reach over 1.5 billion mobile users across more than 32,000 mobile properties. InMobile ad networks can launch campaigns, brand engagement, user acquisition campaigns and remarketing campaigns.
- Mobile platforms: Android, iOS, Mobile Web
- Types of Campaign: CPC, CPI
- Supported Ad format: Banner, Native, Video, Interstitial, Rich Media
- Target: carrier, channel, country, device, operator, os, time
- Key Markets: Europe, India, Japan, Kenya, South Africa, UK, United States
