Social Media Marketing Strategies for Your Salon Business

Are you looking to showcase your business/salon online through social media?  Or on the other hand you are not getting enough results to boost your business?

Social media is an incredible method to draw in with your current and likely clients, spread more mindfulness about your services, and make brand dependability among clients by building up what makes your salon special.

With the expanding utilization of social media in every industry, it’s essential that organizations realize how to connect with clients and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy to connect and that will in turn benefit your business.

Below are some tips to transform you salon business on Social Media:

Post Content That Will Intrigue Your Target Customer
Social media posts should entice your customers to crave more interaction and communication. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.

Post facts, information, or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.

Use Facebook as a Key Communication Tool
Facebook gives the ideal method to you to share your services, post photos of your best nail art design, or plan contests or giveaways to increase brand faithfulness and spread brand awareness.

In today’s Facebook era, it is difficult to discover a client who isn’t on social media. Subsequently, it is the ideal medium to speak with clients. Coming up next are tips for advertising your salon on Facebook:

-Write relevant posts that engage consumers

-Follow regular posting
-Treat your Facebook Page as a miniature website
-Plan contests or giveaways to increase customer interaction
-Provide Facebook Fans with exclusive deals
-Target your Ads

Instagram as a social media marketing tool
With more than 200 million users in only 4 years, Instagram is the most up-to-date individual from the center web-based media family. Images are an extraordinary method to showcase your salon and show a wide assortment of your work just as fun, quirky photographs that follow your brand’s theme.
-Stay on trend
-Use geography to your advantage
-Use before and after pictures to showcase your stylists’ talent
-Be fun and quirky
-Do exclusive Instagram contests
-Post promotions on Instagram
-Provide incentives for Instagram word-of-mouth

Twitter as a social media marketing tool
Twitter is an extraordinary path for your salon business to give data, share fascinating related articles or hold challenges. Here are 7 simple tips to guarantee you’re Tweeting to your Followers in the best manner conceivable:
– Use Twitter as an information source about your services
-Exclusive Twitter offers
-Offers for Retweets
-Provide Group Deals
-Use Twitter hashtags
-Be a timely Tweeter
-Share Articles on Twitter Related to your Salon

These tips and systems will permit your salon to acquire new clients, hold those clients through brand devotion, and make an intelligent relationship with Followers. Ideally, this post has acquainted you with certain new strategies and will assist you with using social media to its fullest capacity for promoting your salon.

Need to truly boost your social media commitment? Wishpond’s Facebook Contest Apps make it simple to make sweepstakes, photograph challenges, Instagram hashtag challenges, and more.