ISO 9001:2015 , ISO 27001:2022
The enterprise industry has been taken over by digital media. Traditional media marketing strategies such as television or radio have been replaced by digital advertising which is not only much more efficient but also cost-effective. The customers are moving to digital media because they can access you in the most convenient way.
In the US alone, an average person spends at least 2.5 hours on digital media interactions. An estimated 205.4 billion mobile apps have been downloaded from around the world in 2018. When increasing numbers of consumers move to online platforms, companies are coming up with holistic applications to support their clients.
Are you that kind of business? If so, you’re one of many businesses that through their applications are trying to gain user share of the mind. However, simply developing an app isn’t sufficient to ensure downloads. Instead, you need to take various steps to ensure the masses are downloading and using your app. Here are strategies to double traffic on your company application.
Make it useful and without any bugs –
Today’s customers are not impressed by any single app. Now the masses are value-driven. Only dream about it. A lot of apps are already present on a phone or tablet for a user. Within their mobile, you fight for a room and their busy lives. If your software does not have a purpose and is important to your clients, users will not use it. Make sure your company app comes with a main differentiating feature. You must provide something in your user’s phone that no other device does. They’re going to be prompted to download the app and test it.
You must also make sure that your app is free of any glitches and lags while you’re at it. Modern customers also have a key characteristic that they are quite impatient. No one now has the time to deal with an app that’s too sluggish or one that features a lot of lags. In reality, even if the software is good, if it’s not working properly, people can uninstall it. So, while making it useful, make sure your app works properly, too. Take every crash and performance problem complaint very seriously. To draw masses you have to offer reliable and appropriate results.
If you ever find that the introduction of the software should be postponed during the app development process to ensure a bug-free product is shipped to consumers, note that it is easier to defer the launch than to ship a half-baked and unstable update. After all, after a poor experience, it’s easier to get users to redownload a device.
Visibility improved-use the right keywords –
How would your potential customers know about your app unless it pops up in relevant searches? Working merely on the application development isn’t enough to get downloads. Once you’ve built a great device, you also need to work on making it accessible online easier.
How could you do that? The answer is simple! All you need to do is use the right keywords in the definition of your company and its material. Conduct keyword research and identify the keywords relevant to your niche that best perform. Include those as cohesively as possible into your text. Your app will show up in search results when you do so, thus putting your app on the map.
Verify that the correct terms are used. Concentrate on your clients, instead of worrying about what your competitors are doing. Think like yourselves. Talk about what words they’d use when looking. Analyze the app’s traffic and see what keywords introduced people to your app. This will help you to identify the right terms as opposed to situations in which you only used the language of your opponent.
A strong presence online –
There is a common misconception that in the case of websites or social media accounts online presence only matters. It is not true. You need your device to have a robust online presence to get more updates, too. And to do that, you need to begin by creating brand awareness. Use different marketing channels to let customers know about your app.
Also, ensure your business app has a unique landing page. Whether you’re using a professional website developer and app to do so or creating one on your own, make sure the landing page looks professional.
How does it use to have a landing page? Okay, it’ll help you build a brand out of your submission. Use the page to share content about the application. That can include its unique point of sale, specifications, and features. Your visitors need to be encouraged to download the app, and this content can serve to tempt them through a vivid description of the app.
Work closely with the developer of your Landing Page. Keep the software professional and intimate. Note, each design element has to power the image of your device. Things can go a long way, such as using the colors of the app as the theme for the design or using the same Tagline.
In all the correspondence use the shop page Address. That will help to increase the app’s popularity. That includes communications such as signatures and emails.
Use your Social Media profiles –
In addition to creating a landing page for your app, you can also market it via your social media accounts. This can help to build the persona for your business app. You can bring a personality to your application that people can relate to. This will galvanize downloads.
Create your app’s social media account and use a consistent and favorable voice to communicate with your clients. Decide which personality you want your app to possess before you start posting. And hold on to the character. For example, if you want your app to be warm and helpful, if you want your app to look cool and trendy, the language you’re going to use will be very different from what you’d sound like. Please remember who the target customers are when settling upon a character. For example, if your target audience is young business professionals, in your conversation you will need to use a respectful language.
You also have to decide which social media platform you want to use. The most popular are Twitter, Facebook, YouTube, LinkedIn and Pinterest. You can opt to focus on some platforms or have a presence in all of them. Just ensure your tone is consistent across everything. At the same time, you need to adapt your strategy to fit the forum around a question.
Increased downloads and positive reviews –
To ensure high downloads you need to get a warm reception from the get-go. It is therefore recommended that your software always be free during its operation. Until you turn to the paid model get people hooked on to it. It causes a higher rate to the court. And if you have a great product, a trial will translate to use, because customers are willing to pay for the service.
The principle also holds even if you want to increase the sales at the moment and have already released the app. Through having the app free for a short time you will dramatically increase your download count. Use this if you are certain that your software is strong enough after a review to guarantee conversion.
Combine this tactic with motivating people to leave reviews. The more optimistic the user ratings, the higher it will reach the device rating. Until downloading an app, the new users pay close attention to the ratings. And, you’ll have a good reputation heading a long way. Not to mention the applications rated in both the Play Store and the App Store with a high ranking on top. Make use of push notifications to get positive reviews. Just do it at the right time. After every five to ten sessions using the device, it’s recommended that you check for feedback.
For increasing the downloads use these forms. Together, such strategies are bound to increase the app’s number of users.
Thank you so much for reading!
If you are searching for some professional assistance when it comes to making your website accessible, INNOVINS will support it. We provide comprehensive web design and development products, with more than 1000 sites released.
Do you have a website development and website design requirement or mobile application development requirement? Contact Innovins, as we are one of the topmost ranking web designers in Mumbai. Please give us a call: +91 9987053623
