What is anchor text? Why it is important for your business SEO

What is Anchor Text?

An anchor text is nothing but clickable text in an HTML hyperlink. It is usually blue in color different from the rest of the text on the website. There are two ways to insert an anchor text in your website content the first way of adding an anchor text can be done manually by adding HTML codes for links and the other way can be simply done by just highlighting the text you want to link and hit the hyperlink button in your content management system and add the link. 

Why is Anchor Text Important? 

An anchor text is important because it has the ability to transfer the link authority from one page to another. It provides context to both users and the search engines thus, it is very important for all types of businesses to include anchor text in their SEO-friendly content.
If brands know the correct use of anchor texts then this text ensures to provide the brand with more trust and credibility amongst the users. Additionally, it also boosts the companies SEO efforts by providing a green signal to various search engines. 

Types of Anchor Texts

There are various types of anchor texts that can help your business SEO to boost. Let’s together explore the various types of anchor texts below. 

• Branded Anchor Texts

Branded anchor texts are those types of anchor text that are directly related to the homepage or any other important page on the website. The link is usually the name of the brand or company and is most often directed to the main page of the company. 

• Branded with keywords Anchor Texts 

In this type of anchor text, the link is named by adding two specific elements that are essential in the process of SEO. For instance, in this type of anchor text, the name of the brand is added along with one specific keyword as the link. This helps search engines to recognize the webpage that needs to be ranked. 

• Exact Match Anchor Texts

In this type of anchor text, the link is specifically named as a keyword to help the search engine crawl the page mentioned specifically. 

• Naked Anchor Text

This type of anchor text is none other than those links when the company links their website URL as anchor text. 

The main objective of using anchor texts on your website is to influence keyword rankings and increase the number of visitors to your website. If your business is lacking behind this amazing technique to gain genuine visitors to your website then you must think of including this effective technique in your SEO marketing strategy. To know more about anchor texts and digital marketing services in Mumbai contact us at +91 99870 53623.